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MIGHTILY MARCOM CONFERENCE 07 November 2019 AGENDA Introduction - - PowerPoint PPT Presentation
MIGHTILY MARCOM CONFERENCE 07 November 2019 AGENDA Introduction - - PowerPoint PPT Presentation
MIGHTILY MARCOM CONFERENCE 07 November 2019 AGENDA Introduction Mightily Whats Marketing? // Whats Branding? Whats a Gerund? Whats Your Brand? How Marketing and Branding Cooperate Finding a Partner Some Work INTRODUCTION
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INTRODUCTION
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INTRODUCTION Pip Pullen // Heart Lesa Seibert // Brain
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MIGHTILY
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SIX YEARS OF KICKING STATUS IN THE QUO
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WHAT’S MARKETING? // WHAT’S BRANDING?
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Volume Breadth Accuracy Relentlessness Opportunity Sales Available, necessary, useful, functional, afgordable. WHAT’S MARKETING?
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Voice Character Personality Style Feeling Value Meaningful, appealing, enjoyable, desirable, beloved. WHAT’S BRANDING?
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A logo A slogan A colour palette A style guide (WHAT A BRAND ISN’T)
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WHAT’S A GERUND?
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WHAT’S A GERUND? A gerund is any of various nonfjnite verb forms in various languages; most often, but not exclusively, one that functions as a noun. In English it is a type of verbal noun, one that retains properties of a verb, such as being modifjable by an adverb and being able to take a direct object.
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WHAT’S A GERUND? A gerund is a word that ends in “-ing.”
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WHAT’S A GERUND? Make stufg — do marketing.
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WHAT’S YOUR AIRPORT’S BRAND?
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Where can you ofger meaning? How and why are you difgerent? How and why are you special? WHAT’S YOUR AIRPORT’S BRAND?
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HOW MARKETING AND BRANDING COOPERATE
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HOW MARKETING AND BRANDING COOPERATE MARKETING • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • BRANDING Noise // Volume // Numbers Rational // Opportunistic Brain Truth // Beauty // Meaning Emotional // Meaningful Heart
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HOW MARKETING AND BRANDING COOPERATE
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HOW MARKETING AND BRANDING COOPERATE Heart then brain.
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HOW MARKETING AND BRANDING COOPERATE
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HOW MARKETING AND BRANDING COOPERATE
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FINDING A PARTNER
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FINDING A PARTNER Start with your brand — fjnd a writer. Tien fjnd a designer. Find a marketing partner. Use social media.
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FINDING A PARTNER Imagination Courage Passion Resolve Dedication Clarity Integrity
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FINDING A PARTNER Make it smart. Make it beautiful. Love your brand.
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SOME WORK
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Here’s to a city that knows little things count.
the heart of our city
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Where kids come first, second, third, fourth...
the heart of our city
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He used to be in a bad place. Used to be.
the heart of our citySame girl. Different person.
the heart of our city SLIDE 36
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