Finland Amazing Gateway to Enter EU Presentation at Finpro Event - - PowerPoint PPT Presentation

Finland Amazing Gateway to Enter EU

Presentation at Finpro Event Huber Hu Powervision Robot

2017-03-09

My Experience in Europe

2000 - 2003, founder of ZTE Nordic region and business development in Russia, UK, Asia 2001, initiated ZTE R&D center in Kista, Stockholm 2003 - 2005, KTH(Royal institute of Technology, Sweden), master degree 2006, developed Huawei business in Sweden 2006 - 2011, founder of Huawei Finland 2012, deputy MD of Huawei Poland 2011, initiated Huawei R&D center in Helsinki (official opening in 2012) 2012 - 2015, entrepreneur of a tech startup in Helsinki 2015 - now, CEO of Powervision Robot Europe

Huawei Case Study

• Growth curve of Huawei in Europe

1998-，market entry effort, setup R&D in Stockholm 1999-2006, market entry in small scale, low profile and no brand awareness 2006-2012, rapid growth in market share and rising brand 2011-, setup R&D in Helsinki 2012-now, solid growth and become leading brand, more R&D centers and design center in UK, Germany, France, etc. Learnings:

• Right market entry strategy is crucial
• R&D of core competence could go straight forward
• Continuous investment in R&D turns the follower to

leader (2G, learner, 3G, follower, 4G, equal, 5G, leader)

• Nordic is good region for tech R&D, especially Finland

Huawei Case Study

• Huawei milestones in Finland

2006-, mobile device business started 2007-, subsidiary registered, fast growth in device business 2008-2011, won several network deals. Contract signature ceremony participated by PM Li and President Xi 2012-now, continuous growth to > 150M USD sales 2010-2011, preparation of R&D center in Finland 2012-, official foundation of R&D, key persons boarded 2013- now, fast growth to >200 persons, Researching on low level device technologies, mobile OS, mobile security, mobile cloud, imaging, etc. Learnings:

• Finland has rich resources for R&D
• Hunt the 1st right person to start
• Current time is best for hunting great talents
• Market is transparent and not that small as thought

Powervision Case Study

Consumer Robots Portfolio

Powervision Case Study

Foundation in Europe:

• HQ in Helsinki: marketing, sales, service, admin.
• R&D in Tampere, Finland: Wireless communication,

camera and more.

• Service center: Poland
• Sales offices: Germany, UK, Helsinki

SWOT of locations from a Chinese prospective

Finland UK, Germany Sweden, East Europe South Europe

Food, entertainment Safety, child education

Finland, Sweden, Germany Swiss South, East Europe UK

Cost level, availability R&D resources quality, reputation

France South Europe UK, Germany East Europe Finland, Sweden

Easiness of market entry Market size

UK FINLAND, SWEDEN East Europe Germany South Eurpe

Easiness of Visa, Travel Easiness to integrate local echo system

Finland – what a hidden heaven

• One of most wanted tourist destinations of Chinese in 2016: Lapland Northern Light!
• Home of Sauna, super fun
• Home of Santa Claus who owns world largest kids fan base J
• Beautiful nature. You can probably own a lake from thousands of those or an island in archipelago :)
• Top PISA scoring country beside China
• Home of Nokia, Kone, Angry Bird, SuperCell, Stora Enso...

Finland – high level social network with top leaders

• A very politically friendly country to China
• One of most visited Europe country by leaders of China: Chaiman Xi (2010), Prime Minister Li

(2009), Chairman of NPC Zhang Dejiang (2016), Liu Yunshan(2014), Vice PM Wang Yang (2014). Many ministers and other resources behind

• Visit of many world leaders
• Easier to access top resources comparing to large Europe countries

Summary: Finland, amazing gateway for Chinese companies to enter Europe

• Rich R&D resources
• Reasonable cost level
• Friendly to China and Chinese
• Safe and good education for child
• Easy access by Finnair: Beijing, Shanghai, HongKong, GuangZhou, ChongQing, Xi An
• Beautiful nature
• Right size city and efficiency
• Most transparent government
• Super helpful Finpro/Team Finland support

Thanks!

Contact: Huber Hu (胡德波) Email: huber.hu@powervision.me Mobile: +358 504442686 WeChat: hudebo001