| Page 1 | February 25, 2016 |
February 25, 2016
FY 2015 IR Presentation | February 25, 2016 | | Page 1 Agenda FY - - PowerPoint PPT Presentation
February 25, 2016 FY 2015 IR Presentation | February 25, 2016 | | Page 1 Agenda FY 2015 1. FY 2015 At a Glance 2. FY 2015 Financial Performance Review 3. FY 2015 Operational Performance 3.1. Broadcasting German-speaking Ad
| Page 1 | February 25, 2016 |
February 25, 2016
| Page 2 | February 25, 2016 | | Page 2 | February 25, 2016 |
3.1. Broadcasting German-speaking – Ad Market Performance 3.2. Broadcasting German-speaking – TV Performance 3.3. Content Production & Global Sales 3.4. Broadcasting German-speaking – Distribution 3.5. Digital & Adjacent
| Page 3 | February 25, 2016 |
February 25, 2016 Thomas Ebeling Chief Executive Officer
| Page 4 | February 25, 2016 | | Page 4 | February 25, 2016 |
Continuing operations
1 2 3 4
FY 2015 – At a Glance
Record year for P7S1 in terms of revenues, recurring EBITDA and underlying net income
Continued growth of core advertising business
Dynamic growth in Distribution and Content Production & Global Sales
Best Digital & Adjacent performance in history
Effective M&A strategy successfully executed
Highest total shareholder return in the European FTA broadcasting peer group, with +39%
| Page 5 | February 25, 2016 | | Page 5 | February 25, 2016 |
Positive TV ad performance
1 2 3 4
FY 2015 – At a Glance
Best TV ratings performance in ten years Landmark acquisitions for our D&A verticals Powerful US additions to Red Arrow’s portfolio
2016
| Page 6 | February 25, 2016 | | Page 6 | February 25, 2016 |
Continuing operations
1 2 3 4
FY 2015 – At a Glance
[FY 2015 vs. FY 2014, in EUR m]
Revenues Recurring EBITDA Underlying net income
3,260.7 925.5 467.5
| Page 7 | February 25, 2016 | | Page 7 | February 25, 2016 |
Continuing operations, external revenues
Content Production & Global Sales +EUR 60.0m
Revenue growth
Broadcasting German-speaking
Distribution TV advertising
+3.4% +20.2% +EUR 89.3m +4.3% Digital & Adjacent
Digital Entertainment Adjacent Ventures & Commerce
+36.4% +8.1% +47.3% +EUR 235.7m +38.6% +29.7%
1 2 3 4
FY 2015 – At a Glance
| Page 8 | February 25, 2016 | | Page 8 | February 25, 2016 |
Continuing operations
1 2 3 4
At a Glance
1,926 335 95 2,356 2,152 846 262 3,261 2,301 1,535 370 4,206 Broadcasting German- speaking Digital & Adjacent Content Production & Global Sales ProSiebenSat.1 Group 2012 2015 2018 target
49%
+EUR 375m +EUR 1,200m +EUR 275m +EUR 1,850m >30% 15-20% ≥10% >26.0%
2012-18 revenue growth target
[in EUR m, degree of achievement]
60% 43% 61%
745 926 1,095 Group rec. EBITDA
52%
2018 revenue growth target
Degree of achievement
[in EUR m, degree of achievement]
| Page 9 | February 25, 2016 | | Page 9 | February 25, 2016 |
Note: European FTA broadcasting peers: Atresmedia, ITV, M6, Mediaset, Mediaset Espana, MTG, RTL, TF1 (equally weighted)
1 2 3 4
FY 2015 – At a Glance
+39%
y-o-y
Total shareholder return [indexed, FY 2015]
90 100 110 120 130 140 150 Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 ProSiebenSat.1 Media DAX MDAX European FTA Broadcasters
| Page 9
| Page 10 | February 25, 2016 | | Page 10 | February 25, 2016 |
Continuing operations
Recurring EBITDA and underlying net income above prior year
Ad performance in line with positive net TV ad market
Digital & Adjacent with double-digit revenue growth
Group revenue growth to exceed +10%
1 2 3 4
FY 2015 – At a Glance
| Page 11 | February 25, 2016 | | February 25, 2016 | | Page 11
1 2 3 4
FY 2015 – At a Glance
Conrad Albert
LEGAL, DISTRIBUTION & REGULATORY AFFAIRS
CHIEF FINANCIAL OFFICER
STRATEGY & INVESTMENT
DIGITAL & ADJACENT
Jan Frouman
CONTENT & BROADCASTING
From March 1, 2016 Thomas Ebeling
CHIEF EXECUTIVE OFFICER
| Page 12 | February 25, 2016 |
February 25, 2016
Chief Financial Officer
| Page 13 | February 25, 2016 | | Page 13 | February 25, 2016 | Continuing operations
500 1,000 1,500 2,000 2,500 3,000 3,500 200 400 600 800 1,000 1,200
925.5 847.3 +13.4% FY 2015 2,875.6 3,260.7 FY 2014
Consolidated revenues [in EUR m] Recurring EBITDA [in EUR m]
FY 2015 FY 2014 Recurring EBITDA margin: 28.4% (-1.1%pts) +9.2%
1 2 3 4
Q4/FY 2015 – Financial Performance Review
| Page 14 | February 25, 2016 | | Page 14 | February 25, 2016 |
Continuing operations
Broadcasting German-speaking Key Group revenue growth drivers vs. PY [FY 2015 external revenues, growth rates in %] Digital & Adjacent Content Production & Global Sales TV advertising EUR 1,974.1m, +3.4% Digital Entertainment EUR 300.2m, +36.4% Red Arrow EUR 262.2m, +29.7% Distribution EUR 111.7m, +20.2% Adjacent EUR 80.6m, +8.1% Ventures & Commerce EUR 465.6m, +47.3% EUR 2,152.1m, +4.3% EUR 846.4m, +38.6% EUR 262.2m, +29.7%
1 2 3 4
Q4/FY 2015 – Financial Performance Review
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Continuing operations
50
Financial result [in EUR m]
FY 2015 FY 2014
100 200 300 400 500
+11.6% FY 2015 467.5 FY 2014 418.9
Underlying net income [in EUR m]
1 2 3 4
Q4/FY 2015 – Financial Performance Review
