Bethel Area Communities Destination Summit 1 Program for tourism - - PowerPoint PPT Presentation

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Bethel Area Communities Destination Summit 1 Program for tourism - - PowerPoint PPT Presentation

Feb 16, 2024 528 likes •1.07k views

Bethel Area Communities Destination Summit 1 Program for tourism summit Welcome and Intros Review of Bethel Area Tourism Destination Academy work Global data and tourism trends Bethel Area planning and vision for future

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Bethel Area Communities Destination Summit

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Program for tourism summit

  • Welcome and Intros
  • Review of Bethel Area Tourism Destination Academy work

– Global data and tourism trends – Bethel Area planning and vision for future – Introduce Strategic Tourism Pillars

  • Pillar Discussion

– Review purpose and desired outcome – Review Big Ideas for action and add any additional ideas – Prioritization – add your dots on high priority projects to build a sustainable tourism industry

  • Report Outs – by Pillar teams - survey
  • Next Steps – Local Leadership Team
  • Closing Comments

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Review Module 1 and 2

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Forces impacting tourism trends in the world (and regions) What are the emerging macro drivers….

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Macro Trends and Forces of Change Related to . . .

  • Population driving regional economies
  • The evolving society
  • Technology and speed of change
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Outdoor Recreation – The Maine Woods

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Does this mean people will increasingly seek

  • utdoor experiences and escape?
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The evolving society

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Emerging generations will have different values and expectations

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Technology – and speed of change

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When will machines

  • utperform people?

Reproduced from Next Industrial Revolution, Future iQ, 2018

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Key Emerging Tourism Trends

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Emerging Tourism Trends

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What do these trends mean for the future of tourism in the Bethel area?

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Presentation of Maine Office of Tourism visitor profiles, including what the emerging traveler likes and what visitor data shows in terms of trends, spending and implications for Bethel area

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Economic impact analysis

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Sustainable Tourism

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Sustainable Tourism Definition

  • Is integrated with our local communities in a way that is

respectful of our diverse heritage and culture;

  • Provides visitors with authentic, place-based, educational

experiences that leave them feeling enriched and inspired;

  • Creates lasting financial and social benefits for local

residents, businesses, and communities across our area;

  • Is supported by public policies with organizational support

and funding; and,

  • Maintains, or contributes to, the health and vibrancy of our

natural environment.

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Perceived very important - creates economic activity / jobs High quality abundant underlying resource of natural landscape Tourism product is largely built

  • n local values

and traditional industries

Tourism industry and its impacts

SUSTAINABLE TOURISM The way out of the ‘growth paradox’ is to build the industry on a sustainable tourism model where it is viewed through the lens of:

  • Focus on impact management
  • Seeking collaborative solution

Concern about environmental impacts People, communities and services struggle to cope with rate of influx Emerging disruption to people’s ‘quality of life’ and contentment

Community Impacts Industry Value Balance of interests

Growing a tourism industry – A careful balancing act

Need to balance key

  • utcomes
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The Future of Tourism in the Bethel area

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Scenarios of the future – finding the sweet spot

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Scenario A

Product Development Visitor Markets

Traditional Markets Focus on maintaining current visitation patterns.

Plausible Scenario Matrix 2030

Version 1

DIY / Rustic / Outdoors Most visitors self-organize and are self-reliant for food and accommodation – activities focus on self-guided outdoor activities such as: hiking, fishing, hunting, snowmobiling, etc. Current infrastructure is maintained with some enhancements, and accommodation development focuses on campsites, RV parks, and rustic cabins. Marketing activities focus on social media, and individual and niche interest group communications. High Touch / High Service Visitors seek added amenities, a variety of curated experiences, and a concierge approach to professionally guided activities including fully serviced outdoor, culinary, events, and educational experiences. Includes, destination resort development nodes (3-4 Star full service), including extended stay opportunities and infrastructure enhancements in venues, sites, transportation, etc. Emerging Markets Aggressive focus on new US markets within and beyond New England and the mid- Atlantic; and explore

  • pportunities to

connect to international visitors

Scenario D Scenario C Scenario B Be Bethel l Area 20 2030

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Come play in

  • ur backyard;

we’ll help

Product Development Visitor Markets

Traditional Markets Focus on maintaining current visitation patterns.

