TRAVEL INFORMATION CENTRES APRIL 5, 2016 Ontario Tourism - - PowerPoint PPT Presentation

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TRAVEL INFORMATION CENTRES APRIL 5, 2016 Ontario Tourism - - PowerPoint PPT Presentation

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ONTARIO TRAVEL INFORMATION CENTRES APRIL 5, 2016 Ontario Tourism Marketing Partnership Corporation Ontario Tourism Marketing Partnership Corporation Ontario Tourism Marketing Partnership Corporation 1 1 An Agency of the Government of

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

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ONTARIO TRAVEL INFORMATION CENTRES APRIL 5, 2016

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

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PURPOSE

  • 1. To provide and overview of the Ontario

Travel Information Centre Services.

  • 2. To highlight some ideas in establishing

partnership opportunities and maximizing exposure for your business.

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OTIC PROGRAM AT A GLANCE

Operated by the Ontario Tourism Marketing Partnership Corporation, an Agency of the Ministry of Tourism, Culture and Sport.

Operate 11 Centres (9 Year- round and 2 Seasonal). 1.026 M Visitors to the Centres in 2015 Most Centres located on provincial Borders (U.S. and Canada) with the exception of Barrie and Toronto.

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OTIC LOCATIONS

The OTMPC operates 9 year-round and 2 seasonal Travel Information Centres which include: Windsor Niagara Falls Toronto Bainsville Sault Ste. Marie Tilbury

  • St. Catharines

Barrie Hawkesbury(S) Pigeon River(S) Sarnia

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OBJECTIVE OF OTICS

 To provide acclaimed visitor servicing to Ontario travellers by delivering excellence in inspiration and information throughout all stages of their Ontario discovery journey.  Act as ambassadors for Ontario, welcoming visitors, influencing travel patterns and expenditures, by inspiring visitors to experience the people, communities and attractions of Ontario.  Extend reach of travel information services by expanding industry partnerships and bringing Ontario to the doorstep of

  • ur visitors.
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KEY SERVICES OFFERED TO INDUSTRY

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TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS

Partnership opportunities include:  Brochure distribution and display  Digital and print advertising  Souvenir and merchandise sales  Attraction, Event tickets and Gift Certificate sales,  Accommodation Reservation & Referral Programs  Event Listing/promotion  Sponsorship opportunities for Tourism Week launches & Travel Information Services Conference.

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TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS

Leverage media reach through the Media Relations/Specialized Broadcasting Program

Special event broadcasting:

  • Ski/Snowboard Condition Reports
  • Snowmobile Trails Conditions
  • Ice Fishing Reporting
  • Provincial Parks Campsite Vacancy Program
  • Fall colour progression reports

Social Media On-Site Media promotion

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TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS

Consumer Intelligence:

  • The OTICs are your go-to source for consumer

intelligence and in-market customer feedback.

  • Consumer Intelligence includes: visitation numbers,

visitor origin, customer feedback (verbal & written), market insight & knowledge, etc.

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SOURCE VISITATION MARKETS

Ontario 51.5% U.S.A. 34% Canada 9.9% International 4.6%

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HOW DO I GET INVOLVED?

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ONTARIO TRAVEL INFORMATION CENTRES (OTICs)

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BROCHURE RACKING COUNSELING AREA BOUTIQUE

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ADVERTISING PROGRAM

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SPECIALIZED PROGRAMS

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BROADCAST/MEDIA RELATIONS

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TOURISM WEEK

MAY 29 – JUNE 4 2016 Promote summer campaign “Ontario’s Best Road Trips” designed to entice “staycation” in

  • Ontario. Network with your industry

partners. 5 regional launches planned:

  • Toronto/Union – May 27, 2016
  • St. Catharines – May 31, 2016
  • Windsor – June 1, 2016
  • Barrie – June 2, 2016
  • Sault Ste Marie – June 3, 2016

All OTICS will host open houses throughout the week.

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2016 TRAVEL INFORMATION SERVICES CONFERENCE

  • Dates:

October 17-19, 2016

  • Location: Toronto Congress

Centre & International Plaza Hotel & Conference Centre

  • Host:

Tourism Toronto

GET INVOLVED MARKET PLACE PRODUCT TOUR

SAVE THE DATE

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ONROUTE - NEW INTERACTIVE KIOSK

  • Partnership with MTO
  • Roll-out summer of 2016 at 20

ONroutes

PLAY EXPLORE SOCIAL

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SUMMER STUDENT SCHOLARSHIP PROGRAM 2015

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BRANDING OF CENTRES NEW UNION STATION LOCATION EXPANSION OF RETAIL AND MERCHANDISING PROGRAM OUTREACH SPECIAL PROGRAM

WHAT IS NEW

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LEVERAGE OTMPC’S OPPORTUNITIES

Register your FREE business, events, and package listings Present to our team Provide content/story ideas Media relations/familiarization tours Social media Opt-in to receive OTMPC communications Ontario Travel Information Centres Collaborate on marketing initiatives Tourism Industry Partners Program (TIPP) funding for out-of- province campaigns Advertise in OTMPC programs

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SUZANNE RUBINSTEIN

DIRECTOR , ONTARIO TRAVEL INFORMATION CENTRES 416-325-6656 SUZANNE.RUBINSTEIN@ONTARIO.CA