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Campus Gateway Project Spring 2017 Planning Studio May 10th, 2017 - PowerPoint PPT Presentation

Campus Gateway Project Spring 2017 Planning Studio May 10th, 2017 Identified Potential Gateway Sites Impact Threshold Likelihood of remaining a gateway VCU Campus IDENTITY Gateway Project Implement gateway elements that expand the


  1. Campus Gateway Project Spring 2017 Planning Studio May 10th, 2017

  2. Identified Potential Gateway Sites Impact Threshold Likelihood of remaining a gateway

  3. VCU Campus IDENTITY Gateway Project Implement gateway elements that expand the unique identity of Virginia Commonwealth University at key locations. Goals 1. Ensure transitions between surrounding neighborhoods and campus are clearly indicated. & 2. Create features using VCU-specific materials and design that present a clear distinction when Action entering campus. Items a. Incorporate VCU logos, colors, and materials appropriate for the location in gateway designs. b. Place iconic pylons at appropriate locations. 3. Take advantage of infill development sites at key gateway locations by designing structures that serve as anchors for the university.

  4. VCU Campus CONTEXT Gateway Project Design architectural and landscape elements that reflect the characteristics of the neighborhoods and city districts surrounding campus. Goals 1. Design a building for the Broad and Belvidere gateway that compliments the Institute of & Contemporary Art building and creates ties to the City of Richmond Arts District. Action 2. Create cohesion between the architectural elements of the Fan District and proposed gateway Items design at the western edge of campus.

  5. VCU Campus SAFETY Gateway Project Ensure safe and effective multimodal pathways at gateway sites. Goals 1. Slow traffic by implementing traffic-calming measures at appropriate locations. & Action a. Widen crosswalks and increase crossing times at intersections with high-traffic flow. Items b. Use textural materials and visual elements within intersections to slow traffic.

  6. VCU Campus BEAUTY Gateway Project Design VCU gateways that are aesthetically pleasing for people to move through or linger in for daily university life or special events. Goals a. Implement landscape improvements & i. Trees, groundcover, and shrubs Action ii. Lighting, fencing, and walls iii. Water features Items b. Incorporate public art i. Display artwork within gateway designs. ii. Murals, sculptures, and architecture

  7. VCU Campus ACTIVE NODE Gateway Project Create multi-use destinations through placemaking. Goals 1. Expand potential uses at existi ng open spaces. & 2. Use infill development opportunities to create interactive public spaces. Action Items 3. Leverage existing activity nodes to expand int eraction at gateway sites.

  8. VCU Campus Gateway Project Site 1 Harrison, Grove, and Park Existing Conditions

  9. VCU Campus Gateway Project Site 1 2. Site B. A. C. 1. Recommendations 1. Legend: 3. 4. 1. Expanded Paving Pattern 2. Linden Street Circle 3. Crosswalks 3. 4. Revitalized park A. Harrison Street B. Park Avenue C. Grove Avenue

  10. VCU Campus Gateway Project Site 1 Existing Conditions

  11. VCU Campus Gateway Project Site 1 1. B. 2. A. Site 3. Recommendations 4. 1. Legend: C. 1.Expanded Paving Pattern 2.Gateway Pylons 2. 3.Crosswalks 3. 4.Revitalized Park A. Harrison Street B. Park Avenue C. Grove Avenue

  12. VCU Campus Gateway Project Site 1 Existing Conditions

  13. VCU Campus Gateway Project Site 1 Site Recommendations B. 2. A. Legend: 1. Expanded Linden 1. Street Paving Improvements 2. Rotating Sculpture Showcase A. Park Avenue B. Grove Avenue

  14. VCU Campus Gateway Project Site 1 Existing Conditions

  15. VCU Campus Gateway Project Site 1 4. Site Recommendations 3. 2. B. 1. Legend: 1. Crosswalk 2. Gateway Pylon 3. Mounted Earth 4. Library A. Harrison Street A. B. Park Avenue

  16. VCU Campus Gateway Project Goal #1 Identity Ensure transitions between surrounding neighborhoods and campus are clearly indicated. 1. Legend: B. 1. Gateway Pylon A. Grove Avenue B. Harrison Street A.

  17. VCU Campus Gateway Project Goal #1 Identity Create features using VCU-specific materials and design that present a clear distinction when entering campus. Place iconic pylons at appropriate locations.

  18. VCU Campus Gateway Project Goal #1 Identity Create features using VCU-specific materials and design that present a clear distinction when entering campus. Incorporate VCU logos, colors, and materials appropriate for the location in gateway designs.

