Racing Club Partnership Racing Club Partnership Programme g - - PowerPoint PPT Presentation

Racing Club Partnership Racing Club Partnership Programme g (RCPP) (RCPP)

Thursday, 7 November 2013

NZTR RACING CLUB PARTNERSHIP PROGRAMME

One of the strategic imperatives of the NZTR 2014-18 Strategic Plan is the development and execution of a Racing Club Partnership Programme development and execution of a Racing Club Partnership Programme. The partnership programme is designed to provide race clubs with a basis for long-term capability development and self-improvement across five key areas g p y p p y

• f activity, namely:
• Racing Club Financial Performance

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• Racing Club Stakeholder Relationships
• Event Management
• Racing Club Venue Facilities
• Racing Club Governance and Reporting

This will be done by:

Racing Club Partnership Programme – NZTR Racing Club Conference and AGM

NZTR RACING CLUB PARTNERSHIP PROGRAMME

• Racing Club Financial Performance

W ki ith l b t id tif t iti d i l t h t i l b Working with clubs to identify opportunities and implement change to improve club financial performance. (Presentation to follow from Campbell Moncur) ( p )

• Racing Club Stakeholder Relationships

Surveying internal and external stakeholders to understand their level of awareness and Surveying internal and external stakeholders to understand their level of awareness and experience offered by clubs. (Presentation to follow from Aliesha Moroney)

• Event Management

Partnering with the NZRB Event Marketing and Logistics Team to develop and deliver a ‘best practice’ framework around club’s promotable race meetings and facilitating investment priorities to enhance the on-course customer experience. (Presentation to follow from Janice Hill)

Racing Club Partnership Programme – NZTR Racing Club Conference and AGM

(Presentation to follow from Janice Hill)

NZTR RACING CLUB PARTNERSHIP PROGRAMME

• Racing Club Venue Facilities

C l di ti l i ti f ll t th t ll Concluding a national venue inspection of all venues to ensure they meet all necessary compliance requirements and identify infrastructure investment priorities. (Presentation to follow from Tim Lambert) ( )

• Racing Club Governance and Reporting

Ensuring Clubs have good governance in place meeting all statutory requirements and Ensuring Clubs have good governance in place meeting all statutory requirements and delivering the best outcomes. (Presentation from Graeme Nahkies on Governance Essentials)

Racing Club Partnership Programme – NZTR Racing Club Conference and AGM

NZTR RACING CLUB PARTNERSHIP PROGRAMME

The order of presentations will be:

1 Mr Campbell Moncur Racing Club Financial Performance 2 Ms Aliesha Moroney Racing Club Stakeholder Relationships 3 Ms Janice Hill Event Management 4 Mr Tim Lambert Racing Club Venue Facilities 5 Mr Graeme Nahkies Governance Essentials

Racing Club Partnership Programme – NZTR Racing Club Conference and AGM

Racing Club Partnership Programme (RCPP) (RCPP)

CLUB FI NANCI AL CLUB FI NANCI AL REPORTI NG REPORTI NG & PERFORMANCE

Presented by Campbell Moncur Presented by Campbell Moncur

ACTION PLAN

• Review and analyse the Club’s financial performance over the last 5 years.
• Review the detailed race meeting performance over the last 2 years and

identify areas of improvement.

• Work with the Club to implement changes and develop opportunities to

drive and improve the Club’s financial performance drive and improve the Club s financial performance.

• Evaluate the Club’s current financial system and associated procedures

and processes.

• Evaluate

the Clubs compliance with NZTR and NZRB reporting

• Evaluate

the Clubs compliance with NZTR and NZRB reporting requirements.

Racing Club Partnership Programme – CLUB FINANCIAL REPORTING AND PERFORMANCE

ACTION PLAN continued….

• Evaluate the Club’s race meeting and Club budgeting process and

monitoring to actual monitoring to actual.

• Evaluate the Club’s debt position and plans to reduce/eliminate debt.

p p

• Evaluate the Club’s surplus land sale/development opportunities and

application of any cash proceeds application of any cash proceeds.

