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Hot Spaces
How to Pack More Valuable Human Exchange into Real World Marketplaces
- Def. Hot: In the Marshall McLuhan sense
rich.
- Def. Marketplace: Where people gather t
Hot Spaces How to Pack More Valuable Human Exchange into Real - - PowerPoint PPT Presentation
Hot Spaces How to Pack More Valuable Human Exchange into Real - - PowerPoint PPT Presentation
Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces Def. Hot: In the Marshall McLuhan sense rich. Def. Marketplace: Where
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Intense
Dirty Secret: Meaningful Moments in the Real World Are Frustratingly Sparse
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Intense
Sponsor’s Experience of a Media Lab Visit
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The “What do you want? W you have?” Marketplace Problem
Media Lab research, by definition, doesn paradigms Sponsors don’t know they’re interested in som until they see it Sponsor visit schedule is planned in advance Train speeds down wrong track because no one can switch it
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Intense
Cyberspace
Cyberspace: Average experience is m meaningful, peak experience is less
Real Space
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Why is Cyberspace So Much Denser?
Asynchronous simultaneous Low switching costs
Cyberspace Real Space
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Why is Real Space More Intense?
Richer shared context More bandwidth
Cyberspace Real Space
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Hot Spaces: arketplaces that Effectively Combine Real an
Don’t let tech interfere with rich context, high bandwidth, high back-and-forth frequency of real space Use mobile tech to organize a dense lineup of meaningful face-to-face engagements
- Improve local reach
- Collect data about Learnings(T)
- Inform participants about State(T+1)
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Intense
Cyberspace
Hot Space Experience
Real Space Hot Spaces
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Hot Space Example: Media Lab
Collect feedback after each sponsor / researcher interaction Automatically determine best match between evolving sponsor interests and available researchers Schedule next round of visits and notify participants
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Hot Space Example: Media Lab
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Hot Space Example: Retail
- llect data about where customers are in purchase cycle
Where are they going in the store? What are their queries? etermine best way to use available resources to move custo Demos 1-on-1 consultation Other passionate, knowledgeable customers
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