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BRAND SOUTH AFRICA Nation Brand Performance Presentation Prepared by Brand South Africa Research Updated November 2016 ABRIDGED VERSION 1 Contents Nation Brand Performance three realms of governance Global governance Political

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BRAND SOUTH AFRICA Nation Brand Performance Presentation

Prepared by Brand South Africa Research Updated November 2016 ABRIDGED VERSION 1

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Contents

  • Nation Brand Performance – three realms of governance

– Global governance – Political governance – Corporate & economic governance – Top five Ease of Doing Business destinations vs South Africa – SA inbound & outbound investment profile – Human & social development indicators

Presentation prepared by Brand SA. Readers are welcome to use the data contained in this report for their own purposes provided they acknowledge the source as: Brand South Africa, Research & Nation Brand Performance Presentation, November 2016, available at: www.brandsouthafrica.com

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The following presentation provides an abridged overview of Brand South Africa’s Nation Brand Performance Monitoring. Focussing

  • n

three realms

  • f

governance – global, political and economic/corporate – it aims to profile the competitive strengths, advantages and challenges of the Nation Brand. It includes perspectives on country performance from a number of indices, such as the WEF Global Competitiveness Index; the Ibrahim Index of African Governance; the World Bank Doing Business Index, and the UNDP Human Development Index to name a few. Please note that the full pack of slides profiling the Nation Brand consists

  • f the following: Global Governance; Political Governance; Corporate &

Economic Governance; Nation Brand performance SWOT Analysis; and Nation Brand profiling. For the full report, please register on the Knowledge Hub.

Introduction

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NATION BRAND PERFORMANCE

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Nation Brand Performance

  • Governance plays a critical role in shaping the reputation of the

Nation Brand

  • For this reason the Brand South Africa Nation Brand Performance

presentation is anchored by perspectives on governance in 3 realms of activity:

Governance Global Political Corporate

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Nation Brand Performance – Three realms of Governance

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GLOBAL GOVERNANCE

Nation Brand Performance

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Nation Brand Performance – Global Governance

The Nation Brand’s global and domestic reputation is to a large extent shaped by perceptions of efficient internal governance, while the nation brand’s contribution to global governance has a direct bearing

  • n international perceptions

Global Governance Contribution

 Peaceful internally negotiated political settlement  Active role in transforming OAU to AU & contribution to Peace & Security on the African continent  Served 2 terms as non-permanent member of the UN Security Council  Champion of New Partnership for Africa’s Development  Plays an active role in the G20  Included as fifth member of BRICS

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POLITICAL GOVERNANCE

Nation Brand Performance

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Snapshot of key performance indicators

Governance Indicators

WEF – Institutions = 40/138 (2016) WEF – Financial Market Development = 11/138 (2016) IMD – Government Efficiency = 40/60 (2016) Open Budget Index = 3/102 (2015) World Press Freedom Index = 39/180 (2016)

Nation Brand Performance: Political Governance

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TI’s Corruption Perception Index

  • SA ranks 61st of 168 countries with a corruption score of 44

(moderately corrupt) in 2015 CPI

  • SA outranks BRICS counterparts. With a score above 40, it is the

least corrupt of the BRICS nations

Nation Brand Performance: Political Governance

Rank Country 2015 Score 2014 Score 2013 Score 2012 Score 61 South Africa 44 44 42 43 76 India 38 38 36 36 76 Brazil 38 43 42 43 83 China 37 36 40 39 119 Russia 29 27 28 28

  • Table: How the BRICS Nations Scored on CPI 2015
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The Mo Ibrahim Index of African Governance 2016

  • An annual assessment of quality of governance in every African country
  • South Africa ranks 6th out of 54 countries overall
  • Scores in the Top 10 in all four categories

Nation Brand Performance: Political Governance Safety & Rule of Law Sustainable Economic Opportunity Participation & Human Rights Human Development

2nd 6th 5th 7th

Source: Mo Ibrahim Foundation, 2016/7 IIAG

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CORPORATE & ECONOMIC GOVERNANCE

Nation Brand Performance

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WEF Global Competitiveness Report 2016/17

Nation Brand Performance:Corporate Governance

  • SA ranks 47th out of 138 economies, SA & Mauritius are top African performers
  • 12 competitiveness pillars:

 Institutions  Labor market efficiency  Infrastructure  Financial market development  Macroeconomic environment  Technological readiness  Health and primary education  Market size  Higher education and training  Business sophistication  Goods and market efficiency  Innovation

Strengths: Financial market development (11), Market Size (30), Institutions (40), Business sophistication (30), Goods and market efficiency (28) Improvements: Technological readiness (50 to 49), Innovation (38 to 35), Labour market efficiency (107 to 97), Macroeconomic environment (85 to 79), Health & Primary education (126 to 123), Infrastructure (68 to 64), Labour Market Efficiency (107 to 97) Challenges: Higher Education & Training (83 to 77)

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2016 Index of Economic Freedom

Nation Brand Performance:Corporate Governance

  • SA ranks 80th out of 186 economies, and 7th freest in the region.
  • 10 freedoms grouped into four categories:

RULE OF LAW GOVERNMENT SIZE  Property Rights  Fiscal freedom  Freedom from Corruption  Government spending REGULATORY EFFICIENCY OPEN MARKETS  Business freedom  Trade freedom  Labor freedom  Investment freedom  Monetary freedom  Financial freedom Strengths: Financial freedom (38/186) Improvements: Freedom from corruption (72nd to 69th), Fiscal freedom (141st to 140th), Government spending (90th to 89th), Property Rights (56th to 54th) Challenges: Business freedom (51st to 67th), Labor freedom (97th to 100th), Monetary freedom (107th to 113th), Investment freedom (109th to 124th)

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 Starting a business  Protecting investors  Dealing with construction permits  Paying taxes  Getting electricity  Trading across borders  Registering property  Enforcing contracts  Getting credit  Resolving insolvency

World Bank Doing Business Index 2017

  • SA ranks 74th out of 190 economies
  • 10 topics:

Nation Brand Performance:Corporate Governance

Strengths: Protecting investors (22/190), paying taxes (51/190), resolving insolvency (50/190), Getting credit (62/190) Improvements: Resolving insolvency (51 to 50/190) Challenges: Starting a Business (131), Registering Property (105), Trading across Borders (139), Getting Electricity (111), Enforcing Contracts (113), Dealing with construction permits (99)

Source: World Bank (2016): Doing Business 2017: Equal Opportunity for All

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SA INBOUND & OUTBOUND INVESTMENT PROFILE

Nation Brand Performance

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Global FDI flow indicators: Inbound

EY – Africa Attractiveness Survey (2015)

SA Investment Profile

Source: EY Africa Attractiveness Survey 2015

  • SA is the top destination for FDI projects –

attracting 121 projects in 2014

  • It

was the favourite destination for Chinese projects, securing 34.4% of total Chinese investment

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the African continent

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Global FDI flow indicators: Outbound

SA Investment Profile

Source: EY Africa Attractiveness Survey 2015

  • SA 2nd largest investor into

Africa

  • SA firms are leading intra-

regional investors in financial services sector

  • 16 projects launched in 2014

EY – Africa Attractiveness Survey (2015)

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Intra-SADC investment

SA Investment Profile

  • South Africa plays pivotal role in the

economic revival of the continent

  • Contributes 68% of SADC GDP
  • SA invested USD1,4b in 75 new FDI

projects in Africa (2012)

  • Created 50,000 jobs Africa-wide

Source: Inside Southern Africa, September 2015

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SA Investment Profile : Infrastructure (1)

Road and Rail Transport

  • A massive motorway improvement scheme has seen extra

lanes added, a sophisticated electronic toll system introduced and interchanges drastically renovated

  • The

Gautrain rapid rail system links the OR Tambo International Airport with stations in Johannesburg and Pretoria

South Africa has world-class infrastructure, including an excellent transport network, low-cost energy and sophisticated telecommunications facilities

Infrastructure Indicators WEF – Quality of roads = 29/138 (2016) WEF – Quality of railroad infrastructure = 40/138 (2016) IIAG – Overall Infrastructure 6/54 (2016)

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SA Investment Profile : Infrastructure (2)

Ports

  • Most advanced port infrastructure on the African continent
  • Saldanha Bay in the Western Cape is the largest natural

anchorage with the deepest water, 60 nautical miles northwest of Cape Town

  • The Durban port in KZN handles the greatest volume of sea-

going traffic of all SA ports

  • The Richards Bay Port in KZN can handle a total of 1 782

ships with a gross tonnage of 65 994 515 in a year

  • The Port Elizabeth Port in the Eastern Cape handled a total
  • f 976 ships during the 2015 calendar year
  • The Cape Town Port in the Western Cape competes with

Alexandria for recognition as the most famous port in Africa Infrastructure Indicators WEF – Quality of port infrastructure = 37/138 (2016) IMD – Reliable infrastructure = key attractiveness factor of the economy

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SA Investment Profile : Infrastructure (3)

Air Transport

  • OR Tambo International caters for 19 million passengers

annually

  • Airports Company of South Africa (ACSA) operates 9 airports,

which handle more than 200 000 aircraft landings

  • The numbers all add up to ACSA being Africa’s premier airports

authority Infrastructure Indicators WEF – Quality of air transport infrastructure = 10/138 (2016) WEF – Available airline seat km/week, millions* = 28/138 (2016) IIAG – Air transport = scores 97/100 (2016)

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HUMAN & SOCIAL DEVELOPMENT INDICATORS

Nation Brand Performance

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Human & Social Development Indicators

  • Since the dawn of democracy, and regardless of economic challenges in

recent years, SA has been making steady progress on the front of human & social development

  • The UNDP’s Human Development Index (HDI) charts SA’s progress as follows:

Nation Brand Performance

Source: UNDP , Human Development Report 2015

SA’s HDI trends 2011-2015

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Prepared by Brand SA Research Contact: Dr Petrus de Kock, GM – Research petrusd@brandsouthafrica.com Dr Judy Smith-Höhn, Research Manager judys@brandsouthafrica.com Leigh-Gail Petersen, Researcher leigh@brandsouthafrica.com

Readers are welcome to use the data contained in this report for their own purposes provided they acknowledge the source as: Brand South Africa, Research & Nation Brand Performance Presentation, November 2016, available at: www.brandsouthafrica.com 26