EMA communication campaign for EEAD 2019 Annual meeting with all - PowerPoint PPT Presentation

Mar 01, 2024 •506 likes •635 views

EMA communication campaign for EEAD 2019 Annual meeting with all eligible organisations 20 November 2019 Alessandro Faia S-CO-MPR An agency of the European Union Legend AMR - Antimicrobial resistance EAAD European Antibiotic

EMA communication campaign for EEAD 2019 Annual meeting with all eligible organisations 20 November 2019 Alessandro Faia – S-CO-MPR An agency of the European Union
Legend • AMR - Antimicrobial resistance • EAAD – European Antibiotic Awareness Day • HMA – Heads of Medicines Agencies • ICMRA – International Coalition of Medicines Regulatory Authorities • WAAW – World Antibiotic Awareness Week • WGCP – Working Group of Communication Professionals (of the HMA) 1
Strategy • Identify clear, actionable messages around the concept of ‘responsible use’ • Use a theme adaptable to both European-based # EAAD campaign and global # WAAW • Info-cards to be shared also by NCAs that are part of WGCP (HMA) • Coordinate messages with international regulators (ICMRA) • Survey results (PCWP/ HCPWP) were extremely useful in gathering views on AMR 2
Concept • ‘There is no simple solution to AMR, it comes down to a collective effort’ • ‘ Antibiotic resistance: w hat’s your role? ’ • Spelling out what this means for stakeholders:  Patients  Healthcare professionals  Veterinarians  Global health leaders/ decision-makers  Pharmaceutical industry 3
Info-cards - patients 4
Info-cards - patients 5
Info-cards - patients 6
Info-cards – HCPs 7
Info-cards - Vets 8
Monitoring & evaluation • Ultimate goal of the campaign is to engage with our audiences • How can you help us? • By reporting any kind of interaction with the messages: – Shares – Likes – Comments – Mentions – Messages 9
Looking forward to 2020 EAAD2019 the beginning of a planning cycle End of Q4 2019 • Monitor and analyse results of 2019 Q1 2020 • New survey to decide 2020 campaign themes Q2 2020 • Drafting and revising campaign messages Q3 2020 • Production and dissemination of campaign materials 10
Questions?

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