| Page 16 | February 25, 2016 | | Page 16 | February 25, 2016 | Continuing operations
External revenues and recurring EBITDA [in EUR m] Q4 2015 Q4 2014 y-o-y FY 2015 FY 2014 y-o-y Comments
681.6 664.7 +2.5% 2,152.1 2,062.7 +4.3% Segment revenue growth driven by continuing positive TV ad market trend in all our German-speaking markets as well as increase in distribution revenues supported by HD subscriber growth TV advertising 621.6 607.7 +2.3% 1,974.1 1,909.1 +3.4% Distribution 31.4 26.5 +18.3% 111.7 92.9 +20.2%
274.4 265.6 +3.3% 734.3 702.8 +4.5% Maintained attractive segment margin and accelerated rec. EBITDA growth
1 2 3 4
Q4/FY 2015 – Financial Performance Review
| Page 17 | February 25, 2016 | | Page 17 | February 25, 2016 | Continuing operations
External revenues and recurring EBITDA [in EUR m] Q4 2015 Q4 2014 y-o-y FY 2015 FY 2014 y-o-y Comments
316.8 196.9 +60.9% 846.4 610.7 +38.6% Maintained double-digit
growth acceleration in Q4 driven by positive consolidation effects of 2015 acquisitions Digital Entert. 114.7 66.6 +72.2% 300.2 220.1 +36.4% Adjacent 29.6 25.7 +14.9% 80.6 74.6 +8.1% Ventures & Com. 172.6 104.5 +65.1% 465.6 316.1 +47.3%
68.3 42.4 +60.8% 170.2 129.3 +31.6% Attractive segment margin of ~20% despite remaining losses of growth initiatives
1 2 3 4
Q4/FY 2015 – Financial Performance Review
| Page 18 | February 25, 2016 | | Page 18 | February 25, 2016 | Continuing operations
External revenues and recurring EBITDA [in EUR m] Q4 2015 Q4 2014 y-o-y FY 2015 FY 2014 y-o-y Comments
88.1 104.3
262.2 202.2 +29.7% FY 2015 revenue growth mainly driven by business in the United States; Q4 2015 revenue decline as expected due to strong prior year figures (Q4 2014: +146%) Total revenues 102.4 121.2
318.4 244.5 +30.2%
14.9 18.1
25.0 19.1 +30.8% Double-digit rec. EBITDA increase in 2015, rec. EBITDA margin close to target of 10%
1 2 3 4
Q4/FY 2015 – Financial Performance Review
| Page 19 | February 25, 2016 | | Page 19 | February 25, 2016 |
Continuing operations; 1) Valuation effects regarding at equity investments, financial assets & marketable securities; 2) Result for the period attributable to shareholders of ProSiebenSat.1 Media SE
[in EUR m] Q4 2015 Q4 2014 y-o-y FY 2015 FY 2014 y-o-y Revenues 1,086.5 965.9 +12.5% 3,260.7 2,875.6 +13.4% Recurring EBITDA 357.4 325.1 +9.9% 925.5 847.3 +9.2% Non-recurring items
+71.7%
+53.6% Thereof M&A-related
>+100%
>+100% EBITDA 343.3 316.9 +8.3% 881.1 818.4 +7.7% Depreciation and amortization
+55.9%
+22.0% Thereof PPA
>+100%
+62.5% Operating result (EBIT) 288.7 281.8 +2.4% 729.9 694.5 +5.1% Financial result
>+100%
Thereof interest result
+27.6%
Thereof valuation effects1)
>+100%
Earnings before tax (EBT) 212.0 252.7
603.6 560.1 +7.8% Net income2) 138.5 167.8
390.6 373.5 +4.6% Underlying net income 201.1 180.4 +11.5% 467.5 418.9 +11.6%
1 2 3 4
Q4/FY 2015 – Financial Performance Review
| Page 20 | February 25, 2016 | | Page 20 | February 25, 2016 | Financial leverage: Net debt/LTM rec. EBITDA (LTM rec. EBITDA of EUR 925.5m (previous year: EUR 847.3m) for continuing operations); 1) Repayment of finance lease liabilities, dividend payments to non-controlling interests, payments for businesses without change in control and financing costs
1 2 3 4
Q4/FY 2015 – Financial Performance Review
1,503 342 553 13 470 1,940
500 1,000 1,500 2,000 2,500 12/31/2014 2014 dividend payment M&A spend Other FCF before M&A 12/31/2015
Net debt [in EUR m] Change in net debt mainly due to increased M&A activity in 2015
Net financial debt
Financial leverage
1.8x 2.1x
1)
| Page 21 | February 25, 2016 | | Page 21 | February 25, 2016 |
1 2 3 4
Q4/FY 2015 – Financial Performance Review
2015 Dividend proposal
EUR 1.80
EUR 386m
82.5%
1) Dividend pay-out calculated on the basis of 214.2m shares (4.6m treasury shares not entitled to a dividend); proposed 2015 dividend subject to Supervisory Board and AGM resolution; 2) Based on share price of EUR 46.77 on Dec 30, 2015
2013-15 Underlying EPS and DPS in Euro
1.60 1.96 2.19 1.47 1.60 1.80 0.00 0.50 1.00 1.50 2.00 2.50 2013 2014 2015 Underlying EPS DPS per dividend entitled common share
Dividend yield
3.8%
2)
| Page 22 | February 25, 2016 | | Page 22 | February 25, 2016 |
1 2 3 4
Q4/FY 2015 – Financial Performance Review
Financial leverage 1.5x – 2.5x Recurring EBITDA above prior year Underlying net income above prior year Group revenue growth (in %) >+10%
| Page 23 | February 25, 2016 |
February 25, 2016 Thomas Ebeling Chief Executive Officer
| Page 24 | February 25, 2016 | | Page 24 | February 25, 2016 |
1) Source: Nielsen Media Research, gross figures excluding YouTube and Facebook
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Continued increase of TV share in media mix1)
Continued positive net pricing development
P7S1 German-speaking TV advertising revenue growth of 3.4%
P7S1 with slight advertising share gain
German net TV ad market growth of +2-3%
| Page 25 | February 25, 2016 | | Page 25 | February 25, 2016 | Source: Nielsen Media Research for Germany; Media Focus for Austria and Switzerland | Page 25
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
