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TrustedOut Corpus Intelligence Corpus Intelligence Makes - - PowerPoint PPT Presentation

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TrustedOut Corpus Intelligence Corpus Intelligence Makes Intelligence Smarter and Trustworthy. Digimind Event, Paris, April 11st 2019. Freddy Mini, CEO & co-founder Strictly Confidential 1919 2016 2017 2018/05 2018/06 2018/2019

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TrustedOut

Corpus Intelligence

Digimind Event, Paris, April 11st 2019. Freddy Mini, CEO & co-founder

Corpus IntelligenceMakes Intelligence Smarter and Trustworthy.

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TrustedOut

Corpus Intelligence

Information Integrity Problem: Fake news, Disinformation, Misinformation severely damage trust in content.

1919 2016 2017

T est of truth Post-Truth

2018/05

Trustworthy sources Consider the source

75% people (84% millennials) are looking for trustworthy sources.

In News We Trust Survey

#1 step to spot fake news: “Consider the Source”

IFLA (Intl Fed of Library Associations)

Word

  • f the Year
Oxford Dictionary

“the best test of truth is the power of the thought to get itself accepted”

Oliver Wendell Holmes Jr., US Supreme Court

2018/06

1 out of 3

2018/2019

Trust type:

News overall: 34% (-4)

News in Search: 26%, 50% News I use, 13% News

in Social

Reuters Institute/ University of Oxford 2018

Strictly Confidential

False news retweet 70% more likely .

Falsehood spread 6x faster than true

  • nes. MIT, Sloan

94%: no trust

in Social Media to protect personal data. Norton Cyber Safety Insight, March 2019
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TrustedOut

Corpus Intelligence

Consequence: In decision-making

  • nly what is

trusted in can be trusted out.

Aggregation

  • f a Knowledge Corpus

Analytics

  • n the Knowledge Corpus

Action in Decision-Making

?? ??

Applies to Business Intelligence, Advertising, Public Relations…

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TrustedOut

Corpus Intelligence

Demanders of Corpus Intelligence (Smart Media Profiles Selection): BI, Ads & PR

Business Intelligence,

Social intelligence: Detect insights and trends, Outplay the competition. To be really trusted, adecision- making must be based on Media the analyst really trusts.

Advertising,

Brand safety & Campaigns: Secure brand and reputation Optimize campaign ROI To be totally secured,trusted Media fences must be defined for a campaign to run within.

Public Relations,

Coverage & Content Analytics Gauge PR efficiency Leverage Content Marketing To be truly gauged, PR efforts must be measured against desired trusted Media profiles.

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TrustedOut

Corpus Intelligence

Key points: 1.Distrust is general, trust is personal. 2.Trust is about reputation. Media Brands are about reputation.

+50% trust

  • n media I use

All about Media.

Articles don’t have a reputation. Authors may have

  • ne but matter and

time limited, and only when identified. Media brands are all about their reputation.

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TrustedOut

Corpus Intelligence

Solution: Profiling Media Brands into a queryable database.

Profiling Media Brands means:

Gauging Expertise. Scope. Editorial. Spotted as. Method: Taxonomy-based classification. Seizing Transparency . Who is behind. Intangible data. Method: Webwide collection. Running AI-Operations.Unbiased. Up-to-date. Universal. Method: Humans to teach machines. 0% editorial. 100% algorithm.

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TrustedOut

Corpus Intelligence

Executive Manager Business Analyst, Product Marketer, Communication or PR Manager at ACME For ACME’s product launch, I need publications I trust defined by:

  • Financial & Business Services industry, specialized in Advertising,
  • Focused on B2B,
  • In the USA, UK and France
  • That are not politically, nor religiously, nor humorously / satirically oriented,
  • In business for more than 2 years.
  • Can be a government companies but no blogs nor wikis.

TrustedOut provides, live, ACME with corresponding media, sources and article abstracts to:

  • Feed Social Intelligence
  • Secure Brand Safety
  • Optimize PR efforts

Application: Easy querying, live feeding.

