E vo lutio n o f No n-Ga ming Ame nitie s Ple a se Sta nd by We - - PowerPoint PPT Presentation

E vo lutio n o f No n-Ga ming Ame nitie s

Pre se nte d b y:

Ple a se Sta nd by We bina r will be g in a t 1:00PM E DT

E me r ging L e ade r s of Gaming We binar Se r ie s

Brie f T e c hnic a l Ove rvie w

Ma rie Ca sia s

Ma na g e r, Ma rke ting & Administra tio n T he I nno vatio n Gro up mc asias@ the inno vatio ng ro up.c o m

Windo ws & Co ntro l Pa ne l

 Onc e we a re b ro a dc a sting , yo ur sc re e n sho uld sho w the pa ne lists’ c a me ra

windo ws a nd a Po we rPo int pre se nta tio n windo w, a s we ll a s the c o ntro l pa ne l o n the rig ht. c o ntro l pa ne l pa ne lists o n c a me ra Po we rPo int pre se nta tio n

Ne e d He lp? Ca ll 877-582-7011

E xpa nding Windo ws to F ull-Sc re e n

 Ho ve r o ve r the b o tto m rig ht c o rne r o f a ny windo w a nd yo u’ ll se e the

“e nla rg e ” o ptio n with two po inting a rro ws. Clic k o n tha t, a nd yo u’ ll g o to full-sc re e n fo r tha t windo w. T

• g e t o ut o f full-sc re e n, hit E

SC o r the do ub le a rro ws a g a in.

Ne e d He lp? Ca ll 877-582-7011

Minimize / Ma ximize Co ntro l Pa ne l

 Yo ur c o ntro l pa ne l sta rts in a n a uto ma tic a lly ma ximize d se tup b ut yo u c a n

minimize it b y c lic king the o ra ng e a rro w a t the to p.

Ne e d He lp? Ca ll 877-582-7011

Ask a Que stio n

 We will re se rve 10 minute s a t the e nd o f

the we b ina r to fie ld q ue stio ns. Ple a se ma ke sure yo ur c o ntro l pa ne l is ma ximize d a nd type yo urs into the “Que stio ns” fie ld to wa rds the b o tto m, the n hit SE ND.

Ne e d He lp? Ca ll 877-582-7011

Atte nding via Mo b ile Pho ne ?



Yo ur me nus a re a t the b o tto m. T

• g g le b e twe e n c a me ra s a nd the pre se nta tio n (“ha nd o ut”) b y swiping le ft & rig ht.

Co ntinue thro ug h the pre se nta tio n b y swiping d o wn. Altho ug h yo u wo n’ t b e a b le to se e o ur live pre se nta tio n, yo u c a n fo llo w a lo ng a t yo ur o wn spe e d in the “ha nd o uts” se c tio n.

Ne e d He lp? Ca ll 877-582-7011

F re q ue ntly Aske d Que stio ns

T

e c hnic a l I ssue s? Ca ll Custo me r Se rvic e a t 877-582-7011 (o r inte rna tio na lly, +1 805-617-7370)

A re c o rding o f the we b ina r will b e

pro vide d within a fe w we e ks o f it, a nd a va ila b le o n o ur E me rg ing L e a de rs pa g e .

Ne e d He lp? Ca ll 877-582-7011

Mo de ra to r

T

• m Zitt, Ph.D.

E xe c utive Vic e Pre side nt, Stra te g ic Pla nning T he I nno vatio n Gro up tzitt@ the inno vatio ng ro up.c o m

Sinc e jo ining T he Inno va tio n Gro up in 1997, T

• m ha s e xc e lle d a t ma rke t a na lytic s a nd hig h-le ve l

stra te g ic pla nning , e a rning with his re po rts a re puta tio n fo r a c c ura c y a nd re lia b ility unsurpa sse d in the g a ming industry. T

• m live s in Ne w Orle a ns b ut dire c ts tra ining , mo de ling , a nd q ua lity c o ntro l fo r a ll o f the c o mpa ny’ s
• ffic e s. T

he de pth o f his a na lysis pro vide s trib e s, de ve lo pe rs, a nd g o ve rnme nt b o die s with the c o nfide nc e tha t the ir de c isio ns a re b e ing ma de

• n so und

e c o no mic fo unda tio ns, a nd the me tho do lo g ic a l so undne ss a nd c o mpre he nsive ne ss o f his e xpe rt witne ss re po rts ha ve b e e n c ritic a l in his c lie nts’ suc c e ss in a numb e ro f le g a l pro c e e ding s. T

• m ha s a sse sse d the e c o no mic , so c ia l, a nd fisc a l impa c ts o f g a ming in nume ro us de ve lo ping

jurisdic tio ns thro ug ho ut the c o untry, a nd ha s inte rna tio na l e xpe rie nc e e xte nding fro m the Unite d K ing do m to So uth K

• re a .

