Campus Gateway Project Spring 2017 Planning Studio May 10th, 2017 - - PowerPoint PPT Presentation

Campus Gateway Project

Spring 2017 Planning Studio May 10th, 2017

Identified Potential Gateway Sites

Impact Threshold Likelihood of remaining a gateway

VCU Campus Gateway Project

Goals & Action Items

Implement gateway elements that expand the unique identity of Virginia Commonwealth University at key locations.

1. Ensure transitions between surrounding neighborhoods and campus are clearly indicated. 2. Create features using VCU-specific materials and design that present a clear distinction when entering campus. a. Incorporate VCU logos, colors, and materials appropriate for the location in gateway designs. b. Place iconic pylons at appropriate locations. 3. Take advantage of infill development sites at key gateway locations by designing structures that serve as anchors for the university.

IDENTITY

VCU Campus Gateway Project

Design architectural and landscape elements that reflect the characteristics of the neighborhoods and city districts surrounding campus.

1. Design a building for the Broad and Belvidere gateway that compliments the Institute of Contemporary Art building and creates ties to the City of Richmond Arts District. 2. Create cohesion between the architectural elements of the Fan District and proposed gateway design at the western edge of campus.

CONTEXT

Goals & Action Items

VCU Campus Gateway Project

Ensure safe and effective multimodal pathways at gateway sites.

1. Slow traffic by implementing traffic-calming measures at appropriate locations. a. Widen crosswalks and increase crossing times at intersections with high-traffic flow. b. Use textural materials and visual elements within intersections to slow traffic.

SAFETY

Goals & Action Items

VCU Campus Gateway Project

Design VCU gateways that are aesthetically pleasing for people to move through or linger in for daily university life or special events.

a. Implement landscape improvements i. Trees, groundcover, and shrubs ii. Lighting, fencing, and walls iii. Water features b. Incorporate public art i. Display artwork within gateway designs. ii. Murals, sculptures, and architecture

BEAUTY

Goals & Action Items

VCU Campus Gateway Project

Create multi-use destinations through placemaking. 1. Expand potential uses at existing open spaces.

2. Use infill development opportunities to create interactive public spaces.

3.

Leverage existing activity nodes to expand interaction at gateway sites.

ACTIVE NODE

Goals & Action Items

VCU Campus Gateway Project Site 1 Harrison, Grove, and Park

Existing Conditions

Site 1

Site Recommendations

VCU Campus Gateway Project

Legend:

• 1. Expanded Paving Pattern
• 2. Linden Street Circle
• 3. Crosswalks
• 4. Revitalized park
• A. Harrison Street
• B. Park Avenue
• C. Grove Avenue

1. 1. 2. 3. 3. 4. A. B. C.

VCU Campus Gateway Project Site 1

Existing Conditions

VCU Campus Gateway Project Site 1

Site Recommendations

Legend: 1.Expanded Paving Pattern 2.Gateway Pylons 3.Crosswalks 4.Revitalized Park

• A. Harrison Street
• B. Park Avenue
• C. Grove Avenue

2. 2. 3. 3. 1. 1. 4. A. B. C.

VCU Campus Gateway Project Site 1

Existing Conditions

Legend:

• 1. Expanded Linden

Street Paving Improvements

• 2. Rotating Sculpture

Showcase

• A. Park Avenue
• B. Grove Avenue

1. 2.

VCU Campus Gateway Project Site 1

Site Recommendations

A. B.

VCU Campus Gateway Project Site 1

Existing Conditions

Legend:

• 1. Crosswalk
• 2. Gateway Pylon
• 3. Mounted Earth
• 4. Library
• A. Harrison Street
• B. Park Avenue

VCU Campus Gateway Project Site 1

Site Recommendations

A. B. 1. 2. 3. 4.

VCU Campus Gateway Project

Goal #1 Identity

Ensure transitions between surrounding neighborhoods and campus are clearly indicated.

Legend:

• 1. Gateway Pylon
• A. Grove Avenue
• B. Harrison Street

1. A. B.

VCU Campus Gateway Project

Goal #1 Identity

Create features using VCU-specific materials and design that present a clear distinction when entering campus. Place iconic pylons at appropriate locations.

VCU Campus Gateway Project

Goal #1 Identity

Create features using VCU-specific materials and design that present a clear distinction when entering campus. Incorporate VCU logos, colors, and materials appropriate for the location in gateway designs.

VCU Campus Gateway Project

Goal #2 Context

Create cohesion

between the architectural elements of the Fan District and proposed gateway design at the western edge of campus.

Legend:

• 1. Paving Pattern
• 2. Gateway Pylon
• 3. Fence

4.Crosswalks

• A. Harrison Street
• B. Park Avenue

1. 2. 3. 4. A. B.

VCU Campus Gateway Project

Goal #3 Safety

Use textural materials and visual elements within intersections to slow traffic.

