QUESTIONS 1. What does the term freemium refer to? Give examples. - - PowerPoint PPT Presentation

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Sep 14, 2023 135 likes •190 views

QUESTIONS 1. What does the term freemium refer to? Give examples. 2. On the social networks, why is it difficult to generate revenue through advertising? Why is it particularly hard for social games? 3. What is the long-term prognosis for

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QUESTIONS

1. What does the term freemium refer to? Give examples.
2. On the social networks, why is it difficult to generate

revenue through advertising? Why is it particularly hard for social games?

3. What is the long-term prognosis for companies like Zong

and Spare Changes?

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What is freemium?

Free + Premium = Freemium
Pricing strategy - use to designate a business model

(provided free of charge)

Upgrade

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