SLIDE 1
BUILD YOUR BRAND, TELL YOUR STORY
Dee Murphy
Head of Employer Branding
EMPLOYER BRANDING_
WTF is that?
JOBBIO
BUILD YOUR BRAND, TELL YOUR STORY Dee Murphy Head of Employer - - PowerPoint PPT Presentation
BUILD YOUR BRAND, TELL YOUR STORY Dee Murphy Head of Employer - - PowerPoint PPT Presentation
BUILD YOUR BRAND, TELL YOUR STORY Dee Murphy Head of Employer Branding JOBBIO EMPLOYER BRANDING_ WTF is that? JOBBIO of people would look into a Companys reputation as employers before applying for a job of people of people
SLIDE 2
SLIDE 3
- f people
would look into a Company’s reputation as employers before applying for a job
SLIDE 4
- f people
will look into a Company’s reputation as employers before applying for a job
- f people won’t
work at a Company with a bad reputation
SLIDE 5
- f people
would look into a Company’s reputation as employers before applying for a job
- f people would not
work at a Company with a bad reputation
- f people are more
likely to take a lower wage at a Company with a strong employer brand
SLIDE 6
WHO EVEN ARE YOU?
JOBBIO
SLIDE 7
What do you do? Why do you do it? What makes you sh*t hot? What makes you sh*t? If you could change ONE thing, what would it be? What happens in your organisation but wouldn’t elsewhere?
CREATE YOUR STORY_
JOBBIO
SLIDE 8
BE HUMAN BE OPEN BE HONEST
WHY SO FAKE?
JOBBIO
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_ Your people are your #1 influencers _ Content is king - blogs, video - don’t stage it! _ Leverage your own and local events _ Partnerships and syndications
TELL YOUR STORY_
JOBBIO
SLIDE 10
TECH YO’SELF_
_ FB, Twitter, IG, Tumblr, Pinterest, YouTube, Snapchat - FREE marketing! _ More channels don’t mean more traction_ managing communities is HARD! _ Where’s YOUR audience? How do you reach them? _ Create your own content - Digi-natives have a savage BS filter _ Connect and bond with customers and potential talent _ Monitor your progress
JOBBIO
SLIDE 11
EVERLASTING LOVE_
Or at least a bitchin’ Glassdoor review
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35% good relationship with colleagues
WHAT MAKES PEOPLE TO STAY AT A COMPANY? WANT
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39% Flexible working hours/days 35% good relationship with colleagues
WHAT MAKES PEOPLE TO STAY AT A COMPANY? WANT
SLIDE 14
31% good relationship with management 39% Flexible working hours/days 35% good relationship with colleagues
WHAT MAKES PEOPLE TO STAY AT A COMPANY? WANT
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31% earning and promotional potential 31% good relationship with management 39% Flexible working hours/days 35% good relationship with colleagues
WHAT MAKES PEOPLE TO STAY AT A COMPANY? WANT
SLIDE 16
HURRAY FOR THE BOOMERANG!
_ Don't neglect your Candidates (even the worst ones) _ 6 week, 3 month, 6 month health check _ Staff development (no more Managers by default!) _ Exit interviews are key _ Provide an excellent reference _ Off boarding is EVERYTHING
JOBBIO
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JOBBIO CAN BUILD YOUR BRAND
CONNECT WITH ME
Dee Murphy
_ T: @deemurphy / @Jobbio IG: @imdeemurphy / @jobbio linkedin.com/in/deemurphy/