GOING PLACES Action 11 - CoB TravelSmart Plan STANDING COMMITTEE - - PowerPoint PPT Presentation

GOING PLACES

Action 11 - CoB TravelSmart Plan

STANDING COMMITTEE (ENVIRONMENT) 16 November 2015

Crawford Connell – TravelSmart Officer

TA3

• At the June 2015 Standing Committee (Environment),

Councillors requested that further information be provided on Action 11 from the TravelSmart Plan

• This action states “Investigate the potential for a ‘Going

Places’ travel incentive initiative or similar”

• Don’t believe any investigation has been undertaken by

previous TravelSmart officers on this action

• This is a brief summary of my investigation,

consideration of relevancy and a suggested way forward.

Background

TA4

• ‘Going Places’ came from City of Darebin, Victoria.
• Incentive based Travel behaviour change program that

ran from 2006-2011 with 520 members

• Members pledge to make travel change, log it on a

website/program to keep track and received rewards accordingly as they met goals

• Reward items such as vouchers & discounts at local

businesses etc, novelty items - mugs etc

• Included a message board for members to be part of

the community (pre social media).

What is/was the ‘Going Places’ program

TA5

• Included in the CoB TravelSmart document right at the

end of the program. Nearly 5 years ago

• Technology has leaped ahead
• Software developer wants $50k to update
• Believe the concept could still work but the ‘Going

Places’ platform is not the mechanism to use

• Believe that ideally this type of program would be done

in conjunction with something else

• Some research suggests that incentivising for behaviour

change is unsustainable

• Suggest to save resources for a different program.

Is the ‘Going Places’ program still relevant ?

TA6

• Smartphone app auto logs peoples travel
• behaviour. Minimal user and admin input
• Incentives earned by using different

modes of transport and redeemed at local businesses/partners

• Trial being undertaken in Fremantle early

2016

• City of Fremantle input was $10k. Once

platform is created, getting involved will likely be even cheaper.

• www.freewheeler.com

Better ways forward 1 – FreeWheeler Similar Concept

TA7

• Try to attract the ‘Your Move’ program to align with the
• pening of the new train line in 2020
• State Gov program that encourages increasing physical

activity with Active Transport included

• Massive bang for buck - Wanneroo input of $100k +

$100k in-kind - $2.4m project value. 10,000+ households, 30 local businesses, 10 schools, great community building potential etc

• www.yourmove.org.au

Better ways forward 2 – Your Move Different Concept

TA8

• Investigation is now considered to be completed
• Watch the very similar ‘Freewheeler’ concept/program

unfold in Fremantle. Confirm whether the concept still works and whether the App platform is successful

• EMRC and City of Belmont officers are in consultation

about promoting a Your Move project

• Allow the Belmont on the Move to be completed and

provide some potential new directions

• Consider inclusion of an updated action when

TravelSmart plan is next reviewed/revised.

So ... What Now ?

TA9

• Questions ?
• Discussion ?

Thank You

Questions ?

TA10