COMMUNICATIONS STRATEGY FOR THE STUDENT LIFECYCLE AGENDA Why? - - PowerPoint PPT Presentation

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COMMUNICATIONS STRATEGY FOR THE STUDENT LIFECYCLE AGENDA Why? - - PowerPoint PPT Presentation

Aug 14, 2022 183 likes •401 views

COMMUNICATIONS STRATEGY FOR THE STUDENT LIFECYCLE AGENDA Why? Foundational Principles Challenges Formal Measurement Mapping Communications Focus & Case Study WHY IS THIS IMPORTANT? Email Humber.ca Blackboard

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SLIDE 1

COMMUNICATIONS STRATEGY FOR THE STUDENT LIFECYCLE

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SLIDE 2

AGENDA

  • Why?
  • Foundational Principles
  • Challenges
  • Formal Measurement
  • Mapping Communications
  • Focus & Case Study
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SLIDE 3

WHY IS THIS IMPORTANT?

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SLIDE 4

FOUNDATIONAL PRINCIPLES Email Humber.ca Blackboard MyHumber Social Media

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CHALLENGES No formal measurement process Culture of immediacy Lack of oversight

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SLIDE 6

FORMAL MEASUREMENT

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SLIDE 7

FORMAL MEASUREMENT

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SLIDE 8
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SLIDE 9

MAPPING COMMUNICATIONS

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Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 Cultural Calendar

Stress Level

Residence Life Staff Training (3 weeks) Residence Move-in & Residence Orientation Residence Life September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Student Life Program Calendar Athletics and Recreation Calendar SWAC Program Calendar Welcome week Stressors Leaving home. Doubts about fitting in. Developing new routines. Excitement about the unknown. Feeling unprepared. Changing relationships. Age

  • consciousness. Financial strain.

Fitting in. New learning and social environment. Less structure. Homesickness. Potential roomate

  • conflicts. Question choice of institution/program. Test anxiety and time management. Child care
  • arrangements. Alcohol and/or drug experimentation. Deciding to join extracurriculars.

Proposed Content Focus Residence Residence Orientation Orientation Orientation FYE FYE FYE Mental Health Promotion Calendar International student health coverage begins Fall intramural team registration International student health coverage begins

