FY 2015 IR Presentation | February 25, 2016 | | Page 1 Agenda FY - - PowerPoint PPT Presentation

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FY 2015 IR Presentation | February 25, 2016 | | Page 1 Agenda FY - - PowerPoint PPT Presentation

February 25, 2016 FY 2015 IR Presentation | February 25, 2016 | | Page 1 Agenda FY 2015 1. FY 2015 At a Glance 2. FY 2015 Financial Performance Review 3. FY 2015 Operational Performance 3.1. Broadcasting German-speaking Ad


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| Page 1 | February 25, 2016 |

February 25, 2016

FY 2015

IR Presentation

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| Page 2 | February 25, 2016 | | Page 2 | February 25, 2016 |

Agenda – FY 2015

  • 1. FY 2015 – At a Glance
  • 2. FY 2015 – Financial Performance Review
  • 3. FY 2015 – Operational Performance

3.1. Broadcasting German-speaking – Ad Market Performance 3.2. Broadcasting German-speaking – TV Performance 3.3. Content Production & Global Sales 3.4. Broadcasting German-speaking – Distribution 3.5. Digital & Adjacent

  • 4. Summary & Outlook
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| Page 3 | February 25, 2016 |

February 25, 2016 Thomas Ebeling Chief Executive Officer

FY 2015

At a Glance

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| Page 4 | February 25, 2016 | | Page 4 | February 25, 2016 |

Financial milestones achieved

Continuing operations

1 2 3 4

FY 2015 – At a Glance

Record year for P7S1 in terms of revenues, recurring EBITDA and underlying net income

Continued growth of core advertising business

Dynamic growth in Distribution and Content Production & Global Sales

Best Digital & Adjacent performance in history

Effective M&A strategy successfully executed

Highest total shareholder return in the European FTA broadcasting peer group, with +39%

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| Page 5 | February 25, 2016 | | Page 5 | February 25, 2016 |

Major operational highlights in FY 2015

Positive TV ad performance

1 2 3 4

FY 2015 – At a Glance

Best TV ratings performance in ten years Landmark acquisitions for our D&A verticals Powerful US additions to Red Arrow’s portfolio

2016

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SLIDE 6

| Page 6 | February 25, 2016 | | Page 6 | February 25, 2016 |

Key financials in FY 2015: another record year

Continuing operations

1 2 3 4

FY 2015 – At a Glance

[FY 2015 vs. FY 2014, in EUR m]

Revenues Recurring EBITDA Underlying net income

✔ ✔ ✔

3,260.7 925.5 467.5

+13.4% +9.2% +11.6%

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| Page 7 | February 25, 2016 | | Page 7 | February 25, 2016 |

Continued dynamic growth across all three business segments

Continuing operations, external revenues

Content Production & Global Sales +EUR 60.0m

Revenue growth

  • vs. FY 2014

Broadcasting German-speaking

Distribution TV advertising

+3.4% +20.2% +EUR 89.3m +4.3% Digital & Adjacent

Digital Entertainment Adjacent Ventures & Commerce

+36.4% +8.1% +47.3% +EUR 235.7m +38.6% +29.7%

1 2 3 4

FY 2015 – At a Glance

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SLIDE 8

| Page 8 | February 25, 2016 | | Page 8 | February 25, 2016 |

We are well on track after half of mid-term target period

Continuing operations

1 2 3 4

At a Glance

1,926 335 95 2,356 2,152 846 262 3,261 2,301 1,535 370 4,206 Broadcasting German- speaking Digital & Adjacent Content Production & Global Sales ProSiebenSat.1 Group 2012 2015 2018 target

49%

+EUR 375m +EUR 1,200m +EUR 275m +EUR 1,850m >30% 15-20% ≥10% >26.0%

2012-18 revenue growth target

[in EUR m, degree of achievement]

60% 43% 61%

745 926 1,095 Group rec. EBITDA

52%

2018 revenue growth target

  • Rec. EBITDA margin profile 2018E

Degree of achievement

  • Rec. EBITDA growth target

[in EUR m, degree of achievement]

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| Page 9 | February 25, 2016 | | Page 9 | February 25, 2016 |

Significant total shareholder return – outperforming European peers and major German indices

Note: European FTA broadcasting peers: Atresmedia, ITV, M6, Mediaset, Mediaset Espana, MTG, RTL, TF1 (equally weighted)

1 2 3 4

FY 2015 – At a Glance

+39%

y-o-y

Total shareholder return [indexed, FY 2015]

90 100 110 120 130 140 150 Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 ProSiebenSat.1 Media DAX MDAX European FTA Broadcasters

| Page 9

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SLIDE 10

| Page 10 | February 25, 2016 | | Page 10 | February 25, 2016 |

Our 2016 outlook

Continuing operations

Recurring EBITDA and underlying net income above prior year

Ad performance in line with positive net TV ad market

Digital & Adjacent with double-digit revenue growth

Group revenue growth to exceed +10%

1 2 3 4

FY 2015 – At a Glance

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| Page 11 | February 25, 2016 | | February 25, 2016 | | Page 11

Enlarged Executive Board to further strengthen content business

1 2 3 4

FY 2015 – At a Glance

Conrad Albert

LEGAL, DISTRIBUTION & REGULATORY AFFAIRS

  • Dr. Gunnar Wiedenfels

CHIEF FINANCIAL OFFICER

  • Dr. Ralf Schremper

STRATEGY & INVESTMENT

  • Dr. Christian Wegner

DIGITAL & ADJACENT

Jan Frouman

CONTENT & BROADCASTING

From March 1, 2016 Thomas Ebeling

CHIEF EXECUTIVE OFFICER

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SLIDE 12

| Page 12 | February 25, 2016 |

February 25, 2016

  • Dr. Gunnar Wiedenfels

Chief Financial Officer

Q4/FY 2015

Financial Performance Review

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| Page 13 | February 25, 2016 | | Page 13 | February 25, 2016 | Continuing operations

500 1,000 1,500 2,000 2,500 3,000 3,500 200 400 600 800 1,000 1,200

925.5 847.3 +13.4% FY 2015 2,875.6 3,260.7 FY 2014

Consolidated revenues [in EUR m] Recurring EBITDA [in EUR m]

FY 2015 FY 2014 Recurring EBITDA margin: 28.4% (-1.1%pts) +9.2%

1 2 3 4

Q4/FY 2015 – Financial Performance Review

FY 2015: strong improvement of revenues and recurring EBITDA

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| Page 14 | February 25, 2016 | | Page 14 | February 25, 2016 |

FY 2015: Group revenue growth driven by all key assets

Continuing operations

Broadcasting German-speaking Key Group revenue growth drivers vs. PY [FY 2015 external revenues, growth rates in %] Digital & Adjacent Content Production & Global Sales TV advertising EUR 1,974.1m, +3.4% Digital Entertainment EUR 300.2m, +36.4% Red Arrow EUR 262.2m, +29.7% Distribution EUR 111.7m, +20.2% Adjacent EUR 80.6m, +8.1% Ventures & Commerce EUR 465.6m, +47.3% EUR 2,152.1m, +4.3% EUR 846.4m, +38.6% EUR 262.2m, +29.7%

