TES Communications Strategy Not SELEP TES Communications Strategy - - PowerPoint PPT Presentation

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TES Communications Strategy Not SELEP TES Communications Strategy - - PowerPoint PPT Presentation

TES Communications Strategy Not SELEP TES Communications Strategy Why is it important? You cant execute a strategy without the active engagement of those who will make it happen TES Communications Strategy Some perceptions (some may


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TES Communications Strategy

Not SELEP

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TES Communications Strategy

Why is it important?

  • You can’t execute a strategy without the active

engagement of those who will make it happen

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TES Communications Strategy

Some perceptions (some may not be “True”)

  • LEP’s aren’t understood
  • TES isn’t understood
  • The private sector is cautious about the public sector
  • Business leaders want to retain control
  • We can engage the business community – see SES and their EA network
  • There is a general sense of goodwill among the business community
  • Social media isn’t a magic bullet
  • The language of most LEP social media isn’t appealing
  • TES hasn’t been active in going out into the East Sussex business community
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LAST 20 Tweets – 1 chat – 18 RT’s – 17 Likes (@Mrnickharvey – Last 20 tweets 12,552 likes)

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Just 2 from a list of 10…...

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TES Communications Strategy

  • 1. Be more active among our networks in and
  • ut of East Sussex
  • 2. Be more active and deliberate with social

media

  • 3. Establish Team East Sussex as an entity
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TES Communications Strategy

Be more active among our networks in and

  • ut of East Sussex
  • Become more active “Ambassadors”
  • Prepare 10/30 minute PowerPoints
  • Continuously preach with a consistent tone and language
  • “Employ” Champions among the community – train them
  • Roadshows – Summits – Gipfeltreffen
  • Keep activity levels high
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TES Communications Strategy Be more active and deliberate with social media

  • Podcasts – Live video casts (LinkedIn, Facebook etc)
  • Blogs – Twitter – LinkedIn – Instagram
  • Website – costs about a £1000
  • Employ a co-ordinator – See SES Enterprise Advisors
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TES Communications Strategy Adopt a deliberate tone and voice:

  • Avoid all acronyms - Except for TES and SELEP
  • Clear and lucid
  • Relaxed, not stuffy
  • Less is more
  • Assume nothing
  • Be funny where it’s appropriate
  • Prompt debate. Ask open questions
  • Find new ways to say the same things
  • Repeat important points
  • Seek to be consistent
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TES Communications Strategy Second to last question: “What’s so great about running a business in East Sussex?”

  • And would we all give the same answer?
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TES Communications Strategy Last question: What is taking us so long?