Month Week 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 Tertial Monday 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 Tuesday 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 28 5 12 19 26 3 10 17 24 Wednesday 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 29 6 13 20 27 4 11 18 25 Thursday 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 1 8 15 22 1 8 15 22 29 5 12 19 26 3 10 17 24 30 7 14 21 28 5 12 19 26 Friday 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27 4 11 18 25 31 8 15 22 29 6 13 20 27 Saturday 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 3 10 17 24 31 7 14 21 28 5 12 19 26 1 9 16 23 30 7 14 21 28 Sunday 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 2 10 17 24 1 8 15 22 29 Cultural Calendar Mental Health Awareness Week Diwali Hanukkah Hanukkah Ramadan Ramadan Ramadan / PRIDE Ramadan / PRIDE Ramadan / PRIDE PRIDE PRIDE Stress Level Residence Life Staff Training (3 weeks) Residence Move-in & Residence Orientation RLS Staff Recruitment for 2018-2019 (45+ Workstudy Staff) Move-out Residence Life June July May 13 - Mother's Day Jun 17 - Father's Day July 1 - Canada Day Preparing for mid-terms. Time and self-management issues. Finding placements
  • r summer employment. Evaluating relationships. Reading week plans.
Final exams. Moving out of residence. Moving back home with family. Leases end/finding new housing. Filing taxes. Beginning summer employment. Final grades released. Evaluating relationships
  • utside of school. Building the bank account. Beginning summer classes.
Summer class midterms and assignments. Registering for Fall courses. Following up with financial aid applications. Convocation and moving-on. Grads finding employment. Summer class midterms and assignments. Re-applying for financial aid and housing. Decision to withdraw from courses. Deciding to register for Summer courses. Students with children arranging childcare for March Break. Finding placements or summer employment. Mar 17 - St.Patrick's day Fall 2017 Winter 2018 TERTIAL 3 September August Apr 22 - Earth Day Apr 2 - Easter Monday Apr 1 - Easter Sunday Mar 30 - Good Friday Dec 26 - Boxing day Financial Stress -tuition and holiday bills. Excitement for a fresh start, and new
  • resolutions. Adjusting to new classes, instructors & classmates. Deciding to join
  • extracurriculars. Class content more difficult/builds on what was learned in the
Fall semester. HUMBER SSE - 17/18 Communication Calendar October November December January February March April May Holidays and Opportunity Days Oct 9 - Thanksgiving Nov 5 - Daylight saving ends Dec 1 - World AIDS Day Jan 1 - New Year's Day Oct 31 - Halloween Nov 11 - Remembrance Day Dec 25 - Christmas Aug 7- Civic Holiday Sept 4- Labour Day Mid term grades due Fall convocation. Winter tuition deposit due. Last day to drop courses with no penalty Jun 20 -World Refugee Day Jun 21 -National Aboriginal day May 21 - Victoria Day Jun 17 - Father's Day Feb 14 - Valentine's Day Mar 11 - Daylight saving begins Feb (9-25) - Winter Olympics Mar 8 -International Women's Day Feb 19 - Family Day Nov 20 - Transgender Day of Rememberance Feb 16 - Chinese New Year Last day to add courses Fall fees due. Last day to drop courses for refunds Fall study days (6-10) Registration starts for Winter 2018 Orientation week Day and evening classes start Academic Calendar Summer fees due Convocation week Fall tuition deposit due Last day to drop courses with no penalty Last day of classes Last day to add courses Last day to drop courses for refunds Summer tuition deposit due. Mid term grades due Student Life Program Calendar Athletics and Recreation Calendar SWAC Program Calendar Last day to drop courses with no penalty Winter fees due. Last day to drop courses for refunds Reading week Last day of classes Final grades due Last day to add courses Welcome week Fall stress & wellness checkup Athletics Athletics Athletics Winter stress & wellness checkup Stressors Leaving home. Doubts about fitting in. Developing new routines. Excitement about the unknown. Feeling unprepared. Changing relationships. Age
  • consciousness. Financial strain.
Fitting in. New learning and social environment. Less structure. Homesickness. Potential roomate
  • conflicts. Question choice of institution/program. Test anxiety and time management. Child care
  • arrangements. Alcohol and/or drug experimentation. Deciding to join extracurriculars.
Academic stress approaching mid-terms. Time and self-management struggles. Financial stress - budgeting. Juggling work and school. Prep for exams begins. Evaluating new and old relationships. Questioning personal ability. Academic stress and rigor. Exam prep. Physically drained - may fall sick. Alcohol consumption up. Unhealthy norms may be established (sleeping, eating, procrastination and substances). Mental health issues including anxiety. Ongoing financial stress. Final exams. Financial stress - holidays/tuition. Worry about next semester &
  • courses. Workload can feel overwhelming. Holiday time strain (extracurriculars).
Cabin fever and lower physical activity. Closure for the year. Residence Life Residence Life Proposed Content Focus Residence Residence Orientation Orientation Orientation FYE FYE FYE Wellness Wellness Mental Health Promotion Calendar International student health coverage begins Jan 26 - Bell Let's Talk Feb 14 - Red Flag Day (North & Lake) Fall intramural team registration Mental illness awareness week International student health coverage begins Winter Intramural team registration

Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 Cultural Calendar September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 Cultural Calendar September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Stressors Leaving home. Doubts about fitting in. Developing new routines. Excitement about the unknown. Feeling unprepared. Changing relationships. Age

  • consciousness. Financial strain.

Fitting in. New learning and social environment. Less structure. Homesickness. Potential roomate

  • conflicts. Question choice of institution/program. Test anxiety and time management. Child care
  • arrangements. Alcohol and/or drug experimentation. Deciding to join extracurriculars.

Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 Cultural Calendar

Stress Level

September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Stressors Leaving home. Doubts about fitting in. Developing new routines. Excitement about the unknown. Feeling unprepared. Changing relationships. Age

  • consciousness. Financial strain.

Fitting in. New learning and social environment. Less structure. Homesickness. Potential roomate

  • conflicts. Question choice of institution/program. Test anxiety and time management. Child care
  • arrangements. Alcohol and/or drug experimentation. Deciding to join extracurriculars.
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SLIDE 11

Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 Cultural Calendar

Stress Level

Residence Life Staff Training (3 weeks) Residence Move-in & Residence Orientation Residence Life September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Student Life Program Calendar Athletics and Recreation Calendar SWAC Program Calendar Welcome week Stressors Leaving home. Doubts about fitting in. Developing new routines. Excitement about the unknown. Feeling unprepared. Changing relationships. Age

  • consciousness. Financial strain.

Fitting in. New learning and social environment. Less structure. Homesickness. Potential roomate

  • conflicts. Question choice of institution/program. Test anxiety and time management. Child care
  • arrangements. Alcohol and/or drug experimentation. Deciding to join extracurriculars.

