Year of the Sea Campaign Campaign Update A fresh Visit Swansea Bay - - PowerPoint PPT Presentation

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Mar 01, 2024 352 likes •472 views

Year of the Sea Campaign Campaign Update A fresh Visit Swansea Bay campaign in synergy with wider Visit Wales theme activity Content and direction influenced by VSB Partners feedback at the Watersports meeting last year New content

SLIDE 1

Year of the Sea Campaign

SLIDE 2

Campaign Update

A fresh Visit Swansea Bay campaign in synergy with wider Visit Wales theme activity
Content and direction influenced by VSB Partners feedback

at the Watersports meeting last year

New content includes fresh photography

and a series of 6 sea and coastal inspired videos = total of 12,000 views to date!

Visitswanseabay.com refreshed with new

Year of the Sea pages and content #SeaSwanseaBay

SLIDE 3

Watch the videos and #SeaSwanseaBay!

SLIDE 4

Outdoor Media

Key transport locations
London Underground
Shopping Malls

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Digital Outdoor Media sites

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Contacting journalists and high profile bloggers and vloggers to visit Swansea Bay
6 visits already taking place in June and July
Press Office

PR Campaign

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Start of our campaign in March

coincided with ‘Wales Week in London’

Designed to raise awareness of the

destination and encourage additional engagement online, both in real time and post event

A group of bemused surfers visited

London looking for surf!

Created interest and attracted

selfies everywhere they went

Resulted in

26,343 video views

London Based PR Stunt

SLIDE 8

Unique Visitors - 185,261
Visits - 239,543
Page views - 749,526
Social media key to this campaign, sharing
riginal content and Partner activity
Both organic and paid-for posts across

Facebook, Twitter and Instagram

Facebook - 73,000 fans
Twitter - 15,000 followers
New ‘Proper Wet’ and ‘Viral’ videos planned

#SeaSwanseaBay

Visitswanseabay.com & Digital Activity First Quarter 2018

SLIDE 9

100,000 Year of the Sea Magazines
275,000 Things to Do Guides
250,000 Beaches Guides
150,000 Gower Coast Path Guides

Year of the Sea Magazine & Guides

SLIDE 10

Road Trip!
Successful funding from VW RTEF Bid
10 destinations in Swansea Bay
7 destinations along the Wales Way
2 destinations in Ireland
Raising the profile of Swansea Bay
Showcasing Partners