ProSiebenSat.1 gross TV advertising market share [in %]
| Page 26 | February 25, 2016 | | Page 26 | February 25, 2016 |
Source: ZAW (2010, 2011, 2012, 2013, 2014), ProSiebenSat.1 estimate (2015)
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
German net TV ad market growth
[in %] [in %] 2011 +0.7% 2012 +1.4% 2013 +2.2% 2014
+2-3%
2015E +4.0%
FY Ø growth
Q1 Q2 Q3 Q4
Ø growth
Q1 positive due to earlier Easter
2015 2011-2015
| Page 27 | February 25, 2016 | | Page 27 | February 25, 2016 |
Source: Nielsen Media Research; Online excluding search, affiliate and others (not reporting their bookings to Nielsen, e.g. YouTube and Facebook)
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Gross ad spendings, Germany [2015 vs. 2014; in % and %pts] Outdoor, Cinema Magazines Newspaper Radio TV Total Online
+1.3%pts 100.0% 47.5% 11.3% 5.7% 16.0% 13.2% 6.3% Share of segment Change in media mix +0.4%pts
| Page 28 | February 25, 2016 | | Page 28 | February 25, 2016 |
Source: Nielsen Media Research; without Media & Publishing and Other Advertising industries
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
2.040 1.717 1.607 1.310 1.099 776 735 732 622 406 13.980 14.6% 12.3% 11.5% 9.4% 7.9% 5.6% 5.3% 5.2% 4.4% 2.9% +13.6% +4.2% +2.6% +30.9% +17.1% +10.0%
+6.7% +3.7%
+3.0%pts
+2.3%pts +3.6%pts +3.0%pts +3.5%pts
+3.2%pts +1.7%pts 100.0% +7.0% +1.3%pts
Gross TV ad spendings of top 10 TV industries, Germany [2015 vs. 2014; in EURm, % and %pts]
in EURm Share Δ Δ TV in media mix 244 70 41 310 160 70
46 22
913 in EURm Detergents Finance Pharmacy Beverages Food Business Services Motor Vehicles Telecommunication Cosmetics & Toiletries Trade & Shipment Total
| Page 29 | February 25, 2016 | | Page 29 | February 25, 2016 |
Top 50 304 Other 101 Top 20 217
∆ TV, EUR m ∆ TV share ∆ Print share ∆ Print, EUR m
+2.2%pts +2.5%pts +0.5%pts
Gross TV ad spendings by advertiser size cluster, Germany [2015 vs. 2014; in EUR m and %pts]
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Source: Nielsen Media Research; SevenOne Media Market Insights: own calculation
| Page 30 | February 25, 2016 | | Page 30 | February 25, 2016 |
CPT = Cost Per Thousand; A 14-49, Mon-Sun, full day 3-3 h, FY 2015; Basis: all TV households in Germany (GER+EU); Source: AGF in cooperation with GfK / TV Scope / SevenOne Media / Pricing & Media Strategy
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Gross CPT growth [FY 2015 vs. FY 2014; in %]
10.1 8.1 12.4 8.9 11.7
| Page 31 | February 25, 2016 | | Page 31 | February 25, 2016 |
Description
groups also in TV
groups Data/ Digitalization Digitalization Digitalization
for Cittadino and Tank & Rast Growth driver
marktguru will tap into large print freesheet budgets
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Adressable/ regional TV Digital out-
(DOOH) Digital freesheets
| Page 32 | February 25, 2016 | | Page 32 | February 25, 2016 |
Approach
HbbTV 1.0 Overlay products HbbTV 2.0 Spot replacement Future Platforms Spot replacement & product bundles Target segments
groups Premium pricing for:
targeting
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Regional Personalized targeting First devices in 2016
| Page 33 | February 25, 2016 | | Page 33 | February 25, 2016 |
HbbTV 1.0 non-spot products HbbTV 2.0 spot overlay
Existing solution: cable spot overlay National spots with regional discount IPTV spot overlay (cooperation req.) Mobile live stream targeting (e.g. 7TV) SAT.1 regional windows
Short-term
Long-term
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
ban 2016
| Page 34 | February 25, 2016 | | Page 34 | February 25, 2016 |
Switch-in Spot overlay
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Hornbach AXE Saturn Toyota Vodafone DLIA P&G - Oral B Burger King Daimler (smart) Sony
Switch-in XXL
48
campaigns
25 clients
| Page 35 | February 25, 2016 | | Page 35 | February 25, 2016 |
1) Source: Magna Global Forecast Dec 2015; 2) Source: SevenOne Media estimate; 3) Note: no equity stake
Estimated DOOH market development (net)
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
ProSiebenSat.1 as sales house and provider of attractive content3) Attractive cross channel bundling
Premium touchpoints with strong presence at airports, highway stations and POS
Tank & Rast, Cittadino and ProSiebenSat.1 with strong complementary assets
Traditional OOH DOOH
2020E 2015 Net OOH market1) [in EUR m] 968 1,048
Local players
2016 market share estimate2) [in %] >10%
| Page 36 | February 25, 2016 | | Page 36 | February 25, 2016 |
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
TV Tablet PC Smartphone DOOH screen NEW
TV
29.5% audience share1) 44% ad market share2)
Online Mobile
DOOH
270m monthly video views3) 11% ad market share2) 80m monthly video views3) 11% ad market share2) 225m monthly contacts4) > 10% market share5)
Key Performance Indicators
Source: 1) TV Scope, A 14-49; 2) Nielsen Media Research; 3) SevenOne Media estimate, YouTube Analytics; comScore videomatrix, H1 2015; 4) Total of ad media, media exposure from Public Screens 2014 and supplier indications; 5) SevenOne Media
