How It Began A Legacy of Food, Family, and Community 100+ - - PowerPoint PPT Presentation

How It Began

• A Legacy of Food, Family,

and Community

• 100+ Years of Farming
• 4th Generation Farm
• Community Involvement
• Family Gatherings
• Events
• Seasonal Activities

What We Do

• We partner with over 80 farmers in

NC, SC, VA, GA, TN and KY to raise: ○ 100% Grassfed Beef ○ Pasture Raised Pork & Chicken

• We connect our farming community to

restaurants, grocery stores, universities, distributors, and more.

• We support farmers and regenerative

agriculture

• We provide high quality, healthy,

humanely raised meats to consumers.

Growing the Local Food Economy

How We Do It

FARMERS

• Hog Farmers in NC
• Cattle Farmers in NC,

SC, GA, TN and VA

• Chicken Farmers in

KY

• Producer Protocols
• 3rd Party Audits

PROCESSORS

• Hogs: Villari Bros,

Warsaw, NC

• Cattle & Chickens:

Marksbury, Lexington, KY; FM Meats, Ft. McCoy, FL

• Additional “Value Added”

Processors

WAREHOUSE

• Receive and Ship
• Send for Value

Added

• Deliveries and

Pickups

• Food Shows

CUSTOMERS

• 50+ Local Customers
• HNG Farm
• Distributors
• Ingles
• Whole Foods
• Earth Fare
• Food Lion

Our Purpose

FOR FARMERS:

• Paying a sustainable pay price for

livestock

• Conducting pasture and genetic

research for large scale systems

• Resource network for family farms
• Encouraging new farmers and

inspiring existing farmers to adopt regenerative practices

• Farmer health enhanced by

eliminating pesticide use

Our Purpose

FOR ANIMALS:

• Humane treatment from start to finish
• Deep respect for the animals and the

role they play in our eco-system

• Whole carcass utilization
• Space to thrive leads to less disease

and need for antibiotic interventions

• Low stress environment
• Diet is natural and instinctual

Our Purpose

FOR LAND:

• Over 15,000 acres (and growing) of

land in our regenerative system

• Water:

High Rates of Water Infiltration Reduced Need for Forced Irrigation

• Soil:

Increased Soil Organic Matter Decreased Risk of Pest and Disease

• Air:

Sequester Atmospheric Carbon Reduced Tillaging

Our Purpose

FOR PEOPLE:

• Eliminating added hormones, antibiotics,

and GMO’s

• Simple ingredients
• Free From: sodium nitrates or nitrites,

high fructose corn syrup, food coloring dyes, synthetic casings, and preservatives

• 5x more Omega-3

2x more Conjugated Linoleic Acid (CLA) Increased Vitamins A & E Lower in Monounsaturated Fat

A Focus on Future Generations

• Offering daily tours to the public and

school groups

• Sharing knowledge of regenerative

practices and HNG values

• Internships and work-study programs for

aspiring farmers

• A focus on research in genetics, land

management, rotational grazing methods, and environmental impact

• Providing opportunity to young farmers

with the promise of economic sustainability

100% Grassfed Beef

• Raised in NC, SC, VA, GA, TN
• Approved Claims:

Pasture Raised 100% Grassfed Beef No Antibiotics No Added Hormones

• Certifications:

Non-GMO Project Verified Step 4 Global Animal Project Certified Organic (Available)

Pasture Raised Pork

• Raised in NC
• Approved Claims:

Pasture Raised Heritage Breed Vegetarian-fed No Antibiotics No Added Hormones

• Certifications:

Animal Welfare Approved

A Growing Industry

• Grassfed Beef is 4% of the beef market ($4 billion) of the U.S.

beef market.

• Labeled grassfed beef sale grew from $17 million in 2012 to

$272 million in 2016. Doubling each year.

• Imported beef makes up 75-80% of the U.S. grassfed beef

sales by value. South America, Australia, and NZ produce low quality low cost grassfed beef.

• The number of farmers age 25 to 34 grew 2.2 percent

between 2007 and 2012, according to the 2014 USDA census, a period when other groups of farmers — save the oldest — shrunk by double digits.

Sources: http://msue.anr.msu.edu/news/grass_finished_beef_marketing_update + Washing Post

OTHER BRANDS

Reliance on limited supplies or auction bidding Product Inconsistency in Grassfed/ Pasture Raised Market Unrecognized or untrusted to consumers in the marketplace Loose label claims in comparison to actual practices Standard SKUs and product availability Growing a strong farmer network Focus on quality producers with consistent protocols Strong trusted branding presence for quality and reliability Clear and transparent label claims Whole carcass utilization plus fresh & value added items

Positioned for Growth

VIDEOS

Why Grassfed? Our Mission