15-MINUTE PRESENTATION Fall 2016 Elegantly Different Introdu - - PDF document

15-MINUTE PRESENTATION

Fall 2016

Elegantly Different

Introdu Introduction tion

Hi everyone, let’s all gather around so we can get started! I know there are some newbies here, so I want to take a minute to bring you up to speed about cabi. Our company was started by 12 women back in 2002. They had a vision of creating a shopping experience that was like nothing else out there, of creating a business opportunity that would allow women to put first things first, and of encouraging and empowering women in need here in the U.S. and all over the world. Today, cabi is the largest social seller of women’s clothing in the world; I’m one of thousands of successful cabi Stylists in the U.S., Canada, and now the U.K. And, through our Heart of cabi Foundation, we are changing women’s lives! When I first heard about cabi. I was intrigued, but I wasn’t looking for anything new right then. When I left my full-time job a few of years later, I planned to do some freelance work so I could control my time and my

• schedule. That’s when cabi crept back up on me-- I saw the clothes, then I learned about the business plan,

and that was all she wrote. I was in! I couldn’t believe I could find work that was fun and would pay the bills. So now, I empower women to live their best lives--whether I'm helping someone start her own cabi business

• r helping her build her perfect wardrobe.

Margo, thank you so much for pulling everybody together for our show today. Are you all ready to see the Collection? Yay! I know you’re on your lunch break, so I’m just going to hit the highlight for you to make sure you have plenty

• f time to try on when I’m done. Go ahead and open your Look Books to our first group, Sakura Red!

Sakura Red Sakura Red

This group features a gorgeous mix of reds. We have our Cobblestone Cardigan and Fiery Skirt, both in a shade we’re calling fiery. The Fiery Skirt has an A-line silhouette that flatters every body type. The Skirt, our Ava Trouser, and our Outing Blazer are done in ponte twill. If you love looking totally pulled together but feeling super comfortable, ponte is the way to go! We’ve paired our blazer with our Dusk Destructed Skinny. We’ve updated the destruction this season and did this great stretchy fabrication—I dare you to be uncomfortable in these jeans—they also come in curvy! The Rosewood Sweater is one of 5 Love, Carol pieces in our Collection this season—these are special items that were inspired by our original head designer, Carol Anderson. Don’t miss the two belts we have this season. The first is the Zebra Belt—nice and skinny; perfect to fit through any belt loops. Next, we have the Here or There Belt, perfect because you can wear it here or there. When we try on, I’ll show you how to adjust the fit. Our Heartbreaker Top is the Heart of cabi piece this season, so a portion of the net proceeds of its sales go to the Heart of cabi Foundation. Our Make a Change Program is another way for you to partner with us. So at checkout, let me know that you’d like to round your order up to the next dollar, and that change would then go toward funding small business loans for women in developing countries.

TRANSITION: At checkout, I’ll also ask you a couple of other things. The first is whether you would like to host a Fashion Experience of your own and second, who do you know that would be a great representative

• f our brand. Think about women who are in transition, maybe someone whose small children are all in

school now, or maybe someone who is an empty nester, or a woman who works full-time but wants more flexibility and could benefit from the gift of cabi.

Tea Lounge Tea Lounge

Effortlessly cool, casual, chic is Tea Lounge. Our Fergie Turtleneck is meant to have an oversized shape and is perfect with a slim bottom. It’s 100% cotton, so there’s no itch factor. You are going to need a little cami under here, but don’t worry, I’ve got 5 colors for you to choose from. Our Mesh-Back Jacket is our second Love, Carol piece. You’re going to look good coming and going—and you can adjust the little belt in the back for a more customized fit. Underneath this, the Beyond Tee is a wonderful transition piece because she’s sleeveless and you can play around with these panels—let them hang long or tie them in front or back. The Recess Topper and Recess Tank are both done in this lighter weight French terry, which is the yummiest fabrication ever. You’re going to feel like you’re running around in your PJs! And check this out—cowl in the front and hood in the back! I know you’re going to love this so much, I’m going to pass this one around. TRANSITION: Now, as we go through this presentation, be sure to check out the Life Styled pages that are in between the groups in your Look Book. You’re going to see more ideas for mixing and matching, as well as a few items that I’m actually not going to be showing you on the grid. Don’t worry though, I have everything with me, so you can take a peek at them later. I’ve also put out copies of our magazine, the Notion, which shows even more mix and match options, plus information about who we are as a company.