| Page 37 | February 25, 2016 | | Page 37 | February 25, 2016 |
1) SevenOne Media own estimate for net market (retailer split according to Nielsen Media Research, applied to ZAW net figures for print and Deutsche Post Dialogmarketing 2014 for direct mail figures); 2) SevenOne Media own estimate based
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Potential price promotion budgets
Newspaper ads (incl. supplements)
288
Regional free sheets ("Anzeigenblätter")
2,591
796 1,507
Direct distribution free sheets (unadressed)
Print net free sheet market1) 2014 [in EUR m] Digital free sheet market2) [in EUR m, % of free sheet market]
2015 2014
1.1%
EUR 25m EUR 35m
+40% y-o-y
Launch H1 2016
| Page 38 | February 25, 2016 | | Page 38 | February 25, 2016 |
Source: Warc International Ad Forecast Dec 2015, ZenithOptimedia Advertising Expenditure Forecasts Dec 2015, Magna Global Forecast Dec 2015, ProSiebenSat.1 estimate
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
German net TV ad market estimates 2016
ProSiebenSat.1 internal market estimate
| Page 39 | February 25, 2016 | | Page 39 | February 25, 2016 | Source: ProSiebenSat.1 2016 estimate
Estimated 2016 German net TV ad market growth
Net TV ad market growth rate [in %]
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Q1 Q2 Q3 Q4 Incl. minor benefit in Q1 due to earlier Easter
trigger pull-forward effects in April and May
to be weaker
August expected
advertising revenues between quarters
Comments
| Page 40 | February 25, 2016 | | Page 40 | February 25, 2016 |
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
German net TV advertising market growth of +2-3% P7S1 to grow in line with positive net TV ad market Net CPTs to further increase due to increased value of reach Continued increase of TV share in media mix
| Page 41 | February 25, 2016 |
February 25, 2016 Thomas Ebeling Chief Executive Officer
| Page 42 | February 25, 2016 | | Page 42 | February 25, 2016 |
Basis for GER: All German TV households (GER+EU), A 14-49; Mon-Sun, full day 3-3 h; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland; Basis for CH: D-CH; A 15-49; Mon-Sun, full day 3-3 h, incl. PULS 8 (from Oct 08, 2015 onwards); Source: Mediapulse TV-Panel; Basis for A: A 12-49; Mon-Sun, full day 3-3 h, incl. P7 MAXX Austria and S1 Gold Austria (from Jul 15, 2014, onwards); Source: AGTT / GfK: Fernsehforschung / Evogenius Reporting
Audience share (A14-49)
[in %] 1 2 3 4
Broadcasting German-speaking / TV Performance
| Page 43 | February 25, 2016 | | Page 43 | February 25, 2016 |
Average daily TV-related consumption – Full day
1) Online TV related: SevenOne Media own calculation; Basis: All German TV households (GER+EU),Viewers 3+, A 14-49 and A 14-29; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland
1 2 3 4
Broadcasting German-speaking / TV Performance
[in minutes]
Viewers 3+ years1) Adults 14-49 years
[in minutes]
Adults 14-29 years
[in minutes]
High TV related consumption expected in 2016 due to sports year
Sports year
221 223
2014 2015
5 228 224 3 181 176 187
2014
9
2015
185 6 124 118
2015
130 9 133
2014
12
Classic linear TV Online TV related
| Page 44 | February 25, 2016 | | Page 44 | February 25, 2016 |
Impact Implemented and planned TV panel adaptions
1) Gross reach, annual effect; SevenOne Media estimates based on current planning
More TV usage situations Live streaming Panel extension Complete coverage of 2nd, 3rd, … TV sets Upgrade of single household measurement Web browser Mobile & Smart TV apps (e.g. 7TV, Magine, Zattoo) Inclusion of German-speaking non-EU foreigners (e.g. Turkish population) 2015 2015 Q1 2016 Q1 2017 01/2016
1 2 3 4
Broadcasting German-speaking / TV Performance
Impact 2016 vs. 2015 Measured reach1) in young segment (A 14-29) +12% Measured reach1) in key target group (A 14-49) +6%
| Page 45 | February 25, 2016 | | Page 45 | February 25, 2016 |
1) Basis: A 14-49, “TV contacts“ with >1 min of viewing; 2) Channel websites + 7TV app (live-streaming w/o 7TV app) FY 2015; excluding Syndication, MyVideo, Youtube, HbbTV; short clips including uncategorized video views; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland
1 2 3 4
Broadcasting German-speaking / TV Performance
72.5 6.6 89.6 10.5 25.8 2.3 35.2 7.1 Content reach: ProSiebenSat.1 linear TV + online/mobile 56.9
[FY 2015, views in million]
19.7 92.1 15.5
Linear TV1) Online live streaming & full episode catch-up2) Total reach Short clips2) + + Owned &
50.6 4.2 61.2 6.4
Examples
+62%
+36% +24% +21%
| Page 46 | February 25, 2016 | | Page 46 | February 25, 2016 |
Basis: All German TV households (GER+EU), A 14-49 years, Mon-Sun, full day 3-3 h; ProSiebenSat.1 w/o N24 & w/o 9live, sixx since Feb 01, 2011, SAT.1 Gold since Jan 17, 2013, ProSieben MAXX since Sept 03, 2013; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland
1 2 3 4
Broadcasting German-speaking / TV Performance
28.4
2006
27.8 28.0
2007 2010 2013
28.1 27.8 28.9
2012 2011 2009 2008
28.8 28.6 28.7
2014
29.5
2015 Audience share (A14-49)
[FY 2015, in %]
