DESTINATION BRANDING Is it Really Possible? Thank You THIS Give - - PowerPoint PPT Presentation

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DESTINATION BRANDING Is it Really Possible? Thank You THIS Give - - PowerPoint PPT Presentation

Nov 30, 2023 30 likes •791 views

DESTINATION BRANDING Is it Really Possible? Thank You THIS Give you every PRESENTATION WILL answer Sell you anything NOT Make you the ultimate marketing guru THIS Share some PRESENTATION research WILL Offer some

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DESTINATION BRANDING

Is it Really Possible?

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Thank You

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THIS PRESENTATION

WILL NOT

  • Give you every

answer

  • Sell you anything
  • Make you the

ultimate marketing guru

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THIS PRESENTATION

WILL

  • Share some

research

  • Offer some

marketing insights

  • Challenge your

creativity

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We inspire people to go places.

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SLIDE 8 Locations KC LA DC DEN MIA NYC Dubai Madrid London Vancouver
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SLIDE 9 Locations KC LA DC DEN MIA NYC Dubai Madrid London Vancouver
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IF NO TWO DESTINATIONS ARE ALIKE…

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WHY DO THEY ALL LOOK THE SAME?

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Defining Your Destination

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DESTINATION PREFERENCES

AGREE: I believe the destinations I visit say a lot about who I am

64%

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A Hundred Ways to Introduce Yourself

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A Hundred Ways to Introduce Yourself

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A Hundred Ways to Introduce Yourself

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The Faroe Islands

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Stakeholder Engagement (South Africa)

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Introduce the Brand (Tokyo)

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USP

Unique Selling Proposition

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Defining Your… Brand

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Defining Your …Personality

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What Is Your Personality?

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If You Were a Watch

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If You Were a Car

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If You Were a Celebrity

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STAKEHOLDERS

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STAKEHOLDERS

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USP

Unique Selling Proposition

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Anticipation & Echo

Why Here?

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Why Here?

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Why Here?

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Anticipation & Echo

Why Here?

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Why Here?

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Why Here?

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Anticipation & Echo

Why Here?

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Why Here?

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Why Now?

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USP

Unique Selling Proposition

2020

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TSP

Timely Selling Proposition

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A Hundred Ways to Introduce Yourself

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Defining Your Audience

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  • 1. FIND YOUR TARGET AUDIENCE

Find Your Target Audience

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Speak Their Language

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BE YOURSELF .

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BE YOURSELF . EVERYONE ELSE IS ALREADY TAKEN.

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Q+A

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Thank You