The Donor Experience, or DX Lynne Wester Donor Relations Guru - - PowerPoint PPT Presentation

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The Donor Experience, or DX Lynne Wester Donor Relations Guru - - PowerPoint PPT Presentation

Dec 24, 2022 48 likes •441 views

The Donor Experience, or DX Lynne Wester Donor Relations Guru @donorguru Expectation vs. Reality BEHAVIOR NOT AMOUNT! FIRST TIME INCREASE LAPSED CONSISTENT DIGITAL vs MAIL First Time Donor Journey <30 Days Postcard or Email

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The Donor Experience, or DX

Lynne Wester Donor Relations Guru @donorguru

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Expectation vs. Reality

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BEHAVIOR NOT AMOUNT!

FIRST TIME INCREASE LAPSED CONSISTENT DIGITAL vs MAIL

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First Time Donor Journey

  • <30 Days – Postcard or Email
  • <3 Months- Hand Written note
  • <6 Months- ThankView Video
  • <11 Months Impact Report
  • THEN and Only Then…
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Think Airlines NOT Gifts

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Thank YOU!

@donorguru www.donorrelationsguru.com lynne@donorrelationsguru.com

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