1 2 3 4

Q4/FY 2015 – Financial Performance Review

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| Page 15 | February 25, 2016 | | Page 15 | February 25, 2016 |

FY 2015: Continued strong underlying net income growth

Continuing operations

  • 200
  • 150
  • 100
  • 50

50

  • 126.4
  • 134.4
  • 6.0%

Financial result [in EUR m]

FY 2015 FY 2014

100 200 300 400 500

+11.6% FY 2015 467.5 FY 2014 418.9

Underlying net income [in EUR m]

1 2 3 4

Q4/FY 2015 – Financial Performance Review

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| Page 16 | February 25, 2016 | | Page 16 | February 25, 2016 | Continuing operations

External revenues and recurring EBITDA [in EUR m] Q4 2015 Q4 2014 y-o-y FY 2015 FY 2014 y-o-y Comments

  • Ext. revenues

681.6 664.7 +2.5% 2,152.1 2,062.7 +4.3% Segment revenue growth driven by continuing positive TV ad market trend in all our German-speaking markets as well as increase in distribution revenues supported by HD subscriber growth TV advertising 621.6 607.7 +2.3% 1,974.1 1,909.1 +3.4% Distribution 31.4 26.5 +18.3% 111.7 92.9 +20.2%

  • Rec. EBITDA

274.4 265.6 +3.3% 734.3 702.8 +4.5% Maintained attractive segment margin and accelerated rec. EBITDA growth

1 2 3 4

Q4/FY 2015 – Financial Performance Review

Broadcasting German-speaking: maintained solid revenue and recurring EBITDA growth contribution

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| Page 17 | February 25, 2016 | | Page 17 | February 25, 2016 | Continuing operations

External revenues and recurring EBITDA [in EUR m] Q4 2015 Q4 2014 y-o-y FY 2015 FY 2014 y-o-y Comments

  • Ext. revenues

316.8 196.9 +60.9% 846.4 610.7 +38.6% Maintained double-digit

  • rganic segment revenue and
  • rec. EBITDA growth in 2015;

growth acceleration in Q4 driven by positive consolidation effects of 2015 acquisitions Digital Entert. 114.7 66.6 +72.2% 300.2 220.1 +36.4% Adjacent 29.6 25.7 +14.9% 80.6 74.6 +8.1% Ventures & Com. 172.6 104.5 +65.1% 465.6 316.1 +47.3%

  • Rec. EBITDA

68.3 42.4 +60.8% 170.2 129.3 +31.6% Attractive segment margin of ~20% despite remaining losses of growth initiatives

1 2 3 4

Q4/FY 2015 – Financial Performance Review

Digital & Adjacent: best segment performance in history driven by organic and inorganic growth

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| Page 18 | February 25, 2016 | | Page 18 | February 25, 2016 | Continuing operations

External revenues and recurring EBITDA [in EUR m] Q4 2015 Q4 2014 y-o-y FY 2015 FY 2014 y-o-y Comments

  • Ext. revenues

88.1 104.3

  • 15.6%

262.2 202.2 +29.7% FY 2015 revenue growth mainly driven by business in the United States; Q4 2015 revenue decline as expected due to strong prior year figures (Q4 2014: +146%) Total revenues 102.4 121.2

  • 15.5%

318.4 244.5 +30.2%

  • Rec. EBITDA

14.9 18.1

  • 17.7%

25.0 19.1 +30.8% Double-digit rec. EBITDA increase in 2015, rec. EBITDA margin close to target of 10%

1 2 3 4

Q4/FY 2015 – Financial Performance Review

Content Production & Global Sales: further double-digit revenue and recurring EBITDA growth in 2015

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| Page 19 | February 25, 2016 | | Page 19 | February 25, 2016 |

Q4/FY 2015: Group P&L – improvement of all key metrics

Continuing operations; 1) Valuation effects regarding at equity investments, financial assets & marketable securities; 2) Result for the period attributable to shareholders of ProSiebenSat.1 Media SE

[in EUR m] Q4 2015 Q4 2014 y-o-y FY 2015 FY 2014 y-o-y Revenues 1,086.5 965.9 +12.5% 3,260.7 2,875.6 +13.4% Recurring EBITDA 357.4 325.1 +9.9% 925.5 847.3 +9.2% Non-recurring items

  • 14.1
  • 8.2

+71.7%

  • 44.4
  • 28.9

+53.6% Thereof M&A-related

  • 5.0
  • 0.8

>+100%

  • 19.8
  • 2.9

>+100% EBITDA 343.3 316.9 +8.3% 881.1 818.4 +7.7% Depreciation and amortization

  • 54.6
  • 35.0

+55.9%

  • 151.1
  • 123.8

+22.0% Thereof PPA

  • 15.6
  • 5.9

>+100%

  • 32.3
  • 19.9

+62.5% Operating result (EBIT) 288.7 281.8 +2.4% 729.9 694.5 +5.1% Financial result

  • 76.7
  • 29.1

>+100%

  • 126.4
  • 134.4
  • 6.0%

Thereof interest result

  • 28.9
  • 22.6

+27.6%

  • 92.0
  • 97.9
  • 6.0%

Thereof valuation effects1)

  • 53.7
  • 8.9

>+100%

  • 27.7
  • 30.0
  • 7.7%

Earnings before tax (EBT) 212.0 252.7

  • 16.1%

603.6 560.1 +7.8% Net income2) 138.5 167.8

  • 17.5%

390.6 373.5 +4.6% Underlying net income 201.1 180.4 +11.5% 467.5 418.9 +11.6%

1 2 3 4

Q4/FY 2015 – Financial Performance Review

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| Page 20 | February 25, 2016 | | Page 20 | February 25, 2016 | Financial leverage: Net debt/LTM rec. EBITDA (LTM rec. EBITDA of EUR 925.5m (previous year: EUR 847.3m) for continuing operations); 1) Repayment of finance lease liabilities, dividend payments to non-controlling interests, payments for businesses without change in control and financing costs

1 2 3 4

Q4/FY 2015 – Financial Performance Review

Financial leverage at YE 2015 well inside target range of 1.5-2.5x net debt to recurring EBITDA

1,503 342 553 13 470 1,940

500 1,000 1,500 2,000 2,500 12/31/2014 2014 dividend payment M&A spend Other FCF before M&A 12/31/2015

Net debt [in EUR m] Change in net debt mainly due to increased M&A activity in 2015

Net financial debt

Financial leverage

1.8x 2.1x

1)

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| Page 21 | February 25, 2016 | | Page 21 | February 25, 2016 |

2015 Dividend proposal

1 2 3 4

Q4/FY 2015 – Financial Performance Review

2015 Dividend proposal

  • Dividend per share:

EUR 1.80

  • Total dividend pay-out1):

EUR 386m

  • Pay-out ratio:

82.5%

  • AGM on June 30, 2016
  • Dividend payment on July 1, 2016

1) Dividend pay-out calculated on the basis of 214.2m shares (4.6m treasury shares not entitled to a dividend); proposed 2015 dividend subject to Supervisory Board and AGM resolution; 2) Based on share price of EUR 46.77 on Dec 30, 2015

