Entertainment Communication! 28 January 2016 REC B2.01 (13:00 - - PowerPoint PPT Presentation

Welcome to Entertainment Communication!

28 January 2016 REC B2.01 (13:00 – 14:00)

Today’s Plan

• Introductions
• Why a Master in Entertainment Communication?
• Our Goal
• Our Homebase
• The Team
• Your Study Schedule
• Professional Prospects
• Questions

Introductions

• Name, country/place of birth
• Academic background
• Why entertainment communication?

Why a Master in Entertainment Communication?

• New MA specialization
• Why?
• Meet the demands of students and the industry
• Entertainment media = multi-billion dollar industry!
• Commercial companies, broadcasters, governments,

and more … all want a piece of the entertainment pie!

Why a Master in Entertainment Communication?

Our Goal

Make YOU the expert …

• n how to tailor entertainment media

to the needs of specific audiences

How? By teaching you …

• how to use scientific literature for practical insights
• how to separate fact from fiction
• how to identify AND conduct high quality research
• the current state of the entertainment media field

Our Homebase

Program Group Youth & Media Entertainment and Center for research on Children, Adolescents, & the Media

www.ccam-ascor.nl @CcaM_UvA

People (that you’ll definitely see)

Jessica Piotrowski Sindy Sumter Renske van Bronswijk Susanne Baumgartner Marlies Klijn

But wait … there’s more!!

What to Expect this Year

• Small-scale, personal approach
• Internationally renowned experts as teachers
• Balance between theoretical foundations and

practical applications

• Excellent links with both academia and corporate

world

Study Schedule

• 2 specialization seminars
• 2 electives
• Thesis preparation
• Research Methods Tailored to the Thesis
• Thesis Writing

Specialization Seminar

Clashing Views on Media Effects Sindy Sumter Susanne Baumgartner

first meeting on Monday 15:00 in REC B2.03

The handbook will be available on BB including all readings. Please review it before our first meeting.

Specialization Seminar

Developing Media Entertainment Jessica Taylor Piotrowski Renske van Bronswijk

first meeting on Tuesday 13:00 in REC B2.05

Elective Examples

• Brand Communication
• Brands and Organisations in Social Media
• Corporate Communication and

hypermodernity

• Entertainment Education and E-Health
• Management of Change
• Organisations on the Web
• Organisational Behaviour and Communication
• Persuasion and Resistance
• Political Marketing
• Public Relations, Media and Public
• Social Media and Politics
• Successfactors in Media Products for Young

People

• The Economic Crisis and the Media

* These elective courses were offered in semester one of the previous academic year. Elective offerings are subject to change though. The electives for your semester will be published in the course catalogue in May.

Choosing an Elective

• Extensive information will be offered in the course catalogue, available in May.
• 11 May 2016: Information session where lecturers provide information on the content of their courses.
• Keep yourself informed by reading the course registration instructions, which will appear online in May.
• Also, don’t forget, registering for the electives is on a first come first serve basis!

Thesis Preparation

Entertainment Communication Thesis Preparation Marlies Klijn first meeting February 23

Research Methods Tailored to Thesis

Block 3: 4 intense weeks in June

Professional Prospects

• Junior researchers
• Communication advisors
• Campaign managers
• Content managers
• Media strategist
• Media buyers
• Research executives
• Freelance journalists

Questions?

Jessica Piotrowski Sindy Sumter j.piotrowski@uva.nl s.r.sumter@uva.nl

Student Drinks at Café de Roeter 14:00 – 16:00