Digital Print Growth in the Card Market James Gargus Business - PowerPoint PPT Presentation

Digital Print Growth in the Card Market James Gargus – Business Development Manager HP Indigo North America Glen Adams – Lead Field Solutions Architect HP Indigo North America April 2, 2019 1

Production Mix Forecast to 2022 95% 95% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 80% 80% 80% 75% 75% 75% 70% 70% 65% 35% 30% 30% 25% 25% 25% 20% 20% 20% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 5% 5% Current Analog Current Digital 2022 Analog 2022 Digital Magellan Consulting Phase 1 Report 2

What are the drivers? 3

Issuer/Brand “Asks” Prototypes Shorter Inventory Lead Times New Reduction Consumer Technologies Engagement Solutions Smaller Reduced M.O.Q’s Obsolescence One to One Marketing Security Solutions Customizatio n Quality Cost Reductions

Technology Drivers Substrate range Extended Color Gamut Up to 26mil PVC Format Size PMS, Brand, Product Colors Using **Some converters producing 28pt Paper CR80 Cards in up to 64 up Cards** CMYK+OVG High Opacity Whites Security Tools For Metalized, Dark or Clear Substrates Special Inks and Markings that allow Issuers Variable Print to protect their brand and engage the Whites that exceed what is possible consumer with multiple offset whites Database, Collage, and Mosaic

Digital Print Production Value Proposition The production of large amounts of standardized product decoration units Mass Production Think same as conventional… The ability to cost effectively produce strategic short run volume of customized product decoration Strategic Production Think regionalized/localized versions of product decoration… The production of standardized products with unique variable customized product decoration Variable Content Think Share a Coke… Ability to produce customized versions for a single SKU resulting in choices for the consumer Sequenced Content Think multiple characters from a movie for same SKU on store shelf… Ability to produce totally unique and customized versions so every single unit is 100% unique Hyper-Customization Think designs that scream look at me! Ability to produce consumer customized version and volume of ONE James Pat Jack Abby John Molly Bruno Ralph Robert Julie Sue Hank Harold Mike Bob Personalized Think connecting with consumer on a different level Chris Pete Doug Rocky Wendy Aaron Ken Pam Steve Ralph Matt Julie Glenn Aaron Dak Brands like the opportunity to see their packaging in as many different ways as possible Prototyping / Samples Prototyping / Samples Think “Getting involved with your customers sooner in the process” Dak Dak

Questions? What’s on your mind? 7