TES Communications Strategy Not SELEP TES Communications Strategy - PowerPoint PPT Presentation

TES Communications Strategy Not SELEP

TES Communications Strategy Why is it important? You can’t execute a strategy without the active • engagement of those who will make it happen

TES Communications Strategy Some perceptions (some may not be “True”) LEP’s aren’t understood • • TES isn’t understood The private sector is cautious about the public sector • Business leaders want to retain control • • We can engage the business community – see SES and their EA network There is a general sense of goodwill among the business community • • Social media isn’t a magic bullet The language of most LEP social media isn’t appealing • • TES hasn’t been active in going out into the East Sussex business community

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TES Communications Strategy 1. Be more active among our networks in and out of East Sussex 2. Be more active and deliberate with social media 3. Establish Team East Sussex as an entity

TES Communications Strategy Be more active among our networks in and out of East Sussex Become more active “Ambassadors” • Prepare 10/30 minute PowerPoints • Continuously preach with a consistent tone and language • “Employ” Champions among the community – train them • Roadshows – Summits – Gipfeltreffen • • Keep activity levels high

TES Communications Strategy Be more active and deliberate with social media Podcasts – Live video casts (LinkedIn, Facebook etc) • Blogs – Twitter – LinkedIn – Instagram • Website – costs about a £1000 • • Employ a co-ordinator – See SES Enterprise Advisors

TES Communications Strategy Adopt a deliberate tone and voice: • Avoid all acronyms - Except for TES and SELEP • Clear and lucid • Relaxed, not stuffy • Less is more • Assume nothing • Be funny where it’s appropriate • Prompt debate. Ask open questions • Find new ways to say the same things • Repeat important points • Seek to be consistent

TES Communications Strategy Second to last question: “What’s so great about running a business in East Sussex?” And would we all give the same answer? •

TES Communications Strategy Last question: What is taking us so long?