Growth What Happened? Why is our market share down in laundry? - - PowerPoint PPT Presentation

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Nov 19, 2022 38 likes •261 views

Growth What Happened? Why is our market share down in laundry? Data Technicians Only You New questions take days or weeks to answer Where can I buy some laundry detergent? March 2016 Google DeepMind's AlphaGo defeated Lee Sedol 41.

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Growth

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What Happened?

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Why is our market share down in laundry?

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Data

You

Technicians Only

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New questions take days or weeks to answer

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“Where can I buy some laundry detergent?”

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March 2016 Google DeepMind's AlphaGo defeated Lee Sedol 4–1.

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AI + Human = Human Augmentation

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Augmented Analytics according to Gartner

“Augmented analytics, an approach that automates insights using machine learning and natural-language generation, marks the next wave of disruption in the data and analytics market.”

Augmented Analytics Is the Future of Data and Analytics. Gartner https://www.gartner.com/doc/3773164/augmented- analytics-future-data-analytics

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Driven by natural language - search, voice, devices Automation of analysis, including understanding drivers and communicating that analysis using natural language generation (stories, articles) Consumer goods aware. How to handle syndicated data, what AI/ML to use for which analysis.

Key Elements of Augmented Analytics for CPG

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AnswerRocket is an AI-driven CPG analyst

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Understanding to action 10X faster. Speed = growth.

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Causation Ideation 20 40 60 80

Without AI

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Causation Ideation 20 40 60 80

With AI

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Working with 3 of the top 10 FMCGs

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Demo

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