Crash Course into the New Finnish Government and HQ Communication - PowerPoint PPT Presentation

@amchamwatch| @HofstedeInsight @RudPedersenFIN Country Manager Network Breakfast: Crash Course into the New Finnish Government and HQ Communication

Crash Course into the New Finnish Government and HQ Communication Esa Suominen Managing Partner Rud Pedersen Kathleen Naglee Head of School & CEO International School of Helsinki Egbert Schram CEO HofstedeInsights TWEET AT US: @amchamwatch| @HofstedeInsight| @RudPedersenFIN

Amcham Finland, October 3rd 2019. Esa Suominen

Content Short introduction New Government Influencing Finnish Government Input for group discussions

Rud Pedersen Public Affairs Part of Rud Pedersen Group – pan- Helsinki European public affairs and PR group. Stockholm 6 countries, 180 experts. Oslo Tallin n Politically diverse and experienced. Gothenbur g Working with over 200 clients in i Copenhagen industries such as defence, health care, FMCG, Infrastructure, Finance, Energy, NGOs, Finance. Brussels

Esa Suominen 40 year old father of three. Master of Social Sciences, University of Tampere Managing Partner of Rud Pedersen Public Affairs since 2015 – Esa Suominen State Secretary, Ministry of Finance 2014-15 Managing Partner Special Advisor, Ministry of Education 2013-14 Special Advisor, Ministry of Transport and Communication 2012-13 +358 43 824 5668 Director of Administration, Palvelualojen ammattiliitto PAM 2011-12 Head of Political Department, Social Democratic Party SDP 2009-11 esa.suominen@rudpedersen.com 07/10/2019 6

New Government 07/10/2019 Page 7

New Government Centre-left Government led by SDP PM Antti Rinne since April 2019 • General elections April 2019 – former PM party Centre suffering defeat. • Social Democratic win – but smaller than expected. • Preliminary negotiation round – Blue-Red coalition unlikely to succeed. • SDP-Centre-Green-Left-SFP coalition • Platform: increased public spending, county reform, tripartite cooperation, supply-side employment reforms cancelled. 07/10/2019 8

Influencing Government 07/10/2019 Page 9

INFLUENCE Your goal is helping I t s abou t f r am ew Give tasks Pay attention also to or k them to reach their the engine room goals 9 lobbyist out 10 fail when Your case is more interesting if it Minister is busy. asked: helps them to achieve their goal. MP is valuable if in a right place. “Ok. I’m enthusiastic. What Give them ideas and tools they can Political advisor hold the pen should I do?” use – partner up! and have the ear. Know where, when, with whom – Employment, health tech, climate AND GIVE CONCRETE TASK. Civil servants are forever. 07/10/2019 10

Input for conversations 07/10/2019 Page 11

QUESTIONS • WHAT PROBLEMS OF THE SOCIETY IS YOUR COMPANY SOLVE? • WHAT TASK WOULD YOU GIVE TO THE GOVERNMENT? 07/10/2019 12

Hofstede Insights The Key to Culture Cultural Analytics and Country office influencing Amcham country managers session October 3 rd 2019 Egbert schram @HofstedeInsights

Group CEO Egbert Schram Ongoing PhD in Social Psychology MSc in Forestry Areas of expertise: internationalization, SME ´ s, culture, international account management, HRD and business development. Dutch native living in Finland. https://www.linkedin.com/in/egbertschram/ egbert.schram@hofstede-insights.com Helsinki, Finland @Hofstede Insights

WHAT WE DO OUR BACKGROUND WE ARE About nearly 130 people in 60 We make fuzzy topics such as Trust Founded with support of Geert countries and Culture tangible, using a data- Hofstede 34 years ago. We Hofstede driven approach. translated his academic research Insights Data technicians and into applicable solutions. facilitators. Insight into culture is the ultimate growth hack “The essence of our work ” “ The survival of mankind will depend to a large extent on the ability of people who think differently, to act together Prof. Dr. Geert Hofstede Global HQ in Helsinki, Finland

ABOUTUS HOW WE WORK THE CULTURE FACTOR ™ THE CULTURE FACTOR ™ THE CULTURE FACTOR ™ THE CULTURE FACTOR ™ FOR INTERNATIONAL TEAMS FOR BRANDS FOR CUSTOM APPLICATIONS FOR ORGANISATIONS Cultural diversity makes an organisation Academic standards are baked into our If a global brand is to thrive, it must The corporate culture of your organisation is stronger. Using the renowned Hofstede 6D succeed among enormously diverse DNA. In a field where much conventional one of its greatest strategic assets. We use a model , we can show you how to manage cultures. The Hofstede Insights nine- wisdom is born in subjective observation, six-dimension multi-focus model to help you international diversity for more productive dimension model of consumer culture our skills focus on data and rigourous manage your culture for greater productivity, global co-operation and better virtual empowers marketers to make decisions on qualitative observation. Hofstede Insights innovation,and agility. teamwork across nationalborders. transcreation, brand story, brand values, stands ready to meet any research social communities, andmore. challenge — in commerce, marketing, sociology, anthropology orpsychology. @Hofstede Insights

ABOUT US WE PROVIDE SERVICES TO OVER 5,000 ORGANISATIONS FINANCIAL SERVICES MARKETING & CONSUMERGOODS MANUFACTURING& INDUSTRY HEALTHCARE TELECOMMUNICATIONS & IT GOVERNMENT& SUPRANATIONAL @Hofstede Insights

If you can ignore culture you should. @HofstedeInsights

But you can’t. So you should understand where, how and when culture impacts your business. @HofstedeInsights

Lesson number one. You look at the world through your own lenses @HofstedeInsights

What do you see? @Hofstede Insights

What does this mean for country office influencing focus? @Hofstede Insights

Culturally attuned influencing - clustering @Hofstede Insights

VISIT AMCHAM.FI FOR UPCOMING EVENTS​ SAVE THE DATE! INSPIRATIONAL ENGINEERING YOUR LEADERSHIP TO COUNTRY OFFICE FUTURE-PROOF PROFILE TO MAXIMIZE YOUR BUSINESS HQ INVESTMENT Wednesday , Oct 30​ Thursday​, Jan 30, 2020​ Amcham Finland Offices​ Amcham Finland Offices​