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Nov 15, 2022 301 likes •441 views

TrustedOut Corpus Intelligence Corpus Intelligence Makes Intelligence Trustworthy. Florent Solt, CTO & co-founder GESTE, Feb 20 th 2019, Paris. The problem: Distrust in media. TrustedOut Corpus Intelligence ?? ?? The consequence: In

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TrustedOut

Corpus Intelligence

Corpus IntelligenceMakes Intelligence Trustworthy.

Florent Solt, CTO & co-founder GESTE, Feb 20th 2019, Paris.

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TrustedOut

Corpus Intelligence

The problem: Distrust in media.

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TrustedOut

Corpus Intelligence

The consequence: In decision-making

nly what is

trusted in can be trusted out.

Aggregation

f a Knowledge Corpus

Analytics

n the Knowledge Corpus

Action in Decision-Making

?? ??

Applies to Business Intelligence, Advertising, Public Relations…

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Corpus Intelligence

The point: Distrust is general, trust is personal. No universal list.

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TrustedOut

Corpus Intelligence

The logic: T rust is about reputation. Media Brands are about reputation. Where to fix Trust?

Articles don’t have a reputation. Fact checking does not solve orientation and context. Authors may have a reputation… … but per matter, temporary and when identified. Media brands live and die per their reputation. “The bedrock of corporate reputation is trust. Trust is the

xygen that allows reputation to exist.” –Weber Shandwick

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TrustedOut

Corpus Intelligence

The solution: Industrial Profiling Media Brands.

Profiling Media Brands means:

Gauging Perimeter. Scope. Expertise. Spotted as. Method: Taxonomy-based classification. Seizing Transparency . Who’s behind. Intangible data. Method: Webwide collection. Running AI-Operations.Unbiased. Up-to-date. Universal. Method: Humans to teach machines. 0% editorial. 100% algorithm.

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TrustedOut

Corpus Intelligence

Executive Manager Business Analyst, Product Marketer, Communication or PR Manager at ACME For ACME’s product launch, I need publications I trust such as defined by:

Financial & Business Services industry, specialized in Advertising,
Focused on B2B,
In the USA, UK and France
That are not politically, nor religiously, nor humorously / satirically oriented,
In business for more than 2 years.
Can be a government companies but no blogs nor wikis.

TrustedOut provides, live, ACME with corresponding media, sources and article abstracts to:

Feed Social Intelligence
Secure Brand Safety
Optimize PR efforts

The application: Easy querying, live feeding.

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Corpus Intelligence

The technology: Machine learning, Web crawling, big data and microservices to self-feed, self-grow and daily validations

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Corpus Intelligence

Our live taxonomy: Permanent machine learning, customizable sensitiveness & specialty depth, enterprise mapping.

Enterprise Taxonomy Mapping

Enterprise Taxonomy TrustedOut Taxonomy

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The opportunity: BI, Ads & PR

Business Intelligence

Business Analysts, Marketing, Executives Corpus Intelligence for Social intelligence

Trustworthiness differentiation

We fix this: “Current offering all look alike”: “Features s and functionalities s that largely y look k the sa same…A …All rely y on the sa same data so sources” s”.

Forrester Q3 2018

Live classification and collection

Intelligence can now be as real-time as doable with collection and classification tailor-made by the analyst with news sensitivity, depth and updates.

Advertising

Trading Desk, Brand Safety, Media planners Corpus Intelligence for Brand safety & Campaigns

Brand Safety Perimeter definition

Define the safety of your brand. Work with media planning for advance targeting within this perimeter. Curated directory and search queries combination.

Smarter campaign reports

Get intelligence on where your ads were

displayed. Bring intelligence on where your ad

campaigns were ran.

Public Relations

Communications, Content Management, Public Affairs Corpus Intelligence for Coverage & Content Analytics

Targeted analytics

Better be words you want within those 28%. Within your own media selection, track & analyze your coverage in frequency, visual content, infographics and length of content.

Content optimization

From your black and white listing media selection, optimize content creation and measure your performance with targeted analytics.

Year over year, br brand d safety vi violations s in 2018 were up – Double Verify

+25%

Until 2023, Annual So Social In Inte telligence m market growth

Market Research Future

+26%

Online, onl

nly thi

his percent ercentag age e of

th the w words a are l likely to to b be r read

Forbes

28%

TrustedOut

Corpus Intelligence

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Corpus Intelligence

Thank You.

TrustedOut.com/geste

Florent Solt, florent@trustedout.com

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Corpus Intelligence

The references

Slide 2. https://www.axios.com/trust-in-american-media-still-low-but-improving-bf7842ca-9ddb- 4334-a865-6e98f5334db2.html https://www.trustedout.com/blog/hope-in-media-trust-for-2019/ Slide 4 https://www.americanpressinstitute.org/publications/reports/survey-research/my-media-vs- the-media/ https://www.trustedout.com/blog/while-distrust-is-general-trust-in-news-depends-on- which-news-media-you-mean/ Slide 5 https://www.triplepundit.com/story/2011/relationship-between-reputation-trust-and- sustainable-business/75546 https://www.trustedout.com/blog/trustedouts-market/ https://www.webershandwick.com Slide 10 https://www.forrester.com/report/The+Forrester+Wave+Social+Listening+Platforms+Q3+2 018/-/E-RES137843 https://www.marketresearchfuture.com/reports/social-intelligence-market-4466 https://www.trustedout.com/blog/trustedouts-market/ https://www.forbes.com/sites/forbesagencycouncil/2018/07/12/what-you-can-expect-from- the-future-of-public-relations/#377e39f0710a https://www.doubleverify.com/newsroom/brand-safety-remains-top-advertising-concern- as-incidents-rise-25/