• Establish the Club’s investment priorities in key infrastructure and facilities

to support racing activity and improve the on-course customer experience.

Racing Club Partnership Programme – CLUB FINANCIAL REPORTING AND PERFORMANCE

PROCESSES TO BE FOLLOWED

• NZTR will prepare a detailed financial analysis of all Clubs.
• The Club will be visited and the financial performance of the Club will be

reviewed with Club personnel.

• If race day performance is a concern the RCPP project team will liaise

closely with the NZRB On-course Event Marketing and Logistics team and the Club to identify the specific issues that are contributing to under performance.

Racing Club Partnership Programme – CLUB FINANCIAL REPORTING AND PERFORMANCE

OUTCOMES

• The Financial Performance Review will generate a clear focus of what is

required to drive and improve the Club’s financial performance.

• L

li i d t f di

• Less reliance on industry funding.
• Opportunities for Club investment
• Opportunities for Club investment

in venue facilities and infrastructure.

Racing Club Partnership Programme – CLUB FINANCIAL REPORTING AND PERFORMANCE

Racing Club Partnership Programme (RCPP) ( )

RACI NG CLUB RACI NG CLUB STAKEHOLDER RELATI ONSHI PS PROJECT RELATI ONSHI PS PROJECT

Presented by Aliesha Moroney Presented by Aliesha Moroney

PROJECT OVERVIEW

• The Stakeholder Relationships Project engages Club stakeholders

th h th f ti i d i t i i d t id through the use of questionnaires and interviews, in order to provide current and relevant feedback that can be used to aid Club decision making.

Project Application Project Application Project Outcomes Project Outcomes Project Project

Stakeholder Relationships Best practice Information sharing Stakeholder Relationships Project empowerment Benchmark Information to aid decision Areas of improvement making Strengthen stakeholder relationships

Racing Club Partnership Programme – RACING CLUB STAKEHOLDER RELATIONSHIPS PROJECT

PROJECT OBJECTIVES

Understand current perceptions Identify areas of best practice and areas of improvement Offer recommendations Provide a prioritisation plan based on the project findings

Racing Club Partnership Programme – RACING CLUB STAKEHOLDER RELATIONSHIPS PROJECT

WHAT CLUB STAKEHOLDER GROUPS WILL BE INVOLVED?

• INTERNAL:
• MANAGEMENT TEAM
• MANAGEMENT TEAM
• MEMBERS
• PAID STAFF
• VOLUNTEERS
• COMMITTEE MEMBERS
• EXTERNAL:
• COUNCIL
• POLICE
• SPONSORS
• OWNERS
• TRAINERS
• CHAMBER OF COMMERCE
• LOCAL TOURISM BUSINESSES
• LOCAL TOURISM BUSINESSES
• RACE GOERS/PUNTERS
• SUPPLIERS
• OUTSIDE VENUE USERS

Racing Club Partnership Programme – RACING CLUB STAKEHOLDER RELATIONSHIPS PROJECT

PROJECT ACTION PLAN OVERVIEW

Step 1 • Engage with each Club Step 1

g g

S 2 • Collate stakeholder contact details Step 2

Collate stakeholder contact details

• Send online questionnaire invitation

Step 3 • Send online questionnaire invitation

• Conduct interviews

Step 4 • Conduct interviews

P h fi di d d i

Step 5 • Present the findings and recommendations

Racing Club Partnership Programme – RACING CLUB STAKEHOLDER RELATIONSHIPS PROJECT

STEP 1: ENGAGE WITH EACH CLUB

The purpose of engaging with each Club is to:

• 1. Discuss the project in more detail.

2 Work with the Clubs to better understand their different stakeholder groups

• 2. Work with the Clubs to better understand their different stakeholder groups

and the relationships they have with each group. 3 Identify the stakeholders that need to be interviewed and surveyed

• 3. Identify the stakeholders that need to be interviewed and surveyed.

