SLIDE 1
!!Founded in 1986 !!Market research, financial analysis !!National firm with WA experience
- ! Tacoma, Kirkland, Vancouver, Camas,
Spokane, Airway Heights, UW, Seattle U, Central
BETHEL SCHOOL DISTRICT BETHEL SCHOOL DISTRICT AQUATIC STUDY - - PowerPoint PPT Presentation
BETHEL SCHOOL DISTRICT BETHEL SCHOOL DISTRICT AQUATIC STUDY - - PowerPoint PPT Presentation
BETHEL SCHOOL DISTRICT BETHEL SCHOOL DISTRICT AQUATIC STUDY AQUATIC STUDY ! ! Founded in 1986 ! ! Market research, financial analysis ! ! National firm with WA experience ! Tacoma, Kirkland, Vancouver, Camas, Spokane, Airway Heights, UW,
SLIDE 2
SLIDE 3
SNOHOMISH AQUATIC CENTER
!! Opened January 2014 !! Programming,
Financial Analysis, Design Consulting, Opening Operation
!! Population of 9,098 !! 72,115 within 5-mile
Radius
SLIDE 4
SNOHOMISH AQUATIC CENTER
TSMG PROJECTED BUDGET
Expenses $1,859,300 Revenues $1,605,075
TSMG PROJECTED BUDGET SCHOOL DISTRICT PROJECTION (Based on Current Actuals)
Expenses $1,859,300 $1,795,000 Revenues $1,605,000 $1,600,000
SLIDE 5
PROCESS
Establish District Goals and Objectives Market Research Develop Space Program Test Schedule Project Operating Costs and Revenues
Process
SLIDE 6
DISTRICT OBJECTIVES
!! Maximize learn-to-swim !! Create a water-safe community !! Simultaneously train 4 high school teams !! Serve community needs and interests !! Achieve sustainable cost recovery
SLIDE 7
!! Demographic analysis !! Participation projections !! Trends analysis !! NSGA participation data !! Service provider analysis
MARKET RESEARCH
SLIDE 8
DRIVE TIME MAP
Market Analysis
SLIDE 9
MARKET AREA DEMOGRAPHICS
Market Analysis
TARGET MARKET – 15 MINUTE DRIVE TIME
Children (0-14) 28,730 22.5% Adults (25-64) 67,705 53.0% Older Adults (65+) 12,862 10.1% Households with Children 18,441 42.4% Total Population 127,736 100%
SLIDE 10
SPACE PROGRAM
Space Program
Administration Spectator Facilities Meet Management Event Rooms (2) Locker Rooms Family / Special Needs Changing Rooms Lifeguard Room Maintenance and Storage
SLIDE 11
50-METER POOL
170 ft x 75 ft 66,400 sf 500 spectator seats 20 cross lanes (25 yards)
SLIDE 12
25-METER POOL
82 ft x 75 ft 49,600 sf 500 spectator seats 10 lanes (25 yards)
SLIDE 13
RECREATION POOL
200 Capacity 10 – 12 Teaching Stations
SLIDE 14
SCHEDULING ANALYSIS
Scheduling Analysis
SLIDE 15
FIANCIAL ANALYSIS
Financial Analysis
SLIDE 16
EXPENSES
Financial Analysis
Option 1: 50-Meter Pool
LOW HIGH Full-Time Staff w/ Benefits $326,000 $378,000 Part-Time Staff w/ Benefits $721,000 $732,000 Repairs & Maintenance $100,000 $111,000 Utilities $336,000 $349,000 Reserves & Outlay $129,000 $139,000 Other $233,000 $253,000 Total $1,845,000 $1,962,000
SLIDE 17
REVENUE
Financial Analysis
Option 1: 50-Meter Pool
LOW HIGH 50-Meter Pool Teams $102,000 $147,000 Classes $66,000 $81,000 Admissions & Passes $13,000 $19,000 Recreation Pool Admissions & Passes $494,000 $662,000 Classes $464,000 $579,000 Parties & Rentals $103,000 $125,000 Miscellaneous $9,000 $11,000 Total $1,251,000 $1,624,000
SLIDE 18
RECREATION POOL COST RECOVERY
LOW HIGH Revenue $1,061,000 $1,366,000 Expense $855,000 $906,500 Net Revenue $206,000 $459,500
Recreation Pool
Financial Analysis
SLIDE 19
COST RECOVERY
LOW AVERAGE HIGH Expense & Revenue Recap Probable Operating Costs $1,845,000 $1,903,500 $1,962,000 Potential Revenue $1,251,000 $1,437,500 $1,624,000 Cost Recovery Annual Subsidy ($711,000) ($466,500) ($221,000) Cost Recovery 63.8% 75.5% 88.0%
Financial Analysis
Option 1: 50-Meter Pool
LOW AVERAGE HIGH Expense & Revenue Recap Probable Operating Costs $1,845,000 $1,903,500 $1,962,000 Potential Revenue $1,251,000 $1,437,500 $1,624,000 Cost Recovery Annual Subsidy ($711,000) ($466,500) ($221,000) Cost Recovery 63.8% 75.5% 88.0%
75.5%
SUBSIDY
COST RECOVERY
SLIDE 20
COST RECOVERY
LOW AVERAGE HIGH Expense & Revenue Recap Probable Operating Costs $1,666,000 $1,721,000 $1,776,000 Potential Revenue $1,225,000 $1,397,500 $1,570,000 Cost Recovery Annual Subsidy ($551,000) ($323,500) ($96,000) Cost Recovery 69.0% 81.2% 94.2%
Financial Analysis
Option 2: 25-Meter Pool
LOW AVERAGE HIGH Expense & Revenue Recap Probable Operating Costs $1,666,000 $1,721,000 $1,776,000 Potential Revenue $1,225,000 $1,397,500 $1,570,000 Cost Recovery Annual Subsidy ($551,000) ($323,500) ($96,000) Cost Recovery 69.0% 81.2% 94.2%
SUBSIDY
COST RECOVERY
81.2%
SLIDE 21
COST RECOVERY
50-METER 25-METER Expense & Revenue Recap Probable Operating Costs $1,903,500 $1,721,000 Potential Revenue $1,437,500 $1,397,500 Cost Recovery Annual Subsidy ($466,500) ($323,500) Cost Recovery 75.5% 81.2%
Financial Analysis
Average Comparison
SLIDE 22
WATER SAFETY
people die everyday from unintentional drowning in the U.S. in leading causes of injury death for children in WA who drown are under 14 years in drownings in leading causes of injury death for Ages 1-4
10 2nd 1 in 5 WA > US 1st
SLIDE 23
WATER FITNESS
SLIDE 24
LEARN-TO-SWIM
SLIDE 25
WATER PLAY
SLIDE 26
PARENT - TOT
SLIDE 27
COMPETITIVE SWIM
SLIDE 28
DIVING
SLIDE 29