Company Presentation June 2017 1 Business Overview Company - - PowerPoint PPT Presentation

Company Presentation

June 2017

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Business Overview

Company Overview

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Notes

• 1. Unique visitors are considered across various mediums – Voice, PC Internet, Mobile Internet – these may not necessarily be mutually exclusive.
• 2. As on 30 June, 2017

India’s only Search Plus engine (Search & Transact) Multi platform search engine High rates of direct, mobile and repeat traffic 4,35,980 active paid campaigns(2) 73.1mn reviews and ratings(2) 100.5mn unique visitors in Q1FY18 (1) 18.8mn total business listings(2) Profitable business model

Justdial Everywhere: Connecting With Users Anytime, Anywhere

PC Internet Mobile Internet & Apps Voice/SMS

User friendly features – Predictive auto-suggest – Maps, directions, operating hours, logos, pictures, videos – Ratings and reviews Search by company or category or product Search Plus Popular category searches Location-based search service Voice Search Search Plus Developed Android, iOS, Windows apps 8888888888 Operator assisted Hotline number across India 24 hours a day, 7 days a week Multi-lingual support Company/ category/product searches Search Plus 4

User Community and Reviews Drive Engagement

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37.1 41.3 45.1 48.4 51 53.1 55.3 58.3 60.6 62.6 64.8 67.9 70.5 73.1 10 20 30 40 50 60 70 80 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 Sep-16 Dec-16 Mar-17 Jun-17

Reviews & Ratings (In Mn)

Voice, PC and Mobile – Unique Visitors

Total Unique Visitors are considered across various mediums – Voice, PC Internet, Mobile Internet – these may not necessarily be mutually exclusive.

Unique Visitors

in million

27.6 27.3 24.3 24.8 26.7 25.2 24.3 25.6 28.0 11.3 10.9 10.6 9.7 10.3 9.9 9.5 9.0 9.9 36.3 37.6 36.6 36.8 38.9 41.5 46.8 52.2 62.7 75.2 75.9 71.5 71.3 75.9 76.6 80.5 86.8 100.5

20 40 60 80 100 120 Q1 FY16 Q2 FY16 Q3 FY16 Q4 FY16 Q1 FY17 Q2 FY17 Q3 FY17 Q4 FY17 Q1 FY18

Web Voice Mobile

Attractive Value Proposition for Local SMEs

Paid Campaigns

‘000

Total Business Listings

Million 7

171 206 262 331 369 435 436 50 100 150 200 250 300 350 400 450 500 FY12 FY13 FY14 FY15 FY16 FY17 Q1FY18 7.2 9.1 11.8 15.1 16.3 17.9 18.8 2 4 6 8 10 12 14 16 18 20 FY12 FY13 FY14 FY15 FY16 FY17 Q1FY18

Note: Numbers mentioned in graphs above are period ending numbers

JD lite app – light, fast, and less than 1MB

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JD Pay – integrated within the App for easy payments

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Search Plus – A natural extension of our core search business

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Leveraging The Three Cornerstones of Our Success to Do More

Enabling Best Way to Discover Information About Each Other Trusted Strong Brand Established Relationships with Local SMEs Across India Large, Loyal User Community

“Three Clicks to Find”

Enabling Hyper Local Commerce and Transactions Trusted Strong Brand Established Relationships with Local SMEs Across India Large, Loyal User Community Enabling “Offline to Online” Shift

“Three Clicks to Transact”

Products and Services – Search Plus

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Options of Wallets for Payment Hail a Cab Shop Online Order Grocery

Products and Services – Search Plus

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Book Train Tickets Bills & Recharge Book Movie Tickets Book Flight Tickets

Search Plus: Win-Win for Users and SMEs

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• Enable O2O transformation
• App to better manage business
• Shop front for customer

acquisition in local markets

• Enhance trust online

(via JD guarantee)

• Leverage existing hyper local

delivery network

• Choose vendor in local

neighborhood for product of choice

• Convenience of ‘master app’,

look no further

• Personalized door-step

service experience

• Real-time price discovery
• Increased engagement and stickiness
• f users
• Increase in monetization streams

from SMEs

• Natural extension of core

search business

The Search Plus Model

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New Revenue Streams Near Term Areas of Focus User engagement Vendor adoption and penetration

• No. of listings in each

segment Transaction fee JD Omni# Display ad revenue Subscription fee from Vendors