Racing Club Partnership Programme – RACING CLUB STAKEHOLDER RELATIONSHIPS PROJECT

STEP 2: COLLATE STAKEHOLDER CONTACT DETAILS

• Obtain and collate data regarding the names and contact details of the

stakeholders from the Club’s and NZTR’s databases stakeholders from the Club s and NZTR s databases.

Racing Club Partnership Programme – RACING CLUB STAKEHOLDER RELATIONSHIPS PROJECT

STEP 3: SEND ONLINE QUESTIONNAIRE INVITATION

• An invitation to participate in the survey will be sent out to all of the

stakeholder groups apart from the groups who will be interviewed stakeholder groups apart from the groups who will be interviewed.

• The participants will select the stakeholder group they most closely

associate themselves with and then choose the Club and/or Clubs they associate themselves with and then choose the Club and/or Clubs they wish to complete the questionnaire about.

• The greater the sample size the better
• The greater the sample size the better.

Racing Club Partnership Programme – RACING CLUB STAKEHOLDER RELATIONSHIPS PROJECT

STEP 4: CONDUCT INTERVIEWS

• We aim to conduct interviews with the

C il P li d l l ti f Council, Police and also a selection of Sponsors for each Club.

• Through interviewing these stakeholder

groups we will get more in-depth answers and help the Clubs to strengthen their p g relationships with these groups.

Racing Club Partnership Programme – RACING CLUB STAKEHOLDER RELATIONSHIPS PROJECT

STEP 5: PRESENT THE FINDINGS AND RECOMMENDATIONS

• The key findings and the recommendations will be presented to

h Cl b each Club.

Racing Club Partnership Programme – RACING CLUB STAKEHOLDER RELATIONSHIPS PROJECT

Racing Club Partnership Programme (RCPP)

Event Managem ent Event Managem ent

( NZRB Event Marketing and ( NZRB Event Marketing and Logistics Team )

Presented by Janice Hill Presented by Janice Hill

RACING EVENTS = SOCIAL ENTERTAINMENT

The racing itself is not of primary importance for importance for those who attend racing events… Social Entertainment is. This means your This means your competition is not each other, not even harness or greyhound events, but all other events

• r functions that

people in your people in your catchment could ‘go out to’.

Racing Club Partnership Programme – EVENT MANAGEMENT (NZRB EVENT MARKETING & LOGISTICS TEAM)

FRANCHISE BRANDS HAVE ACHIEVED

Christmas at the Races and Interislander Summer Festival have created templates Summer Festival have created templates and support to deliver:

• Increased attendance
• Increased income from racedays –

betting and non-betting revenue g g

• Increased customer satisfaction of the

events

• Increase engagement in racing

B h i ill f h If d ’ i ll l d i But, there is still room for growth. If we don’t continually evolve and improve the offering, these events will decline.

Racing Club Partnership Programme – EVENT MANAGEMENT (NZRB EVENT MARKETING & LOGISTICS TEAM)

THE RCPP APPROACH

RCPP is NOT

• a franchise
• a take-over

RCPP is:

• 1:1 engagement with each Club
• Providing additional strategy and planning resource for Clubs
• Helping the Club to develop its own event management capability
• H l i

h Cl b k d d li b

• Helping the Club to create, market and deliver even better events

Racing Club Partnership Programme – EVENT MANAGEMENT (NZRB EVENT MARKETING & LOGISTICS TEAM)

EVENT PLAN ACTION PLAN

Step 1 • Engage with each Club Step 1

g g

• Select and prioritise event(s) to be worked on

Step 2

Select and prioritise event(s) to be worked on Understand Club current capability and potential

Step 3 • Understand Club current capability and potential Step 4 • Determine 5 year vision and goal for the event(s) Step 5 • Develop event and marketing action plans

Racing Club Partnership Programme – EVENT MANAGEMENT (NZRB EVENT MARKETING & LOGISTICS TEAM)

DEVELOP A 5 YEAR VISION AND GOALS FOR EACH PROMOTABLE EVENT PROMOTABLE EVENT

“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea”. A h ll i i i f th t ill A challenging vision for the event will

• Unite and inspire your

‘men’ men

• Provide direction
• Help stay the course
• ver the term

Racing Club Partnership Programme – EVENT MANAGEMENT (NZRB EVENT MARKETING & LOGISTICS TEAM)

DEVELOPING EVENT AND MARKETING PLANS

• Event Concept – establish strategy and target markets
• Venue plan – what needs to be developed, tidied, painted, levelled, built up,

removed?

