EMPLOYER BRAND & COMPANY AB INBEV CULTURE KATE SIDDIQUI - - PowerPoint PPT Presentation

EMPLOYER BRAND & COMPANY CULTURE

AB INBEV KATE SIDDIQUI

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• EUROPEAN EMPLOYER BRAND & DIGITAL CONTENT MANAGER
• SIT WITHIN THE PEOPLE TEAM IN ZONE EUROPE
• AB INBEV START DATE: FEBRUARY 2019.
• HOME OFFICE LONDON: WITH TRAVEL TO LEUVEN GHQ AND

MANY OTHER ZONE AND GLOBAL LOCATIONS

• 8 YEARS IN RECRUITMENT MARKETING & EMPLOYER

BRANDING

• IN-HOUSE, CREATIVE/DIGITAL AGENCY, RPO AND

TECHNOLOGY

• DIAGEO, GREENE KING, DELOITTE, NPOWER, CITI, BP, BRISTOL-

MYERS SQUIBB

• BLOG WRITER AND SPEAKER AT INDUSTRY CONFERENCES

GREAT TO MEET YOU!

Let’s connect! Add Kate Siddiqui on LinkedIn.

QUESTIONING THE QUESTION

CIPD DEFINITION OF EMPLOYER BRAND

ALL ORGANISATIONS HAVE, CONSCIOUSLY OR OTHERWISE, AN EMPLOYER BRAND. IT'S THE WAY IN WHICH ORGANISATIONS DIFFERENTIATE THEMSELVES IN THE LABOUR MARKET, ENABLING THEM TO RECRUIT, RETAIN AND ENGAGE THE RIGHT PEOPLE . A STRONG EMPLOYER BRAND HELPS BUSINESSES COMPETE FOR THE BEST TALENT AND ESTABLISH CREDIBILITY. IT SHOULD CONNECT WITH AN ORGANISATION’S VALUES AND MUST RUN CONSISTENTLY THROUGH ITS APPROACH TO PEOPLE MANAGEMENT.

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WHAT IS THE DIFFERENCE BETWEEN AND EVP AND AN EMPLOYER BRAND?

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To start with, your Employee Value Proposition, or EVP, is just like your company mission statement. It is a statement that defines how your company identifies as an

• employer. It encompasses the

values and principles you and your people live by, as well as the culture, the work, the rewards, and more elements that make up your employment experience. Your Employer Brand is just like your consumer brand. It’s the external reputation you

• create. Create is a keyword

here because your employer brand is in your hands. You create and communicate your employer brand through various forms of messaging, marketing and advertising. Link Humans

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DEFINE YOUR CULTURE

DEFINE YOUR CULTURE

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UNDERSTAND YOUR CULTURE AB INBEV DEFINITIONS

CHANNELS & CONTENT LET’S TAKE A LOOK AT WHAT AB INBEV ARE UP TO ON OUR CAREERS SOCIAL CHANNELS!

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CREATE & AMPLIFY VIA MEDIA PARTNERSHIPS

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GETTING THINGS DONE!

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EMPLOYER BRAND : GETTING THINGS DONE!

YOU NEED A #DREAMTEAM! YES WE DO! Voice of the business

Top level vision & doers

#futurology

Content generation

Always on!

Tech + tools

Up time!

Attraction & sourcing

Bums on seats

Partnerships

Industry giants

Agency creative & media

Heavy lifting IN-HOUSE OR PARTNERED RESOURCE & SKILL SETS AGENCY & EXTERNAL SUPPORT BUDGET

THANK YOU FOR LISTENING! Q&A

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