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COMPANY PRESENTATION OCTOBER 2013 TABLE OF CONTENTS 1 Restamaxs - - PowerPoint PPT Presentation

COMPANY PRESENTATION OCTOBER 2013 TABLE OF CONTENTS 1 Restamaxs operatio ations ns 2 Overvie erview w of the Finnish nish restau staurant rant market et 3 Financi nancials 2 1. RESTAMAXS OPERATIONS 3 RESTAMAX IN BRIEF


slide-1
SLIDE 1

COMPANY PRESENTATION

OCTOBER 2013

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SLIDE 2

TABLE OF CONTENTS

2

1 2 3 Restamax’s operatio ations ns Overvie erview w of the Finnish nish restau staurant rant market et Financi nancials

slide-3
SLIDE 3

3

  • 1. RESTAMAX’S OPERATIONS
slide-4
SLIDE 4

RESTAMAX IN BRIEF

RAPIDLY GROWING AND PROFITABLE RESTAURANT GROUP

4

Comp mpany y descr criptio tion

  • Established in 1996 Restamax Oy is a

Finnish restaurant group. The privately held company has grown rapidly throughout its

  • perating history
  • Today the group operates circa 60

restaurants across Finland

  • Restamax’s operations allow a large target
  • market. The group offers flexibly various

restaurant concepts to meet the demand locally and supply of premises

  • The group has circa 700 employees and net

sales for 2012 amounted to some EUR 60 million and EBITDA to approximately EUR 10 million Key figu gures res (IFRS) S) Net sales, les, EURm Rm

+28%

EBITDA, DA, EURm Rm Sales s split, lit, 2012

Other goods, 1% Drinks, 52% Food, 27%

Service sales, 20% Goods sales, 80% Clubs, 52% Food, 31% Other ent’ment, 12% Other, 4% 4%

1Other operating income in 2011 include an insurance compensation from a fire accident. The impact on results amounted to circa

EUR 2.5 million

9.2 9.9 19.4 % 16.4 % 0.05 0.1 0.15 0.2 5 10 15 2011 2012

1

47.3 60.8 2011 2012

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SLIDE 5

HISTORY

ROOTS GO BACK TO 1996

5

1996 2005 05 2008 2010 2013 Start of

  • perations,

focus on entertainment restaurants (initially pub business) Expansion to (food) restaurants Expanding more strongly to entertainment restaurants through M&A Ownership arrangement and the foundation of the current Restamax group through M&A Restamax reviews strategic alternatives including a potential flotation Main events in the company’s history

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SLIDE 6

OVERVIEW OF RESTAURANTS

CIRCA 60 RESTAURANTS ACROSS THE COUNTRY

6

Restau taurants rants operat rated by Resta tama max Food

  • d

Clubs ubs and other r enterta rtain inme ment Loca cati tion

  • ns of Restamax’s resta

taur urants ts1

1Restamax operates a total of 60 restaurants of which 8 are operated in connection with another group restaurant

1 1 1 1 2 2 2 2 1 4 1 1 1 2 1 1 x x 4 1 3 1 1 1 1 14 14 9 1 Food Clubs and other entertainment