Outgoing: media, sources, abstracts Incoming: Project query

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TrustedOut

Corpus Intelligence

Technology: Machine learning, Web crawling, big data and microservices to self-feed, self-grow and daily validations

Taxonomy only:

Dictionary: 100M words Operations s per abst stract: 75k 1M abstracts daily = 75B operations daily.

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TrustedOut

Corpus Intelligence

AI-Operations: Data Collection: Permanent, multi- references, journaled. Content Classification, T axonomy and “Spotted as”: Full machine learning, sensitiveness & depth, enterprise mapping.

TrustedOut Classification

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TrustedOut

Corpus Intelligence

Opportunities: BI, Ads & PR

Business Intelligence

Business Analysts, Marketing, Executives Corpus Intelligence for Social intelligence

Trustworthiness differentiation

We fix this: “Current offering all look alike”: “Features s and functionalities s that largely y look k the sa same…A …All rely y on the sa same data so sources” s”.
  • Forrester Q3 2018

Live classification and collection

Intelligence can now be as real-time as doable with collection and classification tailor-made by the analyst with news sensitivity, depth and updates.

Advertising

Trading Desk, Brand Safety, Media planners Corpus Intelligence for Brand safety & Campaigns

Brand Safety Perimeter definition

Define the safety of your brand. Work with media planning for advance targeting within this perimeter. Curated directory and search queries combination.

Smarter campaign reports

Get intelligence on where your ads were
  • displayed. Bring intelligence on where your ad
campaigns were run.

Public Relations

Communications, Content Management, Public Affairs Corpus Intelligence for Coverage & Content Analytics

Targeted analytics

Better be words you want within those 28%. Within your own media selection, track & analyze your coverage in frequency, visual content, infographics and length of content.

Content optimization

From your black and white listing media selection, optimize content creation and measure your performance with targeted analytics.

Year over year, br brand d safety vi violations s in 2018 were up – Double Verify

+25%

Until 2023, Annual So Social In Inte telligence m market growth

  • Market Research Future

+26%

Online, onl

  • nly thi

his percent ercentag age e of

  • f

th the w words a are l likely to to b be r read

  • Forbes

28%

TrustedOut

Corpus Intelligence more more
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TrustedOut

Corpus Intelligence

Social Intelligence: No Trust, No Intelligence.

$30+B in next 5 years, for doubtful insights? Can you make strategic decisions

  • n doubtful insights?

Delivering Social Intelligence.

Content Trusted In, Decisions Trusted Out.No trust, no decisions. Define what you trust. We’ll deliver the corresponding content.

  • Trust. Live, Connected.Corpus up-to-date, delivered. Permanently.

Change Corpus definition, update settings, time period. No problem. Smarter Corpus, Smarter Intelligence.Straightly linked. Fine tune your Corpus to get the smartest insights. Smartest decisions. Tailor-Made Intelligence for the Analyst. Per analytics, tuned setup. Adjust classification sensitiveness to news and expertise depth.

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TrustedOut

Corpus Intelligence

Enterprise ready: No software installation, delegation and control access, project level reporting.

  • Smarter. Controlled. Enterprise Ready. Q4 ‘19.

AC ACME Worldwide Joe, CMO Creates an account per product divisions. Trucks, SUV, Race cars fills in respective wallets. He also has one for his board. He grants some team members with wallet uses. ACME Trucks, ks, Detroit, MI Mike, Marketing Mger. He has 2 projects: #1. Get insights on autonomous Trucking from a legal, environmental and technological perspective. Now and on + since Jan 1

Trucks ks Wa Wallet SU SUV Wa Wallet Ra Race cars Wa Wallet Corpus s #1

#2. Define a campaign totally safe for ACME on media dedicated to transportation, 2+ years in biz, etc…

Live ve abst stracts Archive ves s abst stracts Corpus s #2 Board decisi sions Wa Wallet Analyt ytics s A White list sting A Analyt ytics s B Analyt ytics s C
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TrustedOut

Corpus Intelligence

Thank you! trustedout.com/digimind | freddy@trustedout.com

Corpus IntelligenceMakes Intelligence Smarter and Trustworthy.

