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Entrepreneurship

Crash Course

“Escape from Corporate” [Case Study]

Who wants to become your own boss, set your own schedule, work from anywhere in the world, make a lot of money, love what you do, AND make a difference…

Entrepreneurship Crash Course

Entrepreneurship Crash Course

You Will Discover:

• 12 Characteristics of a Great Business Idea
• How to Write a Business Plan that Investors Will Love
• Common Mistakes Entrepreneurs Make and How to Avoid Them
• The Best Type of Business To Start Right Now
• Your Action Plan

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Joey Fehrman, CFA

• Founder of Coachieve
• Serial Entrepreneur
• Award-Winning Author
• Public Speaker
• Entrepreneur Coach

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

I Have Worked With and Spoken to Hundreds of Aspiring Entrepreneurs Across Dozens of Industries

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Client Stories

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

The Business Idea

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Characteristics of A Good Business Idea

• 1. Low startup costs
• 2. Recurring revenue
• 3. Similar successful companies/people to model
• 4. Can work from anywhere in the world
• 5. High profit margin
• 6. Scalable
• 7. Lean Startup Methodology
• 8. Low fixed costs
• 9. Outsourceable
• 10. Can start making money quickly
• 11. It can make at least $1 million

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Questions to Ponder

• What are you passionate about?
• What is the biggest problem facing the world right now?
• How can you help others?
• What do other people say you are really good at?
• If you had $100 MM, how would you spend your time?

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study] “Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study] “Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

Power Poses

• Harvard study
• 2 minutes
• Increased testosterone by 20%
• Decreased cortisol levels by 25%
• Results:
• Lower stress
• More confidence

“Escape from Corporate” [Case Study]

The Business Plan

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

What Happens If You Don’t Have a Business Plan

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

• Lack a clear vision
• Won’t be organized -> takes longer
• Difficult to recruit business partners
• Banks won’t loan money
• Easily distracted with shiny objects
• Fuzzy numbers
• Miss important buckets
• You’ll experience preventable problems
• Can’t get quality feedback from others
• Miss out on better alternatives
• Won’t be able to judge if you’re on budget and on time
• Bad pitches to investors

“Escape from Corporate” [Case Study]

• The problem and solution
• Target market
• Value proposition
• Marketing plan
• Monetization strategy
• Business model
• Competitors
• Money
• Fixed and variable expenses
• Start-up costs
• Pricing
• Financial projections
• Minimum Viable Product
• Team
• Customer profile
• Your brand and mission
• Timeline and milestones
• JVs / Partners / COIs
• Press
• Operations
• Legal structure

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

Key Parts of a Business Plan

“Escape from Corporate” [Case Study] “Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study] “Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

The Marketing Plan

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

The Trusty Tripod

• Narrow Target Market
• Exciting Value Proposition
• A strategy for getting your value prop in front of your target

market quickly and cheaply (AKA a marketing plan)

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study] “Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

How to Get Your First Customers

• Existing network
• Helpful posts in social media
• Referrals
• Networking groups
• Give speeches
• Cold calling
• Cold emails
• Direct messages on social media
• Joint Ventures
• Facebook ads
• Centers of Influence
• PR
• Cold mailing
• Traditional advertising
• PPC Digital aads
• Trade journals / sites
• Blogging
• Door-to-door
• Hire a commission-only salesforce
• And many more shiny objects

“Escape from Corporate” [Case Study] “Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

What Do You Do?

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

What Is the Best Type of Business to Start as a First-Time Entrepreneur?

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Consulting / Coaching Business

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Why Consulting / Coaching?

• Booming industry
• Minimal start up costs
• Can launch quickly
• Helping others realize their dreams
• Good money
• Minimal time
• Work from anywhere in world
• Can provide income and time to build “real business”

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study] “Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Your Action Plan

Entrepreneurship Crash Course

“The Best Time To Start Your Own Business Was Five Years Ago. The Second Best Time Is Today.”

• Joey Fehrman

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Action Steps

• Come up with a great business idea
• Determine your Trusty Tripod
• Write a simple business plan
• Set a SMART goal
• Start now
• Get a mentor or coach

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Coaches Act As Your…

• Strategist
• Problem Solver
• Cheerleader
• Sounding Board
• Push you to set bigger goals
• Accountability Partner

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Cool Stories

• Big Trouble in Little China
• Joint Venture Jackpot
• The Magic of Facebook Ads

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

7 Characteristics of Successful Entrepreneurs

• Decisive
• Invest in themselves

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

7 Characteristics of Successful Entrepreneurs

• Decisive
• Invest in themselves
• Resourceful

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

• Reduce expenses
• Savings
• Side Hustle
• 0% Interest Credit Cards
• Business Loans
• Friends and Family
• Angel Investors / VCs
• Personal Loans
• 401k loan
• HELOC
• Online
• Grants
• Pre-Sales
• Crowd-funding
• Sell someone’s product/service
• What’s another way?

