SLIDE 1
Donor Recognition
SLIDE 2 NPS ~ Donor Recognition
Donor recognition is an important and critical for parks
and as a component to a partner fundraising efforts
The NPS wants to honor and appropriately recognize
donors while respecting the visitor experience
Donor recognition opportunities differ depending on
whether the donor is individual, group or a business, and if the recognition occurs in or outside the NPS unit
DO21 and RM21 gives parameters and suggestions on
how to develop a Donor Recognition Plan
SLIDE 3
level, with Regional Director approval
- Park’s and Partner’s plans
must be consistent
advance, what recognition
- pportunities are available
(or not).
Donor Recognition Plans
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Procedures for thanking donors Hierarchy of recognition forms of in-park
recognition
Criteria for donor boards and walls Samples are available through Regional
Coordinators
Recognition Plan Should include…
Park Donor Recognition Plans
SLIDE 5 TYPICAL DRP
Off-Site Donor Recognition
- Thank you letters
- Publicity
- Park Newspaper
- Park Websites
- Mementos
On-Site Recognition
- Interpretative and Educational Programs
- Events
- Printed Materials, Temporary Signage and Other Temporary Items
- Audio Visual Material / Computerized / Electronic Displays
- Exhibits and Waysides
- Donor Boards
Temporary Donor Recognition for Construction and Renovation Projects and Special Events
- NPS Sponsored and Co-sponsored Events
- Non-NPS Events
- Corporate Recognition
Prohibited Recognition
- No Special Considerations
- No Endorsement
- No Naming of Resources or Facilities
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Thank Donor Show stewardship of the gift Report on impact of donation Encourages further
engagement
Inspire others
Why Recognize a Donor?
SLIDE 7 “Off-Site” Donor Recognition
(Does not stay in the Park)
- Thank you letters
- Awards
- Publicity
- Park Newspaper
- Park Websites
- Mementos
SLIDE 8 “In-Park” Donor Recognition
(Occurs or Remains in the Park)
- Special Events
- Printed Materials, Temporary Signage and
Other Temporary In-Park Items
- Audio Visual Material / Computerized /
Electronic Displays
- Interpretative and Educational Programs
- Exhibits and Waysides
- Donor Boards
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- Name of event must predominate
- Partner logos permissible but must
follow:
- Special law regarding recognition
- n National Mall and NCR parks.
- (1/3 rule)
Special NPS Events
Donor Recognition
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- DO #53 governs
- Don’t commercialize the
park
recognition on National Mall and NCR parks.
Non-NPS Events
Donor Recognition (Sponsor Recognition)
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Relationship between
program and donation
Can reinforce the idea
that people can make a difference
May inspire future gifts
Interpretive Programs
Donor Recognition (In-Park)
SLIDE 12
- Short, discrete, and unobtrusive
Credit Lines
Donor Recognition (In-Park)
“This exhibit made possible by a generous grant from the Yellowstone Park Foundation.”
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centralize recognition
and duration
possibilities
Donor Walls, Boards or Books
In-Park Donor Recognition
features cannot be named
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- Publications/printed material
- Temporary construction/restoration signs
- NPS special event banners and materials
- Video, film, electronic material
Recognition
Credit lines may include logos or name script on items which are temporary and/or do not stay in parks:
Donor Recognition ~ Corporate Support
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Logos or name script as part of recognition are not allowed on:
Waysides, Kiosks, or Exhibits Park and Visitor Use Equipment Donated Items Donor Walls or Plaques
Donor Recognition ~ Corporate Support
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