Critical Questions 1. How does this plan benefit students, parents, - - PowerPoint PPT Presentation

Barrington Public Schools Strategic Communication Plan

December 5, 2013

Critical Questions

• 1. How does this plan benefit students, parents, the community and staff?
• 2. What methods should we use to communicate to/gain information from our

stakeholders?

• 3. How do we let our stakeholders know about our action plans and progress

toward achievement of identified district goals?

Partnerships for Student Success

Goal 1: Broaden public understanding of quality teaching, learning and student achievement. Objectives:

• Create a “One Clear Voice”
• Develop public information materials
• Communicate the successes of schools

Partnerships for Student Success

Goal 2:

Focus the communication efforts on engaging stakeholders to take action to support students and the needs of our community Objectives:

• Establish regular two-way communication
• Build relationships with elected officials
• Establish and maintain positive relationships with media
• Establish regular two-way communication with parents
• Increase opportunities for student voice
• Develop public engagement/outreach strategies
• Expand and improve the district web site/Aspen
• Implement effective use of social media
• Expand and improve school newsletters

Efficient, transparent, forward-thinking communication

Goal 1: Improve internal communications

Objectives:

• Facilitate of two-way communication
• Develop communication protocols
• Strengthen school building-level communication
• Develop the role of employees as ambassadors
• Provide professional development opportunities in effective communication for staff
• Improve Support-Staff Communication

Efficient, transparent, forward-thinking communication

Goal 2: Annually review and update strategic communication plan

Objectives:

• Create communication plans for major district programs and initiatives
• Conduct regular research and evaluation on communication efforts

Next Steps

• 1. Determine priorities
• 2. Evaluate district capacity
• 3. Develop tools to monitor and track progress
• 4. Create processes for continuous evaluation

Questions