Content Intelligence Chris Sweigart Creative Director Content - - PowerPoint PPT Presentation
Content Intelligence Chris Sweigart Creative Director Content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately
Chris Sweigart Creative Director
– Content Marketing Institute. Time, Inc. June 2017.
Content marketing is a “strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.”
and instincts to “not click”
branded content trends
content
Publisher's Identity Brand's Identity Publisher's Audience Brand's Target Audience
consideration and intent to recommend
directly attributed to branded content campaigns
program
delivering useful and relevant information
interactive with tips and advice supported by robust media campaign
driving loyalty program sign-ups
campaign to audiences with branded content
known personalities and expert storytelling
renewal.
themes.
innovative with interesting products
… an ad.
– Content Marketing Institute. Time, Inc. June 2017.
90% of consumers agree. Custom content is the way to engage them.
Chris Sweigart csweigart@gannett.com