The Emer erging ging Halal lal Unicorns icorns & Strate - - PowerPoint PPT Presentation

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Mar 16, 2023 204 likes •359 views

The Emer erging ging Halal lal Unicorns icorns & Strate tegic gic Mar arketing eting By Irshad A Cader CEO/ Managing Director - Globothink consultants Australasia & Middle-East - Australia. World Muslims Demography

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The Emer erging ging Halal lal Unicorns icorns & Strate tegic gic Mar arketing eting

By Irshad A Cader

CEO/ Managing Director - Globothink consultants Australasia & Middle-East - Australia.

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SLIDE 2

World Muslims’ Demography

  • Muslims represent an estimated 23% of the global population or about 1.8

billion consumers with an average growth rate of 3% per annum.

  • The global Muslim population is expected to reach 2.2 billion by 2030.
  • Majority of the world’s Muslims:
  • 60% Asia Pacific region
  • 20% in the Middle East & North Africa
  • 20% other regions
  • Global Muslim market is attractive due to the largely young and part of an

emerging middle class on the road to greater consumption.

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OIC member countries

AMU – 05 countries GCC – 06 countries Middle East – 09 countries ASIA – 16 countries Sub-Saharan Africa – 21 countries Total of 57 Member countries

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Global Halal Market - an overview

  • The global halal industry is estimated to be worth around USD2.1 trillion

(excluding Islamic finance)

  • The Islamic Finance market has been able to sustain its total assets value at

approximately USD2.4 trillion..

  • The most promising halal markets are the fast-growing economies of Asia, Middle

East, Europe and the Americas.

  • The halal industry has now expanded beyond the Food & Finance sectors to

include:

  • Pharmaceuticals
  • Cosmetics & Healthcare products
  • Travel & Tourism
  • Fashion
  • Media & Recreation
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Global Halal Market – an overview

State of the Islamic Economy report 2018/19

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Islamic economy - reasons for the growth

Four Major Reasons for the Growth:

  • 1. Increasing youth population with high disposable incomes. Muslim youth are

now accounting for 11% of the world’s population and are representing just under half of the total global Muslim population.

  • 2. Speedy growth of economies in the Middle East and Asia. These economies are

likely to emerge as popular destinations for Halal food, Halal fashion and Halal tourism.

  • 3. The growing Islamic consumerism amongst urban middleclass Muslims in

countries with a large population of Muslims, such as Indonesia, Pakistan, Turkey and Muslim minority countries such as India, China and Russia has set a new trend in the halal industry.

  • 4. Tuning in with the latest developments in technology and investment,

incorporating the smart technologies, and tapping into the growing trend of ethical products and services.

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Global Islamic Economy - Indicator

State of the Islamic Economy report 2018/19

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Global Islamic economy Vs Indonesia

Halal Sector Market size 2017 Market forecast 2023 Indonesia expenditure Indonesia’s Position

  • n expenditure

Indonesia’s Position in the Halal economy Halal Food US$1.3 trillion US$1.9 trillion US$170 Bn 01

  • Islamic Finance

US$2.4 trillion US$3.8 trillion US$82 Bn 08 10 Halal Travel US$177 Bn US$274 Bn US$10 Bn 05 01 Modest Fashion US$270 Bn US$361 Bn US$20 Bn 03 02 Halal Media US$209 Bn US$288 Bn US$10 Bn 06

  • Halal

Pharmaceutical US$87 Bn US$131 Bn US$5.2 Bn 04

  • Halal Cosmetics

US$61 Bn US$90 Bn US$ 3.9 Bn 02

  • Indonesia has the largest Muslim population in the world, spending in aggregate

US$218.8 billion across the Islamic Economy sectors in 2017.

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Indonesian Unicorn brands

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Your Business Check list

  • Have you identified your target market – Local and overseas?
  • Have you done a SWOT analysis for your organization?
  • Have you evaluated your available resources?
  • Have you got a sufficient production capacity?
  • Have you identified your staffs’ capabilities?
  • How far you have you embraced the technological changes into your business?
  • Are you well aware of your competitors?
  • How strong is your marketing department? Have you drawn a Marketing Plan?
  • Do you have a R&D department?
  • Is your staff training calendar active?
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Strategic Marketing

Product/ Services strategy:

  • Product/ service research and USP.
  • Quality of the product/ Service.
  • Halal certification.
  • Packaging.
  • Finishing/ Final offer.
  • Bench marking with the Regional/Global brands.
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Strategic Marketing

Advertising & Promotion:

  • Development of a Website
  • Development of an App
  • Content writers
  • Social media platforms – Fb, IG
  • International Magazines/Airlines
  • Global Halal Websites

Digital Marketing

  • Appointment of a Marketing agency
  • Merchandising materials
  • Brochures/ Display stands/ B-cards
  • Participate in the expos/ trade shows
  • Advertising campaigns
  • Sales promotions

Conventional Marketing

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Strategic Marketing

Pricing strategy:

  • Pricing determines your profitability.
  • Competitive pricing vs Over pricing.
  • Pricing for the local market vs overseas market.
  • Constant monitoring of the pricing policies.
  • Online pricing vs market pricing.

Place/ Distribution strategy:

  • Easy accessibility to your target market – Shops/Supermarkets/Showrooms.
  • Warehousing – central/ decentralized.
  • Logistics and warehousing – local & abroad.
  • Online delivery – Uber/Grab.
  • Contract delivery.
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Thank you