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Corpus Intelligence

References

Slide 2 https://en.wikipedia.org/wiki/Oliver_Wendell_Holmes_Jr. https://startupsventurecapital.com/how-to-survive-in-a-post-truth-world-avoid-this-devastating-obstacle-caf43f016319 https://www.washingtonpost.com/news/the-fix/wp/2016/11/16/post-truth-named-2016-word-of-the-year-by-oxford-dictionaries/?utm_term=.ab165c62590e https://www.ifla.org/files/assets/hq/topics/info-society/images/how_to_spot_fake_news.pdf https://info.teads.com/in-news-we-trust-usa http://www.digitalnewsreport.org/ Slide 4 https://www.americanpressinstitute.org/publications/reports/survey-research/my-media-vs-the-media/ https://www.trustedout.com/blog/while-distrust-is-general-trust-in-news-depends-on-which-news-media-you-mean/ https://www.triplepundit.com/story/2011/relationship-between-reputation-trust-and-sustainable-business/75546 https://www.trustedout.com/blog/trustedouts-market/ https://www.webershandwick.com Slide 5 https://www.trustedout.com/blog/saving-journalism/ https://www.trustedout.com/blog/top-2019-predictions-privacy-and-transparency/ https://www.trustedout.com/blog/hope-in-media-trust-for-2019/ https://www.trustedout.com/blog/our-take-on-linkedins-50-big-ideas-for-2019/ https://www.trustedout.com/blog/why-customer-trust-is-more-vital-to-media-brand-survival-than-its-ever-been/ Slide 7 https://www.trustedout.com/examples.html https://www.trustedout.com/examples2.html https://www.trustedout.com/examples3.html Slide 8 https://www.trustedout.com/blog/taxonomy-fun-facts-as-of-today/ Slide 9 https://www.trustedout.com/blog/introducing-taxonomy-dna/ https://www.trustedout.com/blog/taxonomy-dna-cont-comparing-a-specialist-vs-a-generalist/ Slide 10 https://www.forrester.com/report/The+Forrester+Wave+Social+Listening+Platforms+Q3+2018/-/E-RES137843 https://www.marketresearchfuture.com/reports/social-intelligence-market-4466 https://www.trustedout.com/blog/trustedouts-market/ https://www.forbes.com/sites/forbesagencycouncil/2018/07/12/what-you-can-expect-from-the-future-of-public-relations/#377e39f0710a https://www.doubleverify.com/newsroom/brand-safety-remains-top-advertising-concern-as-incidents-rise-25/ https://www.emarketer.com/content/global-ad-spending-update https://www.holmesreport.com/long-reads/article/global-pr-industry-growth-slows-to-5-as-networks-struggle https://thefinancialbrand.com/78371/banking-programmatic-automated-digital-advertising-risks/ https://www.holmesreport.com/long-reads/article/global-pr-industry-now-worth-$15bn-as-growth-rebounds-to-7-in-2016
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Corpus Intelligence

Brand Safety: More Brand, More Safety.

60% use manual (biased, limited, not up-to-date, not universal) sites whitelists. 50% have suffered from Safety violation, 25% got negative press, 15% lost revenue.

Fixing Brand Safety.

Brand Value Safety. Go beyond just ”fake news”. All values safe. Manage Brand values in association with Media brand values. Ad Budget Intelligence.Brand and Commerce. Both. Optimal. Add Media profiles to Campaign reports for smarter budget insights. Campaign Fences. Every display within a safety perimeter. Period. Run Campaign keywords within white listing. Nothing out. Totally safe. Proactive, not reactive.Media profiles are stable, eventless. Avoid Article ok on Media not ok. Do not risk article based violations.

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Corpus Intelligence

PR coverage: Better PR, Better coverage.

$15+B to count press clips? Get the PR ROI your business deserves.

Valuing Public Relations.

  • Message. Delivered.Quality and Quantity. Both.

All clips are not equal. Deliver key points to key targets. Who gets what.Know where and what messages went through. Adapt message to groups of media profiles. Talk the talk.Write Press Releases dedicated to audiences. Get the vocabulary of a group of media to optimize press releases. Slice your market. Layer your market. Mainstream to geeky. Use taxonomy depth and sensitivity to adjust your messages.

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