M arketing Strategies for 2014 Chris Carter M arket Focus, Inc - - PowerPoint PPT Presentation

▶
m arketing strategies for 2014 chris carter m arket focus
SMART_READER_LITE
LIVE PREVIEW

M arketing Strategies for 2014 Chris Carter M arket Focus, Inc - - PowerPoint PPT Presentation

Jan 13, 2023 262 likes •574 views

M arketing Strategies for 2014 Chris Carter M arket Focus, Inc Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/) M arket Focus, Inc. First to Develop Custom CRM for the M ortgage Industry in 1992 20,000

slide-1
SLIDE 1

M arketing Strategies for 2014 Chris Carter M arket Focus, Inc

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-2
SLIDE 2

M arket Focus, Inc.

  • First to Develop Custom CRM for the

M ortgage Industry in 1992

  • 20,000 Clients in U.S., Canada, Australia,

New Zealand

  • Automated M arketing Strategies
  • High Quality M arketing Content
  • System Integration with M S Office,

Encompass, Calyx, etc

  • Expansion to Real Estate, Insurance and

Sales Professionals

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-3
SLIDE 3

PC Access Anywhere Internet WebDesk iPad, iPhone, Others M ac Local Printer Office Home On the Road Single Team M ulti-User

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-4
SLIDE 4

Bundled Services

OriginationPro Newsletter and Email Library Digital Ecards Realtor Cobranding Loan Processing M ilestone Communication Email M arketing System Complete M arket Focus Letter and Email Library

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-5
SLIDE 5

OriginationPro M arketing System

Dave Hershman – Industry Expert and Author

  • Weekly Real Estate News & Economic Commentary
  • Market Reports Without Complex Charts
  • Timely Responses to Industry and Market Changes
  • Sales Advice for Your Referral Partners
  • Real Estate and Mortgage Finance Articles
  • 200 Email Targets Realtors, Prospects, Past Customers

and others Marketing Topics

  • Business Planning
  • Finance
  • Home Ownership
  • Marketing Tips
  • Motivational
  • Past Customer
  • Real Estate Sales
  • Real Estate Listing
  • Recruiting
  • Referral
  • Refinance
  • Sales Techniques

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-6
SLIDE 6
  • Economic Commentary
  • Interest Rate Overview
  • Real Estate News
  • Customized to Loan

Officer

  • New Add-on Service

Coming

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-7
SLIDE 7

M arket Focus M arketing System

600 Letters and Email

  • Designed to Build Long-Lasting Business Relationships

and Generate Referrals

  • Installed into Drip Marketing Campaigns
  • Can be Edited Using Microsoft Word
  • Has Digitized Photo and Scanned Signature
  • E-mail Header and Signatures can be Customized

Marketing Topics

  • Prospect Refinance
  • Prospect Purchase
  • Past Customers
  • Loan Processing
  • Realtor Approach
  • Credit Repair
  • First Time Buyer
  • Home Ownership
  • Alternate Referral
  • Referral Thank
  • FSBO
  • Special Interest

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-8
SLIDE 8

M arket Focus Ecards

  • Holiday & Seasonal
  • Birthday
  • Referral Thank You
  • Referral Request
  • Business Thank You
  • Wedding Anniversary
  • Mortgage Specific

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-9
SLIDE 9

Holiday Ecard

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-10
SLIDE 10

July 4th Ecard

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-11
SLIDE 11

Halloween Ecard

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-12
SLIDE 12

Birthday Ecard

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-13
SLIDE 13

Veterans Day

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-14
SLIDE 14

Realtor Cobranding

  • Increases Realtor Referrals
  • Adds Value to Your Realtor Relationships
  • Stays in Contact with Prospects for 2 ½ Months
  • Stays in Contact with Past Clients for 5 Years
  • Free Realtor Cobranding Powerpoint Presentation

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-15
SLIDE 15

Loan Status Communication

  • Enhances Communication with Everyone Involved
  • Reduces Phone Calls and Email About Status
  • Increases Customer Satisfaction
  • Enhances Professionalism
  • Co-Branded with Realtors
  • Customizable to Trigger Email on Import or within

MQ

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-16
SLIDE 16

Loan Status Communication

Custom 1 Custom 2 Custom 3

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-17
SLIDE 17

In Touch Today Newsletter

  • Consumer Oriented
  • Created Monthly
  • Branded to Agent
  • Interactive Links
  • Very Visual

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-18
SLIDE 18

Automated Email Service-Done For You

  • Daily Birthday E-Cards For You
  • Weekly OriginationPro Newsletter For You
  • Monthly Holiday or Season E-Cards For You
  • Monthly In Touch Today Newsletter (New)