• Sponsors and partners – plan to attract the right partners to help us?
• Course layout – how should the course be set up for the event?
• Facilities plan – what equipment will be required and how can that be

sourced? sourced?

• Hospitality – what options can be developed?
• Marketing and Comms plan – how will we tell people?
• Establish roles – who will deliver the plan?
• Budgets – tracking revenue and expenditure
• Timeline

monitor milestones and contingencies

• Timeline – monitor milestones and contingencies
• Entertainment & Theming – create excitement
• Food and Beverage, Security, Traffic, Cleaning etc

Racing Club Partnership Programme – EVENT MANAGEMENT (NZRB EVENT MARKETING & LOGISTICS TEAM)

Racing Club Partnership Programme (RCPP) (RCPP)

VENUE INSPECTION VENUE INSPECTION

Presented by Tim Lambert Presented by Tim Lambert

VENUE INSPECTION

The Venue Inspection Team involved as part of the Racing Club Partnership Programme are: Programme are:

NZTR Garry Foskett & Tim Lambert Waikato RC Racecourse Manager Neil Treweek (North Island) HRNZ Venue Advisor John Denton (South Island dual code venues) RIU Various Personnel (depending on availability & region) Club Managers, Track Managers & Club Representatives

Racing Club Partnership Programme – VENUE INSPECTION

KEY ELEMENTS

Confirming that the venue –

• Has a track that is suitable for racing and is being well maintained
• Meets all compliance requirements, particularly in relation to Health and Safety

p q , p y y issues affecting management and control of horses, operational requirements, all personnel (staff, officials, contractors, etc) and the general public

• Provides all relevant race meeting services and facilities to a reasonable

standard

Racing Club Partnership Programme – VENUE INSPECTION

PROCESSES TO BE FOLLOWED

• The Clubs have already received:
• The NZTR circular in relation to the Venue Inspection programme
• A copy of the Minimum Venue Guideline Standards (5th Edition)
• The Venue Inspection Checklist
• The Club will be visited and all procedures, paperwork and physical

structures outlined in the checklist will be inspected by the team

• A report will then be written on the overall results of the Venue Inspection

Racing Club Partnership Programme – VENUE INSPECTION

DESIRED OUTCOMES

• The overall condition of the racecourse property, facilities and the racing

surface are being maintained and managed to the most appropriate level surface are being maintained and managed to the most appropriate level for the venue concerned

• Each Club is up-to-date with all Health and

Safety requirements

• Each Club complies with all other external

compliance requirements e.g. necessary p q g y building warrants, alcohol licensing & food and safety policies etc. They have the correct paperwork and procedures in place, are aware of the importance of them and are stringently following them p g y g

Racing Club Partnership Programme – VENUE INSPECTION

DESIRED OUTCOMES continued ....

• Each Club is communicating effectively and in a timely manner with NZTR

to ensure any information required is up to date and accurate at all times to ensure any information required is up-to-date and accurate at all times

• Each Club works with and communicates effectively with the National

Venue Inspector to produce a top quality racing surface and associated Venue Inspector to produce a top quality racing surface and associated racing infrastructure, and request any help where required

• The Club undertake any necessary recommendations that are noted in the
• The Club undertake any necessary recommendations that are noted in the

Venue Inspection report

Racing Club Partnership Programme – VENUE INSPECTION

QUESTIONS

Racing Club Partnership Programme – NZTR Racing Club Conference and AGM