  19. VCU Campus Gateway Project Goal #2 Context Create cohesion between the B. architectural elements of 4. the Fan District and A. proposed gateway design at the western 2. edge of campus. 3. Legend: 1. 1. Paving Pattern 2. Gateway Pylon 3. Fence 4.Crosswalks A. Harrison Street B. Park Avenue

  20. VCU Campus Gateway Project Goal #3 Safety A. B. Use textural materials and visual elements 1. within intersections to C. 2. slow traffic. 4. Legend: 1. Cross Walk 1. 3. 2. Cobblestone 3. 3. Brick 2. 4. Stone A. Harrison Street B. Park Avenue C. Grove Avenue

  21. VCU Campus Gateway Project Goal #4 3. Beauty 1. Legend: 2. 1. Howitzer 2. Sculpture Showcase 3. Mural

  22. VCU Campus Gateway Project Goal #4 Beauty 3. 2. Legend: 1.Howitzer 1. 2.Sculpture Showcase 3.Mural

  23. VCU Campus Gateway Project Goal #4 Beauty 3. 2. Legend: 1. 1. Bus Shelter 2. Pylon 3. Mural

  24. VCU Campus Gateway Project Goal #5 Active Node 2. Expand potential uses at 3. existing open spaces. 1. Legend: 1.Mound 2.Sculpture 3.Howitzer

  25. VCU Campus Gateway Project Goal #5 Active Node Expand potential uses at existing open spaces. 1. 2. Legend: 1. 1. Seat Wall 2. Sculpture

  26. VCU Campus Gateway Project Goal #5 1. 2. Active Node 2. 2. Expand potential uses at existing open spaces. Legend: 1. Singleton Center 2. Event tents on Park Ave

  27. Meet with city officials on intersection designs on ● Harrison Request approval of changes to the Bus stop by GRTC ● Sculpture Design competition for VCU students ● Site 1 Request for approval of Linden circle extension ● Harrison, Grove, Short term construction goals: and Park New crosswalk materials and design ● Seat wall construction and extension of the park ● Implementation Long term construction goals: Strategy Extension of Compass pattern ● Construction of Pylons ● Design and construction of rotating sculpture ● showcase base

  28. VCU Campus Gateway Project Site 1: Animation

  29. Site 2 Broad & Belvidere Existing Conditions

  30. Site 2 Broad & Belvidere 5. Site Recommendations 2. 1. 3. Legend 1. Broad Street 2. Belvidere Street 4. 3. Markel Center 4. VCU Broad and Belvidere Student Apartments 5. VCU Performing Arts Center

  31. Site 2 Broad & Belvidere Site Recommendations

  32. Site 2 Broad & Belvidere Site Recommendations

  33. Site 2 Broad & Belvidere Site Recommendations

  34. VCU Campus Gateway Project Goal #1 Identity 2. 1. Take advantage of infill development sites at key gateway locations by designing structures that serve as anchors for the university. 4. 3 . Legend 1. VCU Performing Arts Center 2. Markel Center 3. Broad Street 4. Belvidere Street

  35. Site 2 Broad & Belvidere Existing Conditions

  36. VCU Campus Gateway Project Goal #2 Context 6. 5. 7. Design a building for the 8. 1. Broad and Belvidere gateway that compliments the Markel 2 . Center and creates ties to the City of Richmond Arts District. 4 . Legend 1. VCU Performing Arts Center 3. 2. Markel Center 9. 3. Broad Street 4. Belvidere Street 5. Brandt Hall 6. Rhoads Hall 7. Prestwold Condo 8. Monroe Park Tower 9. Rite Aid

  37. VCU Campus Gateway Project Goal #3 Safety Use textural materials and visual elements within intersections to slow traffic. Legend 1. Precast concrete color 1 4. 2. Precast concrete color 2 3. 20 feet wide crosswalks 4. 32 second count on crossing timer 3. 2. 1.

  38. VCU Campus Gateway Project Goal #4 Beauty 2. - Incorporate public art 5. 1. - Display artwork within gateway designs. - Murals, sculptures, and architecture 4. 3. Legend 1. Ribbon Sculpture 2. Richmond Arts District Mural 3. Seat wall 4. Crosswalk Design 5. BRT

  39. VCU Campus Gateway Project Goal #4 Beauty - Incorporate public art - Display artwork within 2. gateway designs. - Murals, sculptures, and 1. architecture Legend 1. Gallery Space 2. Seat Wall

  40. VCU Campus Gateway Project Goal #5 Active Node 1. 5. Use infill development opportunities to create 3. interactive public spaces Legend 4. 1. Commercial Space 2. Setback from streets 2. 3. Sculpture Plaza 4. Seat walls 5. Outdoor Patio

  41. Active Node Arts District Plaza

  42. Phases of Implementation Short-term construction/installation: 1) Additional trash cans Site 2 2) Sidewalk repair Broad & Belvidere 3) Wider crosswalk installation 4) Longer crossing times for pedestrians Implementation 5) Median sculpture placement Strategy Long-term construction goals: 1) Multi-use performing arts center controlled by VCU

  43. VCU Campus Gateway Project Site 2 Animation

  44. Thank you! Questions?

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