2013-15 Underlying EPS and DPS in Euro

1.60 1.96 2.19 1.47 1.60 1.80 0.00 0.50 1.00 1.50 2.00 2.50 2013 2014 2015 Underlying EPS DPS per dividend entitled common share

Dividend yield

3.8%

2)

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| Page 22 | February 25, 2016 | | Page 22 | February 25, 2016 |

Financial outlook for 2016

1 2 3 4

Q4/FY 2015 – Financial Performance Review

Financial leverage 1.5x – 2.5x Recurring EBITDA above prior year Underlying net income above prior year Group revenue growth (in %) >+10%

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| Page 23 | February 25, 2016 |

February 25, 2016 Thomas Ebeling Chief Executive Officer

Broadcasting German-speaking

Ad Market Performance

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| Page 24 | February 25, 2016 | | Page 24 | February 25, 2016 |

Positive development in FY 2015

1) Source: Nielsen Media Research, gross figures excluding YouTube and Facebook

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Continued increase of TV share in media mix1)

Continued positive net pricing development

P7S1 German-speaking TV advertising revenue growth of 3.4%

P7S1 with slight advertising share gain

German net TV ad market growth of +2-3%

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| Page 25 | February 25, 2016 | | Page 25 | February 25, 2016 | Source: Nielsen Media Research for Germany; Media Focus for Austria and Switzerland | Page 25

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Switzerland Austria Germany

ProSiebenSat.1 gross TV advertising market share [in %]

Advertising share gains in all German-speaking markets FY 2014 FY 2015 25.7% 44.0% 35.4% 28.9% 44.4% 36.9%

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| Page 26 | February 25, 2016 | | Page 26 | February 25, 2016 |

Solid net TV ad market growth in 2015

Source: ZAW (2010, 2011, 2012, 2013, 2014), ProSiebenSat.1 estimate (2015)

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

German net TV ad market growth

[in %] [in %] 2011 +0.7% 2012 +1.4% 2013 +2.2% 2014

+2-3%

2015E +4.0%

FY Ø growth

Q1 Q2 Q3 Q4

Ø growth

Q1 positive due to earlier Easter

2015 2011-2015

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| Page 27 | February 25, 2016 | | Page 27 | February 25, 2016 |

TV continues to benefit at the expense of other media

Source: Nielsen Media Research; Online excluding search, affiliate and others (not reporting their bookings to Nielsen, e.g. YouTube and Facebook)

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Gross ad spendings, Germany [2015 vs. 2014; in % and %pts] Outdoor, Cinema Magazines Newspaper Radio TV Total Online

  • 0.7%pts
  • 0.8%pts
  • 0.2%pts

+1.3%pts 100.0% 47.5% 11.3% 5.7% 16.0% 13.2% 6.3% Share of segment Change in media mix +0.4%pts

  • 0.0%pts
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| Page 28 | February 25, 2016 | | Page 28 | February 25, 2016 |

8 out of 10 biggest industries increased TV budgets

Source: Nielsen Media Research; without Media & Publishing and Other Advertising industries

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

2.040 1.717 1.607 1.310 1.099 776 735 732 622 406 13.980 14.6% 12.3% 11.5% 9.4% 7.9% 5.6% 5.3% 5.2% 4.4% 2.9% +13.6% +4.2% +2.6% +30.9% +17.1% +10.0%

  • 14.5%

+6.7% +3.7%

  • 6.7%

+3.0%pts

  • 1.3%pts

+2.3%pts +3.6%pts +3.0%pts +3.5%pts

  • 2.2%pts
  • 3.6%pts

+3.2%pts +1.7%pts 100.0% +7.0% +1.3%pts

Gross TV ad spendings of top 10 TV industries, Germany [2015 vs. 2014; in EURm, % and %pts]

in EURm Share Δ Δ TV in media mix 244 70 41 310 160 70

  • 125

46 22

  • 29

913 in EURm Detergents Finance Pharmacy Beverages Food Business Services Motor Vehicles Telecommunication Cosmetics & Toiletries Trade & Shipment Total

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| Page 29 | February 25, 2016 | | Page 29 | February 25, 2016 |

Top 50 304 Other 101 Top 20 217

  • 178
  • 30
  • 90

∆ TV, EUR m ∆ TV share ∆ Print share ∆ Print, EUR m

  • 1.4%pts
  • 1.8%pts
  • 1.6%pts

+2.2%pts +2.5%pts +0.5%pts

Gross TV ad spendings by advertiser size cluster, Germany [2015 vs. 2014; in EUR m and %pts]

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

TV share increased in each advertiser cluster, particularly Top 50

Source: Nielsen Media Research; SevenOne Media Market Insights: own calculation

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| Page 30 | February 25, 2016 | | Page 30 | February 25, 2016 |

Continued CPT increases

CPT = Cost Per Thousand; A 14-49, Mon-Sun, full day 3-3 h, FY 2015; Basis: all TV households in Germany (GER+EU); Source: AGF in cooperation with GfK / TV Scope / SevenOne Media / Pricing & Media Strategy

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Gross CPT growth [FY 2015 vs. FY 2014; in %]

10.1 8.1 12.4 8.9 11.7

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| Page 31 | February 25, 2016 | | Page 31 | February 25, 2016 |

New ad segments with long-term growth identified

Description

  • Targeted audience

groups also in TV

  • New geographic target

groups Data/ Digitalization Digitalization Digitalization

  • Entering as sales house

for Cittadino and Tank & Rast Growth driver

  • New freesheet app

marktguru will tap into large print freesheet budgets

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Adressable/ regional TV Digital out-

  • f-home

(DOOH) Digital freesheets

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| Page 32 | February 25, 2016 | | Page 32 | February 25, 2016 |

Regional and individual advertising reveal large opportunities

Approach

HbbTV 1.0 Overlay products HbbTV 2.0 Spot replacement Future Platforms Spot replacement & product bundles Target segments

  • New geographic target

groups Premium pricing for:

  • targeted audience groups
  • advertisers less focused
  • n fast reach and more
  • n hyper-specific

targeting

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Regional Personalized targeting First devices in 2016

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| Page 33 | February 25, 2016 | | Page 33 | February 25, 2016 |

HbbTV 1.0 non-spot products HbbTV 2.0 spot overlay

Existing solution: cable spot overlay National spots with regional discount IPTV spot overlay (cooperation req.) Mobile live stream targeting (e.g. 7TV) SAT.1 regional windows

 

Short-term

   

Several levers to address regional potential – focus on HbbTV

    

Long-term

  

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

ban 2016

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| Page 34 | February 25, 2016 | | Page 34 | February 25, 2016 |

Innovation leader in new addressable TV business

Switch-in Spot overlay

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Hornbach AXE Saturn Toyota Vodafone DLIA P&G - Oral B Burger King Daimler (smart) Sony

Switch-in XXL

48

campaigns

25 clients

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| Page 35 | February 25, 2016 | | Page 35 | February 25, 2016 |

Entering DOOH with Cittadino/Tank & Rast partnership

1) Source: Magna Global Forecast Dec 2015; 2) Source: SevenOne Media estimate; 3) Note: no equity stake

Estimated DOOH market development (net)

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

ProSiebenSat.1 as sales house and provider of attractive content3) Attractive cross channel bundling