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SLIDE 7

OWNERSHIP STRUCTURE

FOUNDERS ARE STILL THE LARGEST OWNERS

7

Shareho hold lders rs of Restamax tamax Oy

Shareholder Company controlled by % Founders' ownership in the company Timo Laine / Mikko Aartio (founders) 58.6 % Mr Max Oy Timo Laine / Mikko Aartio (founders) 47.2 % Ramanetto Oy Wholly owned subsidiary of Mr Max Oy 9.4 % Tampereen Ravintolatoimi Oy Riki Huhtala 50% / Timo Laine (founder) 50% 1.3 % Eiran Ravintolatoimi Oy Mikko Aartio (founder) 0.6 % Tamares Holdings Sweden AB Poju Zabludowicz 18.1 % Sign Systems Finland Oy Jarmo Viitala and Jussi Eskelinen 9.4 % FinnGastro Oy Markku Virtanen (CEO) 3.9 % JS-Resta Oy Jarno Suominen (CFO) 2.5 % Magic Ace Oy Samuli Korhonen 1.9 % Paul Meli Holding Oy Paul Meli (Line Manager, Clubs & Other ent'ment) 1.7 % Avantline Oy Turo Levänen 1.4 % RH Capital Oy Riki Huhtala 1.3 % Kuumat Ravintolat Oy Perttu Pesonen (Sales and Marketing Manager) 0.6 % Hietala Invest Oy Topi Hietala (Line Manager, Clubs & Other ent'ment) 0.5 % Total 100.0 %

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SLIDE 8

OPERATIONAL BASIS

ENTREPRENEURIAL CULTURE COMBINED WITH ECONOMIES OF SCALE

8

Key cons

  • nsid

ideratio tions ns 1 Concep

  • ncept

t based appro roach ch

  • Restaurant concepts are developed based on detailed market studies
  • Conceptualisation is rigorous – for example regional differences are taken into account
  • The intention is to operate efficiently, but to avoid chainlike operation

2 Entrepreneurship and independence allows flexibility and agility, while…

  • The company’s operative culture is entrepreneurial, where restaurants operate quite
  • independently. Professional and motivated personnel is an important resource to Restamax
  • This enables quick decision-making and efficient dialogue as well as…
  • …functions as a success factor as the P&L responsibility is site-specific

3 …economies of scale are in effect on group level

  • Procurement and administration centralised on group level
  • Economies of scale allows efficient operations
  • Centralising enables also Restaurant Managers to focus on their daily work
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SLIDE 9

ORGANISATION STRUCTURE

SITE-SPECIFIC MODEL – EACH RESTAURANT HAS P&L RESPONSIBILITY

9 Group up (1) Restaurant aurant lines s and support

  • rt

functi ction

  • ns

(4) Restau au- rants nts (52 + + 8) 8)

Organis ganisati tion

  • n struc

ucture ture

Level el Structu ucture re Food Clubs Other er enter er- tainm nment ent Support

  • rt

functi ction

  • ns

Lpr Jkl Turku

Manag agement ment and activ ivit ities ies

  • The group is led by the executive group
  • Strategy formulation
  • M&A/decisions on new restaurants
  • Development of new concepts
  • Centralised negotiations (procurement etc.)
  • Each restaurant line is led by a Line Manager
  • Support functions produce e.g. cleaning

services to the group

  • Implementation of concepts
  • Monthly Restaurant Manager days
  • Restaurant Managers
  • Each restaurant has P&L responsibility
  • Peer support and sharing of best practices

Hki … … … Tre Tre Tre Tre

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SLIDE 10

EXECUTIVE GROUP

10

Markku Virtanen nen CEO Jarno

  • Suomine

nen CFO Tanja Virtanen nen Line Manager, Food Paul Meli Line Manager, Clubs and Other Ent’ment Topi Hietala Line Manager, Clubs and Other Ent’ment Perttu Pesonen Sales and Marketing Manager

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SLIDE 11

BOARD OF DIRECTORS

11

Timo Laine Chairman of the Board Mikko Aartio Turo Levänen en Jarmo Viitala Petri Olkinuor uora Sami Asikaine nen

  • Founder of Restamax
  • Dependent on the company and a significant owner

(Mr. Max Oy)

  • Founder of Restamax
  • Dependent on the company and a significant owner

(Mr. Max Oy)

  • Chairman of Board, Teräselementti Oy and

Neontekniikka Oy as well as Board Member, Koy Ideapark

  • Independent member
  • Private investor and Boar Member in certain SMEs
  • Has held various managerial positions in the

investment industry

  • Independent member
  • CEO, Wulff Oy Ab and member of Wulff Yhtiöt Oyj’s

Executive Group

  • Member of Hartwall Ab’s Executive Group 2006-2011
  • Independent member
  • CEO, Forbia Oy. Board Member in several real estate

and construction businesses

  • CEO of Citycon Oyj 2002-2011
  • Independent member
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SLIDE 12