| Page 47 | February 25, 2016 | | Page 47 | February 25, 2016 |
Audience share (A14-49)1) Share of advertising2)
1) Basis: All German TV households (GER+EU), A 14-49, Mon-Sun, full day 3-3 h; RTL Mediengruppe w/o RTL II minority; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland; 2) Gross values; Source: Nielsen / SevenOne Media, Sales Steering & Market Insights
24.3 29.5 33.5 44.4
%pts %pts
∆ +10.9 ∆ +5.2
1 2 3 4
Broadcasting German-speaking / TV Performance
[FY 2015, in %] [FY 2015, in %]
| Page 48 | February 25, 2016 | | Page 48 | February 25, 2016 |
24.3 24.7 2014 29.5 2015 29.4 28.9 2011 28.7 28.1 2013 26.1 2012 27.3 27.8
Basis: All German TV households (GER+EU), A 14-49, Mon-Sun, full day 3-3 h, SAT.1 Gold since Jan 17, 2013, ProSieben MAXX since Sep 03, 2013; RTL Mediengruppe w/o RTL II; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland
1 2 3 4
Broadcasting German-speaking / TV Performance
∆ +5.2%
pts
∆ +4.0%
pts
∆ +2.0%
pts
∆ +0.5%
pts
Audience share comparison (A14-49)
[FY, in %]
∆
pts
Sports year
| Page 49 | February 25, 2016 | | Page 49 | February 25, 2016 |
Basis: All German TV households (GER+EU), Mon-Sun, 3-3 h; sixx from Feb 01, 2011 onwards, SAT.1 Gold from Jan 17, 2013 onwards, ProSieben MAXX from Sep 03, 2013 onwards; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland
1 2 3 4
Broadcasting German-speaking / TV Performance
Best rating with single format Best daily performance Best rating with single format
7.9% 2.8% 8.9%
Audience share (A14-49)
[FY 2015 vs. FY 2014, in %]
1.4%
+0.0%pts
1.3%
+0.7%pts
1.2%
+0.2%pts
| Page 50 | February 25, 2016 | | Page 50 | February 25, 2016 |
1) In key target group A 20-49 purchase decision makers; 2) A 15-49; Basis: Oct 08-Dec 31, 2015; D-CH, A15-49 / 20-49 purchase decision makers, full day 2-2 h; Source: Mediapulse TV-Panel
1 2 3 4
Broadcasting German-speaking / TV Performance
Complementing channel portfolio with strong ad
market demand1)
SoV in A15-49
SoV in key target group1)
Top result in 2015: Best daily SoV of 2.8% in
key target group and
2.6% in A15-49
Official launch on October 8, 2015
The Simpsons Blue Bloods Elementary
Top formats 20152) 7.0%
Up to
5.8%
Up to
5.5%
Up to
| Page 51 | February 25, 2016 | | Page 51 | February 25, 2016 |
Basis: All German TV households (GER+EU), A 14-49 years; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland
1 2 3 4
Broadcasting German-speaking / TV Performance
Examples
Promi Big Brother Knallerfrauen The Voice Kids Einstein The Voice of Germany Joko & Klaas shows Germany’s Next Topmodel
18.5%
Up to
Raab events
30.2%
Up to
17.2%
Up to
17.4%
Up to
13.8%
22.5%
Up to
17.0%
Up to
22.3%
Up to
| Page 52 | February 25, 2016 | | Page 52 | February 25, 2016 |
Basis: All German TV households (GER+EU), A 14-49 years, prime time 20-23 h; Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland
1 2 3 4
Broadcasting German-speaking / TV Performance
Examples
Blockbusters US Sitcoms US Series
The Big Bang Theory Two And A Half Men The 100 Criminal Minds The Flash Hänsel & Gretel - Hexenjäger Django Unchained Gotham
23.5%
Up to
19.3%
Up to
22.8%
Up to
15.5%
Up to
24.4% 22.5%
20.3%
Up to
20.3%
Up to
| Page 53 | February 25, 2016 | | Page 53 | February 25, 2016 |
The Voice of Germany GNTM Promi Big Brother Joko & Klaas shows Studio Amani Karawane der Köche Einstein (series) The Taste TVOG Kids Akte X CM: Beyond Borders Supergirl The Lego Movie Quantico Blindspot The HG: Mockingjay I Planet of the Apes VIII Transformers IV
Examples
1 2 3 4
Broadcasting German-speaking / TV Performance
(Local) commissioned (US) license
| Page 54 | February 25, 2016 | | Page 54 | February 25, 2016 |
Examples
Key TV program secured well beyond 2019
1 2 3 4
Broadcasting German-speaking / TV Performance
Features Series Top formats
(excerpt)
(sitcoms)
| Page 55 | February 25, 2016 | | Page 55 | February 25, 2016 |
1 2 3 4
Broadcasting German-speaking / TV Performance
Strengthen core channels Broaden TV channel portfolio Leverage digital distribution to drive reach
| Page 56 | February 25, 2016 | | Page 56 | February 25, 2016 |
Basis for the # of countries: format sales, excluding ready mades; 1) Including ready mades: 160+ countries; 2) Including ready mades: 130+ countries; 3) Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland
1 2 3 4
Broadcasting German-speaking / TV Performance
Kiss Bang Love …already sold to 9 countries The Taste …sold to 40+ countries1) Married At First Sight …sold to 23+ countries2) 10.7%
Up to
New in 2016 12.2%
Up to
14.1%3)
Rating in German TV 2015 [A 14-49]
##
Already successful in 2015
| Page 57 | February 25, 2016 |
February 25, 2016 Jan Frouman
Chief Executive Officer, Red Arrow Entertainment Group
| Page 58 | February 25, 2016 | | Page 58 | February 25, 2016 |
FY 2015
262.2
FY 2014
202.2 25.0
FY 2015 FY 2014
19.1 +30%
[in EUR m] [in EUR m]
1 2 3 4
Content Production & Global Sales
+31%
| Page 59 | February 25, 2016 | | Page 59 | February 25, 2016 |
1) Partnerships
CN IL DK/NO DE UK
1) 1)
1 2 3 4
Content Production & Global Sales
JP
1)
NEW NEW NEWUSA UAE
1) 1)
