Phoenix Suns Brand Personality High Energy Large fan following - PowerPoint PPT Presentation

Phoenix ¡ Suns ¡ • Brand Personality – High Energy • Large fan following on social media sites • Planet Orange • Brand Image enhanced by: – Recent success – Entertainment value

Why the Suns? • Location – Headquartered in Phoenix • Similar target market – Young people in transition – Average NBA fan: 25-44 years old • Strong brand equity – Won 56% of games during the 2009-2010 season – Western Conference Finals  9 times – NBA Finals  2 times • Similar organizational values – Maximize on community service efforts

Sponsorship Benefits • Create shared affinity • Create awareness & visibility • Reach large & loyal fan base • Increase brand loyalty -Connect with consumers • Drive retail traffic & sales • Showcase community responsibility • Build company morale, foster B2B relationships • Enhance U-Haul’s positioning & image

Activities to Enhance U-Haul’s Awareness & Brand Image • Scoreboard & concourse signage

Activities to Enhance U-Haul’s Awareness & Brand Image • Scoreboard & concourse signage • In-game activities – Halftime race to stack U-Haul boxes – U-Haul Box Shuffle • Spectator signs

Activities to Enhance U-Haul’s Awareness & Brand Image • Scoreboard & concourse signage • In-game activities – Halftime race to stack U-Haul boxes – U-Haul Box Shuffle • Spectator signs • Parking passes • Schedule cards • Goal-post signage • Game program advertisements • TV & radio in-game mentions

Activities to Promote Hospitality • U.S. Airways Center – Luxury Suites – Courtside tickets

Activities to Drive Sales • Pre-game fan tailgate

Activities to Drive Sales • Pre-game fan tailgate • Discount coupons – Via U-Haul blimp – Ticket backs

Activities to Drive Sales • Pre-game fan tailgate • Discount coupons – Via U-Haul blimp – Ticket backs • Link on Suns website

Bronze Sponsorship Plan ¡ Primary Scoreboard - Rotating Signage ¡ $200,000 ¡ Concourse Signage ¡ $80,000 ¡ Schedule Cards ¡ $65,000 ¡ Spectator Signs ¡ $30,000 ¡ Game Day Program ¡ $25,000 ¡ In-Game Activities ¡ $50,000 ¡ Tickets for Sponsor ¡ $5,000 ¡ Radio In-Game Mentions ¡ $20,000 ¡ Parking Pass ¡ $75,000 ¡ Total ¡ $550,000 ¡

Silver Sponsorship Plan ¡ Primary Scoreboard – Rotating Signage ¡ $200,000 ¡ Arena Signage - Concourse Signage ¡ $120,000 ¡ Goal-Post Pads ¡ $150,000 ¡ Schedule Cards ¡ $65,000 ¡ Spectator Signs ¡ $30,000 ¡ Game Day Program ¡ $45,000 ¡ In-Game Activity ¡ $50,000 ¡ In-Game Activity ¡ $50,000 ¡ Tickets For Sponsor ¡ $10,000 ¡ Internet - Link to Sponsor Site ¡ $30,000 ¡ Radio In-Game Mentions ¡ $20,000 ¡ Total ¡ $750,000 ¡

Gold Sponsorship Plan ¡ Primary Scoreboard - Rotating Signage ¡ $200,000 ¡ Fan Zone Tailgate - Presenting Sponsor ¡ $250,000 ¡ Spectator Signs ¡ $30,000 ¡ Ticket Backs ¡ $180,000 ¡ Game Day Program ¡ $25,000 ¡ In-Game Activity ¡ $50,000 ¡ In-Game Activity ¡ $50,000 ¡ Tickets for Sponsor ¡ $35,000 ¡ Internet - Link to Sponsor Site ¡ $30,000 ¡ Television In-Game Mentions ¡ $50,000 ¡ Total ¡ $900,000 ¡

Questions?