COMMUNITY PARTNERSHIP Providing direct support for young people in - PowerPoint PPT Presentation

COMMUNITY PARTNERSHIP Providing direct support for young people in Oxford County.

WHAT IS BeSafe? BeSafe is a mobile app that aims to help young adults HELPING YOUTH find and make a decision about seeking help in a crisis. GET THE HELP THEY NEED

FEATURES OF THE APPLICATION Allows the user to create a digital safety plan Informs the user about mental health and addicBon resources in their local community Directs users to the best opBons for their needs though a decision-making aid Creates a personal ‘get help script’ that helps users find the words to reach out Empowers the user to reach out safely

BE SAFE’S CURRENT REACH OUR CURRENT REACH • Brant • Northumberland County • Chapleau • OPawa • Chatham-Kent, Durham • Sarnia • Greater Sudbury • Lambton • Haldimand-Norfolk • Saugeen First NaBon • Hamilton • Simcoe • HasBngs-Prince Edwards • Muskoka • Lanark • Sioux Lookout • Leeds and Grenville • Thunder Bay • London • Waterloo • Manitoulin Island • Wellington • Nippissing • Windsor Essex County • Parry Sound District *Soon to be Oxford County

MADE FOR YOUNG PEOPLE BY YOUNG PEOPLE

WE ARE LAUNCHING THE APP IN OXFORD COUNTY WE NEED YOUR SUPPORT

OUR CAMPAIGN STRATEGY Here’s how we plan on ge/ng the word out in Oxford County The “Be Safe App” is only effecBve if the community knows about it. A holisBc MarkeBng Strategy Plan has been prepared to support successful integraBon and engagement of all stakeholders and to help drive uBlizaBon within our most vulnerable populaBons. In order for the tool to be effecBve, our role as a community is to come together to promote the applicaBon and create the awareness that will equip our young people with the tools and resources they need in Bmes of crisis. As a vital community partner, you have an invaluable role to play by ensuring the Youth of our community know people care, are aware of the capabiliBes and supports within “Be Safe” and they get the App. Hey get the App! COMMUNITY PARTNERSHIP

+ WEB SOCIAL MEDIA + VIDEO PRINT RADIO BILLBOARD We will create a website that will help We will use all social media pla[orms as We will partner with HeartFM to help APenBon-grabbing billboards with We will print on Posters, SBckers, provide young people with the tools an outlet to spread the word about the spread the word all over Oxford County impressive visual impact located on Window Decals, kits and other tools they need, along with informaBon about tools we have. We will create engaging about the launch of the applicaBon. routes with high traffic volume in major used to spread the word about the Be how others can spread the word. content that people will want to share. markets. Safe ApplicaBon. Video is an extremely effecBve tool for generaBng awareness and gaining an audience.

COSTING ON MARKETING Here is a breakdown of the costs for each marke=ng stream In order to effecBvely connect with our young people locally, it will require a vigorous campaign across mulBple channels in order to truly gain adopBon. We want to ensure that no maPer where you are, that you have access to this service, and so our community awareness campaign requires the same level of detail. Here is the proposed markeBng campaign we have put together, along with the respecBve markeBng costs. BILLBOARD WEBSITE PRINTING + DESIGN RADIO SOCIAL MEDIA + VIDEO $4950 $1300 $1500 $3500 $5500 Setup of Facebook, besafeoxford.ca 4 Billboards Posters 25 ads/week Twitter, Instagram 4 Week Campaign Custom local website Stickers 30 second ads Pay-Per-Click Advertising Production included Blog Integration Window Decals 4 week campaign Strategic Social Campaign 4 sign location SEO optimization Custom Packaging 5 ads per day Video to be promoted Google AdWords across each platform Includes Sign Production Postcard Mailouts 6am to 12am promotion Used as ongoing tool for Banner ad on Website 17,815 Impressions/mo. BeSafe Plan Link to download App new updates Graphic Design This site will be used as a This campaign will target All prinTng to be This campaign will be run Other packages available. tool to increase online the young demographic provided by G&L PrinTng on 104.7 HeartFM and The billboards cover presence and SEO ranking the App is intended for SoluTons has a total value of $4300 Oxford County

A SIMPLE IDEA CAN CHANGE ALL