| Page 60 | February 25, 2016 | | Page 60 | February 25, 2016 |
Note: Shows produced incl. series, pilots and specials
Amazon (Season 2) Lifetime (Season 4) USA Network Channel 4 ABC Animal Planet (Season 2) TLC (Season 13) Sat.1 (Season 2) BBC FYI / A&E (Season 3) Bravo (Season 2) ProSieben (Season 11) MTG Sky 1 (Season 10) FYI (Season 2)
1 2 3 4
Content Production & Global Sales
| Page 61 | February 25, 2016 | | Page 61 | February 25, 2016 | 1) Unconsolidated revenues; 2) Remaining 66% includes specials (purposely one-off productions)
1 2 3 4
Content Production & Global Sales
0% 10% 20% 30%
OTHER
Returning shows2)
Total production revenues1) by source, FY 2015 [in %]
| Page 62 | February 25, 2016 | | Page 62 | February 25, 2016 |
Majority acquisition of LA-based TV production company specialized in factual programming Expanded depth in valuable science space; solid cable networks relationship Access to low-cost production facilities in Turkey via local co-operation partner Highly profitable company with double-digit EBITDA margin; 200+ hrs of programming produced
1 2 3 4
Content Production & Global Sales
Closed
| Page 63 | February 25, 2016 | | Page 63 | February 25, 2016 |
1 2 3 4
Content Production & Global Sales
One of the world’s largest outdoor adventure programming producers Produced more than 1,000 hours of TV programming for a variety of major US networks, with an attractive margin profile
Dorsey Pictures (formerly Orion Entertainment) is run by leading executive Chris Dorsey
Offers essential know-how and access to a new business area of branded entertainment
Closed
| Page 64 | February 25, 2016 | | Page 64 | February 25, 2016 |
1 2 3 4
Content Production & Global Sales
New scripted and documentary production venture with Smuggler Entertainment, headed by Dame Heather Rabbatts Strong, international, talent-led development slate Feeds growing demand for high-end drama via cross- Atlantic UK – US productions Secured partnership with James Bond franchise producer, Eon Productions
Closed
| Page 65 | February 25, 2016 |
February 25, 2016
Conrad Albert Chief Legal, Distribution & Regulatory Affairs Officer
| Page 66 | February 25, 2016 | | Page 66 | February 25, 2016 |
1) Revenues 2015: EUR 111.7m (+EUR 18.8m vs. FY 2014)
Mobile and digital deals grow distribution channels Hard-bundling deals closed for maxdome with Unitymedia and Tele Columbus Dynamic increase of HD subscriptions with +0.9m in 2015 (total: 6.2m) Strong revenue growth continued with +20% in 20151)
1 2 3 4
Broadcasting German-speaking / Distribution
| Page 67 | February 25, 2016 | | Page 67 | February 25, 2016 |
Note: HD Free-to-air subscribers shown; paying subscriber figures as reported by platform partners (EoP; subject to subsequent adjustments by platform partners); total of EUR 6.2m; FY 2015 vs. FY 2014
1 2 3 4
Broadcasting German-speaking / Distribution
P7S1 distribution revenue growth P7S1 HD subscriber growth
| Page 68 | February 25, 2016 | | Page 68 | February 25, 2016 |
9.2 3.0 2.8 5.3 4.2 6.2
1) HD pay penetration based on total TV households in Germany (39.6m); Source: Astra TV Monitor
HD penetration1) 7.1% 10.6% 13.4% 15.7% 23.0% 1 2 3 4
Broadcasting German-speaking / Distribution
Structural effects through analog melt down / digital HH increase and DVB-T2 launch in 2017 Ongoing technical evolution (HD/UHD screens) pushes HD take rate HD push measures initiated by P7S1 to sustain HD growth Hard bundling and upselling of platforms HD growth levers
2012 2013 2014 2015 2018E
HD FTA subscribers [in million, at YE]
| Page 69 | February 25, 2016 | | Page 69 | Page 69 | February 25, 2016 | Source: Astra Monitor Report; TNS Infratest; 1) Satellite households served through partnership: 7.7m (Hamburg/Schleswig- Holstein, Lower Saxony/Bremen, Rhineland-Palatinate/Hesse: 5.4m; Austria: 2m; Switzerland: 0.3m); 2) Addressable households in served region: 19.41m (Hamburg/ Schleswig-Holstein, Lower Saxony/Bremen, Rhineland-Palatinate/Hesse: 11.5m; Austria: 3.6m; Switzerland: 4.3m); 3) Federal States served through partnership: Hamburg/Schleswig-Holstein, Lower Saxony/Bremen, Rhineland-Palatinate/Hesse
Covering ~40%1) of addressable households2)
1 2 3 4
Broadcasting German-speaking / Distribution
7 year contract extension with beneficial terms
D – regional3) CH, A CH, A CH, A
Closed in December 2015
| Page 70 | February 25, 2016 | | Page 70 | February 25, 2016 |
1) Magine publications; unique users not published; 2) Zattoo publications; average monthly unique users; 3) AGOF figures Q3/2015; average monthly unique users
1 2 3 4
Broadcasting German-speaking / Distribution
February 2016
(deal extension)
~1.5m
registered users1)
November 2015
(deal extension)
October 2015 July 2015
>0.7m
addressable user base2)
>2.5m
addressable user base3)
>0.3m
addressable user base3)
| Page 71 | February 25, 2016 | | Page 71 | February 25, 2016 |
1) Complementary to cable, satellite, terrestrial and IPTV distribution; 2) Astra Monitor report, Telekom publications and P7S1 estimate; 3) Unique users per month, company publications, AGOF figures and P7S1 assumptions; 4) IHS data and P7S1 estimate; 5) Digitalisierungsbericht, IHS data and P7S1 estimate
