How to revolutionize brick- and and-mortar retail industry with - - PowerPoint PPT Presentation
How to revolutionize brick- and and-mortar retail industry with big data analytics? April 20, 2015 Agenda T apway Introduction & Why We Do What We Do T echnology Overview In-store Analytics for Retail Chains Shopper
April 20, 2015
apway Introduction & Why We Do What We Do
echnology Overview
Purchase Loyalty Duration Visits
Retail Outlets Traditional Retail tracking has
Traffic Counter Sales Data
Comprehensive Solutions
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We help you make informed decisions & improve customer experience
ANALYZE
Cohort Analytics
ENGAGE
CRM Platform
CONNECT
sign-up
Access data via dashboard Shopper with smartphone walks by or into store WiFi sensor detects smartphone Add other data such as POS + traffic counters + digital signage Device ID is irreversibly encrypted & stored in cloud Apply data quality control
IR Beam Thermal Video WiFi Bluetooth / iBeacon
Strengths Weaknesses
in entrance
standing still / in line
temperature
determines height
smartphones and active WiFi
although sufficient
with mobile apps
datasets
downloaded the mobile app
Our technologies
SHOPPER TRAFFIC SHOPPER DWELL SHOPPER FREQUENCY TENANT SALES SHOP VALUE INDEX
Dive into each designated zone and analyze shopping behaviour (dwell time, new vs repeat shoppers, total shoppers etc) for each zone
Get instant comparison
performing better Know where and when is your hottest zones in one glance
Sales are always closely correlated with shopper dwell as you can see from evidence below. If mall management can monitor or influence shopper dwell, they can increase sales.
Find out the makeup of your customer segments (i.e. %
seen in >3 months)
What are your customer demographics? Adult female? Discover your die- hard fans
How many customers are exposed to your marketing campaign?
Footfall / Exposure
Who are the customers (age and gender)?
Demographics
How much time customers spend looking at the campaign?
Attention Time
Show people what they want to see. Display specific messages depending on the appearance of a certain demographic profile.
A highly in-depth analysis about shopper movement within your location
Discover your shopper’s interest & synergies between categories (Do people eat before going to hypermarket? Do they go to meat department before going to fashion?) Analyse number of times shoppers make stops in your location. The more shoppers stop, the more they will potentially buy.
Discover your shopper movement throughout the day. Where are the hot spots in the morning? Where are the cold zones at night? How do we improve tenant mix to optimize traffic flow?
Step 1: Shoppers connect to your Free WiFi Step 2: Engage with Real-time Promixity Marketing
Connect with Guest WiFi
Did you know that 77% of consumers spend more time in venues with WiFi and 63% spend more money? T apway transforms your WiFi network into a powerful marketing asset that builds your customer database, promotes your business and collects valuable insights.
Setup & Promote Your Brand
Up to 3 slider images for advertising Your logo Choose your authentication methods using Facebook, Twitter, SMS, Email or by Code
Mobile-first Style to match your brand Advertise your promotions and products Redirect to a website of your choice upon authentication Your splash page is the custom portal through which guests connect to your Guest WiFi. We provide you with the tools to make it your own.
Great Advertising Platform
Our slider ad space works great on mobile, tablet and desktop PCs, allowing for interactive content like videos as well as static images. We allow coupons and other offers to be displayed on a widget attracting attention from customers right away.
Boost Social Presence
We help boost your social media presence by allowing your customers to connect with their Facebook and Twitter accounts and interacting with our unique social media widgets. Allow your connected customers to like your Facebook page, follow you on Twitter and Instagram after sign-in Allow Facebook Check-in at your location Facebook, Twitter and Instagram widgets are automatically added to Success page when respective accounts are connected
Engage with Campaigns
Location-based marketing is quickly becoming an essential part of every retailer's business strategy. 72% of consumers are more likely to respond to marketing messages when they are received within sight of the retailer.
Personalized, Hyper-T argeted Messaging
Location-based marketing is no longer exclusive to big corporations. T apway has made it accessible and affordable for everyone. REAL-TIME CAMPAIGNS Reaching customers on the go is more important than ever before. Real-time campaigns literally puts your marketing messages in the palm of your customer's hand. GLOBAL CAMPAIGNS Global Campaigns allows you to reach customers who aren't in your venue. Quickly and easily notify all your customers of a flash sale or spur-of-the- moment promotion, automatically push incentives for customers to return to your if store they haven't visited in a while, and more.
TARGET SEGMENT
T arget your campaigns to specific segments based on gender, age, their number of visits and their interests.
CONTACT METHODS
Choose how you want reach your customers (email and SMS), and the order of precedence.
3RD-PARTY INTEGRATION
Want more control? T apway can also send your server a message when known visitors enter or exit your venue, providing you with the info to integrate Campaign pushing into your own applications, digital signage and more.
Example Use Cases
You create a Real-Time Campaign targeting females who are new visitors. Sara enters your venue for the first time. She is sent a push after being determined as a visitor with a discount for her first time. You create a Global Campaign targeting visitors who haven't been seen for 30 days. Our logic determines that a past visitor, John, hasn't been seen for 30 days. John is sent a push with an incentive to visit again.
personalization based on shopping behaviour
ANALYZE CONNECT ENGAGE