SLIDE 1
How$to$Run$a$Successful$Land$ Acquisition$Campaign
2018$Connec=cut$Land$Conserva=on$Conference
How$to$Run$a$Successful$Land$ Acquisition$Campaign - - PowerPoint PPT Presentation
How$to$Run$a$Successful$Land$ Acquisition$Campaign - - PowerPoint PPT Presentation
How$to$Run$a$Successful$Land$ Acquisition$Campaign 2018$Connec=cut$Land$Conserva=on$Conference Introduc)on Guiding'Principles'of'a'Successful' Campaign Major%Challenge Extraordinary%Undertaking Campaign%Atmosphere
SLIDE 2
SLIDE 3
Guiding'Principles'of'a'Successful' Campaign
2018%CTLCC 3
Major%Challenge
- Extraordinary%Undertaking
- Campaign%Atmosphere
- Commi@ed%Leadership
- New%Support
- Specific%GiH%Requests
- Appropriate%Solicitors%
- %̶ Trained%Volunteers
ReporMng%
- ConMnual%Plan%RevitalizaMon
SLIDE 4
Structuring)the)Campaign
SLIDE 5
Campaign(Management
Day
- .to.day(leadership(of(the(campaign
and/or Campaign(Counsel
- 2018%CTLCC
5
SLIDE 6
Case%for%Support
- The%perceived%importance%of%the%project
- The%rationale%for%support
- Branding%and%messaging
2018%CTLCC 6
SLIDE 7
Table&of&Gifts
Gi-&Table
- Leadership&and&Major&Gi-s
- Special&Gi-s
- Gi-&Acceptance&Policy&and&Procedures
- Bridge&Funding
- 2018%CTLCC
7
SLIDE 8
Campaign(Feasibility( Study
SLIDE 9
Yes,%to%test—
General%Percep1ons
- Reac1on%to%Campaign%Messages
- Personal%Willingness%to%Engage%as%a%Volunteer%
- and/or%Donor
Suggested%Strategies
- 2018%CTLCC
9
SLIDE 10
No,$because$ +̶
Timing$doesn’t$permit$it
- Funding
- 2018%CTLCC
10
SLIDE 11
The$Components$of$a$Feasibility$ Study
Interview$Request$Le=er
- Dra?$Background$Statement
- List$of$Interview$Candidates
- QuesEonnaire
- Table$of$Gi?s
- 2018%CTLCC
11
SLIDE 12
Leadership*Role*and* Responsibili0es
Job*Descrip0on
- Time*Commitment
- Iden0fying*Chair*or*Co
- <Chairs
2018%CTLCC 12
SLIDE 13
Prospect)Development
Iden1fica1on
- Evalua1on
- Cul1va1on
- Solicita1on
- Follow
- ;up
2018%CTLCC 13
SLIDE 14
Campaign( Communica,ons
2018%CTLCC 14
SLIDE 15
Campaign(Materials
- A. Case(Statement
- B. Gift(Proposal
- C. Campaign(Updates
- D. Fact(Sheet
- E. Question(&(Answer(Brochure
- F. Maps(&(Photos
2018%CTLCC 15
SLIDE 16
Events'and'Cultivation'Activities
Educa1onal'Events'and'Recep1ons A. Tours B.
2018%CTLCC 16
SLIDE 17
Public'Rela+ons
- Press'Releases
- Campaign'Newsletter
- Bumper'Stickers
2018%CTLCC 17
SLIDE 18
Questions
SLIDE 19
2018%CTLCC 19