PERSONNEL MANAGEMENT

AMONG THE LARGEST EMPLOYERS OF THE LABOUR-INTENSIVE INDUSTRY

12

1 Staff ff is an importa mportant t resourc

  • urce to Resta

tamax max 2 Restamax tamax striv rives s to be the most st wante nted employ loyer r in the indus ustry try 3 Effic ficient nt plann nning g and admin inis istra trati tion

  • n of human

n resourc

  • urces
  • Professional and motivated personnel is an important resource to Restamax
  • Restamax invests in its personnel and tries to minimise churn
  • The company is one of the largest employers of the industry. The group employs circa 700
  • Restamax’s operating framework with plenty of concepts in one locality and large size enables full day jobs

for an ever larger amount of employees. The employees may work simultaneously at several of the company’s sites in the same locality

  • The company offers an opportunity for a longer career development in the restaurant industry for employees

– from customer service all the way to demanding managerial positions

  • Efficient use and allocation of human resources is a key driver for the business’ profitability
  • Restamax utilises web-based personnel management software, which enables flexible and efficient
  • perations both from the company’s and the personnel’s point of view. The company’s staff is able to

flexibly choose their shifts at different Restamax sites via the system

Restamax tamax invests nvests in its s person rsonnel

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SLIDE 13

MARKETING UTILISES RESTAMAX’S UNITY

WELL-KNOWN RAVINTOLA.FI PAGES AND LOYAL CUSTOMER SCHEME

13

Unif niform

  • rm ravin

into tola.f la.fi-webp bpages ges Loyal yal custom ustomer sche heme me that works ks on mobile bile basis sis

  • All of Restamax’s restaurants and clubs are featured on the company’s uniform ravintola.fi webpages. The

menus, future events and locations are all online. Additionally, table reservations may be made on the webpages

  • The company’s loyal customer scheme allows Restamax to target its marketing and engage its customers

through certain benefits. Furthermore, the scheme enables better and more personal customer service

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SLIDE 14

OPERATING MODEL

A WIDE VARIETY OF CONCEPTS FOR A NUMBER OF TARGET GROUPS

14

¹ %-share of sales in 2012 and (2011)

  • Admin
  • Cleaning services
  • Leasing
  • perations

31 %1 (27 %) 52 %1 (59 %) 12 %1 (13 %) 4 %1 (1 %) Food, restau tau- rants nts Clubs Other er entert ertain in- ment, t, restau tau- rants nts Support

  • rt

functi ction

  • ns
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SLIDE 15

MISSION, VALUES AND VISION

15

Missi ission

  • n

Visio sion We create te new inte terestin resting g restau taurants rants and concep

  • ncepts

ts for all targe get t group ups Finland’s largest company producing quality and memorable restau taurant rant servi vices.

  • s. The comp

mpany ny has the best t restau taurants rants for its s target groups in Finland’s largest cities Values ues Our opera rati tion

  • ns

s and deci cisi sion

  • ns

s follo llow the prin rinci ciples: les: entr treprene reneur urship hip, profi

  • fitabl

table growth th, speed, quality lity as well ll as cour urage ge and pass ssion ion

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SLIDE 16

RESTAMAX GROWTH STRATEGY

STRATEGIC CORNERSTONES

16

Profi fitabl table growth th is soug ught ht in n the largest st citi ties s

  • f Finland

inland and shop

  • ppin

ing g centres ntres Acqui uisit itio ions s an inte tegral gral part rt of the growth wth stra rate tegy gy Organic ganic growth th through

  • ugh new restau

taurant rant

  • peni

nings gs and develop lopment nt of conc ncepts ts The comp mpany ny offers rs its s clients lients recreati tion

  • nal

l experiences from one’s morning cup of coffee to late nig ight t drin inks ks 1. 1.

