SLIDE 1
Optimizing Your Donor Lifecycle
Presented by: Bradley Martin
What is the Donor Lifecycle?
+ DEFINITION
Optimizing Your Donor Lifecycle Presented by: Bradley Martin What - - PowerPoint PPT Presentation
Optimizing Your Donor Lifecycle Presented by: Bradley Martin What - - PowerPoint PPT Presentation
Optimizing Your Donor Lifecycle Presented by: Bradley Martin What is the Donor Lifecycle? + DEFINITION Poll What is the Donor Lifecycle? DEFINITION + TRADITIONAL VIEW What is the Donor Lifecycle? DEFINITION TRADITIONAL
SLIDE 2
SLIDE 3
Poll
SLIDE 4
What is the Donor Lifecycle?
– DEFINITION + TRADITIONAL VIEW
SLIDE 5
What is the Donor Lifecycle?
– DEFINITION – TRADITIONAL VIEW + LINEAR VIEW
SLIDE 6
What is the Donor Lifecycle?
– DEFINITION – TRADITIONAL VIEW + LINEAR VIEW
SLIDE 7
What is the Donor Lifecycle?
– DEFINITION – TRADITIONAL VIEW – LINEAR VIEW + BENEFITS
SLIDE 8
Look for opportunities to encourage donors to give more. Equip them with knowledge to share with their friends and spread the word. As you communicate with your donors, share how their gift has made a difference and engage with them further. Look out for Lapse Slides! At this stage, your goal is to nurture new contacts through communication. By acquainting them with your mission and presenting donation
- pportunities, you can encourage new contacts
to become donors.
SLIDE 9
Acquisition
SLIDE 10
Acquisition
+ WHAT IS IT
SLIDE 11
Acquisition
– WHAT IS IT + STATISTICS
SLIDE 12
Acquisition
– WHAT IS IT – STATISTICS + STRATEGIES
SLIDE 13
Retention
SLIDE 14
Retention
+ WHAT IS IT
SLIDE 15
Retention
– WHAT IS IT + STATISTICS
SLIDE 16
Retention
– WHAT IS IT – STATISTICS + STRATEGIES
SLIDE 17
Upgrade
SLIDE 18
Upgrade
+ WHAT IS IT
SLIDE 19
Upgrade
– WHAT IS IT + STATISTICS 12% of donors Monthly online giving
SLIDE 20
Upgrade
– WHAT IS IT – STATISTICS + STRATEGIES
SLIDE 21
SLIDE 22
SLIDE 23
SLIDE 24
SLIDE 25
SLIDE 26