SLIDE 1
MCCVB Pacific Grove Destination Marketing Update
SLIDE 2 POWER OF TOURISM
Monterey County:
Visitors
Spending
- $115 Million Local Taxes
- 25,220 Full-time Jobs
Pacific Grove:
Spending
Taxes
2016 Dean Runyan Travel Impact Report
SLIDE 3
RETURN ON INVESTMENT JULY- MAY 2017
CITY INVESTMENT FYTD: $100,060 HID INVESTMENT FYTD: $179,206 TOTAL INVESTMENT FYTD: $279,266 ECONOMIC IMPACT GENERATED BY MCCVB: Group Booking Economic Impact: $48,640 Visitor Center Person Room Nights Influenced: $59,283 Booking.com Room Revenue: $35,593 Earned Media: $4,347,343 “Grab Life by the Moments” Economic Impact: $9,620,049
SLIDE 4 MARKETING ACTIVITY
- Ad Campaigns
- Content Marketing
- Promotions & Contests
- Media/Public Relations
- International Programs
- Visitor Guide
- SeeMonterey.com
SLIDE 5 MEDIA RELATIONS
$4.3M in Earned Media from July - May
- Media relations/pitching
- Media missions
- Media FAMs
- Domestic & International
agency partners
SLIDE 6 MONTEREY MOMENTS: CHICAGO AND PHOENIX
Media and Meeting Planner „Pop Up‟ immersive culinary experiences Social:
Media:
- $41,758 in earned media value
- 3,102,381 in media impressions
Chef Matt Beaudin, MBAQ & Todd Fisher, Folktale Winery joined Monterey County Vintners & Growers Association in demonstrating the Tastes of Monterey
SLIDE 7
2016 CAR WEEK COMMUNICATIONS
SLIDE 8
SOCIAL NETWORKS Followers and Fans:
Facebook: 108,394: +21% Twitter: 18,990 +23% Blog: 41,000 average unique monthly visits: +41% Instagram: 16,616: +86% YouTube: 208: +16%
SLIDE 9
“BIG LITTLE LIES” HBO SERIES
SLIDE 10 BIG SUR COMMUNITY COLLABORATION
- BSERT participation
- Visitor Center
collaboration
1st
County and Big Sur are open for business and welcoming guests
SLIDE 11 RESEARCH & REPORTING
Strategy: Distribution for research and data to improve business environment Tactics:
Performance Reporting
- Quarterly Market Intelligence
reports
- Develop/synergize community
data sharing opportunities
SLIDE 12 RESIDENT SENTIMENT STUDY (NOV 2016)
86%
Tourism is an economic engine
72%
Tourism brings more benefit than problems
78%
MCCVB promoting responsible tourism improves opinion of tourism and visitors
“Describe your view of tourists”
SLIDE 13
SLIDE 14
PLEASE JOIN US
MCCVB Annual Luncheon
Thursday, August 24, 2017 11-1:30 PM Embassy Suites