Entrepreneurship Crash Course

The Dirty Dozen

“Escape from Corporate” [Case Study]

7 Characteristics of Successful Entrepreneurs

• 1. Decisive
• 2. Invest in themselves
• 3. Resourceful
• 4. Continuously learn
• 5. They never give up

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

7 Characteristics of Successful Entrepreneurs

• 1. Decisive
• 2. Resourceful
• 3. Invest in themselves
• 4. Continuously learn
• 5. They never give up
• 6. Believe they can do it

Pitching Investors

“Escape from Corporate” [Case Study]

7 Characteristics of Successful Entrepreneurs

• 1. Decisive
• 2. Resourceful
• 3. Invest in themselves
• 4. Continuously learn
• 5. They never give up
• 6. Believe in themselves
• 7. Take Action

Pitching Investors

“Escape from Corporate” [Case Study]

Take Action

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Ask Yourself…

• How much progress have you made on your own business
• ver the past 7 days?
• Where would you be right now, if you worked on your own

business consistently every week for the past year?

• Are you ok with being in the same place as you are now one

year from now?

• August 22, 2018 is coming. Where will you be?

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

Set a SMART Goal

“Escape from Corporate” [Case Study]

Partial List of Skills Entrepreneurs Need

• Growth hacking
• Building websites
• Product development
• Content marketing
• Getting PR
• Copywriting
• Advertising
• Finance
• Internet Marketing
• Hiring and recruiting
• Managing cash flow
• Pitching
• Public Speaking
• Networking
• Accounting
• Time management
• App development
• Customer support
• Split-testing
• SEO
• Social Media
• Cold calling
• Market research
• Product launches
• Getting traction
• Branding
• Send cold emails
• Payment gateways
• Marketing strategies
• Drafting contracts
• CSS and PHP
• Build sales funnels
• Negotiation
• Legal issues
• Problem solving
• Scaling the company
• Form joint ventures
• Getting distribution
• Graphic design
• Staying motivated
• Raising money
• Lead generation
• Generating revenue
• Video production
• Facebook ads
• Be Subject Matter Expert
• Autoresponders
• Blogging
• Webpage optimization
• Sales
• Monetization
• Communication
• UX Design
• Writing business plans

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

My Wild Guesses

• Your Target Market is Too Big
• Your Value Proposition is Boring and Generic
• Your Marketing Plan Sucks
• Someone Else is Already Doing Something Similar
• Your Monetization Strategy is Leaving a Lot of Money on the Table
• You’re Not Getting Results As Quickly As You Want

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

It Could Take You Years to Figure It Out On Your Own

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Who wants… BIGGER results in less time with less effort

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

I’m Looking For a Few More Dream Clients…

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

I Work with Three Types of People

• 1. You are a complete beginner and have no idea what kind
• f business you should start
• 2. You’re working on your idea but things are going slowly

and you’re running into problems you need help solving

• 3. You have an existing business that is working and you

want to scale it and take it to the next level

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

I Help You Defeat the Enemies of…

• Procrastination
• Information Overload
• Spending Your Money on Things You Don’t Need
• Analysis Paralysis
• Being “Stuck”
• Not Living Up to Your Fullest Potential

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Three Package Levels

Entrepreneurship Crash Course

8 Week Video Course

• Weekly group coaching call
• No accountability partner
• Standardized video content
• Beginner and Intermediate

Goal: Business Plan and First Customer

8 Week Coaching

• Weekly one-on-one 1 hour call
• Accountability partner
• Customized unique coaching
• Beginner through Advanced

Goal: Business Plan and First Customer

1 Year Coaching

• Weekly one-on-one 1 hour call
• Accountability partner
• Customized unique coaching
• Beginner through Advanced

Goal: Six figure business

Gold

“Escape from Corporate” [Case Study]

I Guarantee You Will Make a Lot More Money In a Lot Less Time

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

How Individual Coaching Works

• 1. I work with you one-on-one
• 2. We speak every single week
• 3. I act as your strategist, problem solver and sounding board
• 4. I am your accountability partner, pushing you to think bigger

and get more done in less time

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Next Session Starts August 28th Limited to 10 People

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Free Strategy Session

On This Brief Call:

• 1. Listen to Your Goals
• 2. Identify the #1 Problem Holding You Back
• 3. Recommend the Best Strategy for You Moving Forward

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

If You Want..

• 1. Faster Results AND
• 2. Proven Systems to Follow

Fill out the Strategy Session Form

• Put in Gold Basket Before You Leave
• Sign up for 10 minute one-on-one Q&A session tonight to get

special discounts and bonuses

Entrepreneurship Crash Course

“Escape from Corporate” [Case Study]

Entrepreneurship Crash Course

High Achievement Music

Never Quit

“Escape from Corporate” [Case Study]

Joey Fehrman

joey@coachieve.co

Entrepreneurship Crash Course