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SU219
Engaging Storytelling Techniques to Captivate Every Audience Get - - PowerPoint PPT Presentation
Engaging Storytelling Techniques to Captivate Every Audience Get - - PowerPoint PPT Presentation
SU219 Engaging Storytelling Techniques to Captivate Every Audience Get ready to learn: A brief history of storytelling Why we tell stories How to use a road map to select, create, and present your stories Lots of examples and
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Get ready to learn:
- A brief history of storytelling
- Why we tell stories
- How to use a road map to select, create, and present your stories
- Lots of examples and ideas!
#ATD2018 #StorytellingATD
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17,000 B.C.: Lascaux Caves, France 8th Century B.C.: Homer
Source: National Geographic
2500 B.C.: Gilgamesh 16th Century: Shakespeare
Source: Wikipedia Source: Wikipedia Source: Wikipedia
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Your assignment:
Tell a story!
Pick any topic, such as:
- A work story
- A holiday story
- A story about travel
- The best gift you ever gave
- A pet story
- A story about overcoming fear
- Your favorite memory
- Your childhood
- Your favorite coworker
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Why do we tell stories?
- Our brains are hardwired to process information as stories.
- Stories use our left and right brains.
- We think in narratives.
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Why should we use stories in training?
- Stories advance learning outcomes.
- Stories remind us of “what’s in it for me.”
- Stories capture attention.
- Stories help us connect learning to our work.
- Stories make training human.
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Grab your handouts!
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Learning Outcomes
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Storytelling and Learning Outcomes
- Everything should connect back to your learning outcomes- even your
stories!
- Stories are not just to entertain!
- Let your learning outcomes guide the story you select.
Learning Outcomes
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Learning Outcomes
ILT e-Learning Virtual Informal
Format
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Storytelling and Format: a Crash Course
- Your format opens the door to your storytelling options.
- Storytelling can be just as powerful in any format.
ILT e-Learning Virtual Informal
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Learning Outcomes
ILT e-Learning Virtual Informal
Format Audience
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Know Your Audience
- Demographic information can help.
- Put yourself in their position:
- Why are they part of your training?
- What make them unique?
- Let your audience influence the stories you select.
Audience
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Learning Outcomes
ILT e-Learning Virtual Informal
Format Audience Research
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Story Research
- Whose story will you use?
- How can you engage your SMEs?
- Consider your learners and the stories they can share.
Research
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Learning Outcomes
ILT e-Learning Virtual Informal
Format Audience Research Draft Story
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What are the components of a good story?
- Great stories are:
- Relatable
- Authentic
- Immersive
- Engaging
- Interesting or thought-provoking
Draft Story
- How can you tell a great story?
- Create suspense
- Bring characters to life
- Show, don’t tell
- Use dialogue
- End on a positive note
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Stories should be real!
- There is a big difference between “fake” stories and real stories, and
learners can tell.
- Be aware of your audience.
- Keep stories simple.
- Be aware of the words you use.
Draft Story
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Learning Outcomes
ILT e-Learning Virtual Informal
Format Audience Draft Story Research Develop Story
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Bring your story to life!
- Incorporate engagement elements.
- Let the story do the training if possible.
- Set your story up for success:
- Rehearse
- Build into slides or course authoring software
Develop Story
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Instructor-Led Training
- Make it interactive; it should
be about the stories of everyone in the room, not just the facilitator.
- Don’t over-rehearse!
Develop Story
Consider:
- Telling your story– or asking for
volunteers!
- Asking questions
- Ask for reflections and insights
- Small group story sharing
- Story circles
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eLearning
- Make the script the story.
- Use visual storytelling.
Develop Story
Consider:
- Case studies
- Videos
- Testimonials
- Stories as microlearning courses
- Branching
- Scenarios
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Webinars
- Use visuals.
- Incorporate videos.
- Maximize your tools.
Develop Story
Consider:
- Polls
- Asking questions through chat
- Encouraging story sharing or
reactions
- Highlight stories through
webinar guests
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Informal Learning
- Encourage learners to share
their own stories
- Online
- In-person
- Before or after formal training
Consider:
- Making storytelling part of pre- or
post-work
- Creating discussion groups with story
prompts Develop Story
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Learning Outcomes
ILT e-Learning Virtual Informal
Format Audience Draft Story Research Develop Story
Check Against Learning Outcomes!
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Learning Outcomes
ILT e-Learning Virtual Informal
Format Audience Draft Story Research Develop Story
Check Against Learning Outcomes!
Tell Your Story!
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Next week: how will YOU use stories?
Make your commitment!
Share with your partner:
- What learning opportunity could benefit from storytelling?
- Have you thought of the story you can use?
- What are your next steps?
- What questions do you have?
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Your feedback helps ATD continue to provide top-notch educational programs that help you stay on top of a changing profession. Evaluations forms for this session are available via the mobile app and at the following link: http://www.atdconference.org/attendees.
SU219: Engaging Storytelling Techniques to Captivate Every Audience
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TH THANK YOU OU!
Stephanie Hubka, CPLP
Stephanie@ProtosLearning.com @StephanieHubka Download today’s slides! www.protoslearning.com/atd2018