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-19
SLIDE 19

Email Service Report

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-20
SLIDE 20

Video Email Service – Add On Service

  • More Powerful than Text
  • Easier to Create
  • More Personal
  • Builds More Trust
  • Connects Better with Clients
  • Fastest Growing Segment on the Internet
  • Integrated Into Mortgage Quest
  • Added to Newsletters, Ecards, and Custom Email
  • Create Video Email Drip Campaigns
  • Create Video Library for Easy Access
  • Outlook Plugin Makes it Super Easy to Record and

Send On Demand

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-21
SLIDE 21

CoVideo Template

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-22
SLIDE 22

CoVideo Template

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-23
SLIDE 23

CoVideo Template

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-24
SLIDE 24

InfoHounds Customer Retention – Add On

  • Upload Mailing Addresses of Past Customers
  • InfoHounds Notifies You When They List Their

Homes for Sale

  • Leads are Imported Directly into Mortgage

Quest

  • Drip Campaigns Designed for InfoHounds

Leads

  • Lead Management Dashboard and Reporting

Special Pricing for Mortgage Quest Users

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-25
SLIDE 25

InfoHounds Report Example

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-26
SLIDE 26

Neighborhood Sales Report – Add On

  • Upload Mailing Addresses of Past Customers
  • Generates Sales Activity Data in Their

Neighborhood

  • Sent Automatically Monthly
  • Cobranded
  • Single
  • Embedded in Newsletter
  • Includes Google Maps and Listing Information
  • Makes Every Email Unique to Client

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-27
SLIDE 27

Email M arketing

SendGrid Email Service – High Deliverability

  • Dedicated Email Service (SPF,DKIM Certificates)
  • Unlimited Email
  • Email Statistics
  • List Management (Opt-Outs, Bounces, Blocks, Invalid)

Updates Database Automatically Email Characteristics

  • Send HTML Email from Anywhere
  • Email is Sent Individually and Shows in InBox (No

Distribution Lists)

  • Send Attachments
  • Send Using Loan Officer’s Email Address
  • No “Sent on Behalf of” Messages
  • Send Broadcast Email to Your Entire Database or

Specific Groups of People

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-28
SLIDE 28

M ortgage Quest Internet WebDesk

It Costs Only $65/Month and includes:

  • Complete Email and Letter Library—Over 800
  • Digital Newsletter from OriginationPro
  • Digital E-Cards
  • Microsoft Office 2010
  • Realtor Cobranding Module
  • Sendgrid Email Service (10,000 email per month)
  • No Set Up Fee (Normally $195)
  • Month to Month
  • Unlimited Training and Support
  • Data Conversion and Import Service

Contact: Sales@emarketfocus.com 858-586-1224 Group Demos Available

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-29
SLIDE 29

Webinar Special Offer

  • Prepaid for One Year for $600 (2 Months Free)
  • Free Data Importing
  • 10 Day Covideo Trial

858-586-1224 or email sales@emarketfocus.com Contact: Sales@emarketfocus.com 858-586-1224 Group Demos Available

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-30
SLIDE 30

M ortgage Quest Add On Pricing

  • In Touch Today Newsletter ($25/Month—Normally $95/Month)
  • Covideo Video Email Service ($25/Month—Normally

$49/Month)

  • InfoHounds Listing Service
  • $29 - 250 Addresses (Normally $39)
  • $39 - 500 Addresses (Normally $59)
  • $59 - 1000 Addresses (Normally $99)
  • InfoHounds Neighborhood Sales Report
  • $25 – 250 Addresses
  • $45 – 500 Addresses
  • $75 – 1000 Addresses

Contact: Sales@emarketfocus.com 858-586-1224 Group Demos Available

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)

slide-31
SLIDE 31

M arket Focus Standalone Services – no CRM A La Carte

  • Covideo Video Email Service - $49 per month
  • InfoHounds Listing Service Notification
  • $39 - 250 Addresses
  • $59 - 500 Addresses
  • $99 - 1000 Addresses
  • InfoHounds Neighborhood Sales Report Email Service

(includes Daily Birthday and Monthly E-Card service)

  • $39 – 250 Addresses
  • $59 – 500 Addresses
  • $99 – 1000 Addresses
  • Newsletter and Ecard Service ($49 per Month)
  • In Touch Today Newsletter – Coming Home
  • Daily Birthday E-Cards
  • Monthly Holiday & Seasonal E-Cards
  • Up to 5000 Email per month

Contact: Sales@emarketfocus.com 858-586-1224 Group Demos Available

Print to PDF without this message by purchasing novaPDF (http://www.novapdf.com/)