Habit Forming News Products How can newspapers be the kings of habit - PowerPoint PPT Presentation

Feb 03, 2024 •378 likes •503 views

Twipe 2020 Habit Forming News Products How can newspapers be the kings of habit (again)? @TwipeMobile Twipe 2020 Newspapers were the kings of habit Curation Selection Hierarchy Layoutting Strong Daily Routines

Twipe 2020 Habit Forming News Products How can newspapers be the kings of habit (again)? @TwipeMobile
Twipe 2020 Newspapers were the kings of habit… Curation ü Selection ü Hierarchy ü Layoutting ü Strong Daily Routines ü @TwipeMobile
Twipe 2020 Reinventing Digital Editions Best Practices Reader Insights Habit Formation bit.ly/TwipeResearch @TwipeMobile
Twipe 2020 Habits can be formed through carefully designed habit loops @TwipeMobile
Twipe 2020 @TwipeMobile
Twipe 2020 1. Be where your readers are • Evening digital-only edition to cater for a new audience • Same time every day • Quizzes and games • Freemium model for discovery @TwipeMobile
Twipe 2020 2. Bring the right content to the right readers 49% 49% reduction in churn with JAMES, Your Digital Butler Data source: Content experiment @TwipeMobile from 1-Feb-2019 to 12-Mar-2019
Twipe 2020 3. Invest in good product experience When the team reduced the load time from 9 seconds to 5.5 seconds, they saw a 49% increase in subscriber conversion on the homepage. Mathias Douchet Product Director at The Telegraph @TwipeMobile
Twipe 2020 4. Transform your organisation @TwipeMobile
Twipe 2020 5. Focus on the right metrics @TwipeMobile
Twipe 2020 New tool: Habit Formation Canvas for News Media bit.ly/habitcanvas @TwipeMobile

Download Presentation

Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

Quality Is An Art For Others But it Habit For Us Quality Is An Art For Others But it Habit For Us

Quality Is An Art For Others But it Habit For Us Quality Is An Art For Others But it Habit For Us Quality Is An Art For Others But it Habit For Us Quality Is An Art For Others But it Habit For Us The perfect Sealing Solution Introduction

1.1k views • 108 slides

Hardware news 2015 Miroslav Kocur Own products HW news RTU & HMI RTU RTUs for control,

www.elvac.eu Hardware news 2015 Miroslav Kocur Own products HW news RTU & HMI RTU RTUs for control, protection, data acquisition and communication Content RTU7C compact unit ELVAC RTU configuration web SMC 133, SMC 144 - class S power

673 views • 34 slides

Welcome Facilitated by DeVerl Austin The Stages of the Maturity Continuum Foundation Habit 1:

Welcome Facilitated by DeVerl Austin The Stages of the Maturity Continuum Foundation Habit 1: Be Proactive 1 Habit Be Proactive The Circle of Influence 1 Habit Be Proactive Habit 2: Begin With the End In Mind 2 Habit Begin With the

871 views • 25 slides

HABIT GROUP Pain Naomi Faulknor , PGCert Rehab,BPHTY Clinical Services Manager- Habit Group

HABIT GROUP Pain Naomi Faulknor , PGCert Rehab,BPHTY Clinical Services Manager- Habit Group Management Service Habit Group (www.habitgroup.co.nz) WHO ARE WE? North Island coverage (national contracts in private work) WHAT ILL COVER

569 views • 23 slides

Breaking the TV Habit Valerie Lanard @valer @gigabody Duhiggs Habit Cycle Routine Cue

Breaking the TV Habit Valerie Lanard @valer @gigabody Duhiggs Habit Cycle Routine Cue Reward Duhiggs Habit Cycle Routine Cue Reward Duhiggs Habit Cycle Routine Cue Reward Ground Rules Preparation Weekly Urges to Watch TV

298 views • 16 slides

Quality. Habit. Loyalty. A sustainable business model for journalism. Data-informed, Experiment

Quality. Habit. Loyalty. A sustainable business model for journalism. Data-informed, Experiment driven, Journalism-focused Growth Strategies Martin Jnsson, Head of Editorial Development, Dagens Nyheter/Bonnier News INMA Subscriptions Summit,

576 views • 22 slides

Cracking the Habit Code 21 days to keeping your resolutions 1 Day 2: Your Brain on Autopilot 2

Cracking the Habit Code 21 days to keeping your resolutions 1 Day 2: Your Brain on Autopilot 2 2: Your brain on autopilot Why your resolution will be easy once its a habit Foundations of a habit: the anchor, the routine, and the reward

288 views • 9 slides

Conjugacies between dynamical systems, and their crossed products. Wei Sun Research Center

The Goal Terminologies General Strategy Good news Bad news One possible approach to fix it Concluding remarks Conjugacies between dynamical systems, and their crossed products. Wei Sun Research Center for Operator Algebras

666 views • 41 slides

Tissue Properties and Manufacturing Forming and TAD Fabrics Peter McCabe Tissue Business Leader

Tissue Properties and Manufacturing Forming and TAD Fabrics Peter McCabe Tissue Business Leader AstenJohnson Forming Fabrics Role of Forming Fabrics on Tissue Production THE FORMING FABRICS ARE THE MAJOR INTERFACE BETWEEN THE THE FORMING

648 views • 41 slides

Fyber N.V. 30 April 2020 1 2 3 4 Agenda Highlights & Products & Global growth

Full year results 2019 Fyber N.V. 30 April 2020 1 2 3 4 Agenda Highlights & Products & Global growth Financials & news differentiators market outlook 2 1 Highlights & news We build technology that empowers app

515 views • 32 slides

SRF CAVITY FABRICATION BY ELECTRO-HYDRAULIC FORMING AT CERN Elisa Cantergiani, Sait Atieh et al.