Proposed Content Focus Residence Residence Orientation Orientation Orientation FYE FYE FYE Mental Health Promotion Calendar International student health coverage begins Fall intramural team registration International student health coverage begins

Month Week 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 Tertial Monday 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 Tuesday 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 28 5 12 19 26 3 10 17 24 Wednesday 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 29 6 13 20 27 4 11 18 25 Thursday 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 1 8 15 22 1 8 15 22 29 5 12 19 26 3 10 17 24 30 7 14 21 28 5 12 19 26 Friday 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27 4 11 18 25 31 8 15 22 29 6 13 20 27 Saturday 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 3 10 17 24 31 7 14 21 28 5 12 19 26 1 9 16 23 30 7 14 21 28 Sunday 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 2 10 17 24 1 8 15 22 29 Cultural Calendar Mental Health Awareness Week Diwali Hanukkah Hanukkah Ramadan Ramadan Ramadan / PRIDE Ramadan / PRIDE Ramadan / PRIDE PRIDE PRIDE Stress Level Residence Life Staff Training (3 weeks) Residence Move-in & Residence Orientation RLS Staff Recruitment for 2018-2019 (45+ Workstudy Staff) Move-out Residence Life June July May 13 - Mother's Day Jun 17 - Father's Day July 1 - Canada Day Preparing for mid-terms. Time and self-management issues. Finding placements
  • r summer employment. Evaluating relationships. Reading week plans.
Final exams. Moving out of residence. Moving back home with family. Leases end/finding new housing. Filing taxes. Beginning summer employment. Final grades released. Evaluating relationships
  • utside of school. Building the bank account. Beginning summer classes.
Summer class midterms and assignments. Registering for Fall courses. Following up with financial aid applications. Convocation and moving-on. Grads finding employment. Summer class midterms and assignments. Re-applying for financial aid and housing. Decision to withdraw from courses. Deciding to register for Summer courses. Students with children arranging childcare for March Break. Finding placements or summer employment. Mar 17 - St.Patrick's day Fall 2017 Winter 2018 TERTIAL 3 September August Apr 22 - Earth Day Apr 2 - Easter Monday Apr 1 - Easter Sunday Mar 30 - Good Friday Dec 26 - Boxing day Financial Stress -tuition and holiday bills. Excitement for a fresh start, and new
  • resolutions. Adjusting to new classes, instructors & classmates. Deciding to join
  • extracurriculars. Class content more difficult/builds on what was learned in the
Fall semester. HUMBER SSE - 17/18 Communication Calendar October November December January February March April May Holidays and Opportunity Days Oct 9 - Thanksgiving Nov 5 - Daylight saving ends Dec 1 - World AIDS Day Jan 1 - New Year's Day Oct 31 - Halloween Nov 11 - Remembrance Day Dec 25 - Christmas Aug 7- Civic Holiday Sept 4- Labour Day Mid term grades due Fall convocation. Winter tuition deposit due. Last day to drop courses with no penalty Jun 20 -World Refugee Day Jun 21 -National Aboriginal day May 21 - Victoria Day Jun 17 - Father's Day Feb 14 - Valentine's Day Mar 11 - Daylight saving begins Feb (9-25) - Winter Olympics Mar 8 -International Women's Day Feb 19 - Family Day Nov 20 - Transgender Day of Rememberance Feb 16 - Chinese New Year Last day to add courses Fall fees due. Last day to drop courses for refunds Fall study days (6-10) Registration starts for Winter 2018 Orientation week Day and evening classes start Academic Calendar Summer fees due Convocation week Fall tuition deposit due Last day to drop courses with no penalty Last day of classes Last day to add courses Last day to drop courses for refunds Summer tuition deposit due. Mid term grades due Student Life Program Calendar Athletics and Recreation Calendar SWAC Program Calendar Last day to drop courses with no penalty Winter fees due. Last day to drop courses for refunds Reading week Last day of classes Final grades due Last day to add courses Welcome week Fall stress & wellness checkup Athletics Athletics Athletics Winter stress & wellness checkup Stressors Leaving home. Doubts about fitting in. Developing new routines. Excitement about the unknown. Feeling unprepared. Changing relationships. Age
  • consciousness. Financial strain.
Fitting in. New learning and social environment. Less structure. Homesickness. Potential roomate
  • conflicts. Question choice of institution/program. Test anxiety and time management. Child care
  • arrangements. Alcohol and/or drug experimentation. Deciding to join extracurriculars.
Academic stress approaching mid-terms. Time and self-management struggles. Financial stress - budgeting. Juggling work and school. Prep for exams begins. Evaluating new and old relationships. Questioning personal ability. Academic stress and rigor. Exam prep. Physically drained - may fall sick. Alcohol consumption up. Unhealthy norms may be established (sleeping, eating, procrastination and substances). Mental health issues including anxiety. Ongoing financial stress. Final exams. Financial stress - holidays/tuition. Worry about next semester &
  • courses. Workload can feel overwhelming. Holiday time strain (extracurriculars).
Cabin fever and lower physical activity. Closure for the year. Residence Life Residence Life Proposed Content Focus Residence Residence Orientation Orientation Orientation FYE FYE FYE Wellness Wellness Mental Health Promotion Calendar International student health coverage begins Jan 26 - Bell Let's Talk Feb 14 - Red Flag Day (North & Lake) Fall intramural team registration Mental illness awareness week International student health coverage begins Winter Intramural team registration

Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 Cultural Calendar September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 Cultural Calendar September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Stressors Leaving home. Doubts about fitting in. Developing new routines. Excitement about the unknown. Feeling unprepared. Changing relationships. Age

  • consciousness. Financial strain.

Fitting in. New learning and social environment. Less structure. Homesickness. Potential roomate

  • conflicts. Question choice of institution/program. Test anxiety and time management. Child care
  • arrangements. Alcohol and/or drug experimentation. Deciding to join extracurriculars.

Month Week 49 50 51 52 1 2 3 4 5 Tertial Monday 7 14 21 28 4 11 18 25 Tuesday 1 8 15 22 29 5 12 19 26 Wednesday 2 9 16 23 30 6 13 20 27 Thursday 3 10 17 24 31 7 14 21 28 Friday 4 11 18 25 1 8 15 22 29 Saturday 5 12 19 26 2 9 16 23 30 Sunday 6 13 20 27 3 10 17 24 1 Cultural Calendar

Stress Level

September August

HUMBER SSE - 17/18 Communication Calendar

Holidays and Opportunity Days Oc Oc Aug 7- Civic Holiday Sept 4- Labour Day Last day to add courses Fall fees due. Last day to drop courses for refunds Fa Orientation week Day and evening classes start Academic Calendar Stressors Leaving home. Doubts about fitting in. Developing new routines. Excitement about the unknown. Feeling unprepared. Changing relationships. Age

  • consciousness. Financial strain.

Fitting in. New learning and social environment. Less structure. Homesickness. Potential roomate

  • conflicts. Question choice of institution/program. Test anxiety and time management. Child care
  • arrangements. Alcohol and/or drug experimentation. Deciding to join extracurriculars.
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STUDENT RANKINGS Email Humber.ca Blackboard MyHumber Social Media URGENCY Deadlines, action required Calendars, program information Academic use only Financial information Branding, community building

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SLIDE 13

FOCUS: SOCIAL MEDIA

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SLIDE 14

CASE STUDY

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SLIDE 15

17,508 impressions 70 link clicks

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SLIDE 16

SO DOES IT WORK? No formal measurement process Weekly review of digital communications metrics. Engagement Rate doubled from 5% to 10%

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SLIDE 17

SO DOES IT WORK? Culture of immediacy Department communications priorities are mapped

  • ut in advance on one
  • document. Focus areas

are determined based

  • n timeliness and

relevance

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SLIDE 18

SO DOES IT WORK? Lack of

  • versight

Finalized communications calendar is shared across the department, allowing partners to see what each area is working on

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SLIDE 19

CONTACT INFORMATION

Stephen Preware Manager, Operations & Student Communications stephen.preware@humber.ca Amanda Soriano Digital Communications Coordinator amanda.soriano@humber.ca @lifeathumber

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SLIDE 20

SO DOES IT WORK?

No formal measurement process Culture of immediacy Lack of oversight Weekly review of digital communications metrics. Engagement Rate doubled from 5% to 10% Department communications priorities are mapped out in advance on one document. Focus areas are determined based on timeliness and relevance Finalized communications calendar is shared across the department, allowing partners to see what each area is working

  • n
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SLIDE 21

SO DOES IT WORK?

No formal measurement process Culture of immediacy Lack of oversight Weekly review of digital communications metrics. Engagement Rate doubled from 5% to 10% Department communications priorities are mapped out in advance on one document. Focus areas are determined based on timeliness and relevance Finalized communications calendar is shared across the department, allowing partners to see what each area is working

  • n