TrustedOut Corpus Intelligence Corpus Intelligence Makes Intelligence Smarter and Trustworthy. Digimind Event, Paris, April 11st 2019. Freddy Mini, CEO & co-founder
Strictly Confidential 1919 2016 2017 2018/05 2018/06 2018/2019 Information Integrity T est of truth Post-Truth Consider 1 out of 3 False news Trustworthy Problem: the source retweet 70% sources Fake news, more likely . Disinformation, Trust type: “the best test of Word #1 step to 75% people Falsehood News overall: truth is the of the Year spot fake (84% millennials) spread 6x Misinformation 34% (-4) Oxford Dictionary power of the news: are looking for faster than true News in Search: severely damage trust thought to get “Consider trustworthy ones. MIT, Sloan 26%, 50% News I 94%: no trust itself accepted” the Source” sources. use, 13% News in content. in Social Media to Oliver Wendell IFLA (Intl Fed of In News We Trust in Social protect personal Holmes Jr., US Library Survey Reuters Institute/ data. Supreme Court Associations) University of Norton Cyber Oxford 2018 Safety Insight, March 2019 TrustedOut Corpus Intelligence
?? ?? Consequence: In decision-making only what is trusted in can be Aggregation Analytics Action of a Knowledge Corpus on the Knowledge Corpus in Decision-Making trusted out. Applies to Business Intelligence, Advertising, Public Relations… TrustedOut Corpus Intelligence
Business Intelligence, Advertising, Public Relations, Social intelligence: Brand safety & Campaigns: Coverage & Content Analytics Detect insights and trends, Secure brand and reputation Gauge PR efficiency Outplay the competition. Optimize campaign ROI Leverage Content Marketing To be really trusted, a decision- To be totally secured, trusted To be truly gauged, PR efforts making must be based on Media fences must be defined must be measured against Media the analyst really trusts. for a campaign to run within. desired trusted Media profiles. Demanders of Corpus Intelligence (Smart Media Profiles Selection): BI, Ads & PR TrustedOut Corpus Intelligence
+50% trust on media I use Key points: 1. Distrust is general, All about Media. Articles don’t have a trust is personal. reputation. Authors may have 2.Trust is one but matter and about reputation. time limited, and only when identified. Media Brands Media brands are all about their reputation. are about reputation. TrustedOut Corpus Intelligence
Profiling Media Brands means: Gauging Expertise. Scope. Editorial. Spotted as. Solution: Method: Taxonomy-based classification. Profiling Media Brands Seizing Transparency . Who is behind. Intangible data. into a queryable Method: Webwide collection. database. Running AI-Operations. Unbiased. Up-to-date. Universal. Method: Humans to teach machines. 0% editorial. 100% algorithm. TrustedOut Corpus Intelligence
For ACME’s product launch, I need publications I trust defined by: TrustedOut provides, live, ACME with corresponding media, sources and article abstracts to: • Financial & Business Services industry, specialized in Advertising, • Executive Manager Focused on B2B, • Feed Social Intelligence Business Analyst, • In the USA, UK and France • Secure Brand Safety Product Marketer, • That are not politically, nor religiously, nor humorously / satirically oriented, • Optimize PR efforts Communication or • In business for more than 2 years. PR Manager at • Can be a government companies but no blogs nor wikis. ACME Outgoing: Incoming: media, sources, abstracts Project query Application: Easy querying, live feeding. TrustedOut Corpus Intelligence
Technology: Machine learning, Web crawling, big data and microservices to self-feed, self-grow and daily validations Taxonomy only: Dictionary: 100M words Operations s per abst stract: 75k 1M abstracts daily TrustedOut = 75B operations daily. Corpus Intelligence
AI-Operations: Data Collection: Permanent, multi- references, journaled. Content Classification, T axonomy and “Spotted as”: Full machine learning, sensitiveness & depth, enterprise mapping. TrustedOut Classification TrustedOut Corpus Intelligence
Year over year, br brand d safety Online, onl only thi his percent ercentag age e of of Until 2023, Annual So Social violations vi s in 2018 were up th the w words a are l likely to to b be r read In Inte telligence m market growth – Double Verify - Forbes - Market Research Future +25% 28% +26% Business Intelligence Advertising Public Relations Business Analysts, Marketing, Trading Desk, Brand Safety, Communications, Content Executives Media planners Management, Public Affairs Corpus Intelligence for Corpus Intelligence for Corpus Intelligence for Opportunities: Social intelligence Brand safety & Campaigns Coverage & Content Analytics BI, Ads & PR Trustworthiness differentiation Brand Safety Perimeter definition Targeted analytics We fix this: “Current offering all look alike”: Define the safety of your brand. Work with Better be words you want within those 28%. “Features s and functionalities s that largely y look k media planning for advance targeting within Within your own media selection, track & the sa same…A …All rely y on the sa same data so sources” s”. this perimeter. Curated directory and search analyze your coverage in frequency, visual - Forrester Q3 2018 queries combination. content, infographics and length of content. Smarter campaign reports Content optimization Live classification and collection Get intelligence on where your ads were From your black and white listing media Intelligence can now be as real-time as doable displayed. Bring intelligence on where your ad selection, optimize content creation and with collection and classification tailor-made campaigns were run. measure your performance with targeted by the analyst with news sensitivity, depth and analytics. updates. more more TrustedOut TrustedOut Corpus Intelligence Corpus Intelligence
Delivering Social Intelligence. Content Trusted In, Decisions Trusted Out. No trust, no decisions. Social Intelligence: Define what you trust. We’ll deliver the corresponding content. No Trust, Trust. Live, Connected. Corpus up-to-date, delivered. Permanently. No Intelligence. Change Corpus definition, update settings, time period. No problem. $30+B in next 5 years, for doubtful insights? Smarter Corpus, Smarter Intelligence. Straightly linked. Can you make strategic decisions Fine tune your Corpus to get the smartest insights. Smartest decisions. on doubtful insights? Tailor-Made Intelligence for the Analyst. P er analytics, tuned setup. Adjust classification sensitiveness to news and expertise depth. TrustedOut Corpus Intelligence
Smarter. Controlled. Enterprise Ready. Q4 ‘19. AC ACME Worldwide Joe, CMO Creates an account per product divisions. Trucks, SUV, Race cars fills in Trucks ks SUV SU Ra Race cars Board decisi sions respective wallets. He also Wallet Wa Wallet Wa Wallet Wa Wa Wallet has one for his board. Enterprise ready: He grants some team members with wallet uses. No software installation, ACME Trucks, ks, Detroit, MI Mike, Marketing Mger. delegation and He has 2 projects: #1. Get insights on Corpus s #1 Corpus s #2 control access, autonomous Trucking from a legal, environmental and project level reporting. technological perspective. Now and on + since Jan 1 Live ve #2. Define a campaign abst stracts totally safe for ACME on media dedicated to transportation, 2+ years in biz, etc… Archive ves s abst stracts TrustedOut Analyt ytics s A Analyt ytics s B Analyt ytics s C White list sting A Corpus Intelligence
TrustedOut Corpus Intelligence Corpus Intelligence Makes Intelligence Smarter and Trustworthy. Thank you! trustedout.com/digimind | freddy@trustedout.com
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