Target get markets ets: : All Finnish cities es with th a large ge enough ugh popul ulatio ation and requis isit ites es for profit

  • fitab

able le growt

  • wth and as speci

cial al targets rgets shoppin ing centr ntres es Conti tinu nuous us target rget screeni eening.

  • ng. Restamax

amax seeks s new busin iness ss thro roug ugh acqui uisi siti tion

  • ns

Profit fitab able le concep cepts s are duplicat icated ed and

  • ld/un

unpr profi fitab table e are either her renewed ewed or sold The company any may operat ate cafés, és, restau tauran rants ts both th food and entert ertai ainmen ent servi vice, ce, clubs s and game e halls s in one city

Restamax’s strategic cornerstones 2. 2. 3. 3. 4. 4.

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SLIDE 17

KEY STRENGTHS OF RESTAMAX

17

Rapid idly ly growin

  • wing

g Finn innish sh restau taurant rant comp mpany Large ge and fragme gmente nted marke ket t offe ferin ring g an opportu tuni nity ty to inc ncre rease se marke ket t share re and mainta intain in growth wth above ve indus ustry try rate also so in the future ure The company’s operating model, which comb mbines nes entrep reprene reneur uria ial l culture lture and econo

  • nomie

ies s of scale le, , enabl bles s loca

  • cal

l comp mpetit titive ve advanta ntage ge Experienc rienced and capable ble key managem gement nt with h a c comb mbined restau taurant rant industry ndustry experi rienc nce of over r 100 years rs Effic ficienc ncy y and restau taurant rant level l P&L resp spon

  • nsibi

ibili lity ty safegu guards rds prof

  • fita

itabili bility ty clearly rly above ve indust ndustry ry average ge Clearly rly the most

  • st prof
  • fita

itable ble of the leadin ing g Finn nnish sh restau taurant rant comp mpanie ies Steadily ly growin

  • wing

g marke ket supporte rted by posit

  • sitive

ve long

  • ng-te

term rm growth th drivers vers 1 2 3 4 5 6 7

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SLIDE 18

18

  • 2. OVERVIEW OF FINNISH RESTAURANT MARKET
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SLIDE 19

3.03 3.22 3.35 3.27 3.34 3.54 54 0.51 0.52 0.54 0.53 0.53 0.54 0.56 0.56 0.59 0.65 0.65 0.67 0.72 4.10 4.33 4.54 4.45 4.54 4.80 2006 2007 2008 2009 2010 2011

RESTAURANT MARKET IN FINLAND

CLOSE TO EUR 5 BILLION GROWING MARKET

19

Total l sales s of Finn innish restau tauran rants, ts, EURbn Rbn Comm mments nts

  • During 2006-2011 the

market has grown with a CAGR of 3.2%

  • Licensed premises (A- &

B-restaurants) have

  • utpaced the general

market growth somewhat

  • In 2012, MaRa’s reporting

changed somewhat but the annual growth of licensed premises’ market equalled 4.7%

  • GDP’s real CAGR during

2006-2012 amounted to 0.4% and inflation to 2.1%

+3.2% A- & B-restaurants1 C-restaurants Fast food restaurants, cafés CAGR ’06-’11 +5.3% +1.0% +3.4%

Source: Finnish Hospitality Association ,MaRa Ry

1A- and B-restaurants include hotel restaurants sales as well

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SLIDE 20

KEY MARKET DRIVERS

20

Marke ket t drive iver Implic mplicati tion

  • n/Com
  • mments

nts 1 Eatin ing g in restau taurants rants becom

  • min

ing g more popul

  • pular
  • In 2012, 76% of Finns ate in a restaurant at least once during a

period of two weeks, while in 2006 the number was 55%. This trend is partly explained by the size of households

  • People travelling utilise actively restaurant services. Both domestic

travelling and tourism has grown steadily 2 The restau taurant rant marke ket t is fragme gmente nted

  • At the end of 2011 there were 9 555 food & beverage companies in

Finland of which only 2.6% had sales of over EUR 2 million

  • The restaurant market is fragmented also in geographical terms.

