Digital Fundraising Strategies That Work Nic Prenger, CEO Prenger - - PDF document

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Digital Fundraising Strategies That Work

Nic Prenger, CEO Prenger Solutions Group

Operational Vitality

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Generational shift

GenX Greatest Generation Baby Boomers Millenials

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Gen Xers are coming into philanthropy GenXers and Millennials give to more causes

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Organizational support by age group

2 57 109 194 310 232 216 85 5

50 100 150 200 250 300 350 $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000 $450,000 $500,000

20s 30s 40s 50s 60s 70s 80s 90s 100+

Total Age group giving Donors

National trends

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51% of people who respond to direct mail make their gift

• nline

In the past year, mobile giving has increased 205%

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57% of all Internet traffic is now through mobile devices

59% of donors over 66 have given online

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82% of Baby Boomers have a social media account

Clean up your database Fix your processes Move from mail to email Use video to tell stories Engage on social media Build great landing pages Fix your donation forms A/B test everything Increase conversions

Not just t this All of this is

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Consolidate your databases

Str trat ategy egy #1 #1

Database Email list Booster club

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Database Email list Booster club Database Email list Booster club Event registrations Address corrections Gifts

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Database Email list Booster club Event registrations Address corrections Gifts Email appeals Direct mail appeals Thank-yous

Use your data!

Str trat ategy egy #2

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The ideal solicitation message

To: Nic@prengersolutions.com From: Kuemper High School Dear Nic, Thank you again for your gift of $200 to last year’s annual appeal! A lot has changed at Kuemper since you graduated in 1999…. Would you consider a gift of $250 to help us continue to expand our campus ministry program? www.donate.Kuemper.org

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data fields

The ideal solicitation message

To: Nic@prengersolutions.com From: Kuemper High School Dear Nic, Thank you again for your gift of $200 to last year’s annual appeal! A lot has changed at Kuemper since you graduated in 1999…. Would you consider a gift of $250 to help us continue to expand our campus ministry program? www.donate.Kuemper.org

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data fields

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The ideal solicitation message

To: Nic@prengersolutions.com From: Kuemper High School Dear Mr. and Mrs. Holly and Nic Prenger, Kuemper is a great place. Would you consider a gift to help us

• n this year’s appeal?

Please mail a check to our office at: 123 Main Street

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data field

No personalized sonalized ask No link nk to donate ate online ne

Make email acquisition a top priority

Str trat ategy egy #3

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$589 $597 $716 Fewer than 30% of emails Between 30 - 70% of emails Greater than 70% of emails

How many y parishi ishione

• ner emails

ails do you have on file?

Avg household giving

21% more!

$187 $244 $229 $279 $289 $246 $204 $178 $139 $495 $496 $499 $599 $635 $504 $642 $637 $365

$0 $100 $200 $300 $400 $500 $600 $700

20s 30s 40s 50s 60s 70s 80s 90s 100s Email on file No Email on file

Appeal donors with/without emails on file

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Email addresses let you send donors to personalized donation pages Give.school.org Appeal.school.org Donate.school.org

Donations buttons based on the donor’s capacity

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Emails are what allow you to target your potential donors

• n Facebook

Best email acquisition ideas

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Online quizzes & contests

• Promote for 1-2 weeks
• Announce & tag winners
• n social media

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yourname@email.com To receive your diploma (new grads) To sign up to volunteer To register for conference times To get photo from grandparent’s day To purchase mulligans at golf outing To bid on auction items at gala event

Digital activity passes

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Send a fundraising reminder email 10 minutes before student pick-up Fun undraisi raising ng Hack ck

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Send a fundraising reminder email 10 minutes before student pick-up Fun undraising raising Hac ack Put the spotlight on your alumni

Str trat ategy egy #4 #4

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Featured alumni strategy

• Shareable videos
• 1-2 alumni per month
• Build goodwill
• Build followers
• Build great content
• Capture emails
• Expand your database

Gala events are going digital

Str trat ategy egy #5 #5

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10,000 alumni

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New York

Jane, I’m at the Kuemper Ball and we’re doing a digital blitz. Donate $10 before midnight and they’ll put your name up on the screen! You can give at www.kuemper.org/blitz

Classmates Friends Parents Children Siblings

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Fix your donation pages

Str trat ategy egy #6 #6

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Participate in NCEA Day of Giving

Str trat ategy egy #7

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https://www.ncea.org/csw/manygifts

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Que Questio ions? Nic Prenger 402-689-5767 Nic@prengersolutions.com

Questions & Answers

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Nic Prenger 402-689-5767 Nic@prengersolutions.com

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