Legend:

• 1. Cross Walk
• 2. Cobblestone
• 3. Brick
• 4. Stone
• A. Harrison Street
• B. Park Avenue
• C. Grove Avenue

1. 1. 2. 2. 3. 3. 4. A. B. C.

VCU Campus Gateway Project

Goal #4 Beauty

Legend:

• 1. Howitzer
• 2. Sculpture Showcase
• 3. Mural

1. 2. 3.

VCU Campus Gateway Project

Goal #4 Beauty

Legend: 1.Howitzer 2.Sculpture Showcase 3.Mural

1. 2. 3.

VCU Campus Gateway Project

Goal #4 Beauty

Legend:

• 1. Bus Shelter
• 2. Pylon
• 3. Mural

3. 2. 1.

VCU Campus Gateway Project

Goal #5 Active Node

Expand potential uses at existing open spaces.

Legend: 1.Mound 2.Sculpture 3.Howitzer

1. 2. 3.

VCU Campus Gateway Project

Goal #5 Active Node

Expand potential uses at existing open spaces.

Legend:

• 1. Seat Wall
• 2. Sculpture

1. 1. 2.

VCU Campus Gateway Project

Goal #5 Active Node

Expand potential uses at existing open spaces.

Legend:

• 1. Singleton

Center

• 2. Event tents on

Park Ave

2. 2. 2. 1.

Site 1 Harrison, Grove, and Park

Implementation Strategy

Short term construction goals:

• New crosswalk materials and design
• Seat wall construction and extension of the park

Long term construction goals:

• Extension of Compass pattern
• Construction of Pylons
• Design and construction of rotating sculpture

showcase base

• Meet with city officials on intersection designs on

Harrison

• Request approval of changes to the Bus stop by GRTC
• Sculpture Design competition for VCU students
• Request for approval of Linden circle extension

VCU Campus Gateway Project

Site 1: Animation

Site 2 Broad & Belvidere Existing Conditions

Site 2 Broad & Belvidere

Site Recommendations

Legend 1. Broad Street 2. Belvidere Street 3. Markel Center 4. VCU Broad and Belvidere Student Apartments 5. VCU Performing Arts Center 5. 2. 3. 1. 4.

Site 2 Broad & Belvidere

Site Recommendations

Site 2 Broad & Belvidere

Site Recommendations

Site 2 Broad & Belvidere

Site Recommendations

VCU Campus Gateway Project

Goal #1 Identity

Take advantage of infill development sites at key gateway locations by designing structures that serve as anchors for the university.

Legend 1. VCU Performing Arts Center 2. Markel Center 3. Broad Street 4. Belvidere Street

1. 2. 3 . 4.

Site 2 Broad & Belvidere Existing Conditions

VCU Campus Gateway Project

Goal #2 Context

Design a building for the Broad and Belvidere gateway that compliments the Markel Center and creates ties to the City of Richmond Arts District.

Legend 1. VCU Performing Arts Center 2. Markel Center 3. Broad Street 4. Belvidere Street 5. Brandt Hall 6. Rhoads Hall 7. Prestwold Condo 8. Monroe Park Tower 9. Rite Aid

1. 2 . 3. 4 . 5. 6. 7. 8. 9.

VCU Campus Gateway Project

Goal #3 Safety

Use textural materials and visual elements within intersections to slow traffic.

Legend

1. Precast concrete color 1 2. Precast concrete color 2 3. 20 feet wide crosswalks 4. 32 second count on crossing timer

1. 2. 3. 4.

VCU Campus Gateway Project

Goal #4 Beauty

• Incorporate public art
• Display artwork within

gateway designs.

• Murals, sculptures, and

architecture Legend 1. Ribbon Sculpture 2. Richmond Arts District Mural 3. Seat wall 4. Crosswalk Design 5. BRT

1. 5. 4. 2. 3.

VCU Campus Gateway Project

Goal #4 Beauty

• Incorporate public art
• Display artwork within

gateway designs.

• Murals, sculptures, and

architecture Legend 1. Gallery Space 2. Seat Wall

1. 2.

VCU Campus Gateway Project

Goal #5 Active Node

Use infill development

• pportunities to create

interactive public spaces Legend 1. Commercial Space 2. Setback from streets 3. Sculpture Plaza 4. Seat walls 5. Outdoor Patio

1. 2. 3. 5. 4.

Active Node Arts District Plaza

Site 2 Broad & Belvidere

Implementation Strategy Phases of Implementation Short-term construction/installation: 1) Additional trash cans 2) Sidewalk repair 3) Wider crosswalk installation 4) Longer crossing times for pedestrians 5) Median sculpture placement Long-term construction goals: 1) Multi-use performing arts center controlled by VCU

VCU Campus Gateway Project Site 2

Animation

Thank you! Questions?