The largest region in terms of HoReCa portions accounted for 30% in 2011 of all portions, while the second largest accounted for 9% 3 Consu

  • nsumer

mers seek k more and more

  • pti

tions s and find ind memora

  • rabili

bility ty more importa mportant nt

  • Consumers value more and more memorable restaurant experiences

and seek new concepts all the time

  • Factors measuring memorability have become increasingly

important in choosing restaurants

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SLIDE 21

DEMOGRAPHICS SUPPORT MARKET GROWTH

EATING IN RESTAURANTS BECOMING MORE POPULAR IN FINLAND

21

1

Meals ls consum

  • nsumed in restau

taurant rants, s, in n two

  • weeks

Share of peopl

  • ple livin

ving g alone

  • ne

2.49 2.47 2.96 3.60 2006 2008 2010 2012 19.0 0 % 19.4 % 19.8 % 20.2 % 2006 2008 2010 2012

  • In 2012, Finns ate on average 3.60 times in

restaurants during a period of two weeks, while in 2006 the number equalled 2.49

  • During the same time period the share of

Finns eating in a restaurant at least once during a period of two weeks has risen from 55% to 76%

  • The share of people living alone has grown
  • steadily. In 2006, 19.0% of Finns lived alone,

while in 2012 the share had grown to 20.2%

  • This 1.2%-point growth equals almost 100

000 persons

  • Reasons behind the growth include

urbanisation, an aging population and starting a family later

Source: TNS Gallup ”Ravintolaruokailun trenditutkimus 2012” and Statistics Finland

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SLIDE 22

11.0 11.2 11.6 12.0 12.2 12.4 12.4 12.1 12.1 12.2 12.8 13.2 13.7 14.0 13.7 14.2 14.5 14.5 3.4 3.4 3.7 3.8 3.8 4.1 4.3 4.4 4.4 4.4 4.5 5.0 5.3 5.5 4.9 4.9 5.0 5.5 5.8 14.4 14.5 15.3 15.8 16.0 16.5 16.7 16.5 16.5 16.6 17.3 18.2 19.0 19.5 18.6 19.2 20.0 20.3 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12

MAIN MARKET DRIVERS (2/2)

NUMBER OF VISITORS HAS GROWN STEADILY

Nights ghts spend nd in accomm commodati tion

  • n establi

blishm shments, nts, milli llion

  • ns

Comm mments nts

  • Visitors utilise

actively restaurant services

  • The number of

nights spend has grown steadily since the mid- 1990’s

+2.1% Domestic visitors Foreign visitors CAGR +3.6%

Source: Statistics Finland

’95-’06 ’06-’12 ’95-’12 +2.5% +3.2% +1.6% +1.6% +1.6% +2.1% + 1 1.9% 9%

1

22

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SLIDE 23

95.5 % 96.0 % 96.5 % 97.0 % 97.5 % 98.0 % 98.5 % 99.0 % 99.5 % 100.0 %

0% 20% 40% 60% 80% 100%

FINNISH RESTAURANT INDUSTRY

THE MARKET IS HIGHLY FRAGMENTED

23

Finn nnish sh food

  • d & bevera

rage ge serv rvic ice comp mpani nies1, , 2011

  • No. of compani

anies es Share re of volume me Total 9 555

2 - 10 10 - 40 < 2 > 40

Total EUR 4.5 bn2

97.2 % 2.4 % 0.2 % 0.1 % 52.1 1 % 19.6 % 9.6 % 18.8 % 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Sales (EURm): ):

Comm mments nts

  • There were a total of 9 555 food &

beverage service companies in Finland at the of 2011. Only 264 or 2.6% of the companies had sales

  • f more than EUR 2 million
  • These 264 companies have a circa

48% market share

Source: Statistics Finland

1According to Statistics Finland food & beverage service companies include restaurants, catering and beverage serving services 2Does not align with MaRa Ry’s figures due to the somewhat differing definition