Cable Satellite IPTV Terrestrial Mobile1) Phones/ tablets Connected Smart TVs Streaming devices 16.9m HH2) (43% of total HH) 18.2m HH2) (46% of total HH) 2.3m HH2) (6% of total HH) 2.2m HH2) (5% to total HH) >4m unique users3) Reach >80m devices4) >5m devices5) >2m devices5) 1 2 3 4
Broadcasting German-speaking / Distribution
FTA via platforms FTA via P7S1 app (live and/or catch-up) and mobile aggregator
cases
ad revenue monetization
| Page 72 | February 25, 2016 | | Page 72 | February 25, 2016 |
| Page 72
1 2 3 4
Broadcasting German-speaking / Distribution
Leverage digital and mobile Distribution to drive reach Ongoing HD subscription growth, confirming 2018 target of 9.2m HHs Leverage digital Distribution to enable addressable TV/targeted advertising Grow Distribution revenues through long-term contracts
| Page 73 | February 25, 2016 |
February 25, 2015
Chief Digital & Adjacent Officer
| Page 74 | February 25, 2016 | | Page 74 | February 25, 2016 |
1) Source: Nielsen Media Research; German gross instream video ad market revenues without Google / YouTube, Amazon, Facebook, long-tail ad networks (Smartclip, etc.); 2) Source: ComScore YouTube Partners Report, Ø 2015, German Video Views in m, desktop only
Closed landmark SVoD distribution deals Maintained premium video leadership Reached #1 MCN position in Germany Acquired Etraveli for our travel vertical Established online comparison vertical Created full ad tech stack
1 2 3 4
Digital & Adjacent
#1
2)
#1
1)
| Page 75 | February 25, 2016 | | Page 75 | February 25, 2016 |
1) Entity rec. EBITDA; 2) Entity rec. EBITDA / Ext. revenues
846.4
FY 2014 FY 2015
610.7
FY 2015
129.3 170.2
FY 2014
margin2) +39% +32%
1 2 3 4
Digital & Adjacent
[in EUR m] [in EUR m]
| Page 76 | February 25, 2016 | | Page 76 | February 25, 2016 |
Ventures & Commerce
EUR
Revenues [FY 2015] Revenue growth [YoY]
Digital Entertainment
EUR
Adjacent
EUR
1 2 3 4
Digital & Adjacent
| Page 77 | February 25, 2016 | | Page 77 | February 25, 2016 |
Market position
| Page 77
1) Nordics; 2) Studio71 #1 MCN DE, together with CDS top 5 globally; 3) Yieldlab #1 Premium SSP in DACH; 4) SVoD market DE, according to Forsa; 5) Mobile and PC games publishers Europe, excluding direct publishing by developers
1 2 3 4
Digital & Adjacent
New
Digital Entertainment
Games
Top
35)
PayVoD
Top
34)
AdVoD
Ventures & Commerce
Travel
#1 #1
Top
5
Top
5
#1 #2
Ventures
Leading German VC investor (M4R/E)
#1
Adjacent
Music, Artist Mgmt., Live, Licensing
#5
A C B
Beauty & Accessories
Top
5
#2 #2
Online Comparison
Top
5
FY 2015 revenue split
#2 #1 #12) #1 #13)
Top
3
#11)
35.5% 9.5% 55.0%
#1 #1 #1
| Page 78 | February 25, 2016 | | Page 78 | February 25, 2016 |
A
1 2 3 4
Digital & Adjacent
Digital Entertainment
Adjacent Ventures & Commerce
| Page 79 | February 25, 2016 | | Page 79 | February 25, 2016 |
1) Source: Nielsen Media Research; German gross instream video ad market revenues without Google / YouTube, Amazon, Facebook, long-tail ad networks (Smartclip, etc.); 2) Source: AGOF internet facts YTD Oct 2015, 10+; 3) Source: Internal data, excl. CDS
1 2 3 4
Digital & Adjacent
Clear #1 position in a growth market … … driven by strong growth
Nielsen in-stream video ad market1)
+31% 381 497
2015 2014
in premium video ad market1) P7S1:
A
Multi Channel Network
Video views3)
Channel websites
Video unique users2) [in EUR m]
| Page 80 | February 25, 2016 | | Page 80 | February 25, 2016 |
Integration successfully finalized with increasing SevenOne Media inventory being implemented
1) Active Agent, Yieldlab and Adition are subsidiaries of Virtual Minds; 2) Adex is a minority investment of Virtual Minds
1 2 3 4
Digital & Adjacent
Data Management Platform
+ mandates
Demand Side Platform Exchange/ Marketplace Supply Side Platform Ad server Sales house Publisher
Advertiser
2)
P7S1 stake in Smartstream
P7S1 stake in Virtual Minds
A
| Page 81 | February 25, 2016 | | Page 81 | February 25, 2016 |
1) Yieldlab is a subsidiary of Virtual Minds; 2) Adex is a minority investment of Virtual Minds
A
1 2 3 4
Digital & Adjacent
lower price video audience segment
ad exchange Smartstream.TV
tech stack for programmatic advertising
SSP with Yieldlab1) Virtual Minds
Unique users
2)
Ongoing European roll-out and new investments Why? What?
| Page 82 | February 25, 2016 | | Page 82 | February 25, 2016 |
Unique premium channel positioning
1) Source: ComScore, Ø 2015 monthly video views GER, desktop only, Studio71 & CDS combined, excl. music MCNs., fullscreen, not listed Apr-Dec 2015; 2) Not listed Nov-Dec; value refers to Jan-Oct 2015; 3) Source: SocialBlade excl. music MCNs as of Feb 2015; 4) Dec 2014 pro-forma Studio71 & CDS combined vs. Dec 2015; 5) Merged MCN unit renamed Studio71
Market leader in Germany …
ComScore MCN Ranking, 20151)
A
1 2 3 4
Digital & Adjacent
Studio71 QuizGroup TubeOne
Subscribers
Monthly video views
(+125%)4)
Maker Mediakraft
2)
… and now global #5 MCN #1
channel p.m. Total reach p.m.