Pa ne lists

T

• m Wuc he re r – Princ ipa l, YWS De sig n & Arc hite c ture

As a fo unding pa rtne r o f YWS, T

• m’ s kno wle dg e a nd influe nc e is e vide nt a c ro ss the o rg a niza tio n a nd in e a c h
• f its pro je c ts. His le a de rship ha s b e e n instrume nta l in po sitio ning YWS a s a n industry-de fining pla ye r in le isure

de sig n. T

• m ha s a lso b e e n a driving fo rc e b e hind the g lo b a liza tio n o f the YWS pra c tic e — his re c o g nitio n o f

ma rke t o ppo rtunitie s le d to the firm’ s g lo b a l e xpa nsio n in 2009. Prio r to e sta b lishing YWS in 2001, T

• m wo rke d 13 ye a rs fo r a L

a s Ve g a s-b a se d de sig n-b uild firm, whe re he wa s VP o f Arc hite c ture a nd I T . His c o ntrib utio ns inc lude d the de sig n a nd pla n imple me nta tio n fo r se ve ra l wo rld- re no wne d pre mie rho spita lity pro pe rtie s, inc luding the Be lla g io a nd T re a sure Isla nd in L a s Ve g a s. T

• m

g ra dua te d ma g na c um la ude with a Ma ste r o f Arc hite c ture de g re e , spe c ia lizing in info rma tio n te c hno lo g y, fro m Ca lifo rnia Po lyte c hnic Sta te Unive rsity. He is a lso a fo rme r ke y me mb e r o f the T ririg a so ftwa re te a m a nd the ho lde ro f se ve ra l pa te nts.

Jo e Sc ib e tta – VP, De ve lo pme nt & Ope ra tio ns, Rush Stre e t Gaming

Jo e Sc ib e tta jo ine d Rush Stre e t in 2009 a nd is c urre ntly its Vic e Pre side nt o f De ve lo pme nt & Ope ra tio ns. Sinc e jo ining Rush Stre e t Ga ming , Jo e ha s b e e n a princ ipa l me mb e r o f the De ve lo pme nt te a m tha t de sig ne d a nd b uilt c a sino s in Pe nnsylva nia , I llino is a nd Ne w Yo rk g a ming ma rke ts. Jo e wo rke d with wo rld-c la ss de sig n te a ms to c re a te b e st in c la ss g a ming a nd no n-g a ming a me nitie s. Jo e b e g a n his c a re e r in L a s Ve g a s in 1996, spe nding the ma jo rity o f his c a re e rwith Ha rra h’ s E nte rta inme nt. During his 20-ye a r c a re e r, Jo e ha s wo rke d in multiple jurisdic tio ns inc luding Chic a g o , Sa n Die g o , Pittsb urg h, Phila de lphia , Upsta te Ne w Yo rk a nd L a s Ve g a s. He ha s e xte nsive o pe ra tio na l e xpe rie nc e ha ving wo rke d in ta b le g a me s, fo o d a nd b e ve ra g e , slo ts a nd c a sino ma rke ting . Jo e a lso he ld the po sitio n o f Dire c to r o f Custo me r Se rvic e a t thre e Ha rra h’ s E nte rta inme nt pro pe rtie s. Alo ng with suppo rting Rush Stre e t Ga ming ’ s a ffilia te d pro pe rtie s with da y-to -da y o pe ra tio ns, his ro le inc lude s de sig n de ve lo pme nt, c o nstruc tio n a nd c o mmunity re la tio ns fo r ne w pro je c ts.

Pa ne list Que stio ns

Ho w ha ve no n-g a ming a me nitie s e vo lve d thro ug ho ut the histo ry o f do me stic g a ming ?

Ho w do yo u de te rmine whic h a me nitie s a re a ppro pria te fo r diffe re nt ma rke t a re a s?

Ho w lo ng do e s it ta ke fo r no n-g a ming tre nds to mo ve fro m de stina tio n ma rke ts to re g io na l o r lo c a l ma rke ts, if e ve r?

Wha t a re so me o f the mo st uniq ue a nd inte re sting a me nity tre nds within the industry to da y?

Ho w do a me nitie s e nc o ura g e inc re a se d g a ming spe nd fro m pro pe rty visito rs?

Do a me nitie s impa c t c usto me r lo ya lty a nd, if so , ho w?

Do e s this diffe r b y so c io e c o no mic sta tus (a g e , g e nde r, inc o me , e tc .)?

Ho w c a n a me nitie s b e use d to a ttra c t ne w g a ming c usto me rs?

Ho w impo rta nt is the po sitio ning o f a me nitie s within the o ve ra ll de ve lo pme nt fo o tprint fo r c re a ting syne rg istic c usto me r e ffe c ts?

Ho w do e s se c urity diffe r fo r a me nitie s ve rsus the g a ming flo o r?

Ho w do yo u se e a me nitie s c ha ng ing o ve r the ne xt 5 to 10 ye a rs a nd b e yo nd?

Audie nc e Q&A

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