#JD Omni is being revamped and will be launched soon

Financial Overview

We have an Efficient and Profitable Business Model

Quarter ended June 30, 2017 highlights:

► Total operating revenue: INR 1,900 MM ► Adjusted Operating EBITDA margin at 19.6%* ► PAT margin at 17.6%

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* Note: Adjusted Operating EBIDTA is adjusted for ESOP expenses and one time expenses

FY2015 FY2016 FY2017 Q1FY18 Paid Campaigns 331,200 368,800 435,360 435,980 Operating Revenue INR 5,898 MM INR 6,677 MM INR 7,186 MM INR 1,900 MM Adjusted Operating EBIDTA INR 1,840 MM INR 1,706 MM INR 1,255 MM INR 373 MM Adjusted Operating EBIDTA MARGINS 31.2%* 25.6%* 17.5%* 19.6%* PAT INR 1,389 MM INR 1,427 MM INR 1,213 MM INR 382 MM PAT Margin 21.7% 19.1% 15.1% 17.6%

Financials up to FY15 are based on Indian GAAP, while FY16 onwards are based on Ind AS

Rapid Revenue Growth

► Paid Advertisers primarily across 11 large Indian cities

(Contributes substantially to all of the company’s campaigns)

► Paid Advertisers pay fixed monthly or annual fees to run

search-led advertising campaigns for their businesses on Justdial’s platform

► Various types of premium memberships: Platinum, Diamond,

Gold and non-premium packages determine priority of placement in search results

–

Get direct leads to consumers (actual buyers)

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Paid in advance

–

Automatic renewal

► Justdial also runs multiple city campaigns for pan-India

customers

► 4,026 tele-sales executives and 1,427 feet on street selling

to SMEs and 2,308 Just Dial Ambassadors (JDAs)

Key Business Model Attributes Operating Revenue

INR Mn 17

Financials up to FY15 are based on Indian GAAP, while FY16 onwards are based on Ind AS

1900 1817 1763 7186 6677 5898 4613 3628 2621 1839

1839 2621 3628 4613 5898 6667 7051 1699 1814 1897

1000 2000 3000 4000 5000 6000 7000 8000 FY11 FY12 FY13 FY14 FY15 FY16 FY17 Q1 FY17 Q4 FY17 Q1 FY18 Other revenue Search

Margin Expansion and Operating Leverage

Key Expenses as a % of Operating Revenue Key Drivers

►More paid campaigns ►Improved package pricings, increasing and

upgrading contracts

►Deepen and broaden SME coverage ►New categories, new products and services ►Increasing PC Internet and mobile internet

usage volume

►Increased brand awareness

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• Adj. Op. EBIDTA Margins*

17.5% | 19.6% | 19.7% | 19.6%

* Note: Adj. Operating EBIDTA excludes ESOP expenses and one time spends

Financials up to FY15 are based on Indian GAAP, while FY16 onwards are based on Ind AS

52% 51% 50% 50% 52% 57% 61% 62% 60% 56% 23% 24% 22% 20% 20% 21% 23% 22% 22% 27% 4% 3% 4% 4% 4% 5% 6% 5% 6% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY11 FY12 FY13 FY14 FY15 FY16 FY17 Q1FY 17 Q4FY 17 Q1FY 18 Personnel

• ther OPEX

Depreciation

Driving Profitability Growth

Profit after Tax (PAT)

INR Mn 19

PAT MARGINS:

15.1% | 19.0% | 13.0% | 17.6%

Financials up to FY15 are based on Indian GAAP, while FY16 onwards are based on Ind AS 288 506 685 1206 1389 1427 1213 389 254 382

200 400 600 800 1000 1200 1400 1600 2011 2012 2013 2014 2015 2016 2017 Q1FY 17 Q4FY 17 Q1FY 18

Growing Cash Flows and Return on Capital

Cash Flow from Operations

INR Mn

Return on Net Worth (RoNW)

20 600 957 1023 1330 1846 1479 1362 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 36% 50% 26% 25% 22% 19% 15% 0% 10% 20% 30% 40% 50% 60% FY 11 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17

Key Strengths

Attractive Value Proposition For Local SMEs Experience and Expertise in Local Indian Markets First Mover Advantage in the Indian Local Search Market Strong Brand Recognition Advanced and Scalable Technology Platform An Efficient and Profitable Business Model

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