SRF CAVITY FABRICATION BY ELECTRO-HYDRAULIC FORMING AT CERN Elisa Cantergiani, Sait Atieh et al. (Forming and Welding EN/MME CERN) Gilles Avrillaud, Anne-Claire Jeanson et al. (BMAX) STATE OF ART FORMING OF SRF CAVITIES Deep-drawing of

467 views • 21 slides

ORTIC GROUP ADVANCED ROLL FORMING ORTIC Group Focus on Rollforming Machinery,

ORTIC GROUP ADVANCED ROLL FORMING ORTIC Group Focus on Rollforming Machinery, contracting, products Employees: 62 (2014) Turnover 2014: 83 MSEK Founded: 1943 - Bendiro 1984 - ORTIC 2009 - Northcone

511 views • 17 slides

News from UMD Cristina Aiftimiei (EGI.eu/INFN) Joao Pina (EGI/LIP) www.egi.eu EGI-InSPIRE

News from UMD Cristina Aiftimiei (EGI.eu/INFN) Joao Pina (EGI/LIP) www.egi.eu EGI-InSPIRE RI-261323 EGI-InSPIRE RI-261323 www.egi.eu Overview UMD2 decommissioning News on gfal2-util New products entering UMD Status of the UMD

626 views • 16 slides

The MGI Worldwide QA System Quality is not an act, its a habit. Aristotle We

The MGI Worldwide QA System Quality is not an act, its a habit. Aristotle We look at how you work, not what you do. Clive The QA cycle Every year QA Self Assessment questionnaire Feedback on responses You

427 views • 41 slides

Lecture 5: Asset Pricing Model with Habit Formation Simon Gilchrist Boston Univerity and NBER

Lecture 5: Asset Pricing Model with Habit Formation Simon Gilchrist Boston Univerity and NBER EC 745 Fall, 2013 Habit model: Assume: t u ( c t , h t ) U = E t =0 , with u given, for instance, by the formula u ( c, h ) = ( c

641 views • 30 slides

Writing for online channels notes for presentation Posting engaging content Olivia Williams

Writing for online channels notes for presentation Posting engaging content Olivia Williams (slide 2) Long-term digital success is all about making your website habit-forming and pushing it onto that must - check list that we all have

383 views • 7 slides

QUESTIONS 1. What does the term freemium refer to? Give examples. 2. On the social networks, why

QUESTIONS 1. What does the term freemium refer to? Give examples. 2. On the social networks, why is it difficult to generate revenue through advertising? Why is it particularly hard for social games? 3. What is the long-term prognosis for

190 views • 4 slides

Investor Presentation Q4 2015 Earnings Safe Harbor This presentation contains forward-looking

Investor Presentation Q4 2015 Earnings Safe Harbor This presentation contains forward-looking statements, including, among other things, statements regarding our growth prospects; our ability to attract and retain customers to use our platform;

414 views • 13 slides

PLANNING, ECONOMIC DEVELOPMENT AND CULTURE PLANNING, ECONOMIC DEVELOPMENT AND CULTURE PRIMARY

PLANNING, ECONOMIC DEVELOPMENT AND CULTURE PLANNING, ECONOMIC DEVELOPMENT AND CULTURE PRIMARY RESPONSIBILITIES Planning Administer County OP Direct Municipal Comprehensive Review Implement Provincial plans and policies Review

458 views • 10 slides

Safety: Engage your Workforce and Achieve High Safety Performance PPSA Safety Conference Engage

June 25, 2019 Safety: Engage your Workforce and Achieve High Safety Performance PPSA Safety Conference Engage Your Team - Culture Safety The Condition of Being Safe from Undergoing Hurt, Injury or Loss Culture The set of Shared Attitudes,

566 views • 20 slides

THE DIGITAL ECONOMY A u g u s t 2 8 , 2 0 1 8 INVESTOR PRESENTATION 1 Forward-looking

TRANSACT IN THE DIGITAL ECONOMY A u g u s t 2 8 , 2 0 1 8 INVESTOR PRESENTATION 1 Forward-looking statement This document contains certain forward-looking statements with respect to the Company. These forward- looking statements, by their

426 views • 31 slides

CORPORATE PRESENTATION 2014 ABOUT DIGITAL GAMING Digital gaming is everywhere Smartphones &

CORPORATE PRESENTATION 2014 ABOUT DIGITAL GAMING Digital gaming is everywhere Smartphones & Tablets Feature phones TVs & STBs Smartphones, tablets, smart TVs, STBs, smart watches Installed base of 2 billion smartphones and

433 views • 25 slides

Anindya Kar anindya@myprivatetutor.com +91 98300 65641 CONFIDENTIAL

Anindya Kar anindya@myprivatetutor.com +91 98300 65641 CONFIDENTIAL AND PROPRIETARY. Any use of this material without specific permission from BrishC Technologies

136 views • 13 slides

Adaptive Guidance Adaptive Guidance for the for the Mobile Elderly Mobile Elderly The

Adaptive Guidance Adaptive Guidance for the for the Mobile Elderly Mobile Elderly The MobileSage Project AAL Forum 2013 AAL Forum 2013 Till Halbach Till Halbach Ileana Turcu Ileana Turcu Jordi Rovira Simon Jordi Rovira Simon Luiza

309 views • 13 slides