2

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SLIDE 24

MARKET STRUCTURE ACCORDING REGIONS

THERE IS ROOM FOR GROWTH ACROSS THE COUNTRY

24

  • No. or Resta

tama max x resta taur urants nts and HoReCa portio rtions ns

Million portions p.a. Portions per capita 6 34 14 61 10 31 32 40 24 38 26 23 33 31 81 30 38 78 260 100 200 300 Ahvenanmaa Lappi Kainuu Pohjois-Pohjanmaa Keski-Pohjanmaa Pohjanmaa Etelä-Pohjanmaa Keski-Suomi Pohjois-Karjala Pohjois-Savo Etelä-Savo Etelä-Karjala Kymenlaakso Päijät-Häme Pirkanmaa Kanta-Häme Satakunta Varsinais-Suomi Uusimaa Region

  • n
  • No. of HoReCa

Ca portion

  • ns, 2011

1

1Refers to no. of restaurants operated by 2Restamax operates a total of 60 restaurants of which 8 are operated in connection with another group restaurant

Source for no. of portions: Taloustutkimus, 2011

  • No. of restaurants

2

Loca cati tion

  • ns of Restamax’s resta

taur urants ts2

1 1 1 1 2 2 2 2 1 4 1 1 1 2 1 1 x x 4 1 3 1 1 1 1 14 14 9 1 Food Clubs and other entertainment 7+1 2+12 3 3+12 1 4+12 3 27+22 1+1 1+12 Restamax1

slide-25
SLIDE 25

FACTORS INFLUENCING CHOICE OF RESTAURANT

MEMORABILITY INCREASINGLY IMPORTANT

25

3

Facto tors rs infl fluenci uencing g the most st in choo

  • osi

sing ng a r restau taurant, rant, per r cent nt of resp spon

  • ndents

nts

  • Factors measuring memorability have become increasingly important in choosing restaurants
  • In 2012, 15% of Finns found the image of restaurant as an important factor in choosing a

restaurant, this is compared to clearly below 10% in 2006. Also the decor of a restaurant has become increasingly important

  • The availability of certain dish has increased its significance. Consumers are seeking for new

food experiences Image ge of resta taur urant nt Decor cor of resta taur urant nt

0% 5% 10% 15% 20% 2006 2012 0% 5% 10% 15% 20% 2006 2012

Source: TNS Gallup, ”Ravintolaruokailun trenditutkimus 2012”

Availab ilabil ility ity of certa tain in dish sh

0% 5% 10% 15% 20% 2006 2012

slide-26
SLIDE 26

50 100 150 200 250 300

Size of balloon depicts sales of the latest reported fiscal year

COMPETITION – LARGE RESTAURANT COMPANIES

ONLY A HANDFUL OF COMPANIES WITH A NATIONWIDE PLATFORM

26 Local Nationwide

  • No. of restauran

taurants ts

Main in comp mpetit titors

  • rs / Largest

gest restau taurant rant comp mpani nies

Company any Sales EUR 533 m FY FY 2012 EUR 177 m 2012 EUR 69 m1 2011 EUR 61 m 2012 # 1 2 3 4 5 6 7 8 1 2 3 6 5 7 8 4

Source: Company accounts and Restamax management

1Part of Royal Ravintolat sales are generated from hotels business, 2Kämp Group’s sales refer to the group’s restaurant business 3Ravintolakolmi-Ryhmä is a consortium of several companies

EUR 36 m 1/2012 EUR 24 m2 2011 EUR 23 m3 2011 EUR 17 m 10/2012

slide-27
SLIDE 27

SEGMENTATION OF RESTAURANT MARKET

RESTAMAX OPERATES IN SEVERAL SEGMENTS

27

5 4 3 2 Fast t food Fast t casua sual Casual sual dinin ining Upper r quali lity ty dinin ining 1 Fine ne dini ning ng Restamax’s