  • ffers

Premium touchpoints with strong presence at airports, highway stations and POS

Tank & Rast, Cittadino and ProSiebenSat.1 with strong complementary assets

Traditional OOH DOOH

2020E 2015 Net OOH market1) [in EUR m] 968 1,048

Local players

2016 market share estimate2) [in %] >10%

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| Page 36 | February 25, 2016 | | Page 36 | February 25, 2016 |

DOOH complementing our multi-screen offering

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

TV Tablet PC Smartphone DOOH screen NEW

TV

29.5% audience share1) 44% ad market share2)

Online Mobile

DOOH

270m monthly video views3) 11% ad market share2) 80m monthly video views3) 11% ad market share2) 225m monthly contacts4) > 10% market share5)

Key Performance Indicators

Source: 1) TV Scope, A 14-49; 2) Nielsen Media Research; 3) SevenOne Media estimate, YouTube Analytics; comScore videomatrix, H1 2015; 4) Total of ad media, media exposure from Public Screens 2014 and supplier indications; 5) SevenOne Media

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| Page 37 | February 25, 2016 | | Page 37 | February 25, 2016 |

Marktguru app positioned to tap into large freesheet budgets

1) SevenOne Media own estimate for net market (retailer split according to Nielsen Media Research, applied to ZAW net figures for print and Deutsche Post Dialogmarketing 2014 for direct mail figures); 2) SevenOne Media own estimate based

  • n expert calls with agencies and clients

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Potential price promotion budgets

Newspaper ads (incl. supplements)

288

Regional free sheets ("Anzeigenblätter")

2,591

796 1,507

Direct distribution free sheets (unadressed)

Print net free sheet market1) 2014 [in EUR m] Digital free sheet market2) [in EUR m, % of free sheet market]

2015 2014

1.1%

1.5%

EUR 25m EUR 35m

+40% y-o-y

Launch H1 2016

Marktguru app positioned to tap into large freesheet budgets

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SLIDE 38

| Page 38 | February 25, 2016 | | Page 38 | February 25, 2016 |

Solid single-digit net TV ad market growth forecast

Source: Warc International Ad Forecast Dec 2015, ZenithOptimedia Advertising Expenditure Forecasts Dec 2015, Magna Global Forecast Dec 2015, ProSiebenSat.1 estimate

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

+2-3%

German net TV ad market estimates 2016

+4.3% +2.5%

ProSiebenSat.1 internal market estimate

+4.3%

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SLIDE 39

| Page 39 | February 25, 2016 | | Page 39 | February 25, 2016 | Source: ProSiebenSat.1 2016 estimate

Estimated 2016 German net TV ad market growth

Net TV ad market growth rate [in %]

Ø

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Q1 Q2 Q3 Q4 Incl. minor benefit in Q1 due to earlier Easter

  • Sports events to

trigger pull-forward effects in April and May

  • June and July likely

to be weaker

  • Catch-up effects in

August expected

  • No major shift of

advertising revenues between quarters

Comments

Limited impact of 2016 sports events on TV ad market growth

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| Page 40 | February 25, 2016 | | Page 40 | February 25, 2016 |

Sales outlook 2016

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

3 1 2 4

German net TV advertising market growth of +2-3% P7S1 to grow in line with positive net TV ad market Net CPTs to further increase due to increased value of reach Continued increase of TV share in media mix

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SLIDE 41

| Page 41 | February 25, 2016 |

February 25, 2016 Thomas Ebeling Chief Executive Officer

Broadcasting German-speaking

TV Performance

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| Page 42 | February 25, 2016 | | Page 42 | February 25, 2016 |

Strong ratings growth across German-speaking markets

Basis for GER: All German TV households (GER+EU), A 14-49; Mon-Sun, full day 3-3 h; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland; Basis for CH: D-CH; A 15-49; Mon-Sun, full day 3-3 h, incl. PULS 8 (from Oct 08, 2015 onwards); Source: Mediapulse TV-Panel; Basis for A: A 12-49; Mon-Sun, full day 3-3 h, incl. P7 MAXX Austria and S1 Gold Austria (from Jul 15, 2014, onwards); Source: AGTT / GfK: Fernsehforschung / Evogenius Reporting

FY 2014 Germany 28.7% Austria 21.7% Switzerland 17.3% FY 2015 29.5% 23.1% 18.6%

Audience share (A14-49)

[in %] 1 2 3 4

Broadcasting German-speaking / TV Performance

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| Page 43 | February 25, 2016 | | Page 43 | February 25, 2016 |

Average daily TV-related consumption – Full day

TV-related consumption stable vs. 2014

1) Online TV related: SevenOne Media own calculation; Basis: All German TV households (GER+EU),Viewers 3+, A 14-49 and A 14-29; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland

1 2 3 4

Broadcasting German-speaking / TV Performance

[in minutes]

Viewers 3+ years1) Adults 14-49 years

[in minutes]

Adults 14-29 years

[in minutes]

High TV related consumption expected in 2016 due to sports year

Sports year

221 223

2014 2015

5 228 224 3 181 176 187

2014

9

2015

185 6 124 118

2015

130 9 133

2014

12

Classic linear TV Online TV related

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| Page 44 | February 25, 2016 | | Page 44 | February 25, 2016 |

Impact Implemented and planned TV panel adaptions

Panel upgrade to deliver ~6% incremental reach vs. 2015

1) Gross reach, annual effect; SevenOne Media estimates based on current planning

More TV usage situations Live streaming Panel extension Complete coverage of 2nd, 3rd, … TV sets Upgrade of single household measurement Web browser Mobile & Smart TV apps (e.g. 7TV, Magine, Zattoo) Inclusion of German-speaking non-EU foreigners (e.g. Turkish population) 2015  2015  Q1 2016 Q1 2017 01/2016

1 2 3 4

Broadcasting German-speaking / TV Performance

Impact 2016 vs. 2015 Measured reach1) in young segment (A 14-29) +12% Measured reach1) in key target group (A 14-49) +6%

slide-45
SLIDE 45

| Page 45 | February 25, 2016 | | Page 45 | February 25, 2016 |

Strong reach for lighthouse formats across all platforms

1) Basis: A 14-49, “TV contacts“ with >1 min of viewing; 2) Channel websites + 7TV app (live-streaming w/o 7TV app) FY 2015; excluding Syndication, MyVideo, Youtube, HbbTV; short clips including uncategorized video views; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland

1 2 3 4

Broadcasting German-speaking / TV Performance

72.5 6.6 89.6 10.5 25.8 2.3 35.2 7.1 Content reach: ProSiebenSat.1 linear TV + online/mobile 56.9

[FY 2015, views in million]

19.7 92.1 15.5

Linear TV1) Online live streaming & full episode catch-up2) Total reach Short clips2) + + Owned &

  • perated
  • nline

50.6 4.2 61.2 6.4

Examples

+62%

  • vs. TV only

+36% +24% +21%

slide-46
SLIDE 46

| Page 46 | February 25, 2016 | | Page 46 | February 25, 2016 |

Best ratings performance in the last ten years …

Basis: All German TV households (GER+EU), A 14-49 years, Mon-Sun, full day 3-3 h; ProSiebenSat.1 w/o N24 & w/o 9live, sixx since Feb 01, 2011, SAT.1 Gold since Jan 17, 2013, ProSieben MAXX since Sept 03, 2013; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland

1 2 3 4

Broadcasting German-speaking / TV Performance

28.4

2006

27.8 28.0

2007 2010 2013

28.1 27.8 28.9

2012 2011 2009 2008

28.8 28.6 28.7

2014

29.5

2015 Audience share (A14-49)

[FY 2015, in %]

slide-47
SLIDE 47

| Page 47 | February 25, 2016 | | Page 47 | February 25, 2016 |

Audience share (A14-49)1) Share of advertising2)

… with a strong position in the German TV market …

1) Basis: All German TV households (GER+EU), A 14-49, Mon-Sun, full day 3-3 h; RTL Mediengruppe w/o RTL II minority; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland; 2) Gross values; Source: Nielsen / SevenOne Media, Sales Steering & Market Insights

24.3 29.5 33.5 44.4

%pts %pts

∆ +10.9 ∆ +5.2

1 2 3 4

Broadcasting German-speaking / TV Performance

[FY 2015, in %] [FY 2015, in %]

slide-48
SLIDE 48

| Page 48 | February 25, 2016 | | Page 48 | February 25, 2016 |

24.3 24.7 2014 29.5 2015 29.4 28.9 2011 28.7 28.1 2013 26.1 2012 27.3 27.8

… and significant lead over key competitor

Basis: All German TV households (GER+EU), A 14-49, Mon-Sun, full day 3-3 h, SAT.1 Gold since Jan 17, 2013, ProSieben MAXX since Sep 03, 2013; RTL Mediengruppe w/o RTL II; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland

1 2 3 4

Broadcasting German-speaking / TV Performance

∆ +5.2%

pts

∆ +4.0%

pts

∆ +2.0%

pts

∆ +0.5%

pts

Audience share comparison (A14-49)

[FY, in %]

  • 0.5%

pts

Sports year

slide-49
SLIDE 49

| Page 49 | February 25, 2016 | | Page 49 | February 25, 2016 |

Continued growth of young channels

Basis: All German TV households (GER+EU), Mon-Sun, 3-3 h; sixx from Feb 01, 2011 onwards, SAT.1 Gold from Jan 17, 2013 onwards, ProSieben MAXX from Sep 03, 2013 onwards; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland

1 2 3 4

Broadcasting German-speaking / TV Performance

Best rating with single format Best daily performance Best rating with single format

7.9% 2.8% 8.9%

Audience share (A14-49)

[FY 2015 vs. FY 2014, in %]

1.4%

+0.0%pts

1.3%

+0.7%pts

1.2%

+0.2%pts

slide-50
SLIDE 50

| Page 50 | February 25, 2016 | | Page 50 | February 25, 2016 |

New Swiss channel Puls 8 with strong start

1) In key target group A 20-49 purchase decision makers; 2) A 15-49; Basis: Oct 08-Dec 31, 2015; D-CH, A15-49 / 20-49 purchase decision makers, full day 2-2 h; Source: Mediapulse TV-Panel

1 2 3 4

Broadcasting German-speaking / TV Performance

Complementing channel portfolio with strong ad

market demand1)

Ø 1.0%

SoV in A15-49

Ø 1.1%

SoV in key target group1)

Top result in 2015: Best daily SoV of 2.8% in

key target group and

2.6% in A15-49

Official launch on October 8, 2015

The Simpsons Blue Bloods Elementary

Top formats 20152) 7.0%

Up to

5.8%

Up to

5.5%

Up to

slide-51
SLIDE 51

| Page 51 | February 25, 2016 | | Page 51 | February 25, 2016 |

Successful prime time commissioned formats & events …

Basis: All German TV households (GER+EU), A 14-49 years; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland

1 2 3 4

Broadcasting German-speaking / TV Performance

Examples

Promi Big Brother Knallerfrauen The Voice Kids Einstein The Voice of Germany Joko & Klaas shows Germany’s Next Topmodel

18.5%

Up to

Raab events

30.2%

Up to

17.2%

Up to

17.4%

Up to

13.8%

22.5%

Up to

17.0%

Up to

22.3%

Up to

slide-52
SLIDE 52

| Page 52 | February 25, 2016 | | Page 52 | February 25, 2016 |

… combined with high performing US content …

Basis: All German TV households (GER+EU), A 14-49 years, prime time 20-23 h; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland

1 2 3 4

Broadcasting German-speaking / TV Performance

Examples

Blockbusters US Sitcoms US Series

The Big Bang Theory Two And A Half Men The 100 Criminal Minds The Flash Hänsel & Gretel - Hexenjäger Django Unchained Gotham

23.5%

Up to

19.3%

Up to

22.8%

Up to

15.5%

Up to

24.4% 22.5%

20.3%

Up to

20.3%

Up to

slide-53
SLIDE 53

| Page 53 | February 25, 2016 | | Page 53 | February 25, 2016 |

… and a promising pipeline for 2016

The Voice of Germany GNTM Promi Big Brother Joko & Klaas shows Studio Amani Karawane der Köche Einstein (series) The Taste TVOG Kids Akte X CM: Beyond Borders Supergirl The Lego Movie Quantico Blindspot The HG: Mockingjay I Planet of the Apes VIII Transformers IV

Examples

1 2 3 4

Broadcasting German-speaking / TV Performance

(Local) commissioned (US) license

slide-54
SLIDE 54

| Page 54 | February 25, 2016 | | Page 54 | February 25, 2016 |

Multi-year output deals with 6 out of 8 major US studios

Examples

Key TV program secured well beyond 2019

1 2 3 4

Broadcasting German-speaking / TV Performance

Features Series Top formats

(excerpt)

(sitcoms)

slide-55
SLIDE 55

| Page 55 | February 25, 2016 | | Page 55 | February 25, 2016 |

Broadcasting German-speaking segment goals for 2016

1 2 3 4

Broadcasting German-speaking / TV Performance

3 1 2

Strengthen core channels Broaden TV channel portfolio Leverage digital distribution to drive reach

slide-56
SLIDE 56

| Page 56 | February 25, 2016 | | Page 56 | February 25, 2016 |

We increasingly leverage our in-house production capabilities

Basis for the # of countries: format sales, excluding ready mades; 1) Including ready mades: 160+ countries; 2) Including ready mades: 130+ countries; 3) Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland

1 2 3 4

Broadcasting German-speaking / TV Performance

Kiss Bang Love …already sold to 9 countries The Taste …sold to 40+ countries1) Married At First Sight …sold to 23+ countries2) 10.7%

Up to

New in 2016 12.2%

Up to

14.1%3)

Rating in German TV 2015 [A 14-49]

##

Already successful in 2015

slide-57
SLIDE 57

| Page 57 | February 25, 2016 |

February 25, 2016 Jan Frouman

Content Production & Global Sales

Chief Executive Officer, Red Arrow Entertainment Group

slide-58
SLIDE 58

| Page 58 | February 25, 2016 | | Page 58 | February 25, 2016 |

Red Arrow: continued growth in revenues and rec. EBITDA

  • Ext. revenues
  • Rec. EBITDA

FY 2015

262.2

FY 2014

202.2 25.0

FY 2015 FY 2014

19.1 +30%

[in EUR m] [in EUR m]