Kyoto Blossom Kyoto Blossom

City Boho is another one of our trends this season and this group represents it so well. Our Reversible Wrap Sweater is one thing you’re going to want to keep by the door or in your car for whenever you get just a little bit chilly. One side or the other is bound to go with whatever outfit you have

• n, on any given day.

Have you ever passed up a great wool jacket because it was a bit too itchy for you? Well, problem solved with the Penny Blazer! The Design Team was inspired by a vintage wool tweed jacket...they didn’t like the itch of the wool, so they figured out how to take this herringbone pattern and print it onto ponte. So cool! I know you’ve all had your eyes on the Duchess Scarf since the moment I put it up! This is faux fur, hand- woven into caramel-colored yarn. It’ll add a touch of luxury to whatever outfit you pair it with. I want you to get a little touch of luxury right now, so I’m going to toss this out to you, Casey. Face-framing pieces are critical in our Collection. See how the neckline of the Cable Cowl draws the eye upward, framing the face beautifully? It also flaunts your earrings…did you notice the earrings I have on today? Aren’t they cute? Well, they are part of the Collection! TRANSITION: I have 10 new jewelry items, and I have six of them with me today. When I finish my presentation, they’ll all be on the tray on the table there, so be sure to try them on while you’re trying on your

• clothes. And guess what? When you book a Fashion Experience, you get to order a jewelry item at 50% off
• n the spot.

Calligraphy Bru Calligraphy Brush h

We updated our ever-popular Billi Cardigan by adding a shirttail hem and chevron ribbing along the front and back, giving us the totally elevated Shirttail Cardigan. So, when is lace not lace? When it’s the Monaco Cami! I know it looks like a lace overlay, but this is printed

• n! How unbelievable! We’ve got adjustable shoulder straps here too. It is a longer silhouette, but even if

you’re a little height challenged, just do a little front tuck, and we can all rock this tunic-length cami. With our Ava Jacket, you get that classic jean silhouette, but it’s done in black ponte twill that’s super comfy. We’ve made it even more special by adding our cool, matte black hardware here—just one of those designer touches! Cabi has always loved a great white shirt and this season we’re obsessed with our It's a Wrap Shirt. We have it layered underneath our architecturally-inspired Drafting Vest. There’s much more to this shirt than meets the eye. You can simply button it down the front or play with the hidden buttons and turn it into a wrapped

• shirt. I’ll show you how to do that when we’re trying on.

Now, we introduced this silhouette last season, the New Crop, and we brought it back in dark black and made it super stretchy and comfortable. So you’ll be showing off your shoes in these jeans. You can dress it up a little bit like we’ve done here with the Paris Blouse. The Wraparound Top, another one of those face-framing pieces, zips up the back and is sized 0-16, so you can get the perfect fit. You don’t have to worry about any wrapping—that’s done for you. All you have to think about is what bottom to wear and which earrings you want to show off. TRANSITION: Let’s talk about sizing. Generally, our clothes are sized 0-16 and XS-XL. This season though, I have 10 items that start at XXS and two that start at 00. Now, I have more than one of some items, but

• bviously I don’t have everything in every size, so I would encourage you to try things on even if they’re not

your size because that’s where I come in…I’ll cabi-size you! I’ve gotten pretty good at that over the years and, even if we get it wrong, returns and exchanges are simple and easy.

Pacific Blue Pacific Blue

Let’s take a look at our next group. The Tartan Jacket is done in a subtle preppy plaid that makes it super easy to mix with other patterns, like the oversized floral of the Poppy Top. Under our Harbor Jacket, which is just the most perfect trench, we have a great example of the Girl Meets Boy Trend in our Foulard Top. This print is reminiscent of what you often see in a man’s tie, but we’ve taken it and done it in this really pretty, feminine silhouette. We finished it off with the Sigourney Skirt. It wouldn’t be fall without a ponte pencil skirt, but we did it in a ka-pow of turquoise this season! Now, faux fur, lined with a smooth knit, and a zip up the front, makes the Aspen Vest the perfect topper— and it’s kind of fun because no two are exactly alike! We’ve used it to top off our Waterfront Shirt, which isn’t your typical denim shirt. You can let the ties hang

• r knot them up…however you do it, you’re going to be stylish.

