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TES Communications Strategy
Not SELEP
TES Communications Strategy Not SELEP TES Communications Strategy - - PowerPoint PPT Presentation
TES Communications Strategy Not SELEP TES Communications Strategy - - PowerPoint PPT Presentation
TES Communications Strategy Not SELEP TES Communications Strategy Why is it important? You cant execute a strategy without the active engagement of those who will make it happen TES Communications Strategy Some perceptions (some may
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TES Communications Strategy
Why is it important?
- You can’t execute a strategy without the active
engagement of those who will make it happen
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TES Communications Strategy
Some perceptions (some may not be “True”)
- LEP’s aren’t understood
- TES isn’t understood
- The private sector is cautious about the public sector
- Business leaders want to retain control
- We can engage the business community – see SES and their EA network
- There is a general sense of goodwill among the business community
- Social media isn’t a magic bullet
- The language of most LEP social media isn’t appealing
- TES hasn’t been active in going out into the East Sussex business community
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LAST 20 Tweets – 1 chat – 18 RT’s – 17 Likes (@Mrnickharvey – Last 20 tweets 12,552 likes)
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Just 2 from a list of 10…...
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TES Communications Strategy
- 1. Be more active among our networks in and
- ut of East Sussex
- 2. Be more active and deliberate with social
media
- 3. Establish Team East Sussex as an entity
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TES Communications Strategy
Be more active among our networks in and
- ut of East Sussex
- Become more active “Ambassadors”
- Prepare 10/30 minute PowerPoints
- Continuously preach with a consistent tone and language
- “Employ” Champions among the community – train them
- Roadshows – Summits – Gipfeltreffen
- Keep activity levels high
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TES Communications Strategy Be more active and deliberate with social media
- Podcasts – Live video casts (LinkedIn, Facebook etc)
- Blogs – Twitter – LinkedIn – Instagram
- Website – costs about a £1000
- Employ a co-ordinator – See SES Enterprise Advisors
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TES Communications Strategy Adopt a deliberate tone and voice:
- Avoid all acronyms - Except for TES and SELEP
- Clear and lucid
- Relaxed, not stuffy
- Less is more
- Assume nothing
- Be funny where it’s appropriate
- Prompt debate. Ask open questions
- Find new ways to say the same things
- Repeat important points
- Seek to be consistent
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TES Communications Strategy Second to last question: “What’s so great about running a business in East Sussex?”
- And would we all give the same answer?
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