You can revolutionize a business with just three core principles of - PowerPoint PPT Presentation

You can revolutionize a business with just three core principles of simplicity.

You can revolutionize a business with just three core principles of simplicity. This book shows you how.

Empathize Perceive others’ needs and expectations

Empathize Perceive others’ needs and expectations Distill Boil down and customize what’s being offered to meet needs

Empathize Perceive others’ needs and expectations Clarify Distill Make the offering Boil down and customize easier to understand, what’s being offered use and benef t to meet needs

Empathize Perceive others’ needs and expectations Breakthrough simplicity Clarify Distill Make the offering Boil down and customize easier to understand, what’s being offered use and benef t to meet needs

Empathize Perceive others’ needs and expectations.

Distill Boil down and customize what’s being offered to meet needs.

Technology is helping simplify complex communications in new ways.

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56 pages

6 pages

Clarify Make the offering easier to understand, use, and bene fi t.

Simpli fi ed electric bill Proposed by Kaila Dunn in 2012

42 steps across 10 pages 37 35 34 4 4 8 31 33 1 11 5 7 1 start > > 3 3 36 36 38 18 1 8 40 ? ? 20 2 22 2 24 4 42 26 2 26 6 28 28 30 2 9 23 3 6 3 32 Tax Return 10 10 0 27 27 12 12 2 14 15 16 17 7 25 5 13 19 39 29 Agreement Request 21 41 Examination Process Booklet

120 notice owners 44 systems 1,000 notices Taxpayer

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Empathize Perceive others’ needs and expectations Breakthrough simplicity Clarify Distill Make the offering Boil down and customize easier to understand, what’s being offered use and benef t to meet needs

Social media empowers consumers to voice their displeasure instantaneously and en masse.

Complexity is a thief that must be apprehended. It robs us of time, patience, understanding, money, and optimism.

Alan Siegel & Irene Etzkorn Penthouse, 9 East 40 th Street New York, NY 10016 646-738-6000

End Slide � Thank you for joining us! Stay In Touch Share Feedback Contact: Please take our 3 minute Alan Siegel survey: http://sgiz.mobi/s3/96f5c3199efe Irene Etzkorn You can also visit the event page to PPL/LER post comments & questions. Visit: USAID’s Learning Lab Siegel+Gale blog