Digital Print Growth in the Card Market James Gargus Business - - PowerPoint PPT Presentation

Digital Print Growth in the Card Market

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James Gargus – Business Development Manager HP Indigo North America Glen Adams – Lead Field Solutions Architect HP Indigo North America April 2, 2019

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90% 90% 90% 90% 90% 95% 90% 90% 95% 90% 90% 10% 10% 10% 10% 10% 5% 10% 10% 5% 10% 10% 65% 80% 75% 75% 80% 90% 70% 70% 90% 80% 75% 35% 20% 25% 25% 20% 10% 30% 30% 10% 20% 25%

Production Mix Forecast to 2022

Current Analog Current Digital 2022 Analog 2022 Digital

Magellan Consulting Phase 1 Report

What are the drivers?

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Issuer/Brand “Asks”

Prototypes One to One Marketing Security Solutions Shorter Lead Times Customizatio n Consumer Engagement Solutions Smaller M.O.Q’s Inventory Reduction

Quality

Cost Reductions Reduced Obsolescence New Technologies

Technology Drivers

Substrate range

Up to 26mil PVC **Some converters producing 28pt Paper Cards**

Security Tools

Special Inks and Markings that allow Issuers to protect their brand and engage the consumer

For Metalized, Dark or Clear Substrates

Whites that exceed what is possible with multiple offset whites

High Opacity Whites

Extended Color Gamut

PMS, Brand, Product Colors Using CMYK+OVG

Format Size

CR80 Cards in up to 64 up

Variable Print

Database, Collage, and Mosaic

Mass Production

The production of large amounts of standardized product decoration units

Think same as conventional…

The ability to cost effectively produce strategic short run volume of customized product decoration

Think regionalized/localized versions of product decoration…

Strategic Production

The production of standardized products with unique variable customized product decoration

Think Share a Coke…

Variable Content

Ability to produce customized versions for a single SKU resulting in choices for the consumer

Think multiple characters from a movie for same SKU on store shelf…

Sequenced Content

Ability to produce totally unique and customized versions so every single unit is 100% unique

Think designs that scream look at me!

Hyper-Customization

Ability to produce consumer customized version and volume of ONE

Think connecting with consumer on a different level

Personalized

Mike Julie Jack Abby John Sue Molly Bruno Hank Bob Ralph Robert Pat Harold Julie Ken Glenn Aaron Pam Steve Aaron Matt Ralph Dak James Pete Wendy Chris Doug Rocky

Digital Print Production Value Proposition

Prototyping / Samples

Brands like the opportunity to see their packaging in as many different ways as possible

Think “Getting involved with your customers sooner in the process”

Prototyping / Samples

Dak Dak

Questions?

What’s on your mind?

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