Now, if you've been a little bit shy about wearing a printed bottom, then I’ve got the perfect starter one for

• you. This is the Lace Skinny. The black lace print is so subtle but still adds texture and interest, so even my

print-phobic girls out there will want to give these a try. TRANSITION: Now be sure to take a look at the Life Styled page for this group, because I don’t want you to miss the Taylor Tee and Quilted Jacket. They are such special pieces. By the way, we take all forms of payment…cash, check, credit card, debit card, cabi Gift Card…in any combination. Actually, we take anything except an IOU.

Osaka Nights Osaka Nights

Nod to Mod is another big trend this season and it’s easy to see in the pieces I’m going to put up here and especially with our Utility Top and Utility Skirt. Back in the day, you probably would’ve finished these off with some serious eyeliner and a pair of white go-go boots. These days, though, we recommend finishing them with black tights and a cute little shoe booties. Winged eyeliner added at your own risk. Now, our Windowpane Jacket has dolman sleeves that give it a mod retro vibe and we’re loving it. Pair it back to the Ava Trouser, this time in black, or wear it with your Utility Skirt. When you’re ready to jump into the deep end with a patterned bottom, the Windowpane Trouser is the way to go. It’s so chic paired here with our Ballet Sweater, which actually looks good wrapped this way, but you can also unbutton it and just let it hang. You’ll be surprised how fabulous it is either way! Underneath that is our Jagger Blouse, which is a wonderful transition piece because it’s sleeveless and it has so many cool little details on it, you’re going to want to wear it all the time. Now, the Convertible Jacket over here is done in ponte, so you know it’s special. It actually converts to two jackets in one—simply zip the bottom half off and now you’ve got a bolero. At $198, it’s the most expensive piece in the Collection, but a Hostess of a typical Fashion Experience could actually get that for only $54.00. What a deal, right? TRANSITION: If you’re sitting there, beginning to worry because you’re falling in love with too many things, never fear! Just think about what your budget will cover today…we’ll get those things for you now, and then, we’ll compare calendars and find a date for you to host your own Fashion Experience. You’ll earn Hostess Benefits that we can put toward the rest of the items on your wish list. Here’s what else is cool—when you host a show as a first-time Hostess, Margo will receive an item at 50% off when you host your show—and you’ll receive an extra item at 50% off too. Everybody wins!

Bamboo Forest Bamboo Forest

This is Bamboo Forest, our last group. There are so many goodies in here! We’ve got our Sweater Pea Coat, which looks like a pea coat but is comfy like a sweater because it is actually a sweater bonded to a knit. I can’t wait for you to try this on! I’m personally in love with the Sweetheart Sweater. It has a neckline that frames the face, a waistline that nips in, and the rest just kind of skims over the hip area. In other words, it extenuates all the good things we bring to the table and helps camouflage any situations we might have going on. I’m trying to figure out how I can get away with wearing this every single day! But, I have to tell you, my Lace-Up Sweater has some of the same benefits. It kind of nips in at the waist, hiding any hip situations you might have going on. I love the little chiffon layer and the tie down the back. I think it looks so cute with my Zoe Top peeking out from underneath as well.

TRANSITION: This season, we’ve brought back some popular tees that we’ve had in past seasons and have made them available in a bunch of colors. If you look in the glossary section of the Look Book, you’ll see all the colors these come in. We’ve done the Serenity Tee, now available in three colors, the Double-V Tee in two colors, and the Wrap Tee also done in two colors.

Conclus Conclusion

• n

So, ladies, that’s our Fall 2016 Collection. What do you think? I know you’re going to love it, but there’s more to come! We’re releasing another group at the end of September and a second group at the beginning of

• November. So, let’s make sure I have your current email address so I can get those announcements to you.

I also want to make sure the blog is available to you. I’ll touch-base with you on that at checkout and I’ll also ask you those three questions I mentioned earlier—if you want to participate in Make a Change, if you’d like to host your own show, and have you thought of anybody who would be really great at this? I’m going to turn this rack around-- Margo why don’t you tell everyone where to try on, and we’ll get started!