Low (<0.5m) High (>0.5m) High (>1bn) Low (<1bn) Global premium MCN Global aggregator MCN Niche/local aggregator MCN Niche/local premium MCN
CDS acquired and merged with Studio71
3) 5)
| Page 83 | February 25, 2016 | | Page 83 | February 25, 2016 |
1) YE 2015 vs. YE 2014; 2) FY 2015 vs. FY 2014; 3) Average per month FY 2015 vs. average per month FY 2014
Landmark distribution deals closed All-in-one Set-Top-Box solution for linear TV & VoD
1 2 3 4
Digital & Adjacent
maxdome exclusive and fully integrated SVoD service
SVoD subscribers1)
Total user base3)
Total video views2) Further innovative distribution deals under evaluation
A Strong #3 market position
| Page 84 | February 25, 2016 | | Page 84 | February 25, 2016 |
A
Highly competitive & exclusive content offering 25+ titles in the top 50
and 35+ by Netflix Selected exclusive content titles More than 20 series exclusively on maxdome
1 2 3 4
Digital & Adjacent
Top 50 share
| Page 85 | February 25, 2016 | | Page 85 | February 25, 2016 |
Note: myticket.de, eversport and 90Min are minority investments of ProSiebenSat.1
B
1 2 3 4
Digital & Adjacent
Adjacent
Digital Entertainment Ventures & Commerce
| Page 86 | February 25, 2016 | | Page 86 | February 25, 2016 |
1) 19 times Gold status and 11 times Platinum status
Strong performance of our music label activities … … and expansion of our digital footprint in growing ticketing market
Top 20 share
Gold / Platinum status1)
Diamond status
B
1 2 3 4
Digital & Adjacent
P7S1 stake
| Page 87 | February 25, 2016 | | Page 87 | February 25, 2016 | Note: Sportdeutschland is a majority investment, Eversport and 90min are minority investments and Ultimate Fighting Championship (UFC) are acquired rights
… and closed landmark sports management deals Several German national soccer team players signed We built a strong digital sports portfolio …
Exclusive Olympic sports video platform One of the leading soccer media platforms Live sports broadcast video platform
B
1 2 3 4
Digital & Adjacent
| Page 88 | February 25, 2016 | | Page 88 | February 25, 2016 |
C
1 2 3 4
Digital & Adjacent
Adjacent Digital Entertainment
Ventures & Commerce
| Page 88
| Page 89 | February 25, 2016 | | Page 89 | February 25, 2016 |
1 2 3 4
Digital & Adjacent
1) FY 2015 figures
3.7m
Passengers per year1)
>1bn
EUR gross bookings1)
>90m
EUR revenues1)
Leading online agency for flights with 12 brands in 40 countries Platform for further profitable, low risk internationalization New brand for German meta business launched in Q4
C
| Page 90 | February 25, 2016 | | Page 90 | February 25, 2016 |
Blank spot “flight search” integrated into vertical Clear market
Significant inter- cluster synergies
1) Etraveli is the #1 flight player in the Nordics; 2) 2015 external revenues; 3) Synergy-based contribution estimated for FY 2015; rec. EBITDA w/o TV airtime costs; 4) Market based on the weighted average for all relevant market segments; Source: TravelTainment, PhoCuswright - European Online Travel Overview Tenth Edition, PS71 estimates
1 2 3 4
Digital & Adjacent
Market position
market growth4)
revenue & rec. EBITDA growth cont.3)
Travel majority assets
NEW
#1 #1 #1
Top
5
Top
5 #2 #11)
EUR
Vertical revenues2)
(+16%)
C
| Page 91 | February 25, 2016 | | Page 91 | February 25, 2016 | 1) Pro-forma net revenue growth FY 2015 vs. FY 2014
C
1 2 3 4
Digital & Adjacent
Dynamic growth of Online Comparison vertical with strong contribution from Verivox in Q4 Market leaders in energy and mobile bundles with significant synergies to grow other categories
Online Comparison majority assets
#1 #1 #1
Top
5
Market position
Arranged contracts per year
Vertical revenue growth1)
NEW
| Page 92 | February 25, 2016 | | Page 92 | February 25, 2016 |
C
1 2 3 4
Digital & Adjacent
1) Pro-forma net revenue growth of Amorelie, Flaconi & Valmano FY 2015 vs. FY 2014 Market position
Beauty & Accessories majority assets Majority acquisitions of Flaconi and Amorelie to establish our B&A vertical
Vertical revenue growth1)
Ongoing evaluation of partnership
Flaconi with new record revenue growth after our majority acquisition
75%
P7S1 stake
100%
P7S1 stake
51%
P7S1 stake
| Page 93 | February 25, 2016 | | Page 93 | February 25, 2016 |
1 2 3 4
Digital & Adjacent
C
Strong revenue growth …
7Ventures revenues1)
… with an expanding portfolio of national and international deals
FY 2015 FY 2014
Market leader for fitness dance classes
NEW
Logo
Fashion online store with daily new arrivals
NEW
Logo
Innovative car sale marketplace
Logo
NEW
Online destination for state-run lottery
Logo
Q4 Exit 1) Total ext. revenues
| Page 94 | February 25, 2016 | | Page 94 | February 25, 2016 |
1 2 3 4
Digital & Adjacent
Deliver double-digit revenue growth in 2016
Build new businesses to replicate our vertical synergy success story
Outperform markets with existing assets / verticals
Further internationalize our digital verticals
Continue bolt-on M&A and evaluate partnerships to further push growth
| Page 95 | February 25, 2016 |
February 25, 2016 Thomas Ebeling Chief Executive Officer
| Page 96 | February 25, 2016 | | Page 96 | February 25, 2016 |
Continuing operations
Recurring EBITDA and underlying net income above prior year
Ad performance in line with positive net TV ad market
Digital & Adjacent with double-digit revenue growth
Group revenue growth to exceed +10%
1 2 3 4
FY 2015 – At a Glance
| Page 97 | February 25, 2016 | | Page 97 | February 25, 2016 |
This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1")
ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future
factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise.
| Page 98 | February 25, 2016 |