  • fferin

ring

  • Michelin star and similar

high end restaurants

  • Premium restaurants,

where consumers include B2B customers

  • Relaxed restaurants

serving mainly supper and dinner

  • Easy family restaurants,

which often operate in shopping centres

  • Traditional hamburger

and kebab etc. fast food restaurants Pric ice class ss

slide-28
SLIDE 28

CLUB AND ENTERTAINMENT RESTAURANT MARKETS

RESTAMAX OPERATES PROFITABLY IN ALL SEGMENTS

28

Clubs ubs Other r ent’ment restau tau- rants ts Bars s and pubs bs Types Desc script ription

  • n
  • Extended opening hours in the night time and

typically quite large units due to limited utilisation rates

  • Consists of several different sub segments

such as traditional pubs as well as drink, wine and sports bars

  • Bars and pubs typically do not have extended
  • pening hours in the night time
  • A wide variety of different socialising and game

restaurants as well as other entertainment restaurants Examp mples les

slide-29
SLIDE 29

29

  • 3. FINANCIALS
slide-30
SLIDE 30

LONG-TERM FINANCIAL TARGETS

30

Growth

  • wth

Solid lidity ty The company’s goal is significant growth Net sales of EUR 100 million by 2015 The comp mpany ny aims s to mainta intain in good soli lidity ity In long-term net gearing to be below 70 % Profi fitabi tabili lity ty The comp mpany ny aims s to mainta intain in good profi

  • fitabi

tabili lity ty and return rn on capita ital Long-term goal is to maintain return on invested capital of over 20% Divi vidend nd poli licy The company ny aims s to have a d divid vidend payout yout ratio io of circ rca 50% of net profi

  • fit
slide-31
SLIDE 31

8.6 15.9 27.7 31.3 34.2 47.3 60.8 17% 23% 15% 9% 9% 12% 12% 19% 16% 0.1 0.2 0.3 0.4 0.5 0.6 0.7 10 20 30 40 50 60 70 2006 (FAS) 2007 (FAS) 2008 (FAS) 2009 (FAS) 2010 (FAS) 2011 (IFRS) 2012 (IFRS)

HISTORICAL GROWTH RATE OF RESTAMAX

THE GROWTH HAS BEEN RAPID AND PROFITABLE

31

Histo stori rical cal net sales s growth

  • wth (EURm

Rm) and develop lopme ment nt of EBITDA margi gin

NOTE: The 2006-2010 financials refer to Mr. Max group, which is the current majority owner of Restamax. The Restamax of today was established through M&A in 2010 and 2011 was the group’s first full fiscal year. Mr. Max group’s figures are, however, very close to Restamax financials. E.g. in 2011 Mr. Max group’s sales amounted to EUR 48.2 million

  • The company’s annual EBITDA margin has been circa

10 - 20% throughout the review period

+41% p.a. +33% p.a. Alcoh

  • hol tax incre

creases ases 1.1.2008 08 1.1.2009 09 1.10. 0.200 009 1.1.2011 1.1.2012

Net sales, EURm EBITDA margin Net sales growth, CAGR

slide-32
SLIDE 32

FINANCIALS – OVERVIEW

32

Key figu gures res (IFRS) S) Main in operatin ting g metric rics

1Other operating income in 2011 include an insurance compensation from a fire

  • accident. The impact on results amounted to circa EUR 2.5 million
  • Due to the seasonality of operations the

majority of results is typically generated in the second half of the fiscal year

EUR '000s 20111 2012 Net sales 47 302 60 773 Annual growth, %

  • 28.5 %

EBITDA 9 200 9 939 EBITDA-% 19.4 % 16.4 % EBIT 6 237 5 719 EBIT-% 13.2 % 9.4 % Net profit 4 521 3 788 Shareholders of the parent 4 012 3 076 Non-controlling interests 508 712 Interest-bearing net debt 7 210 5 982 Net gearing 66.9 % 43.8 % Equity ratio 37.7 % 38.1 % 20111 2012 Materials margin -% 75.0 % 74.3 % Personnel expenses-% (incl. external services) 28.6 % 29.6 % ROIC 30.8 % 24.2 %

