Hot Spaces How to Pack More Valuable Human Exchange into Real - PowerPoint PPT Presentation

Nov 30, 2023 •165 likes •336 views

Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces Def. Hot: In the Marshall McLuhan sense rich. Def. Marketplace: Where

Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces
Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces Def. Hot: In the Marshall McLuhan sense rich. Def. Marketplace: Where people gather t products, ideas, knowledge, and/or money
Dirty Secret: Meaningful Moments in the Real World Are Frustratingly Sparse Intense
Sponsor’s Experience of a Media Lab Visit Intense
The “What do you want? W you have?” Marketplace Problem Media Lab research, by definition, doesn paradigms Sponsors don’t know they’re interested in som until they see it Sponsor visit schedule is planned in advance Train speeds down wrong track because no one can switch it
Cyberspace: Average experience is m meaningful, peak experience is less Intense Cyberspace Real Space
Why is Cyberspace So Much Denser? Cyberspace Real Space Asynchronous  simultaneous Low switching costs
Why is Real Space More Intense? Cyberspace Real Space Richer shared context More bandwidth
Hot Spaces: arketplaces that Effectively Combine Real an Don’t let tech interfere with rich context, high bandwidth, high back-and-forth frequency of real space Use mobile tech to organize a dense lineup of meaningful face-to-face engagements • Improve local reach • Collect data about Learnings(T) • Inform participants about State(T+1)
Hot Space Experience Intense Cyberspace Real Space Hot Spaces
Hot Space Example: Media Lab Collect feedback after each sponsor / researcher interaction Automatically determine best match between evolving sponsor interests and available researchers Schedule next round of visits and notify participants
Hot Space Example: Media Lab
Hot Space Example: Retail ollect data about where customers are in purchase cycle Where are they going in the store? What are their queries? etermine best way to use available resources to move custo Demos 1-on-1 consultation Other passionate, knowledgeable customers
Hot Space Example: Large M Collect data about what participants have/need; what they know/need-to-know Match participants with vendors, sessions, other participants that can help them Repeat

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