Year of the Sea Campaign Campaign Update A fresh Visit Swansea Bay - PowerPoint PPT Presentation

Mar 01, 2024 •352 likes •471 views

Year of the Sea Campaign Campaign Update A fresh Visit Swansea Bay campaign in synergy with wider Visit Wales theme activity Content and direction influenced by VSB Partners feedback at the Watersports meeting last year New content

Year of the Sea Campaign
Campaign Update • A fresh Visit Swansea Bay campaign in synergy with wider Visit Wales theme activity • Content and direction influenced by VSB Partners feedback at the Watersports meeting last year • New content includes fresh photography and a series of 6 sea and coastal inspired videos = total of 12,000 views to date! • Visitswanseabay.com refreshed with new Year of the Sea pages and content #SeaSwanseaBay
Watch the videos and #SeaSwanseaBay!
Outdoor Media • Key transport locations • London Underground • Shopping Malls
Digital Outdoor Media sites
PR Campaign • Contacting journalists and high profile bloggers and vloggers to visit Swansea Bay • 6 visits already taking place in June and July • Press Office
London Based PR Stunt • Start of our campaign in March coincided with ‘Wales Week in London’ • Designed to raise awareness of the destination and encourage additional engagement online, both in real time and post event • A group of bemused surfers visited London looking for surf! • Created interest and attracted selfies everywhere they went • Resulted in 26,343 video views
Visitswanseabay.com & Digital Activity First Quarter 2018 • Unique Visitors - 185,261 • Visits - 239,543 • Page views - 749,526 • Social media key to this campaign, sharing original content and Partner activity • Both organic and paid-for posts across Facebook, Twitter and Instagram • Facebook - 73,000 fans • Twitter - 15,000 followers • New ‘Proper Wet’ and ‘Viral’ videos planned #SeaSwanseaBay
Year of the Sea Magazine & Guides • 100,000 Year of the Sea Magazines • 275,000 Things to Do Guides • 250,000 Beaches Guides • 150,000 Gower Coast Path Guides
NEW Surfari Bus Tour Campaign • Road Trip! • Successful funding from VW RTEF Bid • 10 destinations in Swansea Bay • 7 destinations along the Wales Way • 2 destinations in Ireland • Raising the profile of Swansea Bay • Showcasing Partners

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