HOT CEREALS March, 2016 THE BIG NEWS ABOUT BREAKFAST Hot Cereal - - PowerPoint PPT Presentation

HOT CEREALS

March, 2016

THE BIG NEWS ABOUT BREAKFAST

Hot Cereal Has Never Been Hotter

Hot cereal category sales: $1.4 billion, up 6% from 2012-14

Hot and Cold CerealsUS, August 2014, Mintel

Oatmeal offerings have nearly doubled on the top chain-restaurant menus

Menu Monitor (2013), Technomic, comparing 2008 to 2012

Just over 60% of operators use hot cereal in their operation

March 2015 Operator Hot Cereal Omnibus, Datassential

$1.4B 2x 60%

WHY ?

• Distinctive flavor and substantial texture

Winner of international competitions Steel cut = less processed Established in Ireland, reputation for growing oats Recognized worldwide as a premium brand since 1800

Raised in Ireland, Home of the Finest Oatmeal

Temperate, humid climate Grains ripen slowly = fuller, plumper oats

On-the-Go Opportunity

consumers skip breakfast because of lack of time

The Breakfast Consumer Trend Report, 2013, Technomic.

4 in 10

• Serve Cups

Cooks 10 times faster than traditional steel cut oats Ready in 3 minutes instead of 30 Four flavors: Maple Brown Sugar, Vanilla Honey, Apple Cinnamon, Original Better gross profits

On-the-Go Opportunity

• Serve Cups

Two ways to prepare

MICROWAVE Remove seal. Add up to ½ cup cold water. Microwave uncovered on High for 45 seconds;

• stir. Ready to eat within three minutes.

HOT WATER Remove

• stir. Ready to eat within three minutes.

Hold Time Innovation

Kettle Ready Oatmeal

Holds 3 hourslonger than traditional rolled oats Thicker oats for exceptional texture and integrity 42-oz. size is convenient for BOH Perfect for Hotel and Lodging

• Two ways to prepare

DIRECT HEAT 1. In a heavy saucepan, stir oats into briskly boiling salted water. Return to a boil; reduce heat. 2. Simmer 8 to 10 minutes, stirring

• ccasionally. Let stand covered or

transfer to steam table pan and cover. 3. Let stand 30 minutes or until all water is absorbed. Hold on steam table on medium (#5 setting) up to 3 hours. Stir before serving. STEAM-JACKETED KETTLE 1. Stir oats into briskly boiling salted

• water. Return to a boil; reduce

heat. 2. Simmer 8 to 10 minutes, stirring

• ccasionally. Transfer to steam

table pan and cover. Let stand 30 minutes or until all water is absorbed. 3. Hold on steam table on medium (#5 setting) up to 3 hours. Stir before serving.

U P C P A C K S I Z E D E S C R I P T I O N 007246300063

24/1.41 oz Original Steel Cut Oats

007246300061

24/1.9 oz

• 007246300062

24/1.9 oz

• 007246300064

24/1.9 oz

• 007246300060

12/42 oz

• 007246300042

12/30 oz

• 007246300043

6/28 oz and Easy

SERVE YOUR GUESTS THE FINEST HOT CEREAL

• 1-866-958-OATS

To request a sample and place an order: 800-558-4700 mccannsfoodservice.com