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Habit Forming News Products How can newspapers be the kings of habit - - PowerPoint PPT Presentation
Habit Forming News Products How can newspapers be the kings of habit - - PowerPoint PPT Presentation
Twipe 2020 Habit Forming News Products How can newspapers be the kings of habit (again)? @TwipeMobile Twipe 2020 Newspapers were the kings of habit Curation Selection Hierarchy Layoutting Strong Daily Routines
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@TwipeMobile
Reinventing Digital Editions
Best Practices Reader Insights Habit Formation bit.ly/TwipeResearch
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@TwipeMobile
Habits can be formed through carefully designed habit loops
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@TwipeMobile
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@TwipeMobile
- 1. Be where your readers are
- Evening digital-only edition to cater for a new
audience
- Same time every day
- Quizzes and games
- Freemium model for discovery
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@TwipeMobile
- 2. Bring the right content to the right readers
Data source: Content experiment from 1-Feb-2019 to 12-Mar-2019
49% 49% reduction in churn with JAMES, Your Digital Butler
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@TwipeMobile
- 3. Invest in good product experience
When the team reduced the load time from 9 seconds to 5.5 seconds, they saw a 49% increase in subscriber conversion on the homepage. Mathias Douchet Product Director at The Telegraph
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@TwipeMobile
- 4. Transform your organisation
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@TwipeMobile
- 5. Focus on the right metrics
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