Residential Program Strategies for a Big City on a Small River - - PowerPoint PPT Presentation

Residential Program Strategies for a Big City on a Small River

Presentation Overview

• City of Calgary Water Services Overview
• Program Strategy Overview
• Current Programs
• Toilet Leaks
• Toilet Rebate
• Yard Smart
• Upcoming programs

Water System Overview

• Two rivers - Bow and Elbow
• Customer base

– 365,000 residential – 22,000 ICI

• Service population of 1.15 million
• Regional customers
• Two drinking water treatment plants
• Three wastewater treatment plants
• Over 12,000 km of underground

pipes

• 52% of overall demand is residential

N 

Bow River Elbow River Bearspaw Plant Glenmore Plant Bonnybrook Plant Fish Creek Plant Pine Creek Plant

Drivers for water efficiency

• A finite supply
• Population and economic

growth

• Infrastructure demands/

rate control

• Climate change
• Provincial alignment
• Community expectation

Water Sustainability Goal:

Accommodate growth with the same amount of water we used in 2003.

Indication:

Per capita demand (litres per capita day)

Water Efficiency Plan: 30 in 30 Goal

Residential Demand (2013): 231 L Per Capita Day

237 lpcd 210 lpcd 50 100 150 200 250 300 350 2003 2005 2007 2009 2011 2013 2015 2017 2019 Per Capita Day Demand (lpcd) Single family residential demand Single Family Per Capita Day Demand 2020 Sustainability Target Projected Target

Stormwater Strategy

43,400 39,120

38,000 39,000 40,000 41,000 42,000 43,000 44,000 45,000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 TSS Loading (kg/day) Year

TSS Loading to Bow River from Storm

TSS Loading Projection TSS Loading Achieved TSS Loading Goal

Shepard Stormwater Diversion Completion of 11 SWQR Projects Reduces TSS loading By 4,300 kg/day

Customer Barriers

Change

Behaviour

• r Technology

Program Strategy Program Delivery Evaluation

• Tie to overall City goal
• Very specific
• Based on sound

research values, attitude, behaviours, understandings, misconceptions, current technology, trust

• Apathy
• Knowledge
• Inconvenience
• Affordability
• “Can’t work here”
• Availability of

technology lead by example, policy & regulation, incentives technology pilots, media and/or education & outreach

• Commitment
• Prompts
• Social norms
• Message framing
• Learning
• bjectives
• Partnerships

Program Development

Customer

• Surveys
• Focus Groups
• Customer Interest (311/Website)
• Demand trends
• rticipan

se

• Marketplace

Toilet Leak Program

• Reduce unnecessary water use
• Target Behaviours:

 Residents are checking for toilet leaks every 6 months as part of home maintenance  Residents are fixing leaks they are finding

Key Audiences

• Single residency

homeowners

• Aged 25 – 35 and 35

– 55

• Hardware stores
• Plumbers
• Internal City of

Calgary staff

• Realtor Company
• Multi-Family

Condominium Pilot

• Property Management

Company

• Multi-family Board of

Directors

• Multi-family residents-

renters and owners

New in 2013!

Program Challenges

• Evolution of campaign to
• ngoing program
• Evaluation
• New audiences (mass media to targeted

communities)

• Integration with other indoor conservation
• Self sustaining

Single Family Toilet Rebate Program

Toilet Availability

10 20 30 40 50 60 70 80 90 100 2000 2003 2005 2007 2010 2013 2015

Percent Distribution of Toilets Available in Calgary by Type Over Time

13L 6L HET HET (WS)

13L$

Community Partners are Important

Youth education plan

Create sense of hope and empowerment that they themselves can affect the future of our water Understand how the City has managed water in the past, what changes have been made to improve, and what other changes must still be made Must have a holistic view of water and understand all 3 water systems “Youth” defined as school aged children aged 6 - 18

Youth Messages

Value of Water

 We rely on water for everything we do  It is important we protect this resource

Watersheds

 It is important to understand our watershed , our location in

the watershed and how the water cycle works

 It is important to protect our waterways for those

downstream and for the whole ecosystem

City of Calgary Water Services

 3 separate systems  Science and technology role in 3 systems  Stormwater is untreated and flows directly to river  Wastewater is treated at one of 3 plants  Drinking water is treated at one of 2 plants  Many types of water-related careers with the City

Program balance

Informal Formal

Presentations to community groups/camps Curriculum based in-class presentations Community leader workshops/training/resources Curriculum support materials for teachers Outreach partnerships with

• ther groups

Outreach partnerships with

• ther groups

On-line learning Curriculum based on-line learning Field trips Curriculum based field trips

Residential Programs:

Looking ahead to 2014…

• Continue to focus more on direct community engagement vs mass media
• Identifying and maintaining best city-wide awareness tactics
• Balancing conservation vs stormwater programming
• Community partners maintained and/or expanded
• Continue to expand/collaborate with other business units
• Integrating “the value of water” into everything we do

Yard Smart

Riparian Strategy

Low Impact Development

• Increasing awareness and understanding
• Leading by example
• Residential applications – Yard Smart

Value of water and our watershed

Questions?

Michelle Mueller City of Calgary Water Resources 403-268-2934