Plausible Scenario Matrix 2030

Version 1

DIY / Rustic / Outdoors Most visitors self-organize and are self-reliant for food and accommodation – activities focus on self-guided outdoor activities such as: hiking, fishing, hunting, snowmobiling, etc. Current infrastructure is maintained with some enhancements, and accommodation development focuses on campsites, RV parks, and rustic cabins. Marketing activities focus on social media, and individual and niche interest group communications. High Touch / High Service Visitors seek added amenities, a variety of curated experiences, and a concierge approach to professionally guided activities including fully serviced outdoor, culinary, events, and educational experiences. Includes, destination resort development nodes (3-4 Star full service), including extended stay opportunities and infrastructure enhancements in venues, sites, transportation, etc. Emerging Markets Aggressive focus on new US markets within and beyond New England and the mid- Atlantic; and explore

  • pportunities to

connect to international visitors

Samesville Forest-bathing

  • n steroids

Stay in touch Be Bethel l Area 20 2030

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Scenario A Scenario D Scenario B Scenario C

Bethel Area CDA

Instructions On the grid at the left, please use the following point assignments to rate the preferred and expected futures.

  • EXPECTED FUTURE

Please assign to any box on the grid:

  • One (1) x E1
  • PREFERRED FUTURE

Please assign to any box on the grid:

  • One (1) x P1

Product Development Visitor Markets

Emerging Markets High Touch / High Service Traditional Markets DIY / Rustic / Outdoors

Be Bethel l Area 20 2030

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Closing the gap

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Scenario A Scenario D Scenario B Scenario C

Bethel Area CDA Trajectory Instructions

  • Where do you think

you want to be in:

  • 2020
  • 2025
  • 2030
  • Mark the year on the

matrix

Product Development Visitor Markets

Emerging Markets High Touch / High Service Traditional Markets DIY / Rustic / Outdoors

2020 2025 Preferred 2030 Expected

Be Bethel l Area 20 2030

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Reaching higher value emerging markets

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What makes Bethel area most appealing to the potential emerging markets? What is the compelling marketing narrative about the Bethel area destination?

  • Great outdoors with less crowds
  • Good infrastructure
  • 4 Season activities; rocks; minerals and

meteorites

  • Authenticity
  • Intersect of landscape / scenery/
  • utdoor recreation / high quality

amenities / lodging

  • Easy access to major markets
  • Commitment to healthy lifestyles in a

mountain town

  • Everything in one place
  • 4 season destination that’s down to

earth and out of this world

  • Small town, unpretentious – perfect

place to be temporary local

  • Thriving small town
  • Sustainability
  • We’re the place you want to be; even if

you haven't found us yet

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Which higher-value emerging market segment(s) do you think have most potential? How do we best reach the higher value emerging markets?

  • Balanced Achievers
  • Adventure Travel
  • Genuine originals
  • Hudson valley – Asian; Eastern Europe;

UK

  • Attract 1st time – they will be back
  • Feel-good movement
  • Next gen balanced achievers
  • Mid-stream – mix of adventure,

cultures, food

  • Local and regional collaboration
  • Strategic partnership with businesses
  • Collaboration – across the board
  • Packaged experiences
  • Extract more from existing visitors
  • Partnership and relationships
  • Product mangers – targeted adventure

travel companies

  • Concierge style companies
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Creating High Touch / High Service Products suitable for the Bethel area

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What type of products does Bethel area need, or can deliver on? What would make the Bethel area product unique and appealing to emerging markets?

  • Remote working – expand visitors

to weekdays

  • 3-day weekends
  • Delivers the Maine experience
  • ‘Go green’ – eco-tourism / eco-

living

  • More local product – food, farmers,

art

  • Outdoor and small-town

experience and fun

  • Adventure at any level
  • Packaged itineraries
  • Living like a local
  • Authentic, with space yet close to attractions
  • Easy packages
  • Well rounded holistic experience with nature,

art, food

  • Need stronger main street experience
  • Provide role model as a community – healthy

living; green; lifestyle

  • Community has unified vision and sustainable

collaboration

  • Need a village mentality
  • Cultural mixed with recreational opportunity
  • Sense of adventure
  • Leverage Minerals and Gem museum
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Developing Strategic Pillars

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Summary of strategy and evolution questions

  • Focus on collaboration across region, and especially

townships

  • Sustainability focus / unique eco-based
  • Outdoor recreation focus – regional scale
  • Coherent regional message – wayfinding
  • Strategic partnerships and co-ordination – public /

private

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Creating community engagement and buy-in Green and environmentally responsible role- model approach Tourism workforce and housing development

Preferred Future

Bethel Area Tourism Strategic Pillars

Regional collaboration, convening, communication and leadership Creating and refining compelling unique visitor experiences

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Contribute your ideas and priorities

  • Review each Pillar,

and add any big ideas

  • Select your highest

priority items (max 5)

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Creating community engagement and buy-in Green and environmentally responsible role- model approach Tourism workforce and housing development

Preferred Future

Join the Pillar Discussions

Regional collaboration, convening, communication and leadership Creating and refining compelling unique visitor experiences

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Next Steps and Closing Comments

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