1 2 3 4

Content Production & Global Sales

+31%

slide-59
SLIDE 59

| Page 59 | February 25, 2016 | | Page 59 | February 25, 2016 |

Global footprint: 15 production companies across 6 countries

1) Partnerships

CN IL DK/NO DE UK

1) 1)

1 2 3 4

Content Production & Global Sales

JP

1)

NEW NEW NEW

USA UAE

1) 1)

slide-60
SLIDE 60

| Page 60 | February 25, 2016 | | Page 60 | February 25, 2016 |

Produced over 160 shows airing on 50+ networks worldwide…

Note: Shows produced incl. series, pilots and specials

Amazon (Season 2) Lifetime (Season 4) USA Network Channel 4 ABC Animal Planet (Season 2) TLC (Season 13) Sat.1 (Season 2) BBC FYI / A&E (Season 3) Bravo (Season 2) ProSieben (Season 11) MTG Sky 1 (Season 10) FYI (Season 2)

2015

1 2 3 4

Content Production & Global Sales

slide-61
SLIDE 61

| Page 61 | February 25, 2016 | | Page 61 | February 25, 2016 | 1) Unconsolidated revenues; 2) Remaining 66% includes specials (purposely one-off productions)

… with limited dependency on any single outlet

1 2 3 4

Content Production & Global Sales

0% 10% 20% 30%

OTHER

34%

Returning shows2)

Total production revenues1) by source, FY 2015 [in %]

slide-62
SLIDE 62

| Page 62 | February 25, 2016 | | Page 62 | February 25, 2016 |

Powerful US addition to non-scripted portfolio

Majority acquisition of LA-based TV production company specialized in factual programming Expanded depth in valuable science space; solid cable networks relationship Access to low-cost production facilities in Turkey via local co-operation partner Highly profitable company with double-digit EBITDA margin; 200+ hrs of programming produced

1 2 3 4

Content Production & Global Sales

Closed

  • Nov. 2015
slide-63
SLIDE 63

| Page 63 | February 25, 2016 | | Page 63 | February 25, 2016 |

Majority stake in US outdoor and branded content producer

1 2 3 4

Content Production & Global Sales

One of the world’s largest outdoor adventure programming producers Produced more than 1,000 hours of TV programming for a variety of major US networks, with an attractive margin profile

Dorsey Pictures (formerly Orion Entertainment) is run by leading executive Chris Dorsey

Offers essential know-how and access to a new business area of branded entertainment

 

Closed

  • Jan. 2016
slide-64
SLIDE 64

| Page 64 | February 25, 2016 | | Page 64 | February 25, 2016 |

Launching UK high-end scripted drama JV, Cove Pictures

1 2 3 4

Content Production & Global Sales

New scripted and documentary production venture with Smuggler Entertainment, headed by Dame Heather Rabbatts Strong, international, talent-led development slate Feeds growing demand for high-end drama via cross- Atlantic UK – US productions Secured partnership with James Bond franchise producer, Eon Productions

Closed

  • Feb. 2016
slide-65
SLIDE 65

| Page 65 | February 25, 2016 |

February 25, 2016

Broadcasting German-speaking

Distribution

Conrad Albert Chief Legal, Distribution & Regulatory Affairs Officer

slide-66
SLIDE 66

| Page 66 | February 25, 2016 | | Page 66 | February 25, 2016 |

Dynamic growth of distribution continued

1) Revenues 2015: EUR 111.7m (+EUR 18.8m vs. FY 2014)

Mobile and digital deals grow distribution channels Hard-bundling deals closed for maxdome with Unitymedia and Tele Columbus Dynamic increase of HD subscriptions with +0.9m in 2015 (total: 6.2m) Strong revenue growth continued with +20% in 20151)

1 2 3 4

Broadcasting German-speaking / Distribution

✔ ✔ ✔ ✔

slide-67
SLIDE 67

| Page 67 | February 25, 2016 | | Page 67 | February 25, 2016 |

Double-digit increase of revenues and HD subscribers

Note: HD Free-to-air subscribers shown; paying subscriber figures as reported by platform partners (EoP; subject to subsequent adjustments by platform partners); total of EUR 6.2m; FY 2015 vs. FY 2014

1 2 3 4

Broadcasting German-speaking / Distribution

EUR +18.8m

+20%

+0.9m

+18%

P7S1 distribution revenue growth P7S1 HD subscriber growth

slide-68
SLIDE 68

| Page 68 | February 25, 2016 | | Page 68 | February 25, 2016 |

9.2 3.0 2.8 5.3 4.2 6.2

6.2m HD subscribers 2015 – dynamic growth confirms 2018 target

1) HD pay penetration based on total TV households in Germany (39.6m); Source: Astra TV Monitor

HD penetration1) 7.1% 10.6% 13.4% 15.7% 23.0% 1 2 3 4

Broadcasting German-speaking / Distribution

Structural effects through analog melt down / digital HH increase and DVB-T2 launch in 2017 Ongoing technical evolution (HD/UHD screens) pushes HD take rate HD push measures initiated by P7S1 to sustain HD growth Hard bundling and upselling of platforms HD growth levers

2012 2013 2014 2015 2018E

HD FTA subscribers [in million, at YE]

slide-69
SLIDE 69

| Page 69 | February 25, 2016 | | Page 69 | Page 69 | February 25, 2016 | Source: Astra Monitor Report; TNS Infratest; 1) Satellite households served through partnership: 7.7m (Hamburg/Schleswig- Holstein, Lower Saxony/Bremen, Rhineland-Palatinate/Hesse: 5.4m; Austria: 2m; Switzerland: 0.3m); 2) Addressable households in served region: 19.41m (Hamburg/ Schleswig-Holstein, Lower Saxony/Bremen, Rhineland-Palatinate/Hesse: 11.5m; Austria: 3.6m; Switzerland: 4.3m); 3) Federal States served through partnership: Hamburg/Schleswig-Holstein, Lower Saxony/Bremen, Rhineland-Palatinate/Hesse

Seven-year satellite distribution extension secures reach

Covering ~40%1) of addressable households2)

1 2 3 4

Broadcasting German-speaking / Distribution

7 year contract extension with beneficial terms

D – regional3) CH, A CH, A CH, A

Closed in December 2015

slide-70
SLIDE 70

| Page 70 | February 25, 2016 | | Page 70 | February 25, 2016 |

Strong mobile coverage ensures maximum reach

1) Magine publications; unique users not published; 2) Zattoo publications; average monthly unique users; 3) AGOF figures Q3/2015; average monthly unique users

1 2 3 4

Broadcasting German-speaking / Distribution

February 2016

(deal extension)

~1.5m

registered users1)

November 2015

(deal extension)

October 2015 July 2015

>0.7m

addressable user base2)

>2.5m

addressable user base3)

>0.3m

addressable user base3)

slide-71
SLIDE 71

| Page 71 | February 25, 2016 | | Page 71 | February 25, 2016 |

We secured best in class Distribution to drive TV reach and revenues

1) Complementary to cable, satellite, terrestrial and IPTV distribution; 2) Astra Monitor report, Telekom publications and P7S1 estimate; 3) Unique users per month, company publications, AGOF figures and P7S1 assumptions; 4) IHS data and P7S1 estimate; 5) Digitalisierungsbericht, IHS data and P7S1 estimate