  • No. restaurants, net change

5 10

slide-33
SLIDE 33

INCOME STATEMENT

33

Net sales les split lit Inc ncom

  • me state

teme ment nt (IFRS) RS)

1Other operating income in 2011 include an insurance compensation from a fire accident. The impact on results amounted to circa

EUR 2.5 million

1

EUR '000s 2011 2012 Net sales 47 302 60 773 Annual growth

  • 28.5 %

Other operating income 3 525 935 Materials and services

  • 18 525
  • 23 960

Gross profit 32 301 37 748 Gross margin, % 68.3 % 62.1 % Personnel expenses

  • 6 828
  • 9 677

Other operating expenses

  • 16 274
  • 18 132

EBITDA 9 200 9 939 EBITDA-% 19.4 % 16.4 % Depreciation and amortisations

  • 2 962
  • 4 219

EBIT 6 237 5 719 EBIT-% 13.2 % 9.4 % Net financials

  • 530
  • 493

Share of associated companies’ net income

  • 20
  • 57

Taxes

  • 1 167
  • 1 382

Net income 4 521 3 788

  • Shareholders of the parent company

4 012 3 076 Non-controlling interests 508 712 2011 2012 2011 2012 Alcohol 16 934 20 110 35.8 % 33.1 % Beer 7 046 8 013 14.9 % 13.2 % Refreshments 2 697 3 199 5.7 % 5.3 % Food 11 755 16 622 24.9 % 27.4 % Tobacco 401 423 0.8 % 0.7 % Goods sales 38 833 48 368 82.1 % 79.6 % Tickets 5 160 6 524 10.9 % 10.7 % Other sales 1 820 2 301 3.8 % 3.8 % Door keeping 333 1 913 0.7 % 3.1 % Coffee 105 235 0.2 % 0.4 % Leasing 396 539 0.8 % 0.9 % Billiard 368 509 0.8 % 0.8 % Dispensers 287 385 0.6 % 0.6 % Service sales 8 468 12 406 17.9 % 20.4 % EUR '000s %

slide-34
SLIDE 34

BALANCE SHEET

34

Balanc nce sheet t – Equity uity & liabili bilitie ties s (IFRS) RS) Balanc nce sheet t – Asse sets ts (IFRS) S)

EUR '000s 31.12.2011 31.12.2012 Non-current assets 24 606 30 672 Other intangible assets 207 552 Goodwill 8 187 9 097 Machinery & equipment 4 128 5 375 Other tangible assets 10 673 14 367 Advance payments & construction in progress 332 321 Investments in associated companies 77 20 Available-for-sale investments 361 456 Non-current loans receivable 65 74 Deferred tax assets 576 411 Current assets 6 308 8 585 Inventories 1 307 1 342 Trade receivables 1 719 2 021 Other interest bearing receivables 344 185 Deferred incomes and accrued interest 1 091 1 178 Other receivables (non-interest-bearing) 373 435 Cash and cash equivalents 1 474 3 423 Total assets 30 914 39 257 EUR '000s 31.12.2011 31.12.2012 Total equity 10 784 13 653 Share capital 150 150 Paid-up unrestricted equity reserve 6 850 6 850 Other reserves

  • 10
  • 10

Equity loan 194 1 439 Retained earnings

  • 1 343

1 252 Profit (loss) of the financial year 4 012 3 076

  • Non-controlling interests

931 896 Non-current liabilities 8 002 9 368 Non-current liabilities 610 658 Capital loans 902 735 Loans from financial institutions 5 004 5 808 Other interest-bearing debt 193 60 Finance lease liabilities

  • 95

Advances received 1 293 2 012 Current liabilities 12 129 16 236 Loans from financial institutions 2 875 2 779 Other interest-bearing debt 55 45 Finance lease liabilities

  • 68

Advances received 1 021 1 412 Trade payables 5 070 7 613 Other liabilities 697 1 204 Accruals 2 411 3 114 Total equity and liabilities 30 914 39 257