SLIDE 1
Breaking the TV Habit
Valerie Lanard @valer @gigabody
Breaking the TV Habit Valerie Lanard @valer @gigabody Duhiggs - - PowerPoint PPT Presentation
Breaking the TV Habit Valerie Lanard @valer @gigabody Duhiggs - - PowerPoint PPT Presentation
Breaking the TV Habit Valerie Lanard @valer @gigabody Duhiggs Habit Cycle Routine Cue Reward Duhiggs Habit Cycle Routine Cue Reward Duhiggs Habit Cycle Routine Cue Reward Ground Rules Preparation Weekly Urges to Watch TV
SLIDE 2
SLIDE 3
Routine Reward Cue
Duhigg’s Habit Cycle
SLIDE 4
Routine Reward Cue
Duhigg’s Habit Cycle
SLIDE 5
Ground Rules
SLIDE 6
Preparation
SLIDE 7
5 10 15 20 25 30 35 40 1-Aug-14 1-Sep-14 1-Oct-14 1-Nov-14 1-Dec-14 1-Jan-15 1-Feb-15 1-Mar-15 1-Apr-15 1-May-15
Weekly Urges to Watch TV
5x/day 1x/day 2x/month
no data
SLIDE 8
Avoidance & Escape
SLIDE 9
Source: @crucially CC license 2.0
SLIDE 10
BEFORE AFTER
SLIDE 11
SLIDE 12
Unexpected Rewards
SLIDE 13
Unexpected Rewards
SLIDE 14
Triggers Everywhere!
Social Media
YouTube
Friends
Hotel Rooms Bars
Restaurants
People’s Houses Parties Planes Visiting Family Sports
Radio Interviews
Packages Overheard
- n public transit
Spotify
Ads
Facebook Autoplay
iTunes when I charge my phone
SLIDE 15
5 10 15 20 25 30 35 40 1-Aug-14 1-Sep-14 1-Oct-14 1-Nov-14 1-Dec-14 1-Jan-15 1-Feb-15 1-Mar-15 1-Apr-15 1-May-15
Weekly Urges to Watch TV
5x/day 1x/day 2x/month
no data
SLIDE 16
CC license 3.0 Source: The Fairy Tale Cupboard