Cable Satellite IPTV Terrestrial Mobile1) Phones/ tablets Connected Smart TVs Streaming devices 16.9m HH2) (43% of total HH) 18.2m HH2) (46% of total HH) 2.3m HH2) (6% of total HH) 2.2m HH2) (5% to total HH) >4m unique users3) Reach >80m devices4) >5m devices5) >2m devices5) 1 2 3 4

Broadcasting German-speaking / Distribution

                                         

 FTA via platforms FTA via P7S1 app (live and/or catch-up) and mobile aggregator

  • Profitable long-term deals
  • Serving all linear TV use

cases

  • Increasing reach for

ad revenue monetization

     

slide-72
SLIDE 72

| Page 72 | February 25, 2016 | | Page 72 | February 25, 2016 |

Outlook

| Page 72

1 2 3 4

Broadcasting German-speaking / Distribution

Leverage digital and mobile Distribution to drive reach Ongoing HD subscription growth, confirming 2018 target of 9.2m HHs Leverage digital Distribution to enable addressable TV/targeted advertising Grow Distribution revenues through long-term contracts

1 2 3 4

slide-73
SLIDE 73

| Page 73 | February 25, 2016 |

February 25, 2015

  • Dr. Christian Wegner

Chief Digital & Adjacent Officer

Digital & Adjacent

slide-74
SLIDE 74

| Page 74 | February 25, 2016 | | Page 74 | February 25, 2016 |

Key achievements in 2015

1) Source: Nielsen Media Research; German gross instream video ad market revenues without Google / YouTube, Amazon, Facebook, long-tail ad networks (Smartclip, etc.); 2) Source: ComScore YouTube Partners Report, Ø 2015, German Video Views in m, desktop only

Closed landmark SVoD distribution deals Maintained premium video leadership Reached #1 MCN position in Germany Acquired Etraveli for our travel vertical Established online comparison vertical Created full ad tech stack

1 2 3 4

Digital & Adjacent

#1

2)

#1

1)

slide-75
SLIDE 75

| Page 75 | February 25, 2016 | | Page 75 | February 25, 2016 |

We delivered double-digit growth in revenues and rec. EBITDA …

1) Entity rec. EBITDA; 2) Entity rec. EBITDA / Ext. revenues

  • Ext. revenues
  • Rec. EBITDA1)

846.4

FY 2014 FY 2015

610.7

FY 2015

129.3 170.2

FY 2014

~20%

  • Rec. EBITDA

margin2) +39% +32%

1 2 3 4

Digital & Adjacent

[in EUR m] [in EUR m]

slide-76
SLIDE 76

| Page 76 | February 25, 2016 | | Page 76 | February 25, 2016 |

Ventures & Commerce

EUR

465.6m +47%

… driven by strong performance of all three units

Revenues [FY 2015] Revenue growth [YoY]

Digital Entertainment

EUR

300.2m +36%

Adjacent

EUR

80.6m +8%

1 2 3 4

Digital & Adjacent

slide-77
SLIDE 77

| Page 77 | February 25, 2016 | | Page 77 | February 25, 2016 |

Market position

| Page 77

We broadened our portfolio with market leading assets

1) Nordics; 2) Studio71 #1 MCN DE, together with CDS top 5 globally; 3) Yieldlab #1 Premium SSP in DACH; 4) SVoD market DE, according to Forsa; 5) Mobile and PC games publishers Europe, excluding direct publishing by developers

1 2 3 4

Digital & Adjacent

New

Digital Entertainment

Games

Top

35)

PayVoD

Top

34)

AdVoD

Ventures & Commerce

Travel

#1 #1

Top

5

Top

5

#1 #2

Ventures

Leading German VC investor (M4R/E)

#1

Adjacent

Music, Artist Mgmt., Live, Licensing

#5

A C B

Beauty & Accessories

Top

5

#2 #2

Online Comparison

Top

5

FY 2015 revenue split

#2 #1 #12) #1 #13)

Top

3

#11)

35.5% 9.5% 55.0%

#1 #1 #1

slide-78
SLIDE 78

| Page 78 | February 25, 2016 | | Page 78 | February 25, 2016 |

Agenda

A

1 2 3 4

Digital & Adjacent

Digital Entertainment

Adjacent Ventures & Commerce

slide-79
SLIDE 79

| Page 79 | February 25, 2016 | | Page 79 | February 25, 2016 |

We maintain the #1 position in the premium video ad market

1) Source: Nielsen Media Research; German gross instream video ad market revenues without Google / YouTube, Amazon, Facebook, long-tail ad networks (Smartclip, etc.); 2) Source: AGOF internet facts YTD Oct 2015, 10+; 3) Source: Internal data, excl. CDS

1 2 3 4

Digital & Adjacent

Clear #1 position in a growth market … … driven by strong growth

  • f our video platforms

Nielsen in-stream video ad market1)

+31% 381 497

2015 2014

#1

in premium video ad market1) P7S1:

A

Multi Channel Network

+80%

Video views3)

Channel websites

+50%

Video unique users2) [in EUR m]

slide-80
SLIDE 80

| Page 80 | February 25, 2016 | | Page 80 | February 25, 2016 |

Integration successfully finalized with increasing SevenOne Media inventory being implemented

We have created our own comprehensive ad tech stack …

1) Active Agent, Yieldlab and Adition are subsidiaries of Virtual Minds; 2) Adex is a minority investment of Virtual Minds

1 2 3 4

Digital & Adjacent

Data Management Platform

+ mandates

Demand Side Platform Exchange/ Marketplace Supply Side Platform Ad server Sales house Publisher

Advertiser

2)

80%

P7S1 stake in Smartstream

51%1)

P7S1 stake in Virtual Minds

A

slide-81
SLIDE 81

| Page 81 | February 25, 2016 | | Page 81 | February 25, 2016 |

… with assets that are highly complementary

1) Yieldlab is a subsidiary of Virtual Minds; 2) Adex is a minority investment of Virtual Minds

A

1 2 3 4

Digital & Adjacent

  • Secure position in growing

lower price video audience segment

  • #1 German multi-screen video

ad exchange Smartstream.TV

  • Own comprehensive digital ad

tech stack for programmatic advertising

  • #1 German premium display

SSP with Yieldlab1) Virtual Minds

>30m

Unique users

2)

Ongoing European roll-out and new investments Why? What?

slide-82
SLIDE 82

| Page 82 | February 25, 2016 | | Page 82 | February 25, 2016 |

Unique premium channel positioning

We are now a Top 5 global MCN with a premium market position

1) Source: ComScore, Ø 2015 monthly video views GER, desktop only, Studio71 & CDS combined, excl. music MCNs., fullscreen, not listed Apr-Dec 2015; 2) Not listed Nov-Dec; value refers to Jan-Oct 2015; 3) Source: SocialBlade excl. music MCNs as of Feb 2015; 4) Dec 2014 pro-forma Studio71 & CDS combined vs. Dec 2015; 5) Merged MCN unit renamed Studio71

Market leader in Germany …

ComScore MCN Ranking, 20151)

A

1 2 3 4

Digital & Adjacent

Studio71 QuizGroup TubeOne

>350m

Subscribers

>3.5bn

Monthly video views

(+125%)4)

Maker Mediakraft

2)

… and now global #5 MCN #1

  • Avg. reach per

channel p.m. Total reach p.m.

