Optimizing Your Donor Lifecycle Presented by: Bradley Martin What - PowerPoint PPT Presentation

Sep 30, 2023 •155 likes •425 views

Optimizing Your Donor Lifecycle Presented by: Bradley Martin What is the Donor Lifecycle? + DEFINITION Poll What is the Donor Lifecycle? DEFINITION + TRADITIONAL VIEW What is the Donor Lifecycle? DEFINITION TRADITIONAL

Optimizing Your Donor Lifecycle Presented by: Bradley Martin
What is the Donor Lifecycle? + DEFINITION
Poll
What is the Donor Lifecycle? – DEFINITION + TRADITIONAL VIEW
What is the Donor Lifecycle? – DEFINITION – TRADITIONAL VIEW + LINEAR VIEW
What is the Donor Lifecycle? – DEFINITION – TRADITIONAL VIEW + LINEAR VIEW
What is the Donor Lifecycle? – DEFINITION – TRADITIONAL VIEW – LINEAR VIEW + BENEFITS
Look for opportunities to encourage donors to give more. Equip them with knowledge to share with their friends and spread the word. As you communicate with your donors, share how their gift has made a difference and engage with them further. Look out for Lapse Slides! At this stage, your goal is to nurture new contacts through communication. By acquainting them with your mission and presenting donation opportunities, you can encourage new contacts to become donors.
Acquisition
Acquisition + WHAT IS IT
Acquisition – WHAT IS IT + STATISTICS
Acquisition – WHAT IS IT – STATISTICS + STRATEGIES
Retention
Retention + WHAT IS IT
Retention – WHAT IS IT + STATISTICS
Retention – WHAT IS IT – STATISTICS + STRATEGIES
Upgrade
Upgrade + WHAT IS IT
Upgrade 12% of donors – WHAT IS IT Monthly online giving + STATISTICS
Upgrade – WHAT IS IT – STATISTICS + STRATEGIES

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