Crash Course into the New Finnish Government and HQ Communication - - PowerPoint PPT Presentation

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Crash Course into the New Finnish Government and HQ Communication - - PowerPoint PPT Presentation

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@amchamwatch| @HofstedeInsight @RudPedersenFIN Country Manager Network Breakfast: Crash Course into the New Finnish Government and HQ Communication Crash Course into the New Finnish Government and HQ Communication Esa Suominen Managing

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Country Manager Network Breakfast: Crash Course into the New Finnish Government and HQ Communication

@amchamwatch| @HofstedeInsight @RudPedersenFIN

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Crash Course into the New Finnish Government and HQ Communication

Egbert Schram CEO HofstedeInsights Esa Suominen Managing Partner Rud Pedersen Kathleen Naglee Head of School & CEO International School of Helsinki

TWEET AT US: @amchamwatch| @HofstedeInsight| @RudPedersenFIN

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Amcham Finland, October 3rd 2019. Esa Suominen

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Content

Short introduction New Government Influencing Finnish Government Input for group discussions

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Rud Pedersen Public Affairs

Part of Rud Pedersen Group – pan- European public affairs and PR group. 6 countries, 180 experts. Politically diverse and experienced. Working with over 200 clients in industries such as defence, health care, FMCG, Infrastructure, Finance, Energy, NGOs, Finance.

i Brussels Gothenbur g Oslo Copenhagen Helsinki Tallin n Stockholm
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Esa Suominen

40 year old father of three. Master of Social Sciences, University of Tampere Managing Partner of Rud Pedersen Public Affairs since 2015 – State Secretary, Ministry of Finance 2014-15 Special Advisor, Ministry of Education 2013-14 Special Advisor, Ministry of Transport and Communication 2012-13 Director of Administration, Palvelualojen ammattiliitto PAM 2011-12 Head of Political Department, Social Democratic Party SDP 2009-11

07/10/2019 6 Esa Suominen Managing Partner +358 43 824 5668 esa.suominen@rudpedersen.com
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New Government

07/10/2019 Page 7
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New Government

  • General elections April 2019 – former PM party Centre

suffering defeat.

  • Social Democratic win – but smaller than expected.
  • Preliminary negotiation round – Blue-Red coalition unlikely

to succeed.

  • SDP-Centre-Green-Left-SFP coalition
  • Platform: increased public spending, county reform,

tripartite cooperation, supply-side employment reforms cancelled.

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Centre-left Government led by SDP PM Antti Rinne since April 2019

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Influencing Government

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SLIDE 10 INFLUENCE 07/10/2019 10

Your goal is helping them to reach their goals

Your case is more interesting if it helps them to achieve their goal. Give them ideas and tools they can use – partner up! Employment, health tech, climate I t s abou t f r am ew
  • r k

Give tasks

9 lobbyist out 10 fail when asked: “Ok. I’m enthusiastic. What should I do?” Know where, when, with whom – AND GIVE CONCRETE TASK.

Pay attention also to the engine room

Minister is busy. MP is valuable if in a right place. Political advisor hold the pen and have the ear. Civil servants are forever.
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Input for conversations

07/10/2019 Page 11
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QUESTIONS

  • WHAT PROBLEMS OF THE SOCIETY IS YOUR COMPANY

SOLVE?

  • WHAT TASK WOULD YOU GIVE TO THE GOVERNMENT?
07/10/2019 12
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SLIDE 13 @HofstedeInsights

Hofstede Insights The Key to Culture

Cultural Analytics and Country office influencing Amcham country managers session October 3rd 2019 Egbert schram

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SLIDE 14 @Hofstede Insights

Ongoing PhD in Social Psychology MSc in Forestry Areas of expertise: internationalization, SME´s, culture, international account management, HRD and business development. Dutch native living in Finland.

Group CEO

Egbert Schram

https://www.linkedin.com/in/egbertschram/ egbert.schram@hofstede-insights.com Helsinki, Finland
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About Hofstede Insights

WHAT WE DO

We make fuzzy topics such as Trust and Culture tangible, using a data- driven approach. Insight into culture is the ultimate growth hack

OUR BACKGROUND

Founded with support of Geert Hofstede 34 years ago. We translated his academic research into applicable solutions.

WE ARE

nearly 130 people in 60 countries Data technicians and facilitators.

The survival of mankind will depend to a large extent on the ability of people who think differently, to act together

  • Prof. Dr. Geert Hofstede

“

“The essence of our work ”

Global HQ in Helsinki, Finland
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SLIDE 16 THE CULTURE FACTOR ™ FOR ORGANISATIONS The corporate culture of your organisation is
  • ne of its greatest strategic assets. We use a
six-dimension multi-focus model to help you manage your culture for greater productivity, innovation,and agility. THE CULTURE FACTOR ™ FOR INTERNATIONAL TEAMS Cultural diversity makes an organisation
  • stronger. Using the renowned Hofstede 6D
model, we can show you how to manage international diversity for more productive global co-operation and better virtual teamwork across nationalborders. THE CULTURE FACTOR ™ FOR BRANDS If a global brand is to thrive, it must succeed among enormously diverse
  • cultures. The Hofstede Insights nine-
dimension model of consumer culture empowers marketers to make decisions on transcreation, brand story, brand values, social communities, andmore. THE CULTURE FACTOR ™ FOR CUSTOM APPLICATIONS Academic standards are baked into our
  • DNA. In a field where much conventional
wisdom is born in subjective observation,
  • ur skills focus on data and rigourous
qualitative observation. Hofstede Insights stands ready to meet any research challenge—in commerce, marketing, sociology, anthropology orpsychology. ABOUTUS @Hofstede Insights

HOW WE WORK

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ABOUT US

WE PROVIDE SERVICES TO OVER 5,000 ORGANISATIONS

FINANCIAL SERVICES MARKETING & CONSUMERGOODS MANUFACTURING& INDUSTRY HEALTHCARE TELECOMMUNICATIONS & IT GOVERNMENT& SUPRANATIONAL

@Hofstede Insights
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SLIDE 18 @HofstedeInsights

If you can ignore culture you should.

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SLIDE 19 @HofstedeInsights

But you can’t. So you should understand where, how and when culture impacts your business.

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SLIDE 20 @HofstedeInsights

Lesson number one. You look at the world through your own lenses

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What do you see?

@Hofstede Insights
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What does this mean for country office influencing focus?

@Hofstede Insights
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Culturally attuned influencing - clustering

@Hofstede Insights
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VISIT AMCHAM.FI FOR UPCOMING EVENTS​

INSPIRATIONAL LEADERSHIP TO FUTURE-PROOF YOUR BUSINESS

Wednesday, Oct 30​ Amcham Finland Offices​

SAVE THE DATE! ENGINEERING YOUR COUNTRY OFFICE PROFILE TO MAXIMIZE HQ INVESTMENT

Thursday​, Jan 30, 2020​ Amcham Finland Offices​