Low (<0.5m) High (>0.5m) High (>1bn) Low (<1bn) Global premium MCN Global aggregator MCN Niche/local aggregator MCN Niche/local premium MCN

CDS acquired and merged with Studio71

3) 5)

slide-83
SLIDE 83

| Page 83 | February 25, 2016 | | Page 83 | February 25, 2016 |

maxdome with strong growth and landmark distribution deals …

1) YE 2015 vs. YE 2014; 2) FY 2015 vs. FY 2014; 3) Average per month FY 2015 vs. average per month FY 2014

Landmark distribution deals closed All-in-one Set-Top-Box solution for linear TV & VoD

1 2 3 4

Digital & Adjacent

maxdome exclusive and fully integrated SVoD service

+78%

SVoD subscribers1)

+30%

Total user base3)

+81%

Total video views2) Further innovative distribution deals under evaluation

+

A Strong #3 market position

slide-84
SLIDE 84

| Page 84 | February 25, 2016 | | Page 84 | February 25, 2016 |

… and an attractive portfolio of exclusive content

A

Highly competitive & exclusive content offering 25+ titles in the top 50

  • vs. 20+ by Amazon

and 35+ by Netflix Selected exclusive content titles More than 20 series exclusively on maxdome

1 2 3 4

Digital & Adjacent

>50%

Top 50 share

slide-85
SLIDE 85

| Page 85 | February 25, 2016 | | Page 85 | February 25, 2016 |

Agenda

Note: myticket.de, eversport and 90Min are minority investments of ProSiebenSat.1

B

1 2 3 4

Digital & Adjacent

Adjacent

Digital Entertainment Ventures & Commerce

slide-86
SLIDE 86

| Page 86 | February 25, 2016 | | Page 86 | February 25, 2016 |

Starwatch expanded its digital footprint

1) 19 times Gold status and 11 times Platinum status

Strong performance of our music label activities … … and expansion of our digital footprint in growing ticketing market

>50%

Top 20 share

30x

Gold / Platinum status1)

1x

Diamond status

B

1 2 3 4

Digital & Adjacent

20%

P7S1 stake

slide-87
SLIDE 87

| Page 87 | February 25, 2016 | | Page 87 | February 25, 2016 | Note: Sportdeutschland is a majority investment, Eversport and 90min are minority investments and Ultimate Fighting Championship (UFC) are acquired rights

… and closed landmark sports management deals Several German national soccer team players signed We built a strong digital sports portfolio …

Exclusive Olympic sports video platform One of the leading soccer media platforms Live sports broadcast video platform

B

1 2 3 4

Digital & Adjacent

We have established a strong new sports cluster

slide-88
SLIDE 88

| Page 88 | February 25, 2016 | | Page 88 | February 25, 2016 |

Agenda

C

1 2 3 4

Digital & Adjacent

Adjacent Digital Entertainment

Ventures & Commerce

| Page 88

slide-89
SLIDE 89

| Page 89 | February 25, 2016 | | Page 89 | February 25, 2016 |

In Travel, we acquired the leading Nordics online travel agency …

1 2 3 4

Digital & Adjacent

1) FY 2015 figures

3.7m

Passengers per year1)

>1bn

EUR gross bookings1)

>90m

EUR revenues1)

Leading online agency for flights with 12 brands in 40 countries Platform for further profitable, low risk internationalization New brand for German meta business launched in Q4

C

slide-90
SLIDE 90

| Page 90 | February 25, 2016 | | Page 90 | February 25, 2016 |

Blank spot “flight search” integrated into vertical Clear market

  • utperformance

Significant inter- cluster synergies

… to complement our Travel powerhouse with “flight search“

1) Etraveli is the #1 flight player in the Nordics; 2) 2015 external revenues; 3) Synergy-based contribution estimated for FY 2015; rec. EBITDA w/o TV airtime costs; 4) Market based on the weighted average for all relevant market segments; Source: TravelTainment, PhoCuswright - European Online Travel Overview Tenth Edition, PS71 estimates

1 2 3 4

Digital & Adjacent

Market position

>2x

market growth4)

>30%

revenue & rec. EBITDA growth cont.3)

Travel majority assets

NEW

#1 #1 #1

Top

5

Top

5 #2 #11)

EUR

~180m

Vertical revenues2)

(+16%)

C

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| Page 91 | February 25, 2016 | | Page 91 | February 25, 2016 | 1) Pro-forma net revenue growth FY 2015 vs. FY 2014

C

1 2 3 4

Digital & Adjacent

Dynamic growth of Online Comparison vertical with strong contribution from Verivox in Q4 Market leaders in energy and mobile bundles with significant synergies to grow other categories

We acquired Verivox to build our Online Comparison vertical

Online Comparison majority assets

#1 #1 #1

Top

5

Market position

>1.5m

Arranged contracts per year

+30%

Vertical revenue growth1)

NEW

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New Beauty & Accessories vertical with strong profitable growth

C

1 2 3 4

Digital & Adjacent

1) Pro-forma net revenue growth of Amorelie, Flaconi & Valmano FY 2015 vs. FY 2014 Market position

Beauty & Accessories majority assets Majority acquisitions of Flaconi and Amorelie to establish our B&A vertical

+185%

Vertical revenue growth1)

Ongoing evaluation of partnership

  • ptions for further growth

Flaconi with new record revenue growth after our majority acquisition

75%

P7S1 stake

100%

P7S1 stake

51%

P7S1 stake

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Our 7Ventures team with strong performance

1 2 3 4

Digital & Adjacent

C

Strong revenue growth …

7Ventures revenues1)

+20%

… with an expanding portfolio of national and international deals

FY 2015 FY 2014

Market leader for fitness dance classes

NEW

Logo

Fashion online store with daily new arrivals

NEW

Logo

Innovative car sale marketplace

Logo

NEW

Online destination for state-run lottery

Logo

Q4 Exit 1) Total ext. revenues

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Digital & Adjacent – outlook

1 2 3 4

Digital & Adjacent

Deliver double-digit revenue growth in 2016

1

Build new businesses to replicate our vertical synergy success story

3

Outperform markets with existing assets / verticals

2

Further internationalize our digital verticals

5

Continue bolt-on M&A and evaluate partnerships to further push growth

4

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| Page 95 | February 25, 2016 |

February 25, 2016 Thomas Ebeling Chief Executive Officer

FY 2015

Summary & Outlook

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We confirm our positive full-year guidance

Continuing operations

Recurring EBITDA and underlying net income above prior year

Ad performance in line with positive net TV ad market

Digital & Adjacent with double-digit revenue growth

Group revenue growth to exceed +10%

1 2 3 4

FY 2015 – At a Glance

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Disclaimer

This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1")

  • r ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or

ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future

  • perations. Such forward-looking statements involve known and unknown risks, uncertainties